Smith & Wesson Brands Inc

NASDAQ:SWBI

Earnings Call Analysis

Smith & Wesson Faces Market Challenges While Innovating

In the second quarter, Smith & Wesson reported net sales of $129.7 million, an increase of 3.8% driven by new products like the Bodyguard 380. Despite strong sales growth, they expect a revenue decline of 5% to 10% for the fiscal year due to softened consumer demand influenced by inflation. Gross margins were 26.6%, slightly above last year's, but the average selling prices (ASPs) dropped significantly, especially for handguns. For the third quarter, expectations indicate revenue may be 10% to 15% lower than last year, with margins under pressure. The company remains focused on innovation and managing operating expenses, which are forecasted to rise by 5% to 10% in Q3.

Navigating a Challenging Market

In the second quarter of fiscal 2025, Smith & Wesson experienced results which fell below expectations, primarily due to a normalization in demand for firearms later in the quarter. However, they reported a notable outperformance against the broader industry, gaining market share, with new products constituting 44% of total sales. The company attributes this steady performance to a unique flexible manufacturing model which allows rapid adaptation to market volatility.

Sales Performance and Product Breakdown

The firearms market, measured through FBI background checks via adjusted NICS, showed a modest rise of 1.1% for the quarter but saw a downturn later on, including a 5% decline in October. Smith & Wesson's shipments rose by 8.7%, while distributor inventories remained nearly stable, indicating robust market share growth. Notably, shipments of handguns surged by 19.2%. The Bodyguard 2.0, a new entry-level product, was particularly successful. Meanwhile, long gun shipments were down 26.4%, largely attributed to timing issues and a stronger previous comparative quarter.

Impact of Inflation and Consumer Behavior

Inflation remains a significant factor affecting consumer behavior and demand across the industry. Increased caution in discretionary spending led to consumers gravitating towards lower-priced products as they seek value amidst rising costs. This trend, referred to as 'trade-down activity', indicates that budget-friendly options are performing better in today’s market environment.

Financial Highlights

Smith & Wesson reported net sales of $129.7 million, marking a 3.8% increase year-over-year. Their gross margin stood at 26.6%, slightly up from the previous year but affected by declining average selling prices (ASPs) and heightened labor costs. Earnings were reported at $4.1 million, or $0.09 per share, while non-GAAP earnings showed $0.11 per share. Operational cash outlay increased to $7.4 million, reflective of a growing net working capital needs.

Capital Management and Shareholder Returns

The board approved a new $50 million share repurchase program and utilized $9.8 million for repurchases during the quarter. They maintain a strong position with $39.1 million in cash and a renewed $175 million unsecured credit line, showing confidence from banking partners. The company expects to continue to honor its dividend of $0.13 per share, scheduled for payout in early January.

Future Outlook and Guidance

Looking ahead, Smith & Wesson has revised its revenue expectations for the fiscal year to be 5% to 10% lower than fiscal 2024, with expected margins to remain consistent with or slightly below the previous year. For the upcoming third quarter, projected revenue is anticipated to drop by approximately 10% to 15% compared to last year, while operating expenses are expected to rise by 5% to 10%, mainly due to increased investment in research, development, and marketing efforts aimed at seizing market share.

Earnings Call Transcript 2025-Q2

[Operator]

Good day, everyone, and welcome to Smith & Wesson Brands' Second Quarter Fiscal 2025 Financial Results Conference Call. This call is being recorded.

At this time, I would like to turn the call over to Kevin Maxwell, smith & Wesson's General Counsel, who will give some information about today's call.

[Kevin Maxwell, executive]

Thank you, and good afternoon. Our comments today may contain forward-looking statements. Our use of the words anticipate, project, estimate, expect, intend, believe and other similar expressions are intended to identify forward-looking statements. Forward-looking statements may also include statements on topics such as our product development, objectives, strategies, market share, demand, consumer preferences, inventory conditions for our products, growth opportunities and trends and industry conditions in general.

Forward-looking statements represent our current judgment about the future and are subject to risks and uncertainties that could cause our actual results to differ materially from those expressed or implied by our statements today. These risks and uncertainties are described in our SEC filings, which are available on our website, along with a replay of today's call. We have no obligation to update forward-looking statements.

We reference certain non-GAAP financial results. Our non-GAAP financial results exclude relocation expense and other costs. Reconciliations of GAAP financial measures to non-GAAP financial measures can be found in our SEC filings and in today's earnings press release, each of which is available on our website. Also, when we reference EPS, we are always referencing fully diluted EPS, and any reference to EBITDA is to adjusted EBITDA.

Before I hand the call over to our speakers, I would like to remind you that when we discuss NICS' results, we are referring to adjusted NICS, a metric published by the National Shooting Sports Foundation based on FBI NICS data. Adjusted NICS removes those background checks conducted for purposes other than firearms purchases. Adjusted NICS is generally considered the best available proxy for consumer firearm demand at the retail counter. Because we transfer firearms only to law enforcement agencies and federally licensed distributors and retailers and not to end consumers, NICS generally does not directly correlate to our shipments or market share in any given time period, we believe, mostly due to inventory levels in the channel.

Joining us on today's call are Mark Smith, our President and CEO; and Deana McPherson, our CFO.

With that, I will turn the call over to Mark.

[Mark Smith, executive]

Thank you, Kevin, and thanks, everyone, for joining us today. Second quarter results came in below our expectations as overall demand for firearms normalized late in the quarter. Despite these headwinds, we continue to outperform the market and believe we gained share, led by our best-in-class innovation with new products representing 44% of our sales in the period, which I'll cover in more detail in a few moments. From a profitability standpoint, as we've detailed many times before, our unique flexible manufacturing model is designed to quickly react to the volatility that is typical in the firearms industry. And as always, our team executed very well in response to the slowdown, enabling us to again deliver solid adjusted EBITDA.

Looking at the overall firearms market as measured by FBI background checks for firearms purchases, adjusted NICS was up 1.1% for our second quarter but deteriorated significantly as the quarter progressed, including a 5% decline in October. Overall, for Smith & Wesson, our units shipped into the channel increased by 8.7% while distributor and strategic retail account inventories largely held flat with only a 2.7% increase, indicating strong share growth despite a challenging market.

Breaking those numbers then by category. Handgun mix was flat in Q2 while long gun mix was up 3.6%. For Smith & Wesson, our handgun shipments were up 19.2%, significantly outperforming the market due mostly to very strong demand for our new products, led by the entry-level price Bodyguard 2.0. On long guns, our shipments were down 26.4%. However, I will note that this is largely due to timing associated with channel fill shipments and outperformance of new products in the comparable quarter last year. Removing these outliers, shipments of our core long gun line were down only 4.8%, which is typical this quarter, which is the strongest quarter for hunting products. And since we are just beginning to enter the hunting category with our lever-action rifles, the benefit was less impactful on our results.

We believe that the primary driver of the demand pressure continues to be inflation. The consumer cautiousness with discretionary spend that we observed in recent quarters was more pronounced during Q2 than we anticipated. I will also note that this continued into November as evidenced by the recent NICS results. Lower or opening price point product is generally performing better, which is evidence of trade-down activity. We are well positioned to navigate this challenging demand environment as we have many times before. By remaining focused on executing against our flexible manufacturing model, we expect to preserve profitability and a strong balance sheet. Additionally, we expect to maintain and gain share through innovation.

Highlighting this point, our new Bodyguard 2.0 Chamber and 3ADACP, which we launched in July, has quickly become one of the most sought after concealed carry pistols in the industry. And we are proud to have won best new handgun of 2024 from the National Association of Sporting Goods Wholesalers, which represents our largest channel customers, and also 2024 Handgun of the Year from Guns and Ammo Magazine, one of the most popular firearms consumer publications. Additionally, our 1854 lever action rifle continues to perform well. And with our planned expansion of this popular line throughout the second half of FY '25, we expect this momentum to build even further as the year progresses.

Smith & Wesson has proven to be a leader in innovation. With a very strong pipeline of new products, an award-winning engineering and design team and core value of operational excellence in quality and manufacturing efficiency, innovation will continue to be a strong driver of success.

Moving now to average selling prices. Overall, ASPs were down 8% versus a year ago driven by mix factors as well as increased promotional activity. Handgun ASPs declined 11%, reflecting strong sales of the Bodyguard 2.0, which has a retail price of around $400, combined with lower sales in revolvers. In contrast, long gun ASPs increased 11% due to the increased sales of lever-action rifles relative to the remainder of the long time line.

Additionally, as expected, the market has become increasingly competitive with substantial promotional activity across the board. With our strong balance sheet, we're able to carefully evaluate our participation in promotions, and we'll continue to do so thoughtfully. But we do anticipate sustained pressure on ASPs throughout the remainder of the fiscal year from promotional spending.

In summary, our disciplined approach to managing the business continues to deliver solid profitability and a strong balance sheet, no matter the market conditions. We remain committed to our capital allocation strategy of returning value to stockholders as evidenced by our very healthy quarterly dividend and our repurchase of 1.6 million shares since the beginning of this fiscal year with 754,000 of those shares purchased in Q2.

Finally, and as always, I just want to thank our entire team of dedicated Smith & Wesson employees for tirelessly putting their skills to work every day to make us successful.

With that, I'll turn the call over to Deana to cover the financials.

[Deana McPherson, executive]

Thanks, Mark. Net sales for our second quarter of $129.7 million were $4.7 million or 3.8% above the prior year comparable quarter on the strength of our new Bodyguard 380 pistol and lever-action rifle. During the quarter, inventory in the distribution channel grew slightly in terms of actual units, but declined significantly in terms of weeks outstanding as expected due to increased volume. Handgun ASPs declined significantly from Q1 levels, reflecting volume growth in the Bodyguard combined with additional promotions. As expected, ASPs for long guns returned to Q4 levels. As a reminder, Q1 [ loans ] and ASPs were disproportionately high due to the mix of higher-priced products and lower overall volume.

Gross margin of 26.6% was 1.2% above the comparable quarter last year due to a onetime accrual in the prior year quarter for a legal settlement. Excluding this onetime accrual, the prior year margin would have been 28% or 1.3% higher than the current year. The current year margin was negatively impacted by the lower average income selling prices and higher labor and overhead costs.

Operating expenses of $27.6 million for our second quarter were $400,000 lower than the prior year comparable quarter, with higher R&D costs and legal expenses being more than offset by the absence of costs associated with the [ Maribor ] grand opening event last year. The increased sales volume and related margin resulted in net income of $4.1 million or $0.09 per share. On a non-GAAP basis, income per share was $0.11.

Cash used in operations for the second quarter was $7.4 million compared with $2.9 million in the prior year comparable quarter due in larger increase in net working capital in the current quarter, partially offset by increased net income. We spent $3.3 million on capital projects this quarter compared with $34.9 million in the prior year comparable quarter, primarily due to lower investment in the current year related to the relocation. We expect our capital spending for the year to be between $25 million and $30 million.

In September, our Board approved a new $50 million share repurchase authorization effective when the prior authorization expires. Also, during the quarter, we signed a new unsecured $175 million line of credit. This new line increased our total available borrowings by $75 million and extended the maturity to October 2029. This new unsecured line of credit has nearly identical terms as our prior line that was set to expire in August 2025 and shows the continued support that we have from our banking partners.

During the quarter, we repurchased approximately 754,000 shares at an average price of $12.94 for a total of $9.8 million. We paid $5.8 million in dividends and ended the quarter with $39.1 million in cash and $100 million in borrowings on our line of credit, which we expect to pay down in the second half.

Finally, our Board has authorized our $0.13 quarterly dividend to be paid to stockholders of record on December 19 with payments to be made on January 2.

Looking forward to our third quarter, based on the softer demand trends we've seen across the industry in recent months, we have reduced our expectations for the second half of fiscal 2025 and now expect full year revenue to be 5% to 10% lower than fiscal 2024. Although we're experiencing very strong support for our new products, we are also seeing a more visible impact from inflation on consumer behavior, including trading down to lower-priced products for many of our core products. In addition, promotional activity has increased significantly due to market dynamics, creating incremental margin pressure that we expect to result in our full year margin being in line or even slightly below fiscal 2024.

Channel inventory is expected to remain stable, and we believe that the distribution channel remains cautious and will continue to manage their inventory carefully.

For our third quarter, we expect our top line to be approximately 10% to 15% lower than fiscal 2024 with margins a few points lower than the prior year quarter due to increased promotions and lower ASP. We also expect to see operating expenses at 5% to 10% above the prior year comparable quarter due to investments in research and development, promotions and marketing programs to drive volume-related market share. Our effective tax rate is expected to be approximately 25%.

Due to the changes in the market and the share repurchases that we've already completed, we now expect to end the year with debt levels similar to or slightly above last year with roughly an equivalent amount of cash on hand. Although we expect that cash generation will be lower than our annual target of $75 million, our capital spending needs are also lower due to the completion of the relocation and our focus on internal projects. This will allow us to repay a large portion of our outstanding revolver while still investing in our business. As a reminder, our capital allocation plan continues to be: invest in our business, remain debt free and return cash to our stockholders.

With that, operator, can we please open the call to questions from our analysts?

[Operator]

[Operator Instructions] Our first question is from Steve Dyer with Craig-Hallum.

[Matthew Raab, analyst]

This is Matthew Raab on for Steve. Just one for me. On the puts and takes in the model, just on ASPs. It sounds like there's a little bit more pressure in the second half. Do you think you can kind of hold the Q2 levels? Or do you think it's going to come down a little bit more than that across both handguns and long guns?

[Mark Smith, executive]

Yes, good question. As I -- this is Mark, as I covered in the prepared remarks, we will be seeing some pressure from probably some little bit of increased promotional activity, just due to the competitive market. But we do believe that's going to be more than offset by NICS associated with some new products that we'll be launching here in the beginning of our third quarter. So overall, for the second half, I think you can kind of anticipate that Q3 will be largely flat on handguns, up a little bit on long guns and then overall for the second half, we'll actually be up slightly on ASP for both.

[Matthew Raab, analyst]

Okay. Got that. And then just on the channel, you covered it in the comments. But it seems to be mostly the finished goods. What's the confidence level of bringing down inventory in the second half in the backdrop of a probably cooling off gun market?

[Mark Smith, executive]

Yes. I mean obviously, the inventory rose a little bit more than anticipated, just simply related to the fact that the market was a little bit softer than we anticipated, specifically in the back half of September and into October. But we have a pretty robust sales and operations planning process that we go through on a monthly basis to make sure that our production is aligned with the sales volume. So feel pretty comfortable with being able to bring that inventory back down. And again, I mean, strong balance sheet for the company is a core focus of ours, and so no rush there. No -- there's no need to kind of jerk the manufacturing plants around we'll kind of ramp that down. We're all still very comfortable with the inventory reduction by the end of the year.

[Deana McPherson, executive]

Thank you.

[Operator]

Our next question is from Rommel Dionisio with Aegis Capital.

[Rommel Dionisio, analyst]

With regards to new product launches, obviously, this is the time of year where the industry is going to aggressively launch in as well as you guys. I wonder, Mark, if you could just give us an initial feel for -- I realize it's early, it's still early December, but just maybe give us an initial feel for the proclivity of retailers and distributors to take on inventory, given the backdrop of a somewhat challenging inflationary environment.

[Mark Smith, executive]

Sure. Yes, good question, Rommel. The -- I think in this environment, I don't think the firearms market is unique in this for consumer goods, but it's all going to be about innovation. And in Smith & Wesson, I think we've proven over the last couple of years, we definitely are the leader in the marketplace on innovation, and that's going to continue to be a focus area of ours. So that -- the proclivity of the retailers and the channel partners to bring on inventory, that's what they're looking for. They're looking for new product because that's where the volume is right now. I mean the 2 kind of real nice bright spots for us in the second quarter were that Bodyguard 380 that we launched in July that quickly become the #1 concealed carry pistol in the marketplace, and the lever action continues to perform well. So as we continue to keep up that cadence of new product introduction in the back half, we're pretty optimistic that those are going to be a nice [indiscernible].

[Rommel Dionisio, analyst]

Okay. Maybe just a quick follow-up, if I could. I noticed obviously the softening consumer demand, primarily site inflation there. Was weather a factor? It seemed like it was a really warm fall early start this hunting season in a lot of key markets in the country. So was there any impact from that, would you say?

[Mark Smith, executive]

No, I wouldn't say so. Actually, Rommel, our August was very strong. August was strong, beginning of September was strong, and it kind of started to slow down there the second half of September into October. So I really do think it's -- as we covered in the prepared remarks. And we believe it's really just related to inflation and just the pressure on discretionary spend with consumers' wallets, and so that really is the primary driver there.

[Operator]

Our next question is from Mark Smith with Lake Street Capital Markets.

[Mark Smith, executive]

Handful of questions for me today. First, just wanted to walk through the guidance, make sure that I kind of caught everything right here. Just for the year on revenue, you said down 5% to 10%, I believe, in margins, similar to last year. Just correct me if I'm wrong on either of those, but then I missed kind of your operating expense guidance for the year.

[Deana McPherson, executive]

We didn't give operating expense guidance for the year. We only gave for the quarter. Quarter will be up 5% to 10%.

[Mark Smith, executive]

Okay. Perfect. That's what I missed.

Mark, just wanted to jump back in on ASP, primarily looking at handgun, but maybe kind of across the board in products. Can you talk about how much ASP maybe was under pressure due to just success of Bodyguard and maybe the mix of a lower-priced item versus maybe just general consumer pullback and them gravitating towards lower-priced items, maybe trading out into other brands that aren't -- that maybe cater to a budget price handgun as well as kind of any thoughts that you have around used firearm market and how that's maybe showing NICS a little bit higher but maybe not as relevant to make NICS maybe less relevant to what your business is in.

[Mark Smith, executive]

Sure. I think it's probably a little bit of a combination of both, Mark, on the ASPs in terms of trading down to lower-priced products and the success of the Bodyguard 380 for us. I mean I think -- as I covered in the remarks, we took share, specifically in handguns. And so I think in terms of the trade-down -- or I mean, sorry, the trading out for other brands, I don't think that, frankly, for us was a factor. I think the bigger factor was just the success of the Bodyguard card, which is great. That's what we want. We want innovation to be driving the bus right now when it's a challenging environment. Whoever's got the best new product is going to win. And right now, we're winning. So that's good.

On the used gun market, any time the firearms market kind of starts to soften like this because yes, used gun market kind of tick up a little bit. And so just like it always has, it is picking up a little bit right now.

[Mark Smith, executive]

Okay. And then you talked about promotional environment a little bit. Maybe give us any indication of how you feel about the rebate programs that you guys kind of ran, it seems, like later in the quarter, but still some current ones out there. It feel like you're getting kind of the bang for your buck on those, how successful that's been kind of response from consumers.

[Mark Smith, executive]

Yes. As I said in the remarks, I mean, we're pretty thoughtful about it. We're not -- with the balance sheet strength that we have, we don't have to be reactionary, and so we really make sure we take our time and evaluate it and make sure we're going to get a return for that dollar spent on rebate and on promotions, whether it be within the channel or targeted towards the consumer. And as far as the 2 that are active right now, they're doing really well for us. They're exceeding or meeting expectations. So that's -- it's working for us to sit back and kind of make sure we take a pretty measured approach to that. That said, as we go forward, we're going to need to continue -- we're likely going to need to continue to participate there just because it's a more competitive environment.

[Mark Smith, executive]

Okay. Looking broadly at the industry, you've talked a bit about your kind of inventory levels. Is there any fear or how do you feel about kind of industry inventory levels? Are you seeing kind of stockpiling by retailer distributors, things kind of backing up and inventory getting jammed higher than it should be within the industry? Or is the industry being thoughtful, I guess, around inventory?

[Mark Smith, executive]

Yes. Actually, it's the opposite. They're being very thoughtful. They're not stockpiling at all. We're very comfortable with the inventory levels we see in the channel. I think as you know, we measured on a very frequent basis. We're looking at distributor's inventory levels and measuring where they're at and making sure they're not getting out of their SKUs. And so -- and they're not. The inventory levels out there are very healthy. We're very comfortable with where they're standing.

[Mark Smith, executive]

Excellent. And I think the last one for me, maybe a couple ones to answer [indiscernible] quantify it. But as we think about just big picture here and kind of outlook for shooting sports or firearm industry here over the next year or 2, is there a reason to think that we're maybe past or beyond fear-based buying that we saw kind of in the past. We saw kind of a weaker demand into the election than we've seen in the past. Obviously, a lot of firearms purchased over the last 4, 5 years here. But just given the mix of kind of government and courts, do you feel like maybe we're past that big spikes in demand just as people fear any increased regulations?

[Mark Smith, executive]

Yes. I think -- look, I think the primary driver, obviously, right now is just the fact that the consumer's wallet and discretionary spend is being pinched by the state of the economy and inflation, et cetera, and the price of grocery and all the other necessities that the consumers are having to buy in or our customers are having to buy. So obviously, that outweighed any baseline around regulation in this election cycle. However, the -- I think there is still that driver out there of -- the primary driver is move to personal protection. And so that definitely is a factor we continue to look at, but I think you're accurate in saying that the fear-based buying around control regulation has abated.

[Operator]

There are no further questions at this time. I would like to hand the floor back over to Mark Smith for any closing comments.

[Mark Smith, executive]

Thank you, operator, and thanks, everyone, for joining us today and your interest in Smith & Wesson. We look forward to speaking with you all again next quarter.

[Operator]

This concludes today's conference. You may disconnect your lines at this time. Thank you for your participation.