Tractor Supply Co
NASDAQ:TSCO

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Earnings Call Analysis

Q2-2024 Analysis
Tractor Supply Co

Tractor Supply Shows Resilience Amid Mixed Consumer Sentiment

Tractor Supply Company reported a modest 1.5% increase in net sales for the second quarter of 2024, despite a 0.5% decline in comparable store sales. The company achieved a diluted EPS of $3.93 and strong performances in big-ticket items. Notably, their loyalty program, Neighbor's Club, saw solid growth with over 36 million members. Inventory levels rose by 10.2%, enhancing their in-stock position. For fiscal 2024, the company updated its guidance, forecasting net sales between $14.8 billion and $15 billion, with a slight comp store sales range from -0.5% to 1%, and diluted EPS expected between $10 and $10.40.

Strong Top-Line Results Amid Seasonal Variability

Tractor Supply Company experienced consistent top-line results in the second quarter, continuing the solid seasonal growth observed in the first quarter. The company saw exceptional performance in big-ticket items, with high single-digit growth in the first quarter and low double-digit growth in the second quarter. This was offset by weaker year-round discretionary categories, such as clothing and footwear, due to retail price deflation and challenging weather conditions in some regions【4:0†source】【4:3†source】.

Solid Gross Margin with Strategic Cost Management

The company's gross margin increased by 43 basis points from the previous year. This improvement was attributed to lower transportation costs and disciplined product cost management. However, the benefit from big-ticket sales, which typically have lower margins, slightly offset these gains. Nevertheless, the everyday low price strategy continued to drive positive results. SG&A expenses as a percentage of net sales rose by 58 basis points, influenced by growth investments like a new distribution center and higher depreciation and amortization【4:0†source】.

Healthy Inventory and Cash Flow Position

Tractor Supply ended the quarter with merchandise inventories totaling $3 billion, which represents a 10.2% increase in average inventory per store. This was a strategic decision to improve in-stock positions and invest in big-ticket items. The company boasts a healthy balance sheet with a leverage ratio of around 2x and has returned nearly $500 million to shareholders through share repurchases and dividends year-to-date【4:0†source】.

Customer Engagement and Loyalty Programs

The company's loyalty program, Neighbor's Club, showed solid growth, with membership reaching a record high of over 36 million members. The introduction of the Hometown Hero program, aimed at recognizing military service members and first responders, contributed to this growth. Despite a slight decline in engagement from lower-income customers, higher-income customers remained highly engaged and loyal【4:2†source】.

Revised Fiscal 2024 Financial Outlook

Given its first-half performance and projections for the remainder of the year, Tractor Supply has narrowed its guidance range. The company now anticipates net sales between $14.8 billion and $15 billion, with comparable store sales varying from a decline of 0.5% to a rise of 1%. The operating margin is expected to be between 9.8% and 10.1%, resulting in a net income forecast of $1.08 billion to $1.12 billion. Diluted EPS is projected to be between $10 and $10.40【4:0†source】.

Expectations and Strategies for the Back Half of the Year

The company is approaching the latter half of the year with 'balanced optimism.' It forecasts comparable sales for the third quarter to remain in line with the first half. Factors like weather, particularly large storms, could significantly influence performance. The fourth quarter is expected to have a wider range of outcomes, with potential stronger growth due to easier comparisons and a more normalized start to winter. However, uncertainty around big-ticket trends, consumer behavior during the federal election, and a shorter holiday selling season could introduce volatility【4:0†source】.

Continued Focus on Operational Excellence

Investments in strategic initiatives, customer service, and loyalty programs are evident as the company aims to differentiate itself further from competitors. The implementation of a customer data platform later in the year is expected to enhance personalization capabilities, aiming to improve customer engagement even further. Despite current challenges, Tractor Supply is playing offense and continues to invest for long-term growth and value creation for shareholders【4:5†source】.

Earnings Call Transcript

Earnings Call Transcript
2024-Q2

from 0
Operator

Good morning, ladies and gentlemen, and welcome to Tractor Supply Company's conference call to discuss second quarter 2024 results. [Operator Instructions] Please be advised that reproduction of this call in whole or in part is not permitted without written authorization of Tractor Supply Company. And as a reminder, this call is being recorded.

I would now like to introduce your host for today's call, Mrs. Mary Winn Pilkington, Senior Vice President of Investor and Public Relations for Tractor Supply Company. Mary Winn, please go ahead.

M
Mary Pilkington
executive

Thank you, Victoria. Good morning, everyone. Thanks for taking the time to join us today. On the call today are Hal Lawton, our CEO; and Kurt Barton, our CFO. After our prepared remarks, we'll open the call up for your questions. .

Seth Estep, our EVP and Chief Merchandising Officer, will join us for the question-and-answer session. Please note that we have made a supplemental slide presentation available on our website to accompany today's earnings release.

Now let me reference the safe harbor provisions under the Private Securities Litigation Reform Act of 1995. This call may contain certain forward-looking statements that are subject to significant risks and uncertainties including the future operating and financial performance of the company.

In many cases, these risks and uncertainties are beyond our control. Although the company believes the expectations reflected in its forward-looking statements are reasonable, it can give no assurance that such expectations or any of its forward-looking statements will prove to be correct, and actual results may differ materially from expectations. Important risk factors that could cause actual results to differ materially from those reflected in the forward-looking statements are included at the end of the press release issued today and in the company's filings with the Securities and Exchange Commission.

Information contained in this call is accurate only as of the date discussed. Investors should not assume that statements will remain operative at a later time. Tractor Supply undertakes no obligation to update any information discussed in this call.

[Operator Instructions] I appreciate your cooperation. We will be available after the call for follow-up. Now it's my pleasure to turn the call over to Hal.

H
Harry Lawton
executive

Thank you, Mary Winn, and good morning, everyone, and thanks for joining us. As always, I'd like to begin by expressing my thanks and appreciation to my fellow 50,000-plus Tractor Supply team members to their commitment to each other and our customers and for their dedication to serving life out here.

And this quarter, I'd like to give a special shout out to our technology team. We did a tremendous job recovering our business from the CrowdStrike outage without a material impact.

So let's start with the operating environment for our business before I discuss our second quarter results. Overall, the macroeconomic indicators that we all follow continue to be rather mixed for the consumer in the second quarter. While in line with our expectations at the beginning of the year, I would characterize the health of the consumer is modestly more cautious than last quarter, but certainly still within the range of our forecast at the beginning of the year.

Consumer spending on goods appears to be fatigue across income cohorts. While we've seen improvement in the consumer inflation rate, unemployment has ticked upwards to the highest rate since late 2021. Additionally, consumer sentiment and consumer confidence are both subdued and the consumer spending landscape continues to be rather choppy.

Additionally, in the recent personal consumption expenditures report, we saw another soft month for goods. While in line with our expectations, the ongoing shift of spending from goods to services continues to be a headwind for our business, the mix of goods as a share of PCE is still about 90 basis points above the average.

As it relates to retail sales for the second quarter, U.S. retail was flat to modestly positive with growth in nondurable category, which was in line with our performance as a company. And in the farm and ranch channel, we estimate that, that channel experienced mid-single-digit decline, which is indicative of our continued share gains in the channel.

With that said, our business for the first half of 2024 has performed right down the middle of our guidance. For instance, half of the month of the year have had positive comp sales and our year-to-date comp sales are up about 0.2%. And overall, our profitability is also right in line with our expectations, and the team has continued to manage our business exceptionally well.

As we look at our business in half and reflect back on the spring season, as we always talk about, weather can certainly shift sales between quarters. And given this year, the early Easter and then the couple of weeks of warm weather that we had there in late March, we estimate a potential pull forward of $15 million to $20 million in sales from the first quarter -- from the second quarter into the first quarter.

And so if you think about this kind of balances out our performance across the 2 quarters. And additionally, we thought we'd have some potential for an elongated spring, particularly in late June, but that did not materialize.

On the customer front, of note, we did see our higher income customers moderate just modestly as spending for vacation travel has surged for this group. And conversely, though, our lower-income customer cohort moderated up sequentially from the first quarter.

And net-net, our overall customer base though continues to grow and be very strong.

Now let's shift to some performance highlights for the quarter. We grew net sales by 1.5% with a comparable store sales decline of 0.5%. Diluted EPS was $3.93. Our comparable store sales performance was driven by a modest transaction decline of 0.6% with our average ticket coming in at 0.1% positive.

As we shared on our last call, we anticipated that the quarter would be in line with our full year guidance. As we move through the quarter, many of the same trends from the first quarter continued to play out.

Importantly, we continue to see healthy customer engagement. The investments we've made in Neighbor's Club, our world-class loyalty program, our competitive advantage for us as we continue to see solid growth in both customer count and customer retention.

If you recall, in the first quarter, we significantly enhanced our Neighbor's Club offerings. The changes were implemented with the goal to have members receiver work faster and lower the spending required for CUE qualifications.

This quarter, as part of our ongoing and continued improvements in the program, we launched Hometown Hero, which recognizes military service members, veterans and first responders. And this program brings together under 1 banner our long-standing support for the selfless men and women who serve America.

A highlight of the program is that our Hometown Heroes received the highest level status and benefits of our Neighbor's Club loyalty program. And while still very early, we're pleased with the enrollment.

Of note, about 20% of our Hometown Heroes to date are new to Neighbor's Club and about 15% are new to Tractor Supply. Once again, our Neighbor's Club comp sales outpaced our overall sales growth. At the same time, we also reached an all-time high on our sales penetration and record membership of more than 36 million members and that means we've added nearly 5 million members over the last 12 months.

And our Neighbor's Club retention rate remains remarkably consistent as our best customers continue to shop us more frequently and remain extremely loyal. At the same time, though, we are seeing a slight disengagement of our noncore customers. It's down just modestly.

We believe this is attributable to the overall macro headwinds that I mentioned in my opening remarks, and given that this customer is not as highly engaged in the kind of life out her lifestyle, our belief is that this customer cohort is a little sluggish or fatigue given the duration of inflation and higher cost of living since 2022 and just being judicious in their spend.

And as we look forward, though, our Neighbor's Club is laser-focused on this opportunity as we improve our personalization capabilities, particularly with our customer data platform that we'll be implementing later in the year.

Our customer service scores continue to run at all come high with improvements every week for more than 2.5 years. Customer service is a consistent differentiator for Tractor Supply and our commitment to excellence in customer service and the investments we've made in training, tools and technology are really paying off with our customer.

And these efforts have also, though, received national recognition by various third parties, including USA Today and Forbes. Also, it's worth noting that the team received a CIO 100 award recently for our groundbreaking work to utilize AI to enhance the customer experience in our stores. Just a great job by everyone around in our customer service.

Moving to category performance. I'll highlight was the strong positive comps in big ticket items in the second quarter, notably in categories like writing lawmowers, recreational vehicles and sporting goods.

And the commonality in this categories with strong innovation and newness, and our customers really responded to this. Additionally, we continue to be pleased with our live goods performance, which comps well above the chain average despite the hot weather that impacted many of other seasonal categories.

As we shared last quarter, we anticipated our consumable, usable and edible products would run modestly below the chain average in the second quarter as deflation weighed on our average unit retail.

We once again grew units in these categories, and we believe we're continuing to gain market share. The need-based demand-driven nature of our product categories -- these product categories continues to drive unit velocity in this segment of our business.

Clicking down into our key category. In pet food, recent industry data suggests that the overall category was flat to negative in Q2. As it relates to our business, we continue to take share, but we have seen growth continue to moderate as the category disinflate and pet ownership trends remain soft.

Our customers' shopping trip in this category is highly differentiated. We offer a broad assortment from value to super premium across national and exclusive brands in a pet friendly environment, which now includes more than 900 Pet Wash locations.

Through the second quarter, we've had strong double-digit growth in our Pet Wash service. Additionally, the value of our mobile pet vet clinic is another great gateway for pet customers to find Tractor Supply.

Year-to-date, we also have seen mid double-digit growth rates in visits to our clinics offered across more than 1,600 stores. The 2 of these in combination with the rest of our services and product benefits creates a great opportunity to reinforce our value proposition.

Additionally, pet ownerships benefit from the one-stop shop convenience of our lifestyle retail format, in particular, from the cross purchasing synergy with animal feed. As we've mentioned, the vast majority of our customers have both an animal and a pet.

In aqua and livestock and poultry feed, we continue to gain market share. While our average unit retails were down mid- to high single digits in this category in Q2; conversely, we had strong mid-single-digit unit growth across all 3 pieces.

As large animal counts continue to pressure, we are certainly a share winner in the large animal categories with our strong unit growth. And in poultry, our annual Spring Chick Days was another positive highlight in the quarter. The event builds on our reputation of the destination for backyard enthusiasts from to organic feed as well as our assortment of premium breads, our lineup continues to resonate with our customers.

Much like the first quarter, categories have performed below our comp sales. We're in our discretionary businesses such as clothing, footwear and decor and also in the hardline product for the business, such as things like ag fencing and pet kennels.

Our digital sales continued to trend from last quarter of double-digit growth. We've accelerated our digital capabilities, and that's fueling engaged with our customers and also improving our conversion rate.

Our tenth and largest distribution center in Arkansas opened during the second quarter. The start-up of the distribution center was right on schedule and shifting last month. It was a great job by the team.

Once again, we are capitalizing on the opportunity to realign with store servicing areas across the DC network to balance transportation costs and DC capacity while improving service levels to our store.

Our supply case investments over the last 4 years have provided us with a structural gross margin benefit from the reduction in

Our garden centers had strong performance during the important second quarter. We now have more than 500 garden centers across the chain. The merchants did a great job with a differentiated assortment and strong in stocks on top of the planting season. With more brought in live goods as well as adjacent categories catering to outdoor living, we saw the customer respond positively to this multiyear growth driver.

We opened 21 new track supply stores and 3 pet track supplies in the quarter. Our new store productivity continues to perform very well. In a year since announcing our expanded real estate capabilities, allowing for own development, we continue to anticipate material benefits to both revenue growth and operating margin rate.

Our team has built out capabilities to allow us to scale this initiative. We now have nearly 50% of our pipeline in own development with our first locations already opened. This development allows us to have rate reductions of 15% or more compared to our traditional build-to-suit. And we continue to believe that we have a robust pipeline of low-risk organic growth opportunities ahead of us.

To wrap up, I believe the team is pleased, but not satisfied with our first half performance. We set high expectations for ourselves. Customer trends are relatively in line with our expectations. The team is executing well.

In typical Tractor Supply fashion, we are effectively managing the factors that we can control and making progress on our Life Out Here strategy. As we plan for the second half of the year, we anticipate that our customers remain prudent with their spending as is typical an election year.

At the halfway point of the year, we are narrowing our guidance for fiscal 2024 to reflect our performance year-to-date and our outlook for the second half of the year. We continue to create more separation between us and our competition thanks to our team members and the meaningful relationships they have with our customers in combination with our strategic initiatives. Our dedication to serving life value remains unwavering. We will always strive to do the right thing.

And now I'll turn the call over to Kurt.

K
Kurt Barton
executive

Thank you, Hal, and good morning to everyone on the call. In many ways, our second quarter top line results were consistent with the results in the first quarter, with solid seasonal growth and exceptional big-ticket sales, while our year-round discretionary categories remain pressured.

As we expected, key performance was slightly below the chain average, given the retail price deflation and moderating pet category trends the industry is experiencing.

Retail price deflation, which was just over 1% was in line with our expectations. The vast majority of this deflation came from our categories. As Hal mentioned, we are pleased with our unit movement in CUE as we successfully managed through the impact of deflation this quarter.

Our comp sales growth was relatively consistent across all regions of the chain, within a range of down 2% to up 2%. The strongest regional performance was in the Northeast and Commonwealth due to easier compares and better overall weather compared to last year.

This strength was offset by pressure in the Far West and for the exact opposite reasons as they had tougher compares and less-than-ideal weather conditions this quarter. As to the cadence of the quarter, all months were also in a relatively tight band of essentially plus or minus 1%.

As Hal mentioned, we believe April was negatively impacted by the pull forward of Easter into the first quarter as well as a slow start to the spring season.

Moving down our income statement. Our gross margin increased 43 basis points to last year. We continue to be very pleased with these results, which were driven primarily by ongoing lower transportation costs along with disciplined product cost management and the continued execution of an everyday low price strategy.

These improvements were partially offset by the mix impact from strong growth in big ticket categories, which have below chain average margins. As a percentage of net sales, SG&A expenses increased 58 basis points to 23.4%. This increase was primarily attributable to our planned growth investments which included the onboarding of a new distribution center and higher depreciation and amortization as well as modest deleverage of our fixed costs, given the decline in comparable store sales.

These factors were partially offset by productivity improvements and strong cost control. During the quarter, our ongoing sale leaseback strategy benefited SG&A by approximately $5 million, net of transaction and repair costs from the sale of 2 Tractor Supply locations. This transaction and the related benefit represent timing shift out of the third quarter and into Q2.

For the quarter, operating profit margin was 13.2%. We had strong cost control as evidenced by our underlying operating profit margin that was essentially flat with prior year. Diluted EPS was $3.93 compared to $3.83 last year.

Turning now to our balance sheet. Merchandise inventories were $3.0 billion at the end of the second quarter, representing an increase of 10.2% in average inventory per store, as we improved our in-stock position in Q and invested in big ticket given its strength. Our in-stocks are up nearly 4 points to our best level since before the pandemic.

We are pleased with the quality of our inventory, as we enter the second half of the year. With strong annualized cash flows, we continue to maintain a healthy balance sheet with a leverage ratio of around 2x. Year-to-date, we've returned nearly $500 million of capital to our shareholders through our share repurchases and dividends.

Now let me turn to our updated fiscal 2024 financial outlook. Given our performance in the first half of the year and our forecast for the balance of the year, we believe it's now appropriate to narrow our guidance range.

For the year, we now anticipate net sales in the range of $14.8 billion to $15 billion with comp store sales in the range of down 0.5 point to up 1%. Our operating margin rate is expected to be in the range of 9.8% to 10.1% with net income of $1.08 billion to $1.12 billion. Diluted EPS is forecast to be $10 to $10.40.

As to the calendarization between the third and fourth quarter, let me share with you a bit more of how we are thinking about the various scenarios. We are approaching the back half with balanced optimism. We are forecasting comp sales in the third quarter to be within a tight band of scenarios and generally similar to the first half of the year.

The shift of the season doesn't occur until late in the third quarter, and we don't begin to lap the deflationary effect of feed until the fourth quarter. The only meaningful swing factor in Q3 tends to be weather, particularly large storms, which produce emergency response activity.

We see the fourth quarter having a wider range of potential outcomes. For our base case, we do anticipate stronger growth in the fourth quarter, given the easier compares, while acknowledging that we could see more volatility in consumer spending.

On the high end of our outlook range, in addition to the easing compares, factors we considered include a more normalized start to winter; lapping net deflation, which began in the fourth quarter of 2023; and the potential for greater emergency response activity.

Now on the low end of the range, dynamics we contemplated include moderation in big ticket trends, potential consumer uncertainty due to the federal election and a shorter holiday selling season with 5 less selling days between Thanksgiving and Christmas.

As for the retail price, our plans continue to reflect a headwind from deflation in the third quarter with a moderation towards neutral in the fourth quarter as we start to lap the lower cost, which began in late Q3 of last year.

Our guidance reflects ongoing gross margin expansion in the second half of the year. The third quarter is expected to have our best gross margin expansion as we anticipate transportation costs will remain favorable.

In the fourth quarter, we'll be lapping our most difficult comparison with 129 basis points of expansion in the prior year, where we began to see the benefits from lower transportation costs and our product cost management initiatives.

As a result, we are forecasting our fourth quarter gross margin rate consistent with the prior year. I view our gross margin performance as strong in this current environment.

Moving on to SG&A. For the second half of the year, there are a couple of items I would highlight for our expectations, especially for the third quarter. First, please keep in mind that we are lapping last year's depreciation benefit of 35 basis points or $0.08 per share in the third quarter.

Second, given our comp sales outlook specific to the third quarter, we anticipate modest fixed cost deleverage. And third, we will continue to see pressure from the start-up cost of the new distribution center in both the third quarter and fourth quarter. Thus, our SG&A performance will be the softest in the third quarter with more modest deleverage in the fourth quarter.

In total, we remain on track for the benefits of our sale leasebacks to be relatively consistent with last year's, albeit with a slight variation by quarter due to the timing shift of 2 stores into the second quarter. We continue to forecast the return of capital to shareholders in the range of $1 billion, reflecting the strength of our cash flow and the confidence we have in the long term.

At Tractor Supply, we believe in playing offense. This is a team that will stay on offense and continue to invest for the long term. We are excited about our Life Out Here strategy progress, our leadership position in the industry and our ability to build on our track record of long-term value creation for our shareholders.

Now I'll turn the call over to Hal to wrap up.

H
Harry Lawton
executive

Thanks, Kurt. Despite the temporary softness in our channel, structural elements remain very attractive for Tractor Supply. We have numerous tailwinds, including our Life Out Here strategic initiative, our market being a beneficiary of continued net rural migration, high-return new store growth opportunities and ongoing share gains. .

Tractor Supply is extremely well positioned as the leader in a large, fragmented market. Before we go into Q&A session, I'd like to wrap up with 3 comments.

One. As we head into the back half of the year, I am very excited about our robust innovation pipeline, the compelling value we have in our market and our new brand launches. We just set our annual beer event and Halloween decor program and both are off to a strong start. In pet, we have a number of upcoming activities, including our expanded pet appreciation month, a new lineup for Mont Nation by Miranda Lambert and an expansion of 4 Health, our exclusive brand, premium dog food.

Additionally, we have an exciting new endcap program as well as new center court and dry all events that are focused on compelling value that are core to our lifestyle.

The second comment I'd have is that we continue to believe that as and when economic conditions become more neutral for us that we will return to our long-term algorithm. As mentioned, there's really 2 economic conditions that are impacting us the most. The first is the transition from goods to services in the context of PCE spend and the second is deflation.

We believe both of these are transitory, and we don't need them to improve, but rather just do normalize for us to return to our long-term algorithm. And the third comment is that the team is playing offense. And we're not only executing our existing initiatives, but working -- but we're working on plans for the back half of the decade and working on our next growth drivers of our Life Out Here strategy. Tractor Supply does not lack for opportunities, and we believe we have multiple new opportunities that could expand on our $180 billion total addressable market.

I'm very excited to share more detail of the next drivers of our strategy in the near future. Our stores and online are ready for the change of seasons as we ended the third quarter. Tractor Supply is well prepared to meet the needs and expectations of our customers.

We've invested in our store base, in inventory, in our supply chain, in our digital capabilities and customer service to ensure that we can deliver on our promise of providing the best products and solutions for Life Out Here.

We've also enhanced our Neighbor's Club to provide more benefits and rewards to our loyal customers. We're excited about the upcoming events and promotions that will showcase our unique and differentiated seasonal assortment of merchandise, and we expect to see continued improvements across our categories.

To conclude, I'm incredibly proud of our team. Throughout our 85-plus-year history, no matter what issue we faced, our team members have always come together. We have unique and special culture. It's our special soft and key differentiator, and it's what gives me great confidence in the future of Tractor Supply.

And with that, let's open up the call for questions.

Operator

[Operator Instructions] Our first question comes from the line of Scot Ciccarelli with Truist.

S
Scot Ciccarelli
analyst

Scot Ciccarelli. Historically, when we've had a pretty wet spring, which I think is pretty fair to assume across most of the country, you guys have had a very extended selling season. So do you expect that to be the case for the balance of the year?

And then secondly, you mentioned that you're expecting roughly flat, let's call it, comps in the third quarter. Are you currently tracking online with that or is that just kind of the bougie for the end of the quarter?

H
Harry Lawton
executive

To your first question on the wet spring, it was in the northerly wet spring, particularly in the South and Southwest. Texas, in particular, was wet almost the entire quarter. We had hoped that, that might lead to an elongated spring, particularly in the month of June and then into July, it actually be favorable for us given comparison last year.

That's not how it played out. As we all know, the month of June was one of the hottest, if not the hottest month on record ever. And so we went from pretty much a wet spring to an immediately hot summer. And we did not see, as we called out ag sensing as an example, that's a big category for us in general and particularly in Texas.

And as an example, we did not see that category recover in June like we had some aspirations for. That said, it's a wet week this week. And we are hopeful that, that can pay some dividends as we turn the corner into August and into the fall.

And as it relates to Q3, yes, basically kind of right down the middle of a fairway for us in terms of our guidance range and kind of consistent with the comments Kurt gave at this point.

And the one thing I would call out is July is our toughest compares of the 3 months. It's -- we get sequentially easier in compares to the tune of like 1 point or 2 points each of the next 2 months. So anyway, thanks, Scott, for the question.

Operator

Our next question comes from the line of Michael Lasser with UBS.

M
Michael Lasser
analyst

Hal, can you walk us through the thought process on just the changes you've made recently? Did you see any customer impact from some of the social media chatter? And how did it impact your same-store sales?

H
Harry Lawton
executive

Yes, Michael, and thanks for the question. I'd start off by saying, obviously, it was a difficult situation to have played out in a public arena, but unfortunately becoming increasingly common in business in the devices sentiment that we have in our country.

We've got over 50,000 team members and 30-plus million customers, and we certainly heard a range of feedback. We learned from others who have gone before us on this and move fast to try to remove the perceived political and social agendas from our policies.

And all that said, we have no evidence that it had a measurable impact on our business. And we continue to look to monitor the situation and look at a variety of data sets, but we do have no evidence at this point that it's had a measurable impact on our business and our results.

And if I just step back, we have a very special culture at Tractor Supply. It's firmly grounded in our well-established mission and values and while we did withdraw our carbon emissions goals and retired our D&I goals, we did not retire our commitment to treating people fairly with respect to inclusion to being a good corporate citizen and certainly not to be stewards of -- and certainly do not retire our committed to being stewards of life out here and Tractor Supply gain incredible culture we never lose sight of our obligations to be great stewards of our business over the long term. Thanks, Michael, for the question.

Operator

Our next question comes from the line of Steven Zaccone with Say group

S
Steven Zaccone
analyst

I wanted to go back to the same-store sales trend. And I was curious if we could talk through the guidance adjustment a bit more? I guess, specifically on the second half because you leave open the option that you could still have negative same-store sales in the back half, even though the compares look a little bit easier. So has anything really changed from a ticket perspective, maybe deflation lasting a little bit longer than you expected?

And then from a transaction perspective, do you have the view that the pet food landscape is just softening a little bit more than you expected, so maybe that side of the business is also coming a little bit weaker?

H
Harry Lawton
executive

Yes. I'll start out by saying the first half played out very much in line kind of right down the middle of our kind of base case center point of our guidance. I would say most things in the first half were very much in line with our expectations. I mean, maybe big ticket was a little stronger and maybe some of the things like ag sensing and dog containment and such were a little bit weaker. But everything else, I would say, animal feed, pet food, our CUE products in general, seasonal -- even the discretionary business, we expected them to be reasonably negative, all those played out very much in line with what we expected.

I kind of think about it as down the middle of fairway based on our expectations first half. As it relates to the second half, we have a similar thesis to the second half right down the middle of fairway, I think Kurt tried to call that out in the prepared remarks.

Q3 I think will be much of the continuation of the first half of the year with Q4 being really where there's a higher -- a broader range of outcomes. And Kurt tried to really bring that to life in his prepared remarks to say there's 1 version of Q4 that could be strong and start that trend back towards our long-term algorithm and there's some favorable compares there and -- which created a nice setup, and we've got a number of activities also going into that -- into the market during that time.

On the flip side, there is a kind of a kind of more unfavorable potential outcome in Q4, where if we didn't see some good winter weather and the federal election created a lot of distraction and you've got a shorter holiday season, that could lead to a lesser performance in Q4. So we really tried to lay out the range of those 2, and that's really what drives the Q4 variation is really what drives the, really, the range of our comp guidance for the balance of the year with a pretty tight range of outcome forecast in Q3.

But I would say from the start of the year, the business is really right in the middle of what we expected it could be. And to your kind of question at the end, there's really sitting at this point in time, nothing that we see in the back half that's much different than what we saw at the beginning of the year. It's pretty straightforward at this point in terms of our outlook.

Operator

Our next question comes from the line of Peter Benedict with Baird.

P
Peter Benedict
analyst

Kurt, I know you addressed inventory briefly during the prepared remarks that you felt comfortable. Can you maybe give us a little more color on the build that you saw in the second quarter and maybe where you would have us expecting inventories to kind of level out over the balance of the year and why you don't think there's -- you don't have too much?

K
Kurt Barton
executive

Yes. I'll actually let Seth, Peter, give you more of the details on that, and I'll make 1 reference. We are cycling last year. In Q2, we called out that we were down 1.7% in inventory last year. We knew we needed and wanted more inventory in CUE and even some of the big ticket rec. And so we're very pleased with where we're at. And I think, Seth, why don't you explain further some of where the increase is at and the position on inventory for today and even the back half?

S
Seth Estep
executive

Hey, Peter, it's Seth. Yes, thanks, Kurt. Yes, as Kurt mentioned, we were down last year, about 1.7%. When we think about this year's inventory position, we have purposely invested in where we're continuing to see growth. So when you look right now, we're continuing to invest in areas like grills mini bikes rec vehicles, even like riders, where we're continuing to see some strong momentum in various parts across our store base.

But we're also in the best in-stock position we've been since pre-pandemic. We're investing in in-stocks, we're up around 400 basis points in in-stocks when you compare to where we are this year versus last. And when you look at our clearance inventory, while we don't give specific numbers, our clearance and aged inventory is actually down versus last year.

And I would say both those in-stock positions and you look at our clearance and aged inventory are both really good indicators of the quality that we have. And I would just say as we look ahead to the back half, we're committed to making sure we're investing in the categories that are working.

We're investing in being a dependable supplier and making sure that we have our key core CUE products on shelf. And I feel really good about the innovation pipeline we're investing and being in a position to drive sales. So quality of inventory remains strong. We're in a great insight position and feel good about the inventory

Operator

Our next question comes from the line of Chuck Grom with Gordon Haskett Research Advisors.

C
Charles Grom
analyst

Just to get back to the comp discussion. How -- the past few quarters, comps have been running close to flat. You've got a long-term guide of about 4% to 5%. Clearly, the macro has not been your friend, but can you help us think about the building blocks to get back to that level and maybe a potential time line you see to get there as well?

H
Harry Lawton
executive

Chuck, thanks for the question. As I mentioned in the prepared remarks, we still feel very confident in our long-term guidance. And there's really 2 main factors that we see as -- there are macro factors that are impacting us right now for performing at that long-term guidance rate, namely the shift in consumer spend from goods to services and the second being deflation, inflation. .

And so now if you hit both of those, if you think about our average ticket for the first half of the year, which is roughly flat, historically, we would have, at a minimum, kind of a 1.5-ish percent maybe average ticket growth, could be 2, 2.25.

So even if we just had some favorability in average ticket, all of a sudden, that walks you up to nearly 1.5 points or 2-point comp right there. And then if you think about PCE year-to-date, services are up 6%, 7%, whereas goods are up 1%.

If you were to see that normalize, even if goods underperformed services, say, goods are 2.5 or 3 and maybe services are 3, 3.5, you get that extra point to 2 points on the goods kind of rising tide. And all of a sudden, you're walking back to a 4%, 4.5% comp right there.

And so we really do see it as cleanly as that, is that at some -- kind of in the future, certainly have confidence that deflation will moderate, and we'll get back to a consistent kind of inflation rate in this country and in our business. And then similarly, expect that the good services shift will moderate.

And I think that's probably the bigger question. We probably have the better lens as to when the deflation will moderate because we see that in our business. But on the goods of the service, I think that's kind of the open question. It is only 90 basis points away from its pre-COVID levels, so it doesn't have a significantly further to go. But is that 6 months, is that 9 months, is that 3 months? I think time will tell there. Thanks, Chuck, for the question.

Operator

Our next question comes from the line of Kate McShane with Goldman Sachs.

K
Katharine McShane
analyst

We wanted to talk about the big ticket strength. We know this is something that you saw in the first quarter. Can you remind us how much of sales this represents? And how does big ticket needs change in the second half? What falls into that category for the cooler and winter months versus what you saw in the first half of the year?

K
Kurt Barton
executive

Yes, Kate, this is Kurt. Big ticket, and I'll share a few specifics on that. As we mentioned, we've been continually pleased this year to see the rebound on big ticket after a couple of years of softness in big ticket. First quarter ran positive high single-digit big ticket and the ever-important Q2 ran a low double-digit growth rate in big ticket.

So you hear the commentary from us on our investment in that area of the business, how we're driving the sales through innovation. So very pleased with the results on big ticket. Q2 tends to have the largest portion of our sales on big ticket in the low-teens, it averages in the high single digit as a percentage of our sales for the year.

So in the second half of the year, it does become a lesser of an impact, but on a year-over-year basis, we really do see that there's opportunity in the back half of the year in areas that we're winning in that Seth just mentioned, whether it be recreational vehicles or even riders. And then in the back, fourth quarter, really some of the winter-related heating, log splitters, those type areas of -- snow blowers, we can continue to win in innovation and our ability to drive great value in big ticket.

So it's certainly one of the tailwinds for us. The team has done an excellent job bringing new product to our customers and driving value even through areas like deferred financing as great value for big ticket. So while not as much of a swing factor in the second half, we do believe that's one of the tailwinds on our comps for the second half of the year.

Operator

Our next question comes from the line of Brian Nagel with Oppenheimer.

B
Brian Nagel
analyst

So my question, I just want to follow up a bit on inventory. And I know you discussed this already, but just to be clear, so inventories gives us on face value were did seem coming out of the quarter higher than usual. So is it your expectation then that over the next, whatever, couple of quarters, inventory levels will moderate kind of naturally or is there some type of more aggressive actions you have to take to get inventories back in line with sales?

H
Harry Lawton
executive

Brian, I'll start by saying we are very comfortable with our inventory levels right now and the quality of our inventory, and we don't see any actions required on the quality of our inventory as we move forward, just to be very clear on that. .

There's 2 main drivers over inventory increases, really 3 main drivers of our inventory increases year-over-year. The first I would call out, as Kurt did, which was easier to kind of the lapping of comparison last year, we had -- we were down, I think, negative 1.7% on inventory last year.

The second is our investment in big ticket. Obviously, those are higher average unit retail items, so that's going to disproportionately drive our inventory dollars up. But when we saw the strength in riders, in UTVs and things like grills and other big-ticket categories, we invested into that, and we'll continue to do that into Q3 as well.

As an example, we typically have about 800 stores that are kind of go long stores and riders that have an extended season. This year, we increased that to 1,150 stores. We are seeing the strength in big ticket continue into Q3. So that is -- that investment is paying off, and we expect it to continue, too.

The third thing I would call out is just a reiteration of what Kurt and Seth said, which is our investment in in-stock rates. We are 4 points higher year-over-year in-stock rates. It's our highest in-stock rate since the pandemic. And that is really on the shelves inside of our stores. And as you all know, I spent a lot of time in our stores. I've been in 5 different markets in the last 5 weeks.

We have never looked healthier and better since my time at the company in areas like dog treats, in areas like leashes, in hardware, in hand tools in areas like lubricants and batteries. As Seth called out, our clearance levels are lower than last year at this time and in an incredibly good shape. As you all know, our clearance levels have been running at historic lows since the pandemic and continue to do so. The team is doing an excellent job navigating inventory.

So anyway to step back, we feel incredibly good about the quality of our inventory, have no concerns about it in the second half and in fact, feel great about the investments we've made, which are driving in-stock rates and kind of a bit of a go longer strategy in big ticket. Thanks, Brian, for the question.

Operator

Our next question comes from the line of Steven Forbes with Guggenheim Partners.

S
Steven Forbes
analyst

Hal, it's probably imperfect, but it looks like it's been about a year now where sales per member trends are down significantly. So curious if there's anything notable in terms of learning from the trends within the customer cohorts as we think about explaining away the spread between comp trends or CUE trends versus member trends? And maybe in that regard, if you think about potential, like how would you speak to the opportunity ahead given where the member base and the number of shares sits today?

H
Harry Lawton
executive

Yes. So maybe I'll talk a little bit about our Neighbor's Club in that context. First off, I would say we continue to be very pleased and in fact, it's kind of performing better than what we would expect in the getting here because there's a number of members signing up for Neighbor's Club, as I called out now, at 36 million.

The second thing I'd call out is, we continue to see retention rates of our Neighbor's Club remain at kind of historic rates. So as you're growing your member base and you're growing retention, I mean that's kind of a strong kind of balance there, right, and add -- in multiple increasingly added it together.

I'd say what we saw was our higher income cohorts that are our strength, strong on retention, modest moderation mostly in kind of the -- as we -- and when we looked at it, a lot of it, we really do core that they're the ones that over-indexed on services and on travel and on vacations here in the second quarter.

But again, modest moderation there. The group that we continue to focus on, and we called this out last quarter as well, is that entry cohort into our Neighbor's Club and we lowered the tier threshold and we increased the type of rewards you could redeem at the last -- in our last quarter and saw a nice improvement there.

We're continuing to focus on that through the second quarter. As we look towards the back half, we're very excited about the implementation of our customer data platform, how that's going to further accelerate our ability to personalize with customers and our communications and help continue to stimulate all groups, but in particular, that kind of entry-level group.

In addition, we launched this quarter our Hometown Heroes program. It's off to an excellent start in terms of member sign-up. And as we called out, while I don't expect these trends to continue, the early sign-ups have been a significant piece of it is new to Tractor Supply and new to our Neighbor's Club program. So we have -- I think it's one of the best membership programs, loyalty programs -- loyalty program, excuse me, in the market out there.

The team continues to iterate and make it better and better. Our customers continue to give us very favorable marks on it. And we do see Neighbor's Club as instrumental to our success as we move forward.

Operator

Our next question comes from the line of Oliver Wintermantel with Evercore.

O
Oliver Wintermantel
analyst

With the variability of the outcomes in the range for the third quarter and the fourth quarter, maybe it would be helpful if you could walk us through comp ticket and comp traffic expectations for those 2 quarters? And maybe on the ticket side, maybe you can break it out in AUR or inflation?

H
Harry Lawton
executive

Thanks for the question. I would -- the main driver of the variation for the second half in the range of outcomes for our comp is really what the driver of our range for the first half was in transactions. .

As we've been, I think, pretty transparent, we have great insight to average ticket, great insight into our average unit retail. Pending some mix, we know exactly what our pricing for our seasonal products are already going to be for the year. We know what our trends are. We obviously have a perspective on how we're going to be pricing CUE into the back half of the year.

So we have a very good forward-looking view as to our average unit retail. And so I feel like there's probably less variability in ticket. Expect that to be reasonably flat throughout the year, although there's some modestly easier compares on average unit retail as you get into the fourth quarter.

So a little bit of upside there. But the main driver or range of outcomes is going to be transactions. And particularly in the fourth quarter, and really, we think it's all around consumer sentiment and also drivers of need. And if there's some weather events that will drive need and depending on the federal election in the shortened holiday season, I think that will drive sentiment.

And those 2 things will come together to drive our transactions. And so anyway, back to your point, I think the variability for the back half of the year is really primarily transactions with maybe a very modest range of outcomes on AUR.

Operator

Our next question comes from the line of Zack Fadem with Wells Fargo.

Z
Zachary Fadem
analyst

Kurt, you mentioned the election as a potential second half headwind. So first, are there performance call-outs during prior elections? And then second, is there any evidence to suggest that your business may perform differently based on the outcome of the election?

K
Kurt Barton
executive

Yes. Zack, in regards to elections, in my history, as we've looked at that and we have been through cycles, there is no real meaningful performance change based on the gear of a federal election or the outcome of a federal election.

Now we have seen, and I think it's well understood that this is a very intense environment today with this election, what that does to the consumer sentiment is certainly one that we are being conscious of and I think the election will take a lot of attention and could impact the consumer spending habits, et cetera.

But really, over the years, how we've seen the performance of the consumer has really proven to have no strong indication that we should plan for or change our outlook in any particular way. It's just viewed as one that could be a variable in the ranges of outcome. And so we're conscious of that.

But we've been able to pivot in either one of these environments. And the 1 last thing I would just point to is that for us, which I think is different, is that it doesn't tend to have much of a change because it's a needs-based business, where regardless of the outcome, the lifestyle and the needs that we serve don't really change that much. So we watch and we're creating strategies under scenarios, but we don't see a specific outcome that we are planning for.

Operator

Our next question comes from the line of Chris Horvers with JPMorgan.

C
Christopher Horvers
analyst

So my question is on the commodity side. So corn has come down a lot since the start of the year and even where it was at the end of the first quarter. Historically, you've talked about corn being one of the biggest commodities to watch.

So I guess, to what extent have you thought about that in terms of affecting your sequential reflation expectations? And does that quickly turn into the sort of the feed category?

And then on the pet food side, are you seeing price investment from the big pet food brands? And what are the early reads on that being enough to turn those -- the pet food category, enough elasticity to get that growing more quickly?

K
Kurt Barton
executive

Sure. Chris, this is Kurt. And I'll take the first part of the question on the commodities, and then I'll let Seth address your question on pet food.

On commodities, just some key points that I think is helpful to reference. Corn, which is the largest commodity impact item, but additionally, when you think of corn, soybean, cotton, steel, they all are commodities that play into our pricing. They have all been at year-to-date or year-over-year in the low-teens deflationary point compared to June of 2023.

All of them are generally back to 2019 levels. And they are 30% or nearly 40% off of their 2022 year highs. So we've been going through a 2-year cycle of that. And all indications are we are at the 2019 levels. We're at what we believe is the trough.

Most of these costs have already been embedded into it. The only other variability that -- and I indicated that is, you would look at Q4 and see that to be a neutral or potentially even beginning to see an inflationary turn and the way commodities of shift will -- I think, will really drive whether or not Q4 even to Q1 is a shift into some slight inflation or keeps us at a plateau.

The corns and soybeans tend to move within about a 60- to 90-day time frame through our systems. And so they move pretty quickly and impact the cost of goods sold in a really timely basis.

I'll turn it over to Seth on the follow-up question on pet food.

S
Seth Estep
executive

Just as the simplest answer, I would just say when you look at the back half, we're not seeing any signaling that you're going to see like AUR compression when it comes to pet food, when we look out.

And right now, AURs continue to be somewhat flat year-over-year, and that's kind of what we see going forward. Relative both feed and pet food, I would say, like as you think about the current environment we're in, and if you continue to see commodities stay where they are, you'll start to see things like you've traditionally seen in the industry where more value packs, more bonus packs, things of that nature will continue to hit the market. So at this point, we see pet food pricing remaining basically stable.

M
Mary Pilkington
executive

And Victoria, we'll take one more question quickly and then we'll wrap the call after that.

Operator

Our final question comes from the line of Peter Keith with Piper Sandler.

P
Peter Keith
analyst

So Hal, you mentioned in the script that the channel was down mega to mid-single. I guess, I would agree with that based on our survey work. So it does suggest that Tractor Supply share gains accelerated in Q2 versus prior quarters. And I'm wondering, was there something specific to the quarter? Or do you think there's more kind of structural benefits based on your initiatives that could keep the share gains elevated in the quarters to come?

H
Harry Lawton
executive

Yes. Peter, thanks for the question. I'd really point to 2 things. One, I think, structurally, we play a little bit more in big ticket than a lot of the other farm and ranch competitors on the margins. But I think that helped raise our water line a little bit on total sales. .

Also, I would say, on the CUE business, in particular on the speed side, well, the CUE business in general, particularly dog food and animal feed, we're gaining share in both. Our share gains in animal feed, in our view, in Q2 were outsized. And I think a lot of that comes down to our scale, our cost position, both working with our vendors and our partners there, but also our supply chain and whether it's our DCs, our mixing centers, our freight partners and just us having the best cost position in the market, being able to invest that appropriately in price.

As you know, we have over 20 price zones. We're able to get really targeted and where we want to price and how we need to price to drive those units, so I think those would be the things I'd speak to.

And then the final point would be, of course, our strategic initiatives. And I think it relates to, say, like the fusion remodel program. We're approaching half of our store base now being in fusion remodel program. So I think our store environments relative to farm channel are significantly a higher level of the store environment now.

Our commitment to customer service. We call that out. So you get I think a better level of customer service in our stores. And so just all those sorts of things are starting to add up to continue to drive the outsized share gains. Thanks, Peter, for the question.

M
Mary Pilkington
executive

Victoria, we'll wrap up our call today. To everyone on the call, we look forward to speaking to you at the time of our Q3 call in October.

Operator

That concludes today's call. Thank you for your participation, and enjoy the rest of your day.