Tilray Brands Inc

NASDAQ:TLRY

Earnings Call Transcript 2024-Q3

[Operator]

Thank you for joining today's conference call to discuss Tilray Brands' financial results for the third quarter of fiscal year 2024 ended February 29, 2024. [Operator Instructions] I will now turn the call over to Ms. Berrin Noorata, Tilray Brands' Chief Corporate Affairs and Communications Officer. Thank you. You may now begin.

[Berrin Noorata, executive]

Thank you, operator, and good morning, everyone. By now, you should have access to the earnings press release, which is available on the Investors section of the Tilray Brands' website at tilray.com and has been filed with the SEC and SEDAR. Please note that during today's call, we will be referring to various non-GAAP financial measures that can provide useful information for investors. However, the presentation of this information is not intended to be considered in isolation or as a substitute for the financial information presented in accordance with GAAP.

The earnings press release contains a reconciliation of each non-GAAP financial measure to the most comparable measure prepared in accordance with GAAP. In addition, we will be making numerous forward-looking statements during our remarks and in response to your questions. These statements are based on our current expectations and beliefs and involve known and unknown risks and uncertainties, which may prove to be incorrect. Actual results could differ materially from those described in those forward-looking statements. [ The deck and ] earnings press release includes many of the risks and uncertainties associated with such forward-looking statements. Today, we will be hearing from key members of our senior leadership team, beginning with Irwin Simon, Chairman and Chief Executive Officer, who will provide opening remarks and commentary, followed by Carl Merton, Chief Financial Officer, who will review our quarterly financial results for the third quarter and update our financial guidance for the fiscal year 2024.

Also joining us for the question-and-answer segment are Denise Faltischek, Chief Strategy Officer and Head of International; Blair MacNeil, President of Tilray Canada; and Ty Gilmore, President of our U.S. beer business. And now I'd like to turn the call over to Tilray Brands' Chairman and CEO, Irwin Simon.

[Irwin Simon, executive]

Thank you, Berrin. Good morning, everyone, and thank you for joining us. At Tilray Brands, we take great pride in our mission to be the most responsible, trusted and market-leading cannabis and consumer products company across the globe. Today, with our complementary business units, we believe Tilray Brands is the best positioned company in the world to take advantage of all the positive regulatory tailwinds happening globally with cannabis legalization and drug policy reform.

In Canada, Tilray continues to lead the cannabis industry with a leading portfolio of adult-use brands and the #1 market share. In the event the current excise [ tack ] regime were to be replaced with a 10% [indiscernible] based on the value of the products sold and not a program tax, we expect an annual savings of $80 million. We also expect to benefit from additional cannabis-related regulatory reforms around marketing and THC potencies I'll take a deeper dive in the Canadian market shortly.

In Germany, Tilray has the leading cannabis market share by revenue for the trailing 12 months and we believe we are best positioned to capture a large portion of the expected growth in the medical market with both our in-country cultivation facility in Germany and our state-of-the-art facility in Portugal. We also have the ability to ship products from Canada to Germany. In the U.S., Tilray has multiple options and, in particular, is well positioned to benefit from the federal legalization of medical cannabis as a result of rescheduling.

Yes, we believe that the rescheduling of cannabis from Schedule 1 to Schedule 3 in the U.S. would provide a path for Tilray to sell pharmaceutical-grade medical cannabis in the U.S. subject to doctor prescriptions. This is a different strategy from what MSOs are doing today. We believe there is an opportunity to supply medical cannabis products from our existing operations into the U.S. for medical purposes. Further in the event of a future federal adult-use and medical cannabis legalization in the U.S., we believe Tilray is well positioned to immediately leverage its strong global leadership position, know-how and strategic strengths across operations, distribution and brands to sell THC-infused products across its robust distribution network and sales channels in the U.S.

Today, Tilray is a clear outlier in the global cannabis industry because we're the only company with global expertise in both adult-use and medical cannabis. Our innovation comes from GMP certified pharmaceutical-grade medicines to all recreational cannabis formats, including THC-infused beverages, which also parlays into our beverage strategy. We have rigorous cannabis quality control, regulatory affairs, branding, marketing, sales and distribution. We also have the #1 cannabis market share in Canada, the #1 cannabis market share in Germany as measured by revenue, and we distribute medical cannabis in over 20 countries around the world. Since 2019, we quickly developed a diversified award winning portfolio of brands backed by a best-in-class operations in Canada, the U.S., Europe, Australia and Latin America that supports our goals of becoming a multibillion-dollar cannabis and consumer products company that addresses the needs of consumers and patients we serve today.

As you know, the leadership team at Tilray has the expertise of buying [ TPG vans ] and building them into somewhat greater than they were before. Our creative portfolio of beverage brands includes craft beers, spirits, ready-to-drink cocktails, ciders and non-alcoholic beverages. We are now the fifth largest craft brewer in the U.S., with a 4.5% share of the craft beer market. With over 500 beer distributors alone, Tilray is now dominating key regions across the U.S. with our craft beer brands in the Northeast, Pacific Northwest, Midwest and Southeast along with one of the most awarded bourbon brands with Breckenridge Distillery, which continues to gain market share across whiskey, [ block and gen ] products.

Our wellness brands include Manitoba Harvest, hemp-based food products, ingredients and snacks as well as our Happy Flower are CBD-infused beverages and a recently relaunched HiBall energy drinks which in its first month on Amazon received over $1 million in orders. With the appropriate approvals, we're also looking to introduce hemp-based Delta 9 beverages and products with our Happy Flower brand and across other wellness brands in the U.S.

And finally, we own and operate a European medical cannabis and pharmaceutical distribution business in Germany. CC Pharma, also known as Tilray Pharma, with a robust footprint, reaching 13,000 pharmacies in Germany alone. With broader medical cannabis use, doctor prescriptions in Germany, we expect there to be tremendous demand for medical cannabis within pharmacies. I can't predict the future. But my belief is there will be a lot of cannabis regulatory changes we've seen with Germany, in Canada and the U.S., and Tilray is best equipped to reach these underlying opportunities and we have the assets of the tools to reach our goal for Tilray Brands to deliver industry-leading profitable growth and sustainable long-term shareholder value that we will focus on these 3 fundamentals. Maximizing profitable revenue growth through organic growth and strategic acquisitions with strong synergy opportunities, realizing the benefits of optimized asset utilization and cost management to ensure an efficient cost structure across all our business segments and to strengthen our industry-leading balance sheet and cash position.

During Q3, we achieved net revenue of $188 million, representing approximately 30% growth over the previous year. We grew our revenue across our core business segments. This was achieved by focusing on organic growth of legacy brands and enhancing the performance of our more recent strategic acquisitions. Gross profit was $49.4 million despite impact of the newly acquired craft beverage brands, which have a lower margin. Our net loss was $105 million, which only $4.5 million represented loss from operations and cash used in operating activities was $15.6 million. Adjusted gross profit was $51.6 million, adjusted EBITDA was $10.2 million, adjusted net income of $900,000 and adjusted EPS of $0.00 we delivered positive adjusted free cash flow for the quarter.

Over the last 3 quarters, we significantly reduced our convertible debt by $205 million, decreasing our net debt to approximately $175 million and we will work to continue reducing our indebtedness, optimizing our capital structure and enhancing our financial flexibility. The net reduction in our convertible debt will decrease our annual interest expense by $9.8 million, which flows directly to adjusted net loss and adjusted free cash flow.

Let's now dive deeper into each of our business segments. We grew our global cannabis net revenue by 33% to $63.4 million in Q3 compared to the previous year quarter driven by our acquisition of HEXO and Truss as well as our international business and innovation in the Canadian markets. Net Canadian cannabis revenue grew 31% to $49.4 million in Q3 compared to the previous year. We achieved this growth with the HEXO acquisition despite price compression totaling $3.1 million from the prior year quarter and a crippling tax structure that has allowed taxes to spike while prices declined by more than 50%. Excise tax increased by $8.2 million and amounted to $21.8 million or 32% of our gross Canadian cannabis revenue in Q3 compared to $13.6 million or 26% in the same quarter last year. Recent enforcement efforts by Canada Revenue Agency, garnishing LP payments from the provincial boards is already having an impact on our competitors. Over 1,000 of [ whom ] have negligible market share. The continued enforcement by CRA, we believe, will lead to further and necessary industry consolidation, perhaps on a mass level. Canada continues to be the largest federary legal and commercial adult-use cannabis market in the world and Tilray brands maintains that #1 market share position in the country. We are #1 in Ontario, #1 in Quebec, #1 in British Columbia, which together represents over 60% of the population of Canada. We're also #1 in cannabis flower, oils, concentrates and THC beverages, #2 in pre-rolls and #4 in vapes and in the top 10 in all other categories, all while operating under rigorous high-quality control standards.

Our focus in Canada is on 2 things: first, growing sales primarily through continuous launches of new product innovation and second, taking more and more costs out of our businesses. On the latter, a large part of our acquisition strategy for HEXO and Truss involves removing legacy costs and SKU rationalization from the businesses. For HEXO, we originally target $27 million, but then increased that to between $30 million and $35 million of which we've already achieved $27.5 million in savings on an annualized run rate basis, of which $15.6 million is realized cost savings during the period. Our HEXO integration plan includes streamlining our Canadian operations, improving utilization of our core facilities, improving margins and maximizing cash opportunities by pursuing divestitures and consolidating facilities. We plan to close the Cayuga facility and move its cannabis cultivation to our existing Canadian production lines, [ sell ] our [ Maison ] facility in Quebec, which is currently cultivating Q cumbers as a vegetable operator and sell the Belleville facility and move our manufacturing to our London facility for our beverages. We expect this plan to result in onetime $70 million to $85 million of Canadian cash flow inflow opportunity and accretive to margins and net income by $5 million to $7 million on an annual basis.

From a regulatory standpoint, the expert panel appointed by the federal government, clearly highlights 3 areas of focus, which Tilray would benefit from once implemented. First, excise tax reduction, which I've talked about, both in adult recreation and medical would benefit Tilray $80 million. Secondly, there is a proposed opportunity for pharmacies to carry CBD and medical cannabis for medical patients which would move plant-based medicines into the mainstream as an option for patients to treat ailments. And finally, enforcement against illicit websites, [ dispensaries ] that don't contribute to excise tax and put you at risk through unregulated product channels available easily online with e-transfer and Canadian Post [ Eat ] mail. We think Canada Post and the Canadian bank team systems are responsible for shutting down access to these unlawful establishments.

Turning to international cannabis. We grew net revenue organically by 44% year-over-year to $14 million, and we remain the #1 market leader in medical cannabis across Europe with a leading market share in Germany and Poland. Tilray's international growth has also been driven by increased sales in our existing markets, such as Portugal, Italy, the U.K., Australia and New Zealand. The new German medical market opportunity is projected to be approximately $3 billion in the medium term while the European opportunity could represent a potential $45 billion medical market alone in the long term, our present in Europe allows Tilray to grow our global brand portfolio to a base of over 700 million people in Europe, which is twice the population of the U.S. While much of the media attention related to the new cannabis reform in Germany has been centered around cultivation for personal use and the establishment of cannabis social clubs, the new opportunities for Tilray flow mostly from the removal of medical cannabis from the Narcotics Act. This descheduled change is expected to significantly expand the medical cannabis market in Germany as it would allow for more doctors to prescribe medical cannabis more easily to patients and potentially allow for broader health insurance coverage. We will, therefore, be increasing our educational efforts to bring more and more health professionals on board with medical cannabis as therapeutic options. We estimate that less than 44% of the population in Germany are presently buying medical cannabis compared with 4% in states like Pennsylvania. In Germany, we also stand to benefit from the abolishment of the tender process for in-country cultivation of medicinal cannabis, which is being replaced with the licensing scheme. We are currently 1 of the only 3 in-country cultivation facilities in Germany today, and these legislative changes would allow us to better meet patients' needs by expanding our medical cannabis product offerings. This would, in turn, significantly increase our cannabis production in Germany by 5x more than double our revenue opportunities.

Tilray opportunities in the U.S. cannabis remains strong. Over the past several years, our playbook of expanding our business beyond cannabis to adjacencies in complementary markets has positioned Tilray well for the current environment as well for future growth opportunities. While we currently do not engage in any U.S. cannabis operations because of federal regulations, we are well positioned to participate and win in a federally legalized market when that changes either rescheduling or medical cannabis or the passage of federal cannabis legalization. Given our deep knowledge, global expertise in medical and adult-use cannabis and the regulatory compliance amply, Tilray's playbook in the U.S. is to build and deliver iconic sort of brands in the beverage alcohol and the CPG backed by product excellence and innovation, educate consumers about our brands and our stringent quality standards to encourage trial and foster loyalty and last but not least, to drive and scale and distribute to get our brands into consumer hands to grow our market share.

Moving to our Beverage segment, which is quickly approaching approximately $300 million annualized. As mentioned earlier, Tilray Brands is now the fifth largest craft brewer in the U.S., with a 4.5% craft beer market share, and we aspire to be a top 12 beverage company in the U.S. In Q3, beverage alcohol net revenue was $54.7 million, representing 165% growth year-over-year. Tilray now holds a 4.5% of the craft beer market share in the U.S. and we're just getting started and ramping up. Of this, our legacy brands of SweetWater, Montauk, Alpine's Nelson and Green Flash demonstrates our ability to successfully grow existing brands along with our recent acquisition of 12 craft brands from ABI InBev, we have gained in scale and see further expansion opportunities. SweetWater remains the #1 brand family in Georgia, multi-outlets, Montauk remains the #1 brand family in Metro New York, having increased its distribution by 28% versus last year. Tilray is now the #1 craft supplier year-to-date in the Pacific Northwest. [indiscernible] volume growth increased by 413 basis points since Tilray took over the brand, and we're now capitalizing on the success of 10-barrel hub beer brand extensions by adding [indiscernible] line expenses, both innovations we're extremely excited to launch, growing 24%, [ Huber ] is now of a top 20 brand on the West Coast with only half the distribution of top competitors due to its focus on the Pacific Northwest states. Still, our vision is to be much higher as we're aiming and uniquely positioned to become a top 12 beverage alcohol business. This will be accomplished by leveraging our portfolio to win more [ cases ] through core products such as craft beer and beyond through innovation to categories like flavored malt beverages, ready-to-drink cocktails and spirits. But ultimately, our plans go beyond alcohol as we will be expanding into sparkling water, energy drinks and other categories. This is important because we have the manufacturing facilities, the distribution and the sales and marketing infrastructure to drive Tilray businesses. Working with [ BCG, ] we developed a clear and focused strategy to drive top line and bottom line growth for our beverage businesses. The 3-pronged approach will deploy our regional strategy called [ Dual ] to stabilize scale brands such as SweetWater, Montauk, Blue Point in their respective key adjacent regional markets across the U.S. and maximize their potential to gain market share from competitors. [indiscernible] is already paying off. According to BI sales to retail data, Tilray has increased its market share of total beer 13 states including key beer markets such as Oregon, Washington, Colorado, Idaho, Minnesota and Arizona when comparing share before and after the Craft acquisition. In the Southeast alone, we've improved trends by 4.6% post acquisition. For Q3, 10 Barrel has seen a 12.3% increase in distribution amongst our top 10 distributors when compared to the same time last year and when comparing 6 months pre-acquisition with the 5 months post acquisition, overall trends have improved 3.5%. Overall trends for Blue Point have improved 1.3%, while its #1 distributor has improved trends by 3.8%, and those are just a few examples.

We are also executing a national brand strategy, beginning with revitalizing Shock Top to win as a national craft beer over time by targeting share and connected cases to reach mainstream, male and female drinkers. We think there is tremendous upside with Shock Top as according to our qualitative research, shock Top has the highest purchase intent among 12 of the largest beer brands. This is why we're focused on increasing distribution and getting this brand back into the hands of consumers. We are already on our way in Q3, Shock Top ,#1 distributor has increased distribution 24% versus last year while [ on-premise ] distribution has increased 0.5% over last year among Shock Top's top 10 distributors. We are aggressively launching new and often disruptive innovation across our beer and non-alcoholic craft to increase portfolio of brand appeal to new consumers and new occasions. Many of our newly acquired brands have not had innovation in the last couple of years, among many others. Recent examples include Liquid Love for heartfelt hydration, runners high, a non-alcoholic craft brew for athletes, [indiscernible] a noncarbonated 10% ABB products sold in 16.9-ounce plastic resealable containers and noncarbonated Shock Top [ lift RT. ]

Let me say that we're working to get the cost structure right, transforming the productivity and profitability of the breweries we acquired. We expect that our beer gross margins will increase once we fully realize the cost savings achieved in connection with the fully integrated beverage alcohol platform as we move away from the existing co-packing manufacturing agreements with ABI and increase our productivity in our newly acquired breweries and 13 brew pubs.

Finally, let's discuss our Wellness segment, represented mostly by Manitoba Harvest, which is fostering a positive impact on people and the planet through hemp by making ongoing commitments to sustainability with breakthrough initiatives such as investment in regenerated agriculture. Revenue grew 12% in Q3 to $13.4 million compared to last year. We partnered with bio-active's company Brightseed to revolutionize the functional fiber market and breakthrough products. Manitoba Harvest bioactive fiber, which is now exclusively available at Whole Foods Markets nationwide. Incredibly, 95% of Americans do not consume the recommended daily intake of fiber. This product provides 6 grams of both soluble and insoluble fiber per [ serve ] and is the only fiber solution aimed 2 powerful hemp-based bioactive for gut health. Moving forward, the team continues to assess the opportunity to bring hemp derivative Delta 9 beverages to market under Happy Flower and Tilray Brands. With that, I now turn the call over to Carl to discuss our financials in greater detail. Carl?

[Carl Merton, executive]

Thank you, Irwin. Recall that we present our financial results in accordance with U.S. GAAP and in U.S. dollars. Throughout our discussion, we will be referring to both GAAP and non-GAAP adjusted results and we encourage you to review the reconciliation contained within our press release and on our reported results under GAAP for the corresponding non-GAAP measures. Let's now review our quarterly performance for the 3 months ended February 29, 2024.

Q3 total net revenue rose to $188.3 million compared to the prior year quarter of $145.6 million, representing almost 30% growth. Excluding acquisitions completed within the fiscal year, and the $8.7 million HEXO advisory fee captured in the prior year quarter, our legacy businesses remained consistent despite a 13% revenue decline in our lowest margin segment. We continually emphasize the strategic importance of our adjacency business model, which is a key differentiator for us. This is best reflected by the contribution of our 4 segments to our overall results which shows that we are not too dependent on any individual segment having a disproportionate impact on our sales or profit growth. Each segment is also, in our view, on a path to sustainable long-term growth.

Looking at each segment now. During Q3 and compared against the prior year period, net beverage alcohol rose 165% and represented 25% of our total revenue mix, more than double relative to last year's 14% of total mix. Net cannabis revenue rose 33% and represented 34% of total mix, up slightly from 33% last year. Distribution revenue decreased 13% and represented 30% of total mix, down from 45% last year. And wellness revenue rose 12% and represented about 7% of total mix, down only slightly from 8% last year, respectively.

Diversification is also reflected in our geographic footprint. During Q3, more than 62% of our net revenue was generated in North America. Roughly 36% was generated in EMEA and the remaining 2% coming from other parts of the world. This compares to about half from North America and EMEA in Q3 last year, with the variance related to the North American acquisitions we completed since that time, namely HEXO, the Craft acquisition brands and the remainder of Truss Beverages.

Let me first touch on the key current item related to cannabis before moving on to a discussion on profitability. We incurred $21.8 million in Canadian cannabis excise taxes during Q3, which are a reduction to revenue compared to only $13.6 million last year. The increase in excise taxes is reflected by a sharp increase in cannabis revenue generated in Canada versus the year ago period, due in part to the HEXO and Truss acquisitions and a change in our revenue mix to higher excise tax products. Through the first 3 quarters of our fiscal year, we have incurred more than $75 million in excise taxes versus $47 million for the year ago 9-month period. For many quarters, we have been on the record with respect to the inherent unfairness as to how the excise tax is predominantly computed, which is largely a fixed price on grams sold rather than as a percentage of the selling price. Because the selling prices that declined meaningfully since the law was first enacted in 2018, it has made the excise tax a larger and larger component of net revenue over time, particularly as current growth categories like infused pre-rolls and concentrates become the biggest part of our sales mix.

To prove this point further, excise tax amounted to 32% of gross Canadian cannabis revenue in Q3 compared to 26% in the same quarter last year. While through the first 3 quarters of the year, excise tax came to 34% of gross cannabis revenue versus 27% for the first 9 months of fiscal 2023. In our view and in the view of so many others, this price-based tax structure is cripple as it has allowed taxes to spike as the price of cannabis has declined by more than 50% since [ utilization. ] In late February, the Canadian House of Commons Standing Committee on Finance issued a report outlining several recommendations regarding the regulated adult-use cannabis industry, including the recommendation to adjust the tax structure. Recommendation 329 in particular, calls on legislators to make adjustment to the excise duty formula for cannabis, so that is limited to a 10% ad valorem rate. If enacted, this would be a welcome change that could result in $80 million in annualized revenue for our cannabis business, which would largely fall to the bottom line. The key to the government's plan and needed relief for our industry is that the provinces not enact their own excise tax to reflect the loss in taxes they are reaping from the status quo, increase their profits at the Boards or mandate that the tax savings are passed on directly to the consumer in the form of lower pricing. The budget announcement is next week, and we'll be following developments closely but are resolute in our view that reform is greatly needed and measures must be enacted to stabilize the Canadian cannabis industry.

Turning back to our performance. Gross profit was $49.4 million compared to a loss of $11.7 million in the prior year quarter, while gross margin increased to 26% from negative 8% in the prior year quarter. Adjusted gross margin decreased to 27% compared to 30% in the prior year quarter. I will discuss adjusted gross margin by individual segment in a moment. However, the majority of the decrease relates to the addition of the new craft brands, which are subject to a co-manufacturing agreement with ABI until at least the end of Q1 next year and the prior year figure, including the HEXO advisory fees. Net loss improved to $105 million compared to a net loss of $1.2 billion in the prior year quarter, which included $934 million of impairments. On a per share basis, this amounted to a net loss of $0.12 versus $1.90 in the prior year quarter. Recall that last quarter, we introduced 2 new reporting metrics to our discussions, adjusted net income loss and adjusted earnings per share. The definitions of both are identified in the press release, along with the relevant reconciliations and calculations. For [ Q3, ] we are reporting an adjusted net income of $900,000, which when calculated on a per share basis, results in EPS of 0 for the quarter. Adjusted EBITDA was $10.2 million down from $13.3 million in the prior year quarter. This is mainly a consequence of the negative impact of the cannabis gross margin related to wholesale revenue, the termination of the HEXO Advisory Services contract on our acquisition of HEXO in June and the co-manufacturing agreements with the new craft brands as I will explain shortly.

During the quarter, we made great progress against the HEXO synergy plan, which we had previously increased to between $30 million and $35 million. As of the end of Q3, we achieved $27.5 million in savings on an annualized run rate basis, of which $15.6 million represented actual cost savings during the period. Operating cash flow was negative $15.4 million compared to negative $18.6 million in the prior year quarter. This improvement in cash used during Q3 this year was primarily related to achieve synergies of previously identified cost savings plans.

Turning now to our 4 business segments. Beverage alcohol revenue was $54.7 million, up 165% from $20.6 million in the prior year quarter. The positive delta was due to contributions from the craft brands, which were purchased last fall. However, we note that the impact of dry January was far more of a headwind than it was for the industry in previous years. Beverage alcohol gross profit increased to $18.9 million compared to $10 million, while beverage alcohol gross margin decreased to 34% from 48% in the prior year quarter. Adjusted gross margin fell to 38% from 53%. Both of these outcomes were a result of the craft brands, which currently have lower margins than our historical business. This is primarily due to the co-manufacturing agreements for brewing. For greater context, adjusted gross margin for our legacy beverage business was 59% compared to the prior year quarter of 53%, primarily as a result of an agreement with the distributor related to our spirits business. Adjusted gross margin from the Craft brands was 26%. The improvement of gross margins in the beverage alcohol business primarily in the beer portion of the business represents a major focus for the organization. Gross cannabis revenue of $85.2 million was comprised of $62.1 million in Canadian adult-use revenue, $14 million in international cannabis revenue, $6.4 million in Canadian medical cannabis revenue and $2.8 million in wholesale cannabis revenue. Net cannabis revenue, which excludes the aforementioned $21.8 million in excise taxes, was $63.4 million, representing a 33% increase from the year ago period. The positive variance is related to the increased organic growth of over 14% combined with contributions from the acquisitions of HEXO and Truss. Offsetting the increase in net cannabis revenue was the elimination of advisory services revenue totaling $8.7 million from the prior year quarter due to the HEXO acquisition which terminated the previous strategic arrangement that was in place.

While revenue from Canadian medical cannabis grew only slightly, as the category is being impacted by competition from the adult-use market and its related price compression, revenue from Canadian adult use rose 37%, which was driven by new product innovation and increased revenue from HEXO and Truss. International cannabis grew 44%, largely because of growth in our existing markets and the expansion into emerging international medical markets.

Wholesale cannabis revenue increased to $2.8 million from essentially zero last year as these sales are opportunistic and variable. We entered into this wholesale agreement to optimize our inventory levels and prioritize the generation of positive operating cash flow, however, unfavorably impacted our gross profit and EBITDA. Cannabis gross profit was $20.9 million and cannabis gross margin was 33% compared to negative $32.8 million and negative 69% in the prior year quarter. Excluding the impact of the noncash fair value purchase price accounting step-up and inventory valuation adjustments, adjusted gross margin decreased to 33% from 47%. As I said earlier, a portion of the margin decrease is a result of the termination of the HEXO advisory services agreement, which contributed zero gross profit in the current year compared to $8.7 million in the prior year which, if excluded, would decrease adjusted gross margin to 35%, essentially meaning that our cannabis gross margin was largely flat year-over-year.

Distribution revenue derived predominantly through Tilray Pharma, decreased 13% to $56.8 million from $65.4 million in the prior year quarter. Revenue was negatively impacted by infrastructure outages and weather, which impacted revenue by just over $3 million and short-term challenges related to new rebate regulations. Tilray Pharma gross profit decreased to $5.6 million compared to $7.5 million in the prior year period. Tilray Pharma gross margin decreased to 10% from 11% in the prior year quarter because of product mix.

Wellness revenue grew to 12% at $13.4 million from $12 million in the prior year quarter. The increase was driven by our strategic focus on targeted advertising campaigns aligned with emerging trends in healthier lifestyles, particularly around the new year, coupled with our continuous innovation efforts. Wellness gross profit was $4.1 million, up from $3.7 million in the prior year quarter, and gross margin held at 30% compared to 31% in the prior year period as we experienced a change in sales mix towards more bulk retail sales. Our cash and marketable securities balance as of February 29 was $225.9 million, down from $408.3 million in the year ago period. The majority of the variance was related to the payment on maturity of the [ Tilray 23s, ] our cash acquisition of the new craft brands and settling assumed liabilities from HEXO, including unpaid excise tax as well as legacy litigation settlements.

Having now completed 3 quarters of our fiscal year, it is clear that our prior fiscal 2024 guidance of adjusted EBITDA between $68 million and $78 million is no longer feasible. We have, therefore, lowered our adjusted EBITDA range to be between $60 million and $63 million, which takes into consideration our performance through the 3 quarters, over $12 million year-to-date in price compression in the cannabis business and continued expectations for the fourth quarter. Still, the fourth quarter represents a major increase from the current quarter, which is traditionally our lowest quarter due to the seasonality within our segment. The fourth quarter seasonality improvement is a function of our beer business leading up to the summer, a historically busy season. New innovations scheduled to be launched as part of the spring reset, new innovation in our cannabis business, along with expected wholesale sales and in our distribution business as pharmacies buying bulk for their customers ahead of them going on summer vacation.

Recall that we also projected positive adjusted free cash flow from operations for the entire fiscal year, excluding our integration costs for HEXO, Truss, the new Craft brands and the cash income taxes associated with Aphria Diamond. Due to the timing of collecting the cash on the various asset sales mentioned, we now do not expect to achieve this prior adjusted free cash flow guidance. While we were adjusted free cash flow positive in the current quarter, our current expectations are for a very strong fourth quarter of adjusted positive free cash flow. Of course, we will continue managing CapEx as part of our efforts to strengthen our industry-leading balance sheet.

Let me now conclude our prepared remarks and open the lines for questions from our covering analysts. Operator, what's the first question?

[Operator]

[Operator Instructions] Our first question comes from the line of Andrew Carter with Stifel.

[Andrew Carter, analyst]

I wanted to ask about the German changes. I mean, obviously, it's going to likely manifest in a big uptick in patients with doctors now having more freedom to prescribe cannabis. But kind of thinking through this competitively, how do you see this as your position unique in being able to [ take ] this market? I know that for the past 5 years, we've seen a lot of decks with German -- Germany circled and capacity to hit that market. Is that capacity still out there? How expensive it is to maintain this? And can you give us a reminder of kind of the stringent quality standards you have to have in place to serve the German market.

[Irwin Simon, executive]

Andrew, thank you, and great question. Number one, listen, we see the opportunities in Germany in multiple ways. We have a facility in Germany today and that Germany before only would service a tender to the German government. Now that tender process will go away and we'll be able to sell product into the marketplace. So that's number one. Number two is before only a certain amount of doctors were able to prescribe cannabis and it was a very small amount for specialty reasons. And now every doctor because it's no longer in our [ colleague ] will be able to prescribe cannabis. Number three, we also have a facility in Portugal, which will be able to supply Germany. Number four is we have something called Tilray Pharmacy in Pharma, which is a distribution company that distributes cannabis and other medicines to over 13,000 drugstores. We have team based in Germany. We have a sales team based in Germany. We have R&D. We have quality insurance. So we've been there for 4 or 5 years. And we've had some tough 4 or 5 years because of what's happening. The other big thing here is Europe, it's a big country. And with no longer being a narcotic and decimalized, we see lots of other places -- countries opening up. Denise Faltischek is here as Head of Europe. Denise, is there anything I missed here or anything you want to add to that.

[Denise Faltischek, executive]

Yes. No, Irwin, you did not miss anything. Just to add a little bit more in terms of facts. So in terms of that abolishment of the tender that Irwin spoke about and the fact that under the new regulations, we'll be able to apply for a license with our facility in [ Norman. ] So today, just to refresh everyone's memory, we are subject to a tender contract. We are capped at about 1,000 kilograms that we can grow every year and then down pursuant to certain pricing.

So with the abolishment of the tender, we now open up into a licensing process where we are now subject to just market conditions as it relates to patient demand. And so we can utilize that facility to meet that demand, which will allow us to increase our capacity. We have the ability today grow up to about 5,000 to 6,000 kilograms without any additional CapEx and we can basically then also have pricing that is subject to market demand today. So that is an immediate benefit there. In terms of the ability to prescribe, we are amping up our ability to be in front of doctors and working on symposiums and educational platforms. On the -- one of the things we've done on the prescription platform software, if the doctor wants to prescribe medical cannabis, they go to that page and there's a Tilray banner at the bottom, which shows all of our portfolio of products, what the conditions are, how to prescribe. So we are out there also providing these basically information for doctors who are willing to prescribe and want to prescribe.

[Irwin Simon, executive]

I think the big thing is, Andrew, we do have a brand and Tilray brand -- but the whole thing is socialized medicine and prescription and pain for it, we see lots of changes happening. So we have been working in the German market in regards to products for pain, for anxiety,, for sleep, for cancer, for epilepsy. So we've been all over that and take our expertise of what we do at medical cannabis in Canada and translate it there. And secondly, like I said, there is a market out there that will be looking for medical cannabis, but ultimately using it for recreational cannabis. So from a standpoint, we really are excited about what's happening in Germany. It does not affect us in regards to the social measures that will come in place there. And we have the team, we have to grow, we have the infrastructure, the research and development ready to go here, and it's effective now.

[Operator]

Our next question comes from the line of Nadine Sarwat with Bernstein.

[Nadine Sarwat, analyst]

Two for me, please. First, on the guidance. I appreciate the added color that you gave. Could you be a little bit more specific in perhaps what exactly has changed versus last quarter and this quarter, what sort of surprise to the downside? And how do you see that progressing over the quarters to come? And then my second question, I know you guys called out your #1 position in Canadian cannabis. So looking at the market share numbers you guys quote in the press release, I think that's on the downward trend for the last couple of quarters. So could you break down what's driving that? And if you think you can regain that over the quarters to come? And if so, how do you anticipate doing that?

[Irwin Simon, executive]

So I'm going to take a start part of it. Number one, not all quarters. We call this third quarter being one of our lowest quarters in regards to [ the alcohol ] and our cannabis business, our fourth quarters and our first quarter, second quarter. So that's -- as you look at our quarters, absolutely, there's seasonality within all these businesses. Secondly, we did lose some share in Canada, some of it was, again, coming back to price compression and some of it was coming back to some of the prices in regards to our flower. The other thing what happened is we have a lot of innovation that was coming into the marketplace that we didn't get into the market in our third quarter, which we expect to get back in our fourth quarter. I think what's important here, again, there's been lots of price compression in Canada here in regards to we talked about our percentage of excise tax. And the market is changing dramatically there in regards to potencies and being infused pre-rolls, et cetera. So some of it is just timing and do I expect to get it back. Blair, you're on the line, do you expect to get your share back?

[Blair MacNeil, executive]

Yes. Thanks, Irwin, and thanks, Nadine for the call. Just to add a little bit more color to what Irwin was talking about. Q2 and Q3 were our most operational complex period. So in addition to what Irwin talked about, what we also saw is when you are moving the location of SKUs and where they're going to be distributed from and one of the things we've done is centralized all our packaging and logistics of Leamington. That requires us to draw down inventories in each of the boards and then rebuild that inventory once we've changed the source location.

So what you're seeing in some of the numbers is in addition to the price compression Irwin talked about and the innovation side is just a reflection of the operational complexity we implemented in Q2 and Q3. Once that is completed and it was all completed inside of Q3, that will generate very strong operational efficiencies for us moving forward as everything outside of beverages will be shipped out of one location.

[Irwin Simon, executive]

Carl?

[Carl Merton, executive]

Yes. So just I'll add a couple of things to the explanation as well. In our beverage alcohol business, and I think in the entire industry, which hit a little bit harder than it has in the past in terms of dry in January. And so that took away a bit of a portion of our sales expectation for the year. The beverage alcohol business with the new acquisition of the new brands, those brands are on a lower gross margin than the rest of our business, we're working very hard to bring those pieces up, and we will get that up over time, as I said in the script, we expect to be able to bring those up much closer to the historical margins that we've achieved, but it's going to take a few quarters. And so it's coming. It's really a function of the co-manufacturing agreements that we have and getting that production moved and into our facilities and organized in an effective manner while not causing operational problems during that move.

And in terms of the free cash flow guidance, we had some expectations on cash receipts on some of the bigger things, including some of the make-whole provisions inside of the spirits business, which we now see coming in, in June or July as opposed to in May, and that's really what's led to that page.

[Irwin Simon, executive]

I think the big thing here is just timing, and that's -- I can't always predict things. And with our beer businesses, the ABI business has brought lower margins, but just from an integration standpoint, we had a transfer service agreement with ABI. We're moving away from that at the end of May. Moving it into our facilities. We expect to get our margins up into the high 30s, low 40s. Today, with our SweetWater and our legacy business is we're running margins at that rate. So with that, we look to those margins. In regards to the Canadian cannabis business is, as Blair said, integrating HEXO with SKU rationalization with some of the strains and looking at some of the potencies and timing. And when you're dealing with agriculture products, not everything moves accordingly here. We've made some moves in regards to our Cayuga, in regards to [ Maison, ] in regards to Belleville, and consolidating our businesses there, taking out costs. So Again, as we look at guidance, yes, there's guidance out there, but a lot of it is just timing. And as we move forward, we have 4 quarters, not 6 quarters, otherwise for 6 quarters, it would be different.

[Operator]

Our next question comes from the line of Aaron Grey with Alliance Global Partners.

[Unknown Analyst]

[ Robin Smith ] on for Aaron Grey. My first question is in term of the CRA having the provinces garnish wages, have you started to see any changes in purchase habits from provinces of your overall competitive environment yet? And then with kind of greater focus on those LPs paying their taxes.

[Carl Merton, executive]

I don't think we've necessarily seen changes in purchasing patterns. I think we saw very quickly after CRA started garnishing those [ rules, ] a couple of LPs filed for protection within the same week. And then I think there's been a few more that have filed since that period of time. And so someone who's excessively behind on their excise tax and having the payments garners are looking at 4, 5, maybe 6 months of time before they're going to get their next payment, they just don't have a lot of choices. And so they're having to file for that protection. I don't think the Boards are actually changing those patterns yet. I think that will probably happen over the next 3 or 4 months as more of these LPs realize and get caught up in the garnish.

[Irwin Simon, executive]

But there's a lot of the boards out there that have been asked by CRA to garnish excise tax when they sell into it. I think the big thing for us is we're finally seeing the Canadian government taking that serious and those that weren't paying excise tax could keep going and putting the rest of us out of [ distance. ] So I think we're going to continuously see changes. And we've talked about the study that's come out there in regards to changes, in regards to excise tax and marketing medical cannabis, et cetera, I think there are some major things here that could really benefit the Canadian Cannabis industry.

[Unknown Analyst]

Great. I appreciate the color there. And then my second question. My second question just regards the excise change -- excise tax changes that you mentioned that could potentially occur in the budget is really next week. You mentioned tax savings essentially of $80 million for Tilray. So I guess with those savings, you expect it to mostly be realized by the [ LPs ] or could there be some benefit realized in the province and the retailer as well? Any color that would be helpful.

[Irwin Simon, executive]

Yes. Good question. I think as we know provinces and we know government, I'm sure they're going to try and grab some of that. But I think, listen, as we've said and we've [indiscernible] said it's about $80 million to Tilray. And the big thing is you got price compression and you still have the same amount of excise tax that you pay. And I think in this quarter, it was 32%, 33% of our sales was going to excise tax. So something has to be done. I don't mind if some of us goes back to the government on education and promoting the safety, bringing awareness, marketing and allow us to do these things. So again, if we got half of the $40 million back to best scrapping the business. I think it would be tremendous beneficial to Tilray and other LPs.

[Carl Merton, executive]

Yes. And I think the key in this piece is that if the government is making a change to strength in the industry because the tax became in a way impressive, they need to avoid creating new things that pull that money back. I mean you allow it to go to the industry to help the industry continue to grow and strengthen.

[Operator]

Our next question comes from the line of Bill Kirk with Roth MKM.

[Unknown Analyst]

Maybe I missed it in the prepared remarks, but what is the $29 million in assets that have been moved to held for sale? I imagine some of it might be facilities that you mentioned earlier, but what specifically is in that number? And how was it determined?

[Carl Merton, executive]

So that number is the Cayuga facility. It's [ Maison ] and it's the Belleville facility that we acquired as part of Truss. And so in each case, it's a facility, it isn't the business. The business is being reorganized within our existing footprints. And then we're releasing or selling that what become redundant assets at that point in time.

[Unknown Analyst]

Okay. Got it. That's what I was looking for on and not the businesses. Okay. And then in the third quarter compared to 2Q, selling, marketing expenses up a little bit. [Technical Difficulty]

[Operator]

I'm sorry, it seems that his line may have a technical difficulty. Our next question comes from the line of Michael Lavery with Piper Sandler.

[Michael Lavery, analyst]

I just wanted to touch on the U.S. and I understand at the moment, it's -- strictly speaking, a little bit hypothetical still. But if rescheduling occurs, you laid out at a high level how you're thinking about it and a more pharmaceutical approach. I guess a couple of questions just maybe what's your patients level if it does come to that just because the FDA certainly is known not for its speed. And so -- is your understanding just that obviously, if that door opens, it could still take quite some time? Or how are you thinking about that? And in the release as well, you reminded us about the connection to MedMen. And how would that fit into that potentially? Is that something that would still stay separate or could potentially become sort of like pharmacies? I guess just maybe lay out some of how you're thinking about potential U.S. opportunities should regulatory change come through.

[Irwin Simon, executive]

So as I said, within the U.S. medical cannabis is rescheduled and medical cannabis becomes legal. We being a large medical cannabis producer in Canada and Europe and have the expertise and have the research not knowing what the FDA and not knowing in regards to what the guidelines will be, Tilray is ready to capitalize on all our expertise. Is there a possibility with NAFTA or with other rules that we can export cannabis from Canada that's GMP certified? Today, you can export cannabis from Canada to other parts of the -- other countries around the world if it's GMP certified. So I'm not sure why that wouldn't be the case in the U.S. if that happens. My personal belief, if it's rescheduled from a medical cannabis standpoint, and they leave it up to each of the states on a recreational standpoint, then that is something different. So I think the big thing is I look into a crystal ball of not knowing where this is going. I think something happens from a rescheduling standpoint. And Tilray is ready to move from a medical standpoint, if there was an acquisition for us, we're ready to move. And we [ hold the debt ] of MedMen. We think the MedMen name still has a strong brand name, even though it's had its challenges and it's going through some changes right now to get rid of some of those liabilities in that. And there's an opportunity that we could execute with the MedMen name across the U.S.

The other thing is depending and I think one of the biggest opportunities and we're seeing some opportunities with Delta 9, which is infused drinks with [indiscernible]. I think the biggest opportunity is in drinks and with our distribution systems, with our brands, within our beer business and spirits, Tilray could get into that. So not knowing and not what's going to happen, I think, as I've said, Tilray is circled in the U.S., and it's not like we'd have to change our model being an MSO where we're restricted to each state. Right now, we could take our expertise from around the world. We can take our medical expertise, we can take our beverage expertise and bring it to the U.S. once we know which way rescheduling happens, and it goes. So that's where I'm excited about is once we know what the guidelines are, once we know what the opportunities are, we could easily jump in there without on doing something that we own today.

[Michael Lavery, analyst]

Okay. And just on the beverage side, you touched on your hopes for distribution upside on a lot of the -- especially recently acquired brands, but do you have a sense how you coming into this spring shelf resets and what sort of shelf space gains you're positioned for that are already in hand?

[Irwin Simon, executive]

So I have -- hey Ty, you're on the call, right? Do you want to jump in there? Listen, I got to tell you in a short period of time. A lot of these brands were just started on innovation, starved on distribution. We have 500 distributors out there. And I always say the tie of each distributor can do $1 million more, which is not a lot, that's $500 million. So I think the upside on beer is tremendous. As you look at pricing, you look in regards to the whole spirits industry. I think we're so well positioned on beer, on innovation that we're coming out with moving into water, we're moving into some energy drinks, moving into some other infused drinks. So we're well positioned with our distributors. We have over 100 salespeople and headquartered people between marketing. So Ty, do you want to just talk about some of the stuff that's happening.

[Ty Gilmore, executive]

Yes. No. Thanks, Irwin, and thanks for the question, Michael. Yes. No, we feel really solid about some of the distribution gains, not only that we've made in the third quarter. But we also feel solid about the conversations we're having with several national and regional retailers across on- and off-premise with our brands. Specifically, if I look over Q3, and we've gained north of 1,200 new effective placements on our existing brands. And with the innovation, we continue to see uptick every day with our distributor network and how they're leaning in with us and helping drive distribution. So chains are going to continue to play a critical role in our success, and we're well suited, as Irwin said, to leverage our partnerships with our distributors and the relationships that we have across the U.S.

[Operator]

Our next question comes from the line of Matt Bottomley with Canaccord Genuity.

[Matt Bottomley, analyst]

This one is for Carl. I just wanted to go back to the revised guidance here on adjusted EBITDA going into fiscal Q4 here. So I'm just wondering if you could give a little more color on the dynamic between overall revenue progression versus margin expansion. There's obviously quite still a big step-up expected even in the revised guidance. And then specifically, within that, I'm wondering how much of that is beverage related given that I think you had commented that you're close to about a $300 million business now in all your beverage portfolios if you run rate this quarter, and I understand there's seasonality. It's close to $200 to $225 million. So I'm just wondering if there's some step-up on the revenue side, specifically in Q4 when it comes to your alcohol contribution.

[Carl Merton, executive]

So thanks, Matt. There is significant increase in sales in Q4 in beer. I think we've talked a little bit already on the call in terms of the spring reset and hitting those in the key summer selling season, which is really driven in our April and May sales results for the organization, particularly in beer. We've also -- we've talked a few times about challenges in the spirits business with sales growth and that we were going to get resolution of that in Q4 of this year. So that's also reflected inside of [indiscernible] that expectation on EBITDA. It's potentially driving both revenue and margins during that time period.

I think on the peer businesses margin side, you are going to see an increase in margins in Q4 that will be driven by just more volume flowing through the facilities as we ramp up production in March and April to hit those April and May sales because there's such a quick turnaround time and lack of inventory inside that segment. We've also got the buildup on the cannabis business for the summer period of time and increases in things like pre-rolls and other product forms in the cannabis business that are consumed on a more of a, let's call it, a shared basis, either in a shared setting or actually share on its own. And so that's a part of it. And with that increased sales level comes increases in margins just because of efficiency on the production side.

[Operator]

Our next question comes from the line of Doug Miehm with RBC Capital Markets.

[Unknown Analyst]

Question just has to do with, again, the excise tax and going back to this. There's obviously an opportunity for your company. But I am curious if these changes were to go through and you benefit somewhere between $40 million and $80 million, the way you expected. What do you -- what's your thinking on the other companies because we're starting to lose some of the smaller companies, but is this going to provide the smaller companies with another year or 2 of life? And I'd say the other thing that I'm curious about as it relates to this, could this result in another leg of downward pricing as I try to maintain market share?

[Irwin Simon, executive]

So I think a couple of things. Yes, I think if companies don't have to pay the same amount of excise tax that everybody is. I think some of these companies absolutely will survive. And I think at the end of the day, we all want a strong cannabis market in Canada. The big thing is, again, what's got to change is the excise tax. And yes, we probably are the highest, we are the highest payer of excise tax in Canada. So for us to receive back $80 million is a lot of money. But at the end of the day, it's money that we're going to put into building our brands, building our products, our innovation and hopefully, marketing and building a bigger category out there. And I think that's ultimately the benefit that the money is not going back to taxes, it is going back in to build the marketplace and back into continuously grow the industry.

So yes, well more competition be out there. Could there be price compression? Absolutely. But I'll tell you a lot, I don't mind some more price compression. I don't mind some more LPs being in there. I [ would ] mind that $80 million coming into our company where we can invest it back in our business and drive growth, drive innovation and drive marketing of brands to a much bigger category.

[Carl Merton, executive]

I think it's also important to understand that different entities are going to have different amounts of a win rate into this, right? And as you get closer to the tail end of share, the impact for a lot of those companies is going to be a lot less. And if they're behind on their excise taxes, the excise tax garnishment may have the bigger impact for them. We're on the -- as Irwin said, we're on the opposite end of that tail because we're the largest. And then you've got a bunch of companies in the middle where I think that is more towards what your question was, where you're going to see some people who will be able to survive a little bit easier.

[Irwin Simon, executive]

And I don't think excise tax is going to keep everybody business here, okay? I hope not. I continuously see more consolidation in the Canadian market. I see some of the smaller players ultimately going away and I think that's what happens there as a new industry, there's just a filtration of these LPs. If you come back and look at it today, 25 LPs make up about 50% of the market share. There's about another 1,000 LPs that make up the other 50% market share. So [ AUC ] see some consolidation. You see companies going away. And I think what this creates is a much stronger cannabis industry within the Canadian market. And if what happens also, as I said before, there could be opportunities for grow in Canada to be shipped into the U.S. and other parts of the world, which could enhance the Canadian cannabis industry.

[Operator]

Our next question comes from the line of John Zamparo with CIBC.

[John Zamparo, analyst]

My question is on the cost side, both COGS and SG&A. And there's just a lot of moving parts here. And I wonder how much FQ3 represents a run rate because you've got additional synergies coming from HEXO. It sounds like you have savings on the beverage side as you move away from co-packing agreements, but you're also investing in innovation and product extensions and it sounds like another variable is selling the production facilities, which I think you said saves $5 million to $7 million annually. So I wonder, when you think about all of this in aggregate, is there a net benefit on the cost side? And do you expect to see total costs come down from FQ3? Because it seems like organic revenue growth is a bit more difficult to achieve near term.

[Carl Merton, executive]

So first off, I think organic growth is going to come, particularly in the fourth quarter as we see the new launches and the new innovation hit the market, particularly in some of these new categories that we're doing on the beverage alcohol side, including the water and the non-alc playing in that space, playing in the FMB part T space, things like that are new categories for us. And so I think there are opportunities for organic growth. But if you're using Q3 as a baseline, I don't think that's the right way to look at it. And similarly, I don't think Q4 is necessarily the right baseline for [indiscernible] and they're for the exact core [ office of leases. ] Q3 is traditionally our lowest quarter in terms of revenue and production, and Q4 is traditionally our highest quarter in terms of revenue and production. So we're going to get an uptick on margins as a result of that incremental volume, particularly in beverage alcohol in our legacy business. And that's going to be what drives a chunk of the earnings guidance, and it's going to be what drives our results next part.

[Irwin Simon, executive]

I think the big thing here is, too, you heard me say before, the savings we're getting from the integration of HEXO and Truss and somewhere is between close to $35 million. We don't get that immediately. It evens out over the quarter, so it takes us a full year to get that amount. The second thing is, as we just own the ABI businesses for 2 months, and just 2 quarters, as we integrate them into our businesses and start from the procurement from the distribution standpoint, I mean there's a lot for us to get done here but -- we're focused on organic growth, and we're starting to see that already. We're focused on which facilities [ data rate ] these products do, which states we're going to focus on. We also have 13 group hubs out there that we're focused on growing our brand through these brewpubs, big event for us, 4/20, coming up April 20. We have 2 big events, one in Atlanta and one in Long Island. And there's also in every retailer, there's displays built out. So July 4 is one of the biggest beer category months that is sold out there from occasions. So right now, as we bring this together and our aspiration is to grow our beer business to a $300 million business, you have to remember, in 2020, we sold 2.5 million cases when we first acquired the SweetWater brand. Today, we're on a run rate to 12.5 million cases with tremendous opportunity with all the innovation that's happening. So there's just a lot of evening out here, and there's a lot of moving pieces to bring all this together. And I think the big thing is as we look at it, when we get a full year behind all these acquisitions with HEXO, with Truss and the integration there, we get all those full year together with all the ABI stuff, where we're seeing some great stuff. And listen, just with Montauk, we've owned it over a year, one of the fastest-growing beer within New York today, some of the stuff we're seeing on the West Coast with Green Flash, Nelson and Alpine. So the legacy stuff that we've already bought and on the year, we're seeing good results for. It just takes us some time here to get these things integrated.

[Operator]

Thank you. Ladies and gentlemen, that concludes our question-and-answer session. I'll turn the floor back to Mr. Simon for any final comments.

[Irwin Simon, executive]

Thank you, everybody, for joining us today. Listen, I wish I could predict what's going to happen in the cannabis industry. There's going to be one thing for sure I can predict, there will be change. And we've been waiting for change for a long time in the German market. It finally came to [ fruition. ] And there's going to be a lot of execution to get it where it needs to be, but it's happening. I do think we've been sitting and waiting through the Biden administration before that change happened within the cannabis industry. There's lots of discussion about rescheduling. And again, it's not something we have control of. But one thing we do have control of, we do now have to grow cannabis. We do know how to sell medical cannabis. We know about research. We do have within Canada today over 5 million square feet of growth. We do have in Europe, 2 major facilities. And with that, depending what happens in the U.S., we will be ready to launch what needs to be launched in the U.S. whether it's taking from our existing businesses, acquiring, putting something together, we'll have the opportunity to do that. As I've said, our aspiration is to grow our beer business to a $300 million beer business. We already are the fifth largest craft brewer today within the U.S. We have a great business within Breckenridge Distillery. We've been named some of the #1 whiskeys within the world, within the U.S. and some exciting things happening.

I'm also really excited about what's happening in our wellness business in regards to Manitoba Harvest and what's happening with hemp from a high protein [ fee ] and now the perception of hemp as a great product and a healthy product. So as Tilray Brands come together over the last 5 years, there's a lot of real good pieces that ultimately will come together. There's tremendous opportunities with our products. There's tremendous opportunities with our distribution. There's tremendous opportunities as we build out our global market. So as I look at Tilray, we've circled a lot of the right wagons. And again, that's dealing with regulatory, dealing with unknowns in regards to rescheduling. But Tilray is there. I'm really happy with the team that I have in place and excited to work with the team. We've done a great job in an industry in regards to banking, what we've done with our balance sheet, and we continue to work on that balance sheet. I'm someone personally that does not like debt. So how do we focus on our balance sheet. I'm very much in favor. And as I push with Carl and the rest team, cash flow and taking costs out of our business. And there's not too many other industries out there that are taxed the way we are on cannabis, on beer and on spirits. And I wish I was -- Tilray was early, the amount of money that we're providing the government of Canada, U.S. and Europe from our taxes that we generate from our business. With that, look forward to talking to you again soon. I appreciate getting on the call, and have a great week. Thank you.

[Operator]

Thank you. This concludes today's conference call. You may disconnect your lines at this time. Thank you for your participation.