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Trade Desk Inc
In the world of digital advertising, where reaching the right audience seems akin to finding a needle in a haystack, The Trade Desk Inc. emerges as a beacon of precision and efficiency. Founded in 2009 by Jeff Green and Dave Pickles, the company has carved a niche for itself by offering a sophisticated programmatic advertising platform. Unlike traditional advertising methods, The Trade Desk's platform allows advertisers to buy digital ad space in real-time, using advanced data analytics to target specific audiences more effectively. It operates across a multitude of channels, including video, audio, mobile, and connected TV, providing a comprehensive suite of tools that empowers advertisers to create highly targeted campaigns. This precision targeting is a result of the company's sophisticated algorithm that leverages mass amounts of data to ensure the right message reaches the right consumer at the right time.
The Trade Desk's revenue model thrives on a combination of usage-based and subscription fees. Essentially, as advertisers use their platform to purchase ad space, The Trade Desk earns money by taking a small percentage of these transactions. The company's primary clients are advertising agencies and media buyers who subscribe to their platform services, integrating The Trade Desk's technology into their media planning and execution processes. This model not only ensures a steady income stream but also positions The Trade Desk as a valuable partner to advertisers, continually refining ad-targeting capabilities to capture the evolving digital consumption landscape. By focusing on delivering measurable results and leveraging cutting-edge technology, The Trade Desk has grown into a powerhouse in the digital advertising sector, continually innovating to stay ahead in an industry characterized by rapid change.
In the world of digital advertising, where reaching the right audience seems akin to finding a needle in a haystack, The Trade Desk Inc. emerges as a beacon of precision and efficiency. Founded in 2009 by Jeff Green and Dave Pickles, the company has carved a niche for itself by offering a sophisticated programmatic advertising platform. Unlike traditional advertising methods, The Trade Desk's platform allows advertisers to buy digital ad space in real-time, using advanced data analytics to target specific audiences more effectively. It operates across a multitude of channels, including video, audio, mobile, and connected TV, providing a comprehensive suite of tools that empowers advertisers to create highly targeted campaigns. This precision targeting is a result of the company's sophisticated algorithm that leverages mass amounts of data to ensure the right message reaches the right consumer at the right time.
The Trade Desk's revenue model thrives on a combination of usage-based and subscription fees. Essentially, as advertisers use their platform to purchase ad space, The Trade Desk earns money by taking a small percentage of these transactions. The company's primary clients are advertising agencies and media buyers who subscribe to their platform services, integrating The Trade Desk's technology into their media planning and execution processes. This model not only ensures a steady income stream but also positions The Trade Desk as a valuable partner to advertisers, continually refining ad-targeting capabilities to capture the evolving digital consumption landscape. By focusing on delivering measurable results and leveraging cutting-edge technology, The Trade Desk has grown into a powerhouse in the digital advertising sector, continually innovating to stay ahead in an industry characterized by rapid change.
Earnings Calls
Management
Laura Schenkein is the Chief Financial Officer at The Trade Desk, Inc., a global advertising technology company that empowers buyers of advertising through a self-service, cloud-based platform. As CFO, Schenkein is responsible for overseeing the company's financial operations, including financial planning, risk management, record-keeping, and financial reporting. She brings a wealth of experience in finance and leadership, having previously held prominent roles in both public and private companies across the technology sector. Her strategic insight and financial acumen contribute to The Trade Desk’s growth and operational excellence in a rapidly evolving industry.
Chris Toth is recognized for his role at The Trade Desk, where he serves as the Chief Operating Officer (COO). In his capacity as COO, Toth plays a crucial role in overseeing the day-to-day operations of the company, contributing to strategic planning and ensuring the seamless execution of business objectives. The Trade Desk is a global technology company that empowers buyers of advertising through a self-service platform, and Toth's leadership supports the company's commitment to innovation and customer success. Prior to assuming the position of COO, Chris Toth was instrumental in leading various departments within the company, showcasing his versatile expertise and commitment to the organization's growth. His extensive experience in the advertising technology sector, combined with a deep understanding of digital media, equips him to adeptly navigate the challenges of a rapidly evolving industry. Toth is known for fostering a culture of collaboration and efficiency, emphasizing the importance of data-driven decision-making and technological advancement in achieving business goals. Under his oversight, The Trade Desk has continued to advance its platform capabilities, aiming to stay at the forefront of programmatic advertising. Through strategic leadership and operational excellence, Chris Toth contributes significantly to The Trade Desk's mission to transform the way global brands connect with audiences around the world.
Prior to assuming the position of COO, Chris Toth was instrumental in leading various departments within the company, showcasing his versatile expertise and commitment to the organization's growth. His extensive experience in the advertising technology sector, combined with a deep understanding of digital media, equips him to adeptly navigate the challenges of a rapidly evolving industry.
Toth is known for fostering a culture of collaboration and efficiency, emphasizing the importance of data-driven decision-making and technological advancement in achieving business goals. Under his oversight, The Trade Desk has continued to advance its platform capabilities, aiming to stay at the forefront of programmatic advertising. Through strategic leadership and operational excellence, Chris Toth contributes significantly to The Trade Desk's mission to transform the way global brands connect with audiences around the world.
Jed Dederick is a prominent figure in the advertising and technology sector, recognized for his role at The Trade Desk, Inc., a leading global technology company in programmatic advertising. As the Executive Vice President of Business Development, Dederick has played a crucial role in expanding The Trade Desk's strategic partnerships and growth initiatives. With a strong background in digital advertising and extensive experience in the industry, Dederick has contributed significantly to enhancing The Trade Desk's market presence and innovation in digital advertising solutions. Before joining The Trade Desk, he held various leadership positions, where he was responsible for driving sales and partnerships, thereby gaining valuable experience that he brought to his role at The Trade Desk. Jed Dederick's expertise lies in his ability to navigate the rapidly evolving digital advertising landscape, fostering relationships that drive business success and innovation. His work has been integral to establishing The Trade Desk as a dominant force in programmatic advertising, helping brands and agencies to leverage data and technology to reach their target audiences effectively.
With a strong background in digital advertising and extensive experience in the industry, Dederick has contributed significantly to enhancing The Trade Desk's market presence and innovation in digital advertising solutions. Before joining The Trade Desk, he held various leadership positions, where he was responsible for driving sales and partnerships, thereby gaining valuable experience that he brought to his role at The Trade Desk.
Jed Dederick's expertise lies in his ability to navigate the rapidly evolving digital advertising landscape, fostering relationships that drive business success and innovation. His work has been integral to establishing The Trade Desk as a dominant force in programmatic advertising, helping brands and agencies to leverage data and technology to reach their target audiences effectively.
Tim Sims is the Chief Revenue Officer at The Trade Desk, a global technology company that empowers buyers of advertising through a self-service platform. In his role, Tim is responsible for overseeing the company’s revenue strategies and driving growth initiatives across different markets while building strong relationships with clients and partners. He has played a significant role in developing The Trade Desk's market presence and enhancing its services. Tim joined The Trade Desk in 2013 and has held various leadership positions within the company, contributing to its rapid expansion and success in the digital advertising industry. His expertise lies in programmatic advertising, market strategy, and client development, making him a key figure in the company’s executive team. Prior to joining The Trade Desk, Tim acquired extensive experience in advertising and media, which has been instrumental in his work at The Trade Desk.
He has played a significant role in developing The Trade Desk's market presence and enhancing its services. Tim joined The Trade Desk in 2013 and has held various leadership positions within the company, contributing to its rapid expansion and success in the digital advertising industry. His expertise lies in programmatic advertising, market strategy, and client development, making him a key figure in the company’s executive team. Prior to joining The Trade Desk, Tim acquired extensive experience in advertising and media, which has been instrumental in his work at The Trade Desk.
Samantha Jacobson is an established professional currently serving as the Chief Strategy Officer at The Trade Desk, a leading technology company that empowers buyers of advertising through a self-service platform. In her role, Jacobson is responsible for spearheading the company's strategic initiatives and guiding its long-term vision in the dynamic advertising and technology industries. Drawing on her extensive experience in strategy and product development, she plays a crucial role in identifying new business opportunities and driving growth across global markets. Before joining The Trade Desk, Samantha Jacobson held several significant positions in the media and technology sector. Her career is marked by her ability to blend strategic thinking with a deep understanding of consumer behavior and market trends. Jacobson’s leadership and insights are instrumental in navigating the complex landscape of digital advertising, and she is widely recognized for her contributions to advancing innovative solutions within the industry. Samantha Jacobson’s background also includes a strong educational foundation and professional training, which have equipped her with the skills necessary to lead effectively in her current capacity. Her work continues to have a significant impact on The Trade Desk's success and its ability to provide cutting-edge advertising solutions to its clients worldwide.
Before joining The Trade Desk, Samantha Jacobson held several significant positions in the media and technology sector. Her career is marked by her ability to blend strategic thinking with a deep understanding of consumer behavior and market trends. Jacobson’s leadership and insights are instrumental in navigating the complex landscape of digital advertising, and she is widely recognized for her contributions to advancing innovative solutions within the industry.
Samantha Jacobson’s background also includes a strong educational foundation and professional training, which have equipped her with the skills necessary to lead effectively in her current capacity. Her work continues to have a significant impact on The Trade Desk's success and its ability to provide cutting-edge advertising solutions to its clients worldwide.
Mr. Naseem Tuffaha is the Chief Customer Officer at The Trade Desk Inc., a global technology company that empowers buyers of advertising through digital media. As Chief Customer Officer, Tuffaha is responsible for leading customer initiatives, ensuring unparalleled service, and enhancing the overall customer experience. He oversees strategic advisory, implementation, and ongoing client success. Before joining The Trade Desk, Tuffaha has had a distinguished career in roles that marry technology with customer engagement, focusing on building robust business strategies and executing initiatives that drive both client satisfaction and business performance. His experience in navigating complex market challenges and delivering client-focused solutions has been integral to his career. Tuffaha's leadership style typically emphasizes innovation, strategic thinking, and operational excellence, all geared towards fostering long-term partnerships with clients and stakeholders. His insights and contributions are significant in the rapidly evolving ad-tech industry where The Trade Desk operates.
Before joining The Trade Desk, Tuffaha has had a distinguished career in roles that marry technology with customer engagement, focusing on building robust business strategies and executing initiatives that drive both client satisfaction and business performance. His experience in navigating complex market challenges and delivering client-focused solutions has been integral to his career.
Tuffaha's leadership style typically emphasizes innovation, strategic thinking, and operational excellence, all geared towards fostering long-term partnerships with clients and stakeholders. His insights and contributions are significant in the rapidly evolving ad-tech industry where The Trade Desk operates.
Trish Frohman is a distinguished executive widely recognized for her leadership role at The Trade Desk, Inc., a global technology company specializing in programmatic advertising. She serves as the Head of Business Development at The Trade Desk. In her role, she is responsible for driving strategic partnerships, expanding market opportunities, and enhancing the company’s business development strategies. With extensive experience in business growth and digital advertising, Trish Frohman has been instrumental in building key relationships and fostering the company's presence in the competitive ad-tech industry. Her expertise and contributions have been vital to The Trade Desk's continuous innovation and success in transforming the advertising landscape through data-driven solutions.
Terry Kane is a recognized executive known for his role at The Trade Desk, Inc., a prominent global advertising technology company. As the Senior Vice President of Client Services, Terry Kane plays a crucial part in overseeing and enhancing client relationships, ensuring that partners and customers derive significant value from the platform's offerings. With a strong background in media and technology, Kane has significantly contributed to scaling the company's operations and expanding its footprint in the digital advertising industry. His leadership is integral to The Trade Desk's mission of empowering its clients by providing cutting-edge tools for data-driven advertising strategies across various channels. Kane's expertise lies in managing dynamic teams and fostering an environment that prioritizes innovation and customer satisfaction. His role involves collaborating closely with clients to tailor solutions that meet their evolving needs in the rapidly changing digital landscape. Prior to his tenure at The Trade Desk, he gained extensive experience in related fields, equipping him with the insights necessary to drive the company's success and maintain its competitive edge.
With a strong background in media and technology, Kane has significantly contributed to scaling the company's operations and expanding its footprint in the digital advertising industry. His leadership is integral to The Trade Desk's mission of empowering its clients by providing cutting-edge tools for data-driven advertising strategies across various channels.
Kane's expertise lies in managing dynamic teams and fostering an environment that prioritizes innovation and customer satisfaction. His role involves collaborating closely with clients to tailor solutions that meet their evolving needs in the rapidly changing digital landscape. Prior to his tenure at The Trade Desk, he gained extensive experience in related fields, equipping him with the insights necessary to drive the company's success and maintain its competitive edge.