Steven Madden Ltd
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Earnings Call Transcript

Earnings Call Transcript
2018-Q2

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Operator

Please standby. We are about to begin. Good day everyone and welcome to the Steve Madden Second Quarter 2018 Earnings Conference Call. Today's conference is being recorded.

And at this time, I would like to turn the conference over to Danielle McCoy, Director of Corporate Development & Investor Relations. Please go ahead.

D
Danielle Marie McCoy
Steven Madden Ltd

Thank you. Good morning, everyone. Thank you for joining us today for the discussion of Steve Madden second quarter 2018 earnings results.

Before we begin, I'd like to remind you that statements made on this call that are not statements of historical facts constitute forward-looking statements under the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements involve risks and uncertainties and other unknown factors that could cause actual results to differ materially from historical facts or any future results expressed or implied in the forward-looking statements. These statements contained herein are also subject to the risks and uncertainties as described from time to time in the company's reports and registration statements filed with the SEC. Please refer to the company's earnings release for information on the factors that could cause actual results to differ. Finally, please note that any forward-looking statements used on today's call cannot be relied on as current after today's date.

Before I turn the call over to Ed, I would like to note that the financial results presented below are on an adjusted basis, unless otherwise noted. Please refer to our press release for a reconciliation of GAAP to non-GAAP financial measures. Ed?

E
Edward R. Rosenfeld
Steven Madden Ltd.

Thanks, Danielle. Good morning, everyone and thank you for joining us to review Steve Madden's second quarter 2018 results. We had another solid quarter at Steve Madden with Q2 net sales growing 6% and diluted EPS increasing 19% compared to the prior year. We're pleased with these results particularly in light of the tough comparisons from the prior year. Our wholesale footwear business continued on its upward trajectory with net sales growing 6% including increases in both our branded and private label businesses.

Steve Madden brand was the highlight with high single digit percentage growth in the U.S. and greater than 30% growth in international markets during the quarter. The Steve Madden strength was broad-based with gains across each of Women's, Men's and Kids as well as Steven, Madden Girl and Madden NYC. The international business was also strong throughout with robust increases in our directly owned subsidiaries in Canada and Mexico, our SM Europe JV and in our distributor business, most notably with our distribution partners in Italy, India, and the Middle East. And most importantly, the brand remains an outperformer in terms of retail sell-through.

Steve and his design team continue to create on trend and well balanced product assortments with strength across a range of categories, enabling us to outpace the competition and positioning us for continued growth going forward.

Turning to our other brands, Dolce Vita returned to year-over-year growth in the second quarter as the dramatic improvement in sell-through performance that we saw in that brand starting in Q1, resulted in a strong re-order business in Q2, and Blondo also continues to gain momentum and recorded a nice sales increase in the quarter. As we enter fall, which is Blondo's primary selling season, Blondo is poised for significant growth driven by expansion of its core boot business with existing customers as well as entry to new points of distribution and new product categories, including the test of the Men's in selected doors.

In wholesale accessories, net sales rose 3% compared to the year-ago period, driven primarily by growth in our private label handbag division where we continued to see significant gains in the mass merchant channel. We also remain pleased with the trend in our Steve Madden handbag business where we continued to gain traction in the department stores as well as with our special make up business. Based on the strong momentum we have in our Steve Madden and private label handbag businesses, combined with the addition of Anne Klein handbags for fall, we expect accessories' net sales to accelerate in the back half.

In our retail segment, net sales increased 8%, including a 1.6% comparable store sales gain. We were pleased to see same store sales turned positive despite an approximately 200-basis-point negative impact in the quarter from the Easter shift. From a product perspective, sandals and sneakers were the standout categories. Each saw double digit comp growth in the quarter. We were also pleased to see the accessories penetration in our stores increase due to strong growth in handbags.

Overall, we were pleased with our second quarter performance, which was in line with our expectations. Looking ahead, we remain on track to achieve our sales and adjusted EPS guidance for 2018 and we are confident that our brands and our business model position the company for sustainable growth for years to come.

With that, I'll turn it over to Danielle to review our financial results in more detail.

D
Danielle Marie McCoy
Steven Madden Ltd

Thanks, Ed. Our consolidated net sales increased 5.8% to $395.8 million compared to prior year net sales of $374.1 million. Our wholesale segment saw strong growth despite tough comparisons in the prior year. Wholesale footwear net sales increased 5.9% to $252.1 million, led by strong growth of our Steve Madden brand in both domestic and international markets. In wholesale accessories, net sales increased 2.6% to $69.3 million, driven by growth in private label handbags. In our retail segment, net sales increased 8.5% to $74.3 million. Our same store sales turned positive in the quarter, up 1.6%.

We ended the quarter with 208 company-operated retail stores, including 59 outlets and 6 e-commerce stores as well as 45 company-operated concessions in international markets.

Turning to operating income, our licensing royalty income, net of expenses was $1.6 million in the quarter compared to $0.9 million in last year's second quarter, while first cost commission income was $0.6 million compared to $1.3 million last year. Consolidated gross margin decreased 10 basis points to 37.3%, compared to 37.4% in the prior year. The wholesale gross margin decreased to 31.4% for the quarter, compared to 31.7% in the prior-year quarter. The modest decline in wholesale gross margin compared to last year was the result of a customer mix shift in the company's private label footwear business. Retail gross margin rose to 62.9% compared to 62.6% last year.

Operating expenses for the quarter increased to $106.1 million or 26.8% of net sales, compared to operating expenses of $98.9 million or 26.4% of net sales in the same period last year. Operating income for the quarter totaled $44 million or 11.1% of net sales, compared to last year's second quarter operating income of $43.1 million or 11.5% of net sales.

Our effective tax rate for the quarter was 21.7%, compared to 32% in the same period last year. The lower effective tax rate is primarily a result of the impact of the Tax Cuts and Jobs Act. Finally, net income for the quarter was $35.2 million or $0.61 per diluted share, compared to $29.7 million or $0.51 per diluted share in the second quarter of 2017.

Moving to the balance sheet, our financial foundation remains strong. As of July 30, 2018, we had $257.4 million of cash and marketable securities, and no debt. Inventory totaled $133.6 million. Excluding inventory in our Anne Klein licensed footwear and handbags, inventory was $131 million compared to $121.2 million in the prior year, an increase of 8.1%.

Inventory was up slightly more than sales due to an increase in replenishment business, which generates higher margin sales with limited markdown liability, but requires us to carry more inventory, as well as, an increase in Blondo where we ran out of inventory a year ago and are poised for significant growth in the back half. Our consolidated inventory turns for the last 12 months ended June 30 was 8.6 times and our CapEx in the quarter was $2.3 million.

During the quarter, we repurchased approximately 193,000 shares for $9.4 million, which includes shares acquired through the net settlement of employee stock awards. At the end of the second quarter, there was a $148.1 million remaining on the share repurchase authorization.

Last, the company's board of directors declared a quarterly cash dividend of $0.20 per share. The dividend will be payable on September 28, 2018 to stockholders of record as of the close of business on September 18, 2018.

Now turning to our guidance. For the full year 2018, we continue to expect that net sales growth will be 5% to 7%. We expect diluted EPS on a GAAP basis for fiscal 2018 will be in the range of $2.51 to $2.58 and adjusted diluted EPS will be in the range of $2.60 to $2.67.

EPS growth on a percentage basis compared to the prior year in Q3 is expected to be in line with what we saw in the first two quarters of the year. We see greater opportunity for EPS growth in Q4 due to easier comparisons and a more beneficial tax rate due to projected discrete tax benefits related to stock-based compensation.

Now, I'd like to turn it over to the operator for questions. Operator?

Operator

Thank you. And our first question comes from Camilo Lyon of Canaccord Genuity.

C
Camilo Lyon
Canaccord Genuity, Inc.

Thank you. Good morning. How are you guys?

E
Edward R. Rosenfeld
Steven Madden Ltd.

Good morning, Camilo.

C
Camilo Lyon
Canaccord Genuity, Inc.

Ed, I'm curious if you take on the view of the second half and in particular what have you seen from any reason how some of the performance of your brand is unfolding at the Anniversary Sale at Nordstrom as well as in your retail stores that can give some insights into where some of the demand trends are unfolding, I mean, how that compares to the outlook?

E
Edward R. Rosenfeld
Steven Madden Ltd.

Yeah. I would say the answer to that is so far so good. We've had a really successful Nordstrom Anniversary Sale, I pretty much couldn't be happier with what we've seen there. The Steve Madden brand was outstanding, reported very strong increase in sell-through to the consumer and that's on top of a very good performance last year strength across a range of categories there, including we had a great mule, a great wedge sneaker, an over-the-knee boot, a hiker boot, et cetera and then, the other one I would call out is Blondo had an absolutely tremendous performance in the Nordstrom Anniversary Sale, really one of the most successful brands in the sale period. So, we're excited about what we've seen there too.

And then maybe some, I guess, one sort of general comment I would make about what we've seen in terms of product category or trend is we did see I think some encouraging newness in the boot category. Number one, I think the reads on tall shaft boots were better than we've seen in a few years and when I talk about tall shaft boots, I'm saying excluding over-the-knee, so sort of tall shaft boots to the knee is obviously a category that hasn't been strong in the last few years, but we got some good reads there in the Nordstrom Anniversary Sale. And then also I think I mentioned that we had a successful hiker boot in Steve Madden. That's a new trend within the boot category that we're excited about.

Now, I want to make a note of caution here, I don't think there's – nothing we've seen is leads us to change our overall view on boots and booties for the fall as of yet. We're still planning that about flat, but again, encouraging to see some newness in that category.

C
Camilo Lyon
Canaccord Genuity, Inc.

Great. Thank you for that color. I guess the question that we have is, as we think about the compares first half to second half, they ease materially in the back half, you just gave pretty good list of things that are positive and trending certainly in the right direction, it doesn't sound like there's a change in demand trends on the sneaker business either.

So, I guess, just trying to parse out, the outlook as it stands, it's just more – I guess, maybe the better question is what gets you to the high-end of the guidance range versus what gets you to the low-end of the guidance range because by the tone of what you're saying seems like there is a lot of positivity unfolding in the face of easier comparison. So I'm just trying to reconcile what the guidance is implying relative to the description and the characterization that you're giving?

E
Edward R. Rosenfeld
Steven Madden Ltd.

So a couple of points I'd make there. Certainly to get to the high-end of our guidance does imply greater EPS growth in the back half than what we saw in the first half. And we do think that, as Danielle pointed out, that that opportunity is bigger in Q4. So just to sort of reiterate what Danielle articulated in the prepared remarks, we were up I think about 17% EPS in the first half. We think that's sort of the right way to think about Q3, but we think there is an opportunity to do better than that in Q4 and obviously where exactly Q4 shakes out will depend a lot on how strong the boot category comes in. Certainly, if tall shaft boots do pick up materially, then that would be potential upside in Q4.

C
Camilo Lyon
Canaccord Genuity, Inc.

Is there a greater expense that's expected to unfold in the third quarter that's making that EPS growth more like the first half, just because you grew EPS last year in Q3 at only 4% versus about north of 20% in the front half. So, what's driving that incremental or the similar sort of rate of growth in Q3 versus the first half of this year?

E
Edward R. Rosenfeld
Steven Madden Ltd.

I guess, I don't know how to answer that. I guess we'd have to go business by business, but honestly, again Q3 I think should look much like what we've seen so far in terms of top-line and margins and expense.

C
Camilo Lyon
Canaccord Genuity, Inc.

Okay, all right. That's fair. I guess the last one from me is do you have any updates on the M&A environment and how opportunities are presenting themselves on the acquisition front?

E
Edward R. Rosenfeld
Steven Madden Ltd.

Well, we're certainly out there looking at a lot of things. I think that overall M&A activity has increased across the space. There have been a few more opportunities to look at and we've taken a pretty hard look at a few things. That being said, I think that the valuation expectations are pretty lofty in some cases and so not sure we'll get anything done, but we're out there kicking the tires on things.

C
Camilo Lyon
Canaccord Genuity, Inc.

Thanks a lot, Ed. I'll pass it over.

Operator

And our next question comes from Erinn Murphy of Piper Jaffray.

E
Erinn E. Murphy
Piper Jaffray & Co.

Great. Thanks, good morning. Ed, I was hoping you could talk a little bit more about the wholesale footwear business, another good quarter of kind of mid single-digit growth. Can you just help us think about how the different channels are performing between mass, your specialty footwear channel, department stores and then of course your digital pure-play?

E
Edward R. Rosenfeld
Steven Madden Ltd.

Yeah, sure. So first of all the branded business was a little bit stronger than private label. I think branded was up 7.5%, 8% in there in Q2, private label was more like 3%. So, I think you can interpret from that that department stores and the online retailers were a little bit stronger for us than the mass merchant channel, which is where more of our private label is done, but generally speaking, we're seeing pretty good trends across channels.

E
Erinn E. Murphy
Piper Jaffray & Co.

Okay. And then maybe just on the digital pure-play, can you share a little bit about what you saw during Prime Day for Amazon and just broadly how you feel about that particular account as you go into the back half and the opportunities there?

E
Edward R. Rosenfeld
Steven Madden Ltd.

Yeah, we had a good Prime Day. I think we were up just under 20% for the week. I don't know if I have the actual data just for Prime Day, but for that week, we were up just under 20% and continue to see that as obviously a growth account and one we want to continue to work with. I think we continue to get better at identifying what products are going to be more successful on Amazon and continues to be a very important partner for us.

E
Erinn E. Murphy
Piper Jaffray & Co.

Okay. And then, I guess, my other big question is on retail, it was nice to see a positive comp despite kind of the Easter headwind. You specifically called out sandals and sneakers up double-digits. What were the offsets to that and then as you go into the fall, I guess you've already talked as it relates to Nordstrom Anniversary Sale, kind of early reads on boots, have you seen anything in your retail stores yet that would further confirm those rates?

E
Edward R. Rosenfeld
Steven Madden Ltd.

Yeah, in terms of the offsets, dress shoes were down overall in Q2, while we were up in closed up dress shoes, the opened up dress category which has been a bigger category was down and so the net was down. We were also down in boots and booties although that's obviously a smaller category in Q2 and then in terms of the reason our retail stores – yeah, I think they are pretty much in line with the Nordstrom Anniversary results.

E
Erinn E. Murphy
Piper Jaffray & Co.

Okay. Okay and my last question is, just on China, you called out international being over 30%, can you just drill down a little bit more about what you're seeing in China, in particular how you are doing on Tmall versus kind of your own distribution strategy and anything we should be thinking about from an investment perspective as you build that business? Thank you.

E
Edward R. Rosenfeld
Steven Madden Ltd.

Sure, just one point of clarification first. When I was talking about the international being up over 30%, that was specific to the Steve Madden brand in wholesale footwear. So, the overall international growth was about 24% for the quarter, so just to be clear on that. In terms of Asia, I think we're very pleased with what we're seeing online right now and, specifically with Tmall, that business just continues to get better each month and again it's early, but we're learning a lot there and feel very good about what we're seeing there.

The offline performance has honestly been pretty mixed so far. We've got some good locations and we've got some locations that are definitely not meeting our expectations. So, we are, I would say, sort of tapping the brakes on bricks and mortar openings, while we work to get that store model or concession model right in China. But long term, we remain very optimistic about the opportunity there. We've got some of the senior most people in our company that are spending a lot of time on it and we're working to get the merchandise assortment right. There is a lot that we're working on there, whether it's a little bit some more low heels, some more flats, perhaps a little bit more comfort features in some of the products. We're going to ramp up marketing. We're going to start sort of our first influencer campaigns there in Q4.

So, we've got a lot of initiatives that we're working on and I think we're going to do well there, but it's going to take a little time. As I said, the online is really the bright spot so far and we're going to be expanding to some new online channels over the next few months. So, Tmall has really been the primary channel in China, we're going to go launch with JD, VIP and RED over the next few months, so we're excited about that.

E
Erinn E. Murphy
Piper Jaffray & Co.

Got it. Thanks so much.

E
Edward R. Rosenfeld
Steven Madden Ltd.

Thank you.

Operator

And moving to our next question, we will hear from Dana Telsey of Telsey Advisory Group.

D
Dana Lauren Telsey
Telsey Advisory Group LLC

Good morning, everyone. Ed, can you talk a little bit about thoughts on tariffs and how you plan for any potential tariffs, how you see that going forward? And then also on the Anne Klein business, is it still on track for $80 million to $90 million in sales for the first year and how is your business at Kohl's performing given you're expanding the number of doors you're in there too? Thank you.

E
Edward R. Rosenfeld
Steven Madden Ltd.

Great. Thanks, Dana. So, the first one was on tariffs. Obviously, on July 10, the Trump administration released a list of – was about $200 billion in goods that we import from China that they said could be subject to an additional 10% tariff and while shoes was not on that list, handbags and certain other accessory categories that we make were. So, now obviously, those tariffs have not gone into effect. There is, I think, a couple of month comment period. There is going to be some hearings in August, but that's something we're watching very carefully.

We're, of course, hopeful that this is a tactic in a negotiation and that those tariffs are not ultimately implemented because frankly if they are, unfortunately, they are going to result in a price increase on handbags to the consumer. We and others will certainly try to pass on a good chunk of this to the consumer in the form of higher retail prices.

I think one thing to remember is that everybody in our space is in the same boat here. When I talk about our space, I am talking about the types of handbags that we make, so synthetic bags excessively priced, virtually all of our competitors make most if not all of their products in that category in China. It's a little bit of a different picture if you're talking about higher priced leather bags with more diversity in terms of country of origin there, but in the part of the market that we play in, almost everybody – the vast majority of the bags are made in China and so everybody is going to be faced with the same challenge and I think it's going to result in increased price to the consumer. The back of the envelope math says that retail prices would have to go up about 3.5% to offset additional 10% duty.

So, that's the first thing that we would look to do is take a little price. The second thing is we would look to move more of our production to Cambodia. We started to move some of our handbags to Cambodia about three years ago. That gives us frankly about a three-year head start on most of our peers because many folks are just now trying to make that move over just looking to do that now in light of these tariffs. But this year, we'll do about 15% of our handbag production in Cambodia. Our head of handbag sourcing is actually over there right now, working on a plan to ramp that up and I think that we can conceivably double that next year to about 30%. Anything beyond that in the first year is probably unachievable. So that's really how we're thinking about the tariff issue on handbags, but obviously hoping that that doesn't come to pass.

The second question was about Anne Klein. Yeah, we're off to a good start in Anne Klein, we've just started shipping. We still believe that $80 million to $90 million target for the first year is the right way to think about it. But we feel very good about what we're seeing there. We think we've gotten really good feedback from the retailers about our involvement and I think they are excited about some of the speed (27:44) that we bring to the table and the way we work, and so we're pretty optimistic about the prospects for that brand.

And then finally, I think you asked about Kohl's, and that's been a real positive story for us. As you pointed out, we took a few styles to 800 doors in Madden NYC, our exclusive brand, at Kohl's for spring. We did well, made plan – actually exceeded plan. We're actually – based on the success that we've had, we're going to take more styles to the 800 doors next spring. And actually this fall, we're taking one style all door as a test, sneaker, and so we'll see obviously how that goes. But overall, it's a very positive story, Madden NYC. We're also testing some Kids products in selected doors in Madden NYC and Kohl's.

D
Dana Lauren Telsey
Telsey Advisory Group LLC

Thank you.

E
Edward R. Rosenfeld
Steven Madden Ltd.

Thanks Dana.

Operator

And our next question comes from Tom Nikic of Wells Fargo.

T
Tom Nikic
Wells Fargo Securities LLC

Hey good morning, Ed. Good morning, Danielle. Thanks for taking my question. Ed, I think you mentioned that you expect to see an acceleration in the accessories business in the back half and I was wondering if a part of that is a contribution from the Anne Klein license or if you've meant to sort of organically – you expect acceleration in your legacy businesses?

E
Edward R. Rosenfeld
Steven Madden Ltd.

Yeah, so it's both. So, we expect an acceleration in the organic business and then obviously when you put Anne Klein on top of that, that juices it even more.

T
Tom Nikic
Wells Fargo Securities LLC

Okay, great. And on the retail side, so you had gross margin up year-over-year which is good and it's kind of bounced around a little bit and when you kind of look just overall, you've had sort of a mid-single-digit operating margin in your retail segment and kind of ups and downs and I guess when you just kind of think about the profitability of your retail business, I mean, where do you think there's opportunities, do you think there's opportunities on the gross margin side, on the SG&A leverage, if you can comp positively consistently, I guess, where do you think the opportunities are to improve the margins and the profitability there?

E
Edward R. Rosenfeld
Steven Madden Ltd.

Yeah, it's a good question. I do think that there's some opportunity for gross margin improvement, although I would say relatively modest. Although we're targeting a little bit of gross margin improvement there in the back half.

But I think the bigger opportunity is we've got to get the top line moving and have better comp store sales performance and that will enable us to lever SG&A because that's really where we've moved in the wrong direction. And so I think that's really what's going to be important and I think we need to do that in the bricks and mortar, but also really need to drive more top line growth in e-commerce and we're working on a lot of initiatives to do that and in fact already started to see some of them bear fruit.

T
Tom Nikic
Wells Fargo Securities LLC

Got it. And what sort of comp do you need to leverage your expenses?

E
Edward R. Rosenfeld
Steven Madden Ltd.

3%.

T
Tom Nikic
Wells Fargo Securities LLC

All right. Thanks for taking my questions. Good luck in the back half.

Operator

And we'll now go to a question from Jeff Van Sinderen of B. Riley.

J
Jeff Van Sinderen
B. Riley FBR, Inc.

Good morning. Just as a follow-up since you're talking about retail. Given all the retail vacancies out there, I'm just wondering how you're thinking about potential opportunity to lower rents as stores come up for renewal?

E
Edward R. Rosenfeld
Steven Madden Ltd.

Yeah. It's a good question, I mean we've seen the worm turn a little bit in terms of our discussion with landlords. There were a number of years there that every time we got to the end of a lease, they were – even we were a little frustrated because it was happening as traffic in the malls were declining and businesses moving online, but the landlords were still looking for big increases to renew our leases. Now that dynamic has changed a little bit. In many cases we're getting – able to keep either keep the rents flat or even reduce them. In some cases we've moved to a percentage rent deal.

But keep in mind, we do have – I think the opportunity is much bigger if you are in C and D malls. And we really have pretty much all A locations. And so, we can maybe – we're in a better negotiating position than we were a few years ago, but not as strong as if you're in some of those C and D malls.

J
Jeff Van Sinderen
B. Riley FBR, Inc.

Okay. Fair enough. And then you guys have been doing an amazing job in fashion sneakers. And it seems like you have good momentum there. Is there anything you see that would slow down the fashion sneakers segment in the second half or do you think that that continues to be a strong category for you?

E
Edward R. Rosenfeld
Steven Madden Ltd.

No, I really don't. We see that momentum continuing.

J
Jeff Van Sinderen
B. Riley FBR, Inc.

Okay, great. And then just one more follow-up if I could. I'm just wondering given the strength you've had and the recent strength in trends in Dolce and Blondo, how we should think about the growth rates for those businesses in the second half, they're kind of – it looks like they're accelerating, just wondering how we should think about that?

E
Edward R. Rosenfeld
Steven Madden Ltd.

Sure. Well, Dolce, yeah, we were pleased to return to growth in Q2. We do think that we will see growth there in the back half, but I don't think it's particularly needle moving for the annual results, it's a business that was moving in the wrong direction, we've got it turned around now, but I think it will – it's going to be maybe spring 2019 before you see that really accelerate.

In terms of Blondo, that's a different story, that business really is on a very strong upward trajectory and has been for a while. So the growth in the back half should be very strong there. I'm not going to tell you exactly what I think that means, but very healthy growth in Blondo.

J
Jeff Van Sinderen
B. Riley FBR, Inc.

Okay, great to hear. Thanks for taking my questions and best of luck.

E
Edward R. Rosenfeld
Steven Madden Ltd.

Thanks Jeff.

Operator

And moving on we have a question from Janine Stichter of Jefferies.

J
Janine Stichter
Jefferies LLC

Hey, good morning. Just wanted to ask a little about Steve Madden Men's. It sounds like you saw some nice improvement there this quarter. So can you just talk about what's changing there, and then any plans you have made beyond the marketing or product side for the back half of the year?

E
Edward R. Rosenfeld
Steven Madden Ltd.

In Men's.

J
Janine Stichter
Jefferies LLC

Yeah.

E
Edward R. Rosenfeld
Steven Madden Ltd.

Yeah. Well, Men's is a business that's been good for us over the last couple of years. We've talked about how we've put more emphasis on that part of the business. We made a leadership change. I think we made some – we sort of broadened out the product assortment and made some improvements there. We've done more marketing for the Men's business. As you know, historically, we really focus most of our market on Women's. We made a concerted effort to speak to the Men's customer.

So I think that – it's really just sort of a continuation of what we've seen. In terms of product, I think it's really the dress casual product that has been – that was most successful for us in Q2. As we go into the back half, we expect to, again, be selling a lot of Chelsea boots and a lot of checkers as well, but Men's is an important initiative for us. We're going to continue to focus on it.

J
Janine Stichter
Jefferies LLC

And then just one follow-up. If you could update us about how you're feeling about inventory in the channel and then can you just remind us what percent of the holiday season is currently booked?

E
Edward R. Rosenfeld
Steven Madden Ltd.

Sure. I think inventory in the channel is in pretty good shape. I mean I have to hand it to the retailers, I think they've been doing a better job of late of keeping inventory in line with sales, and so we think that it's a pretty healthy channel, all things considered. In terms of holiday, not a lot. We know quite a bit about Q3, but as you know, we work very close to season. So Q4, we don't have much of that booked and so we still have a lot of work to do for the balance of the year.

J
Janine Stichter
Jefferies LLC

Great. Thank you.

Operator

We'll now go to a question from Christopher Svezia of Wedbush Securities.

P
Paul Nawalan
Wedbush Securities, Inc.

Hi, this is actually Paul Nawalan on for Chris. Good morning. I was hoping if you could speak about your efforts around consumer engagement, particularly with social media, for example re-calling your work with Cardi B last year and also perhaps an update on the SM PASS. And then also additionally, within sneakers, are there some pockets of acceleration you're seeing, such as with DAD shoes. And then finally if you could, if you haven't already provided an update on the dress category in Women's? Thank you.

E
Edward R. Rosenfeld
Steven Madden Ltd.

Sure. Yeah, well, obviously our core consumer spends a lot of time on social media, that's a great way to communicate with her and so it's a big area of focus for us. You mentioned the social media campaign that we did with Cardi B. We thought that was pretty exciting. We got great feedback from that from our consumer. We took a celebrity who was very relevant to our core demographic and who has a great social media presence and in fact part of the way she came to fame was through her posts on social media and one of the things that we did with her, which is I think a good way to work with influencers, at least like Cardi B, is we really let her create the content in conjunction with us and so it was really authentic and obviously we promoted on our social media channels, but she promoted on hers as well and we got great feedback there, and of course, we're working on lots of other initiatives there with a number of influencers, not all of them is quite as big as Cardi B, but that's a big point of emphasis for us.

You also asked about SM PASS, that's our loyalty program. We've launched that, I think it was October of last year but it was definitely fall of 2017. Again, we've been saying pretty consistently, for the first year our primary focus is on getting sign ups and we are ahead of schedule there. I think we're approaching 600,000 people in the program which is well ahead of the target that we had originally put out for the first full year. So we're pleased with that and we're still learning. I think there are some things that we feel very good about with respect to the program and we think there are some areas of opportunity. One of the things we're going to look at is how we can perhaps do a better job of incentivizing full price shopping and rewarding the full price customer as opposed to the bargain hunter. So we're looking at potential tweaks to the program there. And then the last one was sneaker. Could you just repeat the question about sneakers?

P
Paul Nawalan
Wedbush Securities, Inc.

Yes, thank you. Within sneakers, are there any particular areas such as with DAD shoes that perhaps you might be seeing an acceleration throughout the year or any other pockets of success that you can speak to, and again any update on the dress category for Women's? Thank you.

E
Edward R. Rosenfeld
Steven Madden Ltd.

Sure. Yeah, within sneakers, we continue to have a number of different things working. We've got joggers that are doing well. We still have slip-ons that are important, but in terms of what we're seeing kind of pickup, I would say obviously the DAD SNEAKERS is a big one. That continues to be a trend that's gathering steam particularly in the higher fashion areas in the A doors. We're also seeing wedge sneakers and high tops become more important in the Nordstrom Anniversary Sale. We had a very successful wedge sneaker in Steve Madden as well as one in Blondo, so we're excited about that.

And then with respect to the dress category, I would say that's sort of mixed. I talked about how opened up dress at least in our retail stores has been down, but closed up dress has been picking up, and so I think that category is sort of going sideways at the moment.

P
Paul Nawalan
Wedbush Securities, Inc.

Thank you very much.

E
Edward R. Rosenfeld
Steven Madden Ltd.

Thank you.

Operator

And we'll hear next from Edward Yruma of KeyBanc Capital Markets.

M
Matthew DeGulis
KeyBanc Capital Markets, Inc.

Hi, this is Matt on for Ed. Thanks for taking our questions. So just a quick one for us. I'm wondering if you can comment at all on your performance with the Walmart, Lord & Taylor partnership thus far? Any early reads you could share would be helpful? Thanks.

E
Edward R. Rosenfeld
Steven Madden Ltd.

No, I'm hesitant to be that specific about a specific customer, so I think I'll leave that to Walmart and Lord & Taylor to comment on how that's going, but we are participating and partnering and those are two important partners of ours and certainly hoping that it's a great success.

M
Matthew DeGulis
KeyBanc Capital Markets, Inc.

Okay, fair enough. Thanks.

Operator

And moving on we have a question from Sam Poser of Susquehanna.

S
Sam Poser
Susquehanna Financial Group LLLP

Good morning. Good morning, Ed. A couple of quick follow ups. The full line stores versus the outlet, any comp differential there?

E
Edward R. Rosenfeld
Steven Madden Ltd.

Yeah. Outlet's been performing a little bit better than full price stores.

S
Sam Poser
Susquehanna Financial Group LLLP

Were there any improvement in New York City to the comp? Was that a different – was that a driver? What kind of improvements have you seen in New York?

E
Edward R. Rosenfeld
Steven Madden Ltd.

Unfortunately not. If you wanted to ask me one thing I was frustrated about in Q2 in retail because overall I thought we showed some nice improvement. The New York City was still well below the rest of the chain and we still are just seeing traffic, much worse traffic numbers in New York than in the balance of the chain, so that's been a challenge.

S
Sam Poser
Susquehanna Financial Group LLLP

And then you mentioned the Nordstrom's sale did quite well. Can you give us some indication of sort of how much better than versus your expectation? Could you give us some idea of how much better it did versus your expectation or was it – did really well, but it was your expectation and so on.

E
Edward R. Rosenfeld
Steven Madden Ltd.

I mean, I can't quantify it for you, but it was considerably better than our plan.

S
Sam Poser
Susquehanna Financial Group LLLP

And next week is Fanny (44:25). I mean that's when you're going to take a lot of this information and really start writing fourth quarter if I'm not mistaken. From what you've learned over the last month or so with some of the new – I guess, with some of the new boots, both the high boots as well as sort of the more hiker types. I would assume within the next few weeks you're going to have a much better view on what fourth quarter is going to look like based on early reads and orders.

E
Edward R. Rosenfeld
Steven Madden Ltd.

Yes, that's right.

S
Sam Poser
Susquehanna Financial Group LLLP

Thank you. Any more detail would be lovely.

E
Edward R. Rosenfeld
Steven Madden Ltd.

No, I mean, I think you said it correctly. Obviously what we've learned so far in terms of our early reads and testing is going to inform what we push to our wholesale customers at the upcoming show, and that will determine what fourth quarter looks like.

S
Sam Poser
Susquehanna Financial Group LLLP

All right. So, one more question. When you gave your original full year guidance and then have now maintained it over the last two quarters, from a revenue perspective, what kind of changes in sort of what makes up the puts and takes within that guidance, how have things changed? Was Dolce on plan or is that better? Were dress shoes worse and so on. You mentioned some of the good and bad, so can you give us some idea of sort of the inside baseball on sort of how the revenue – the puts and takes within the maintained revenue guidance.

E
Edward R. Rosenfeld
Steven Madden Ltd.

Honestly, there aren't big enough variations from our plan for me to identify them. I mean, obviously, you got a division that's $1 million or $2 million ahead and a division that's $1 million or $2 million behind where we initially thought, but there's nothing significant.

S
Sam Poser
Susquehanna Financial Group LLLP

And the underlying growth rate, when you're going to be delivering I would guess about half of the Anne Klein business or Anne Klein product in this back half of the year for the first year sales, isn't that – I mean doesn't that drive increase just almost automatically on your wholesale above where it was in the first half of the year.

E
Edward R. Rosenfeld
Steven Madden Ltd.

Yeah, but remember that at the same time Payless is moving out of the top line and into the other income line and in fact we'll do more business in Payless than we will in Anne Klein in the back of. So if you were to have neither of those shifts, our consolidated growth rate would probably be a little bit – would actually be a little bit better, may be 50 basis points better than what we've guided for the full year.

S
Sam Poser
Susquehanna Financial Group LLLP

Can you give us some idea of what kind of dollars are moving inside other income line in the back half of the year or how much needs to get taken out and move, how to – can you give us some breakdown there?

E
Edward R. Rosenfeld
Steven Madden Ltd.

Well, no. I can't. I mean, I can't give you the sales. We don't break out by individual customer. The other income line I'll just remind you, however, number one Payless is our lowest margin customer and number two, we report that line item income net of expenses. So the SG&A associated with that business will also be moving into that line and so you don't need to be looking for any material uptick in that line in the back half.

S
Sam Poser
Susquehanna Financial Group LLLP

All right. Thank you very much and folks continue the success.

E
Edward R. Rosenfeld
Steven Madden Ltd.

Thanks.

Operator

And we'll hear next from Laurent Vasilescu of Macquarie.

U
Unknown Speaker

Hi, this is Wilson Wang (48:31) on behalf of Laurent. Thanks for taking my questions. Your digital commerce results showed improvement in Q1. Can you talk about the drivers and what you expect for growth in FY 2019? And separately another solid gross margin beat. Can you press out the gross margin drivers for the quarter and how we should think about the gross margin cadence for the next two quarters?

E
Edward R. Rosenfeld
Steven Madden Ltd.

Sure. So the first question was about digital commerce and really we think about that as two pieces. One is our wholesale business to online retailers and of course within that we have the pure play guys like Amazon and Zappos, Zalando in Europe as well as what we do with Nordstrom.com, Macys.com et cetera and the online components of the traditional bricks-and-mortar guys. Those businesses are performing well. They are growing obviously faster than our sales to bricks-and-mortar retailers and we'll continue to focus on building those. And then we've also seen a nice improvement recently in our own e-commerce business and specifically on SteveMadden.com, we've got a number of new initiatives there, we're going to be moving to a new platform. We'll probably talk about this in more detail on the next call. We are modifying some of our marketing strategies there. Again, it's probably a little bit too early to go in-depth on those but we'll certainly elaborate on that as the year progresses, but so far we've seen a nice return on some of the initial actions that we've taken there, so we're excited about that.

The next part of your question was about gross margin. Is that right?

U
Unknown Speaker

Yeah, that's correct. How should we think about the drivers for the quarter and what's your cadence for the next two quarters maybe.

E
Edward R. Rosenfeld
Steven Madden Ltd.

And is this on a consolidated basis you're asking?

U
Unknown Speaker

Yeah, consolidated overall firm.

E
Edward R. Rosenfeld
Steven Madden Ltd.

Yeah, so we were down 10 basis points in gross margin on a consolidated basis, but we did call out that there was a customer mix shift in the private label side, and frankly big growth, significant growth with Payless and that had about an 80 basis point negative impact to the consolidated gross margin, so absent that we would've had a nice increase. As we look at the full year, I still think flat is the right way to plan that. Now that implies that we'll have some gross margin improvement in the back half because we were down 40 bps in Q1 and 10 bps in Q2, so we will have to be up a little bit in the back half to let get back to flat.

U
Unknown Speaker

Any breakup between the third and fourth quarter that you could give?

E
Edward R. Rosenfeld
Steven Madden Ltd.

I think a little bit more opportunity in fourth than in third, but we should be up in both.

U
Unknown Speaker

Okay. Great. And one more question. On store count with two quarters left, how should we think about the next store count increases here. Is it still in the 9 to 10 store range and any updated thoughts on how many international concessions by the end of the year?

E
Edward R. Rosenfeld
Steven Madden Ltd.

Yeah, I think that the answer in terms of the net store openings, yes, that's still the right way to think about it, 9 to 10. In terms of international concessions, I think we'll end somewhere around let's say maybe 42. We're actually going to close – be a net closer in South Africa, so we entered the year with about 17 there and I think we'll end the year with around 14 and in Asia by the end of the year, we should be up to about 28.

U
Unknown Speaker

Okay. Thanks for taking my questions and good luck.

E
Edward R. Rosenfeld
Steven Madden Ltd.

Thank you.

Operator

And we'll hear next from Laura Champine of Loop Capital.

L
Laura Champine
Loop Capital Markets LLC

Thanks for taking my question. I think Danielle mentioned that you expect to get a little help from tax rate in the fourth quarter. Can you give us your thoughts on where that tax rate ends up in Q4 and for the full year?

E
Edward R. Rosenfeld
Steven Madden Ltd.

Yeah. So I think for the full year, we're looking at 20.5% in there. Obviously this is a little bit of a moving target with the accounting rule that went into effect a year or two ago where we recognized these discrete benefits related to stock-based compensation in the various quarters and it also causes the quarterly rate to bounce around a little bit. Now, obviously each quarter this year we're seeing a significant reduction from the prior year due to tax reform, but based on the timing of restricted stock vesting, we anticipate that the discrete benefit in Q4 will result in essentially a bigger differential between last year and this year. So, I mean, I guess you could think about it may be sort of 23ish in Q3 and may be 13.5% in Q4. Those are real rough numbers but those are – that's directionally.

L
Laura Champine
Loop Capital Markets LLC

Understood. Thanks so much.

Operator

And we'll hear at this time from Steve Marotta of C.L. King & Associates.

S
Steven L. Marotta
C.L. King & Associates, Inc.

Good morning Ed and Danielle. Ed as it relates to the costing environment independent of tariff concerns can you talk a little bit about the costing environment in the back half and I know that you haven't had orders that are placed for next year, but even if your sourcing agents are telling you a little bit about the first half of 2019 that would be helpful as well. And do you expect to pass all of that through or engineer some of the product downward or absorb some of it. Can you just talk a little bit about costing and pricing?

E
Edward R. Rosenfeld
Steven Madden Ltd.

Yeah. I think the costing environment is pretty neutral at the moment. There are some pressures due to I think wages in China, materials et cetera. However, offsetting that is the fact that the dollar has strengthened against the RMB. I think that the dollar – the RMB has weakened against the dollar by almost 8% since mid-April. So that's allowing us to offset whatever other pressures there are.

S
Steven L. Marotta
C.L. King & Associates, Inc.

Okay. That's helpful. And I know that you do not provide comps on a quarter to date basis, but if you could talk a little bit about maybe just qualitatively, back-to-school impressions. You mentioned already that the inventory within the channel is relatively, conservatively planned for, but if you could just talk about maybe early reads, in early back-to-school markets and anticipation for the current upcoming season?

E
Edward R. Rosenfeld
Steven Madden Ltd.

Yeah. I mean it's very early and as you know back-to-school isn't quite as important for us today as it used to be, but I think so far what we're hearing is pretty positive. So I talked already quite a bit about the various product categories, but overall, I think the retailers that we speak to I think the sentiment is pretty good.

S
Steven L. Marotta
C.L. King & Associates, Inc.

Very helpful. Thank you.

E
Edward R. Rosenfeld
Steven Madden Ltd.

Thanks, Steve.

Operator

And with no other questions in the queue, I would now like to turn the call back over to Ed Rosenfeld for any additional or closing remarks.

E
Edward R. Rosenfeld
Steven Madden Ltd.

Great. Well, thanks very much for joining us on today's call and we look forward to speaking with you on the third quarter call. Have a great day.

Operator

And again that does conclude our call. We would like to thank everyone for your participation. You may now disconnect.