Roku Inc
NASDAQ:ROKU
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Roku Inc
Gross Margin
Roku Inc
Gross Margin is the amount of money a company retains after incurring the direct costs associated with producing the goods it sells and the services it provides. The higher the gross margin, the more capital a company retains, which it can then use to pay other costs or satisfy debt obligations.
Gross Margin Across Competitors
| Country | US |
| Market Cap | 11.4B USD |
| Gross Margin |
45%
|
| Country | US |
| Market Cap | 391.2B USD |
| Gross Margin |
45%
|
| Country | US |
| Market Cap | 207.6B USD |
| Gross Margin |
36%
|
| Country | LU |
| Market Cap | 92.5B USD |
| Gross Margin |
29%
|
| Country | NL |
| Market Cap | 44.9B EUR |
| Gross Margin |
43%
|
| Country | US |
| Market Cap | 30.5B USD |
| Gross Margin |
25%
|
| Country | US |
| Market Cap | 25.6B USD |
| Gross Margin |
42%
|
| Country | US |
| Market Cap | 24.4B USD |
| Gross Margin |
0%
|
| Country | CN |
| Market Cap | 20B USD |
| Gross Margin |
41%
|
| Country | FR |
| Market Cap | 16.7B EUR |
| Gross Margin |
32%
|
| Country | US |
| Market Cap | 16.1B USD |
| Gross Margin |
48%
|
Roku Inc
Glance View
Roku Inc., founded in 2002 by Anthony Wood, has grown from a modest startup into a key player in the streaming industry, transforming how consumers access content in the digital age. Situated at the intersection of media, technology, and consumer preference, Roku developed its business around making television viewing more convenient and personalized. The company's rise began with its now-iconic streaming devices, which offer a straightforward, user-friendly interface for accessing a plethora of streaming services like Netflix, Hulu, and Disney+. By embedding its operating system in smart TVs, Roku extended its influence, offering a seamless viewing experience that simplified the often fragmented ecosystem of internet-based television. This strategic focus on user experience catapulted Roku into millions of homes, effectively positioning the company as a gatekeeper to the world of streaming content. The company’s business model rests on two primary revenue streams: platform revenue and player revenue. While initially deriving income from selling its streaming devices, Roku has increasingly leaned into the higher-margin platform side of its business. This aspect includes advertising via its own channel and from partnerships with other streaming services. It's through this ad-based model that Roku has found lucrative opportunities, capitalizing on its wide user base by selling ad space and marketing services directly on its platform. Additionally, Roku earns revenue through licensing arrangements with TV manufacturers to integrate its operating system and receives a share of subscription fees when users subscribe to services through its platform. This dual-revenue approach has allowed Roku to not only survive but thrive in a fiercely competitive landscape, marrying hardware with a robust advertising and subscription ecosystem.
See Also
Gross Margin is the amount of money a company retains after incurring the direct costs associated with producing the goods it sells and the services it provides. The higher the gross margin, the more capital a company retains, which it can then use to pay other costs or satisfy debt obligations.
Based on Roku Inc's most recent financial statements, the company has Gross Margin of 44.5%.
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