Thryv Holdings Inc
NASDAQ:THRY
Thryv Holdings Inc
Thryv Holdings, Inc. engages in providing digital marketing solutions and cloud-based tools to small-to-medium sized businesses. The company is headquartered in Dallas Fort Worth Airport, Texas and currently employs 2,630 full-time employees. The company went IPO on 2017-01-26. The Company’s segments include Marketing Services, SaaS, and Thryv International. The Marking Services segment consists of the Company's print and digital solutions businesses. The SaaS segment consists of Company's flagship SMB end-to-end customer experience platform. The Thryv International segment consists of the Thryv Australia business, which is a provider of marketing solutions serving SMBs. Its marketing services include print yellow pages, Internet yellow pages, search engine marketing, and other digital media solutions. Its SaaS segment includes Thryv, Hub By Thryv, Thryv Leads and add-ons, and ThryvPay. Its Thryv platform is its flagship SMB end-to-end customer platform, which includes customer relationship management, omnichannel email and text marketing automation, and scheduling and appointment management.
Thryv Holdings, Inc. engages in providing digital marketing solutions and cloud-based tools to small-to-medium sized businesses. The company is headquartered in Dallas Fort Worth Airport, Texas and currently employs 2,630 full-time employees. The company went IPO on 2017-01-26. The Company’s segments include Marketing Services, SaaS, and Thryv International. The Marking Services segment consists of the Company's print and digital solutions businesses. The SaaS segment consists of Company's flagship SMB end-to-end customer experience platform. The Thryv International segment consists of the Thryv Australia business, which is a provider of marketing solutions serving SMBs. Its marketing services include print yellow pages, Internet yellow pages, search engine marketing, and other digital media solutions. Its SaaS segment includes Thryv, Hub By Thryv, Thryv Leads and add-ons, and ThryvPay. Its Thryv platform is its flagship SMB end-to-end customer platform, which includes customer relationship management, omnichannel email and text marketing automation, and scheduling and appointment management.
SaaS Growth: SaaS revenue grew 33% year-over-year to $115.9 million, with Thryv's own SaaS business (excluding Keap) growing 14%.
Guidance Update: Full-year SaaS revenue guidance was updated to $460–463 million and SaaS adjusted EBITDA guidance was raised to $73–75 million.
ARPU Expansion: SaaS ARPU increased to $365, with a focus on upmarket sales and larger, higher-value clients.
AI Investments: Significant integration of AI across products and internal operations, with expectations for increased development speed under new CTO.
Vertical Strategy: Early results from vertical offerings like HVAC show improvements in bookings, leads, and customer engagement.
Partner Channel: Partner engagement has improved after addressing historical neglect, setting up for potential acceleration in 2026.
Marketing Services Decline: Marketing Services revenue is intentionally winding down as the company transitions to pure-play SaaS.
Execution Issues: Slight miss at the low end of SaaS revenue guidance attributed to execution, not market conditions.
