Progyny Inc

NASDAQ:PGNY

Earnings Call Analysis

Progyny Experiences Revenue Growth Amidst Utilization Challenges

In the third quarter, Progyny reported a 2% revenue increase to $286.6 million, driven by a rise in covered lives, although consumption patterns deviated from historical norms. Gross profit fell 5% to $59.2 million, leading to a decline in gross margin to 20.7%. Looking ahead, Progyny anticipates fourth-quarter revenue between $266.2 million and $281.2 million, with full-year revenue expected at $1.135 billion to $1.150 billion. Adjusted EBITDA for Q4 is projected between $37.8 million and $42.8 million. Despite recent challenges, management remains optimistic about future growth, driven by diversification and service adoption.

Navigating Short-term Challenges

In the third quarter, Progyny reported a modest revenue growth of 2% year-over-year, totaling $286.6 million. This increase was primarily driven by the rise in covered lives and clients; however, it was offset by a lower rate of consumption. This slowdown in activity has created a significant challenge for the company, complicating their forecasts. Notably, the ART cycles (Assisted Reproductive Technology) performed in the quarter declined by less than 1% from the previous year, reflecting shifts in consumer behavior and potentially delaying the recovery expected in future periods.

Financial Performance Overview

The gross profit experienced a decline of 5%, leading to a gross margin of 20.7%, representing a 160 basis point drop year-over-year. The primary factors contributing to this decline included increased investments in care management services and an unexpected fall in ART cycles per unique utilizer. Adjusted EBITDA decreased by 7% to $46.5 million, leading to a decrease in the adjusted EBITDA margin to 16.2%. Net income fell to $10.4 million or $0.11 per diluted share, down from $15.9 million, or $0.16 per share in the prior period.

Expectations for Future Growth

Looking ahead, the company has provided guidance for the fourth quarter of 2024, expecting revenue between $266.2 million and $281.2 million. This guides to a projected total revenue for the year of approximately $1.135 billion to $1.150 billion. For profitability measures, the forecasted adjusted EBITDA for the fourth quarter ranges from $37.8 million to $42.8 million, expecting net income to fall between $6.1 million and $9.5 million. Collectively, for the entire fiscal year, adjusted EBITDA is anticipated to be in the range of $189 million to $194 million, accompanied by net income expected to range from $49.9 million to $53.3 million, equating to adjusted EPS of $1.54 to $1.57.

Client Retention and New Business

Despite the challenges, Progyny retains a strong client base with a 99% retention rate, which emphasizes the effectiveness and appeal of their services. The enthusiasm for the company’s offerings is evident, with around 30% of existing clients looking to expand their programs next year, incorporating new services related to postpartum and menopause into their benefit designs. This highlights Progyny’s ability to maintain and grow client relationships even amid operational fluctuations.

Overall Company Strength and Market Position

The leadership team conveyed confidence in Progyny's market positioning, stating that despite short-term headwinds, the business remains fundamentally strong. With 1.1 million new lives added this year from over 80 new client commitments, the company is reaffirming the essential role of fertility and women's health solutions in employer offerings. The diversification of their client base across various industries is also a strong point, indicating that Progyny's services are invaluable across the marketplace.

Considerations for Investors

Moving forward, investors should monitor the trends in ART cycles and consumption, as these factors will critically influence company performance. The expected improvements in consumption rates during Q4 could provide a robust pathway towards revenue recovery and growth into 2025. However, caution is warranted due to the inherent variability in the business model that might affect the company's guidance moving ahead, particularly as the management emphasizes the importance of flexibility in its operational strategies.

Earnings Call Transcript 2024-Q3

[Operator]

Good day, and welcome to the Progyny, Inc. Third Quarter Earnings Conference Call. [Operator Instructions]

It is now my pleasure to turn the floor over to your host, James Hart. James, the floor is yours.

[James Hart, executive]

Thank you, Paul, and good afternoon, everyone. Welcome to our third quarter conference call. With me today are Pete Anevski, CEO of Progyny; Michael Sturmer, our President; and Mark Livingston, CFO. We will begin with some prepared remarks before we open the call for your questions.

Before we begin, I'd like to remind you that our comments and responses to your questions today reflect management's views as of today only and will include statements related to our financial outlook for both the fourth quarter and full year 2024 and the assumptions and drivers underlying such guidance, including the impact of our sales season and client launches and our expected utilization rates and/or mix, our anticipated number of clients and covered lives for 2025, the potential benefits of our solution, our ability to acquire new clients and retain and upsell existing clients, our market opportunity and our business strategy, plans, goals and expectations concerning our market position, future operations and other financial and operating information, which are forward-looking statements under the federal securities law.

Actual results may differ materially from those contained in or implied by these forward-looking statements due to risks and uncertainties associated with our business as well as other important factors. For a discussion of the material risks, uncertainties, assumptions and other important factors that could impact our actual results, please refer to our SEC filings and today's press release, both of which can be found on our Investor Relations website. Any forward-looking statements that we make on this call are based on assumptions as of today, and we undertake no obligation to update these statements as a result of new information or future events.

During the call, we will also refer to non-GAAP financial measures such as adjusted EBITDA and adjusted EBITDA margin on incremental revenue. More information about these non-GAAP financial measures, including reconciliations with the most comparable GAAP measures are available in the press release, which is available at investors.progyny.com.

I would now like to turn the call over to Pete.

[Peter Anevski, executive]

Thank you, Jamie, and thank you, everyone, for joining us this afternoon. In the third quarter, we continued to execute against strategic objectives that we outlined for you at our recent Investor Day, laying the foundation that will enable us to accelerate growth while meeting the needs of our clients and members and creating long-term value for shareholders. I'll expand on those areas shortly, but I want to begin with third quarter member activity, which continued to unfold differently from historical patterns with respect to how members progressed through treatment.

Consequently, our third quarter results are below the ranges we set in August. I understand this is disappointing. To help you better understand what we're seeing what we're doing in response and how we think about the business moving forward, we're going to walk you through several areas.

First, what's been different and unexpected with respect to the member activity in 2024. Second, how we're reflecting this variability in our guidance. Third, while despite how the year has unfolded differently than expected, we firmly believe the business is not only fundamentally strong, but also uniquely positioned to expand upon our leadership role in a large and growing market.

I'll begin with member activity, which is actually two separate though related components. The first is the overall utilization rate which captures the percentage of our 6.4 million members who have taken action to pursue care out of fertility clinics, which includes initial consultations during the given period. The second is the measure of consumption, which reflects the volume and types of services that the utilizing members have done also during the period. With respect to the utilization rate, we continue to see that members are pursuing care at levels that are consistent with historical patterns, and that has continued in 2024. Third quarter utilization was 0.47%, both consistent expectations and equal to Q2's level. In fact, 0.47% is not only within the historical range, it's towards the higher end of that range, emphasizing that not only are members pursuing care, they're doing so at levels that reflect a strong sustained need for our solution.

Challenges with respect to forecast in our recent periods related to the other component consumption as we've seen activity in Q3 differs meaningfully from historical patterns, primarily 2 aspects: First, the progression to treatment has slowed down modestly as people are taking slightly longer to go from the console, which is the first step in the critical journey to the treatment stage itself. The difference of even just a few days translates into lower overall consumption within a given period. And second, once people are progressing, we're seeing them consume fewer average simulation-related ART cycles than we've historically seen, specifically for freeze ales and agrees in. As this is a relatively new phenomenon during Q3, there isn't enough data to determine whether or not this is a new trend. The activity we're seeing thus far in Q4 is the best evidence that it may not be a new trend as we're seeing modest growth in average stimulation-related ART cycles per utilizer as compared to Q3 in 2024.

In light of the seemingly contracting data, we believe it's more instructive to look at the recent art cycle consumption in comparison to longer periods. For example, the 3-year growth we've seen in egg freezing is consistent with the long-term pattern over many years, even though the volume more recently has been more variable from year to year. However, we're not factoring the improved levels of pacing in both utilization and art cycle consumption that we are presently seeing in our fourth quarter guidance. And then, given how this year has presented more variability than we could have anticipated, we believe it's prudent to guide with the expectation of a return to the unfavorable trend that we saw in Q3, even though that would be below the activity we're actually seeing right now.

While that reflects what that we're seeing, the wide side is inherently more difficult to understand. Our PCAs focus solely on member experience and success, supporting members through whatever their journeys and on their needs. And we help members navigate through every step of their unique journey, and we don't ask them just as the time it takes for them to get through those steps. That because we're sensitive to factors that can affect a member's timing whether it's medical options or life events that may impact that timing.

We've ruled out a few things that are not causing this unexpected pattern. First, we know members have at least as much, if not more, coverage and that they are maxing out of their benefit. And second, we also aren't seeing a backlog at clinics, members are getting the employments they want when they want them. And despite the fluctuations we've seen this year, these don't, in any way, reflect upon the health and strength of our business and our ability to deliver for our members. We've successfully supported tens of thousands of member journeys, delivering a better experience, achieving higher clinical success rates and driving meaningful savings for our clients.

That's what ultimately creates value for our key constitutes, our clients, our providers, our members and our shareholders. And we're more committed than ever to continuing to deliver against our strategic priorities in those areas.

In any year, the selling season is obviously one of the most important priorities, and we're pleased with this year's results, which produced 1.1 million new lives from over 80 new client commitments. This is our fourth straight year of adding over 1 million lives, demonstrating once again the importance of fertility family building and women's health solutions to employers and the differentiation of our solution.

This year's season is similar to past seasons in a number of important ways. Our newest clients continue to select robust levels of coverage, offering an average of 2 or 3 smart cycles, affirming that employers aren't suddenly looking to offer a skinnier version of the benefit, and we saw a mid-90% take rate for Progyny Rx, affirming the better member experience and cost savings we deliver through our integrated solution.

Our wins represent a broad cross-section of nearly 2 dozen industries including energy, consumer goods, health care, media, financial services, automotive, manufacturing and software. This continues our sector diversification and emphasizes how truly universal the need for our services is amongst all types of employers. And lastly, we continue to see a broad distribution by client size with our newest logos contributing anywhere from 1,000 to over 100,000 lives. In fact, the distribution of our newest clients by size is newly identical to the base as it is today, highlighting the diversity of our opportunities and our room for ongoing growth.

A notable difference this year from past seasons is a slightly higher skew amongst our largest year as those groups tend to do the deepest assessments and diligence -- our confidence in our competitive position. You'll recall that we previously told you how commitments were pacing ahead of last year, and the pipeline was strong overall. So we understand that you may be looking at the 1.1 million lives in the context of the 1.3 million we achieved a year ago.

I'll remind you that last year's 1.3 million included approximately 300,000 lives without access to our medical benefit. So on a like-for-like basis, our new fully order lives are higher than last year. When we spoke to you in August, there were a number of jumbo opportunities in our pipeline, jumbo reflecting our largest deals that gave us visibility to well over 1.3 million new lives as of August. Of the jumbo opportunities that remained and made a decision, we want all of them. The ones who didn't come to a decision represent over 400,000 lives and remain open and active opportunities in our pipeline. So we aren't able to project whether or when a decision will be made.

This is no different than any sales year where some portion of our prospects and the sales year as a not now. They may have had competing priorities to consider or they just were in a position to make a final decision. As we've seen in the past, we'll enter next year with a very healthy pipeline of advanced opportunities, which are in addition to the new pipeline generated through our traditional methods including working with channel partners who play a key role in broadening our reach and improving our sales efficiency. This year, we made significant strides with expanding those channel partner relationships. You'll recall how we signed our first regional health plan partner a year ago. This year, we're extremely excited to have added our first national health plan in addition to another large regional health plan and additional TPAs. And some of these groups are also becoming our clients entrusting Progyny to serve their own employee populations.

This is an incredible testament to the demonstrable value we create. It took me more proud of that and are excited to share more details as the partnerships grow.

As important as our new sales and new partnership activities are, our selling season also includes renewals and upsell activity. So let me give you some updates there as well. As we previously disclosed, a large client made a decision to exercise an option to conclude their services agreement with Progyny. Every client's decision always requires introspection and this was no different. We also heard from the 99% of our clients who remain with Progyny into 2025, given the positive impacts we made to both these clients as well as their workforce.

While retention is one validated to our service, so our upsells and expansions. This year, we continue to see existing clients who are looking to deepen their Progyny relationship with approximately 30% of clients increasing their program in some way in 2025. Historically, that meant more smart cycles are adding Progyny Rx. While those still occur, upsells now include those clients who are adding our newer services in maturity postpartum and/or menopause.

We're extremely pleased with the reception we've seen for these newer services in the first year we've offered them. Probably 20% of our existing clients and 40% of our newest clients are adopting one or more of these programs in 2025. Taken together, more than 1.5 million of our covered lives, or more than 20% of our base overall will have at least one digital program beyond the corporately and family solution. As '25 will be our first year in market with these services, we don't have a sense for what the usage patterns will be. We don't expect meaningful revenue contribution from these products next year. Nevertheless, the interest and adoption we've seen from our clients speaks to their willingness to entrust Progyny with even more aspects of their health programs.

And with that, let me turn the call over to Mark to discuss the quarter in more detail and provide our expectations for the balance of the year. Mark?

[Mark Livingston, executive]

Thank you, Pete, and good afternoon, everyone. I'll begin with our third quarter results and then provide our expectations for the remainder of the year. Third quarter revenue grew 2% over the prior year to $286.6 million. The growth was primarily due to the increase in clients in covered lives as compared to a year ago, which was then offset by the lesser rate of consumption overall that Pete described earlier. So let me take a moment to walk you through this dynamic in greater detail.

Female utilization was 0.47% in the third quarter. This was a modest decrease, as we had told you to expect, from the near record 0.49% that we reported in the third quarter a year ago, but flat on a sequential basis from the 0.47% that we reported in August. While utilization can vary modestly from period to period, it continues to be highly consistent with what we've seen for many years, reinforcing our belief that we aren't seeing some underlying change in either medical need, member demographics or the desire for people to pursue family building.

The different pattern of consumption in Q3 that Pete was describing earlier, is reflected in reported ART cycles. Approximately 14,900 ART cycles were performed in the quarter, reflecting a decline of just under 1% from the year ago period. So while the rate of people pursuing care is consistent, the pattern of consumption is different, creating the challenge with respect to our forecast and guidance.

Today's press release includes a table on the last page to help you see how ART cycles per unique female utilizer during the quarter diverged from past patterns. We've historically seen an increase in ART cycles per unique utilizer over the course of any given year. However, this year, in a complete divergence from past patterns, we instead a decrease in Q3. Thus far in Q4, even though we've seen an improved level of pacing in both utilization and consumption as compared to what we saw in Q3, we believe it's prudent to assume that another variance could occur. The high end of our guidance assumes similar levels to what we saw in Q3, while the low end contemplates a further decrease. I'll walk you through those impacts in a moment.

As of September 30, we had 468 clients with at least 1,000 lives, representing an average of 6.4 million covered lives over the third quarter. This compares to 392 clients and an average of 5.4 million covered lives a year ago. Covered lives increased nearly 50,000 versus June 30, reflecting the last batch of client launches from last year's selling season, which was offset by a slight net reduction of lives from our existing clients during the quarter. While we've continued to see the impact of workforce reductions at certain clients, others have grown, which further highlights how important it is to have a diverse customer base that spans many different areas of our economy and why we are so pleased with the results of our most recent selling season, given that our newest clients once again are coming from nearly 2 dozen industries.

Turning back to the components of the top line this quarter, medical and pharmacy revenue grew at essentially the same rate over the year ago period to $179 million and [ $189 ] million, respectively. As the penetration of Progyny Rx will reach approximately 94% in 2025, the growth rates for medical and pharmacy revenue should continue to be more closely aligned on an annual basis moving forward.

Turning now to our margins and operating expenses. Gross profit decreased 5% from the third quarter last year to $59.2 million, yielding a 20.7% gross margin, a 160 basis point decline from the year -- prior year period due to investments made in our care management services as well as the impact of the unanticipated decline in cycles per utilizer in the quarter.

On a year-to-date basis, gross margin is more comparable to the first 9 months of 2023, demonstrating the flexibility of our cost structure even when the top line unfolds differently than expected. As we look over the remainder of the year, I'll remind you that we typically see a sequential decline in Florida gross margin as we onboard the headcount that's needed to support the new lives starting on January 1. We expect a lesser impact than usual this year as we are onboarding as many new hires following the previously disclosed loss of a large client in 2025.

Sales and marketing expense was 5.7% of revenue in the third quarter comparable to the 5.3% in the year ago period as the investments to increase our go-to-market resources and channel partner relationships were somewhat offset by the leverage we've gained through our client acquisition and retention activities.

G&A costs were 10.6% of revenue this quarter, in line with the 10.5% in the year ago period, though year-to-date, G&A is down 50 basis points as compared to the first 9 months of 2023, reflecting the efficiencies that we continue to realize in our back-office operations.

While our OpEx line items were comparable to the third quarter last year, adjusted EBITDA declined 7% to $46.5 million and adjusted EBITDA margin declined 160 basis points to 16.2%, reflecting the impact of the lower gross margin. Net income was $10.4 million or $0.11 per diluted share. This compared to net income of $15.9 million or $0.16 per share in the year ago period. The lower income in EPS as compared to a year ago reflects lower operating income as well as higher tax expense in the current period, which was only partially offset by the reduction in shares outstanding following our buyback programs in 2024.

Turning now to our cash flow and balance sheet. Operating cash flow during the quarter was $44.5 million compared to $54.2 million generated in the year ago period. The change reflects the timing of certain favorable working capital items in the prior year period as well as higher cash payments for income taxes in the current period. Over the first 9 months of the year, we've generated $127 million of operating cash flow, representing an 84% conversion of our adjusted EBITDA over the same period. As of September 30, we had total working capital of $338 million, reflecting over $235 million in cash, cash equivalents and marketable securities and no debt. The decrease in our cash position versus June 30 reflects our stock repurchasing activity during the quarter. In the third quarter, we repurchased 2.8 million shares for approximately $61.4 million.

Since launching the program -- the first program in February and including the activity in Q4, we've returned value to our shareholders through the repurchase of nearly 12.4 million shares overall. This completes our previous authorizations and has reduced our shares outstanding as of the start of the year by 13%.

Turning now to our expectations for the fourth quarter and full year 2024. As you can see in the table in the back of today's press release, our range for the full year assumes utilization of 1.05% at the low end, which assumes a slightly lower level of Q4 utilization than what we've seen thus far this year and 1.06% at the high end. The low end of the range also assumes that ART cycles per unique utilizer declines in the fourth quarter as compared to Q3, while the high end assumes consumption stays flat sequentially, even though at this point in Q4, we've seen an improved level of pacing in both activity and treatment volume as compared to Q3. As I said before, we believe it's prudent to assume yet another variance occurs and have contemplated the ranges accordingly. With those assumptions, we expect revenue of $266.2 million to $281.2 million for the fourth quarter. This translates to revenue of $1.135 billion to $1.150 billion over the full year.

Turning to our profitability. We expect adjusted EBITDA of $37.8 million to $42.8 million in the fourth quarter and net income of $6.1 million to $9.5 million. This equates to $0.07 and $0.10 earnings per diluted share or $0.31 and $0.35 of adjusted EPS on the basis of approximately 90 million fully diluted shares. For the year, we now expect adjusted EBITDA of $189 million to $194 million, along with net income of $49.9 million to $53.3 million. That equates to $0.52 and $0.56 earnings per diluted share or $1.54 and $1.57 of adjusted EPS on the basis of approximately 96 million fully diluted shares. I'll remind you that our income projections do not contemplate any discrete income tax items.

I'd now like to turn the call back over to Pete for some closing remarks.

[Peter Anevski, executive]

Thanks, Mark. I hope today's call has helped you understand how the business remains fundamentally strong and uniquely positioned to take advantage of our large and growing market opportunities despite the awards that impacted our recent results. As we look forward into 2025, consistent with our past practice, we expect to provide our financial guidance when we report year-end results in February, and we'll have insight into the clients launching on January 1. At this point even the one Wars client, we expect to continue generating strong profitability and meaningful cash flow in 2025, which is a testament to the diversity of our business and the strength of our business model.

With that, we'll open up the call for your questions. Operator?

[Operator]

[Operator Instructions] And the first question today is coming from Anne Samuel from JPMorgan.

[Anne McCormick, analyst]

I was hoping maybe you could speak a little bit to how you get visibility or understanding into what's going on with your utilization and consumption? Are the PCAs perhaps able to offer any insight on trends from recurring conversations that they're having around what may be causing some of this disruption?

[Peter Anevski, executive]

So relative to understanding our utilization and consumption to date, which is, I think, the first part of your question, Anne, we look at contextualized data. So same point in the quarter in Q3 versus now and we look at both overall unique utilizers, i.e., utilization rate as compared to that time period. And then we look at the ART cycles per utilizer that are at that point scheduled versus what was scheduled in Q3, right?

Relative to the PCAs, as I mentioned, it's -- their conversations are primarily around the members' needs, the journey to going on, helping them answer their questions, helping them schedule appointments, et cetera. They're not talking to them about any other type of activity relative to timing or anything else. As you might imagine, there's roughly 30,000 unique utilizers in a given quarter, aggregating those conversations even if they were happening is not something that is realistic, but they don't occur that way. The way I said it in the prepared remarks, they're just helping them get through and fulfilling their needs relative to what their current needs are.

[Anne McCormick, analyst]

That's helpful. And just wondering maybe is the kind of the national conversation and the recent election, maybe would you attribute some of the disruption you've seen to that? Some of your competitors recently launched a faith-based fertility program. Are your members asking for anything like this? Do you think that's factoring at all?

[Peter Anevski, executive]

Well, I haven't heard a request around the second part of your question in terms of your faith-based programming or anything else like that from our members or PCA is hearing that. I'm sorry, what was your second question?

It's hard to say whether or not the election had any impact on utilization or not. As you rightly point out, the election cycle did have fertility as part of the overall conversation. But as we said earlier in the year, the good news is that on both sides of the aisle, they talked about protecting facility. And so that's positive. So it's hard to know. We haven't heard of that or haven't heard anything around that in terms of it impacting it. So I'd be guessing if I comment it further.

[Anne McCormick, analyst]

Great. And if I could just squeeze in one more. But just curious -- now that you have a more kind of fulsome total women's health benefit, we've been hearing a lot from employers that they are looking for a really comprehensive benefit spinning all of women's health. Did that catalyze any of your conversations this year, maybe for the uptick of the core fertility benefit? And did that enable you to get maybe more employers than you were anticipating?

[Peter Anevski, executive]

I will I will let Michael comment and then I'll add some comments if needed.

[Michael Sturmer, executive]

Yes. So thanks for the question. So it definitely saw good strong interest in our new products, certainly help contribute to a successful sales season this year. That goes from both a new logo prospect -- perspective as well as well as our itineraries business and adoption rates there. I'll turn it back to Pete for some additional color.

[Peter Anevski, executive]

Yes. So the other color I would give is that if you look at -- simply if you've got RFP activity, there was a greater percent of RFPs that were looking for a full suite -- a fuller suite of solutions even if they didn't buy them all than there was in the prior year. But I think the most positive data point is that 40% of the new clients bought the additional products in addition to the fertility benefit. So I think overall, it's supportive of the demand that you're talking about relative to more and more clients looking for a more fulsome solution.

[Operator]

The next question will be from Allen Lutz from Bank of America.

[Allen Lutz, analyst]

Mark, one for you. The gross margin was under a little bit of pressure this quarter, and you called out care management services or investments in care management services. Can you talk about what exactly is driving the gross margin compression as it relates to that care management investments? And then as we shift to 2025, can you provide just high-level commentary on what's going to drive the gross margin next year? I know you're dealing with the client loss, you have new offerings. There's these investments in care management that you're talking about. But how should we think about whether or not you can increase the gross margin into 2025?

[Mark Livingston, executive]

Yes. So as it relates to this quarter, we do and we have in each year, begin to build our staff in anticipation of the launches in the prior year. And so -- and we did that. So that's part of what's showing a decline just sequentially in gross margin. The other is obviously the impact of the unexpected level of contribution from ART cycle revenue, which was not planned for. So -- and then as it relates to balance of the year, we're obviously looking at moderating -- and it was in my prepared comments, we're moderating the hiring in and around gross margins and the care management services teams that support them, although we will be growing next year. So at least our from our prepared comments, our membership will be growing next year. A little bit early, I think, to comment on exactly what we'll do in 2025, we typically give guidance for the year in February. We're in the middle of our budgeting processes right now. And as always, we'll be looking at all of our costs with a pretty close eye and planning for next year, given we now understand where our selling seasons turned out and how our retention season has also turned out.

[Allen Lutz, analyst]

Great. And then one housekeeping question. 6.4 million members today, adding 1.1 million, that gets you to about 7.5 million, minus the disclosed client loss gets us to about, call it, 6.3 million. That's a little bit of a delta versus the 6.7 million that you called out. Is there any other -- is there anything else to mention there? Any other churn going on? Or is it just sort of rounding?

[Mark Livingston, executive]

Yes. No, it's still -- there's about 100,000 or so that actually went live this year. So they're already part of the 6.4 million from the current selling season. So that's your -- that's pretty much what your delta is.

[Operator]

The next question will be from Sarah James from Cantor Fitzgerald.

[Sarah James, analyst]

I'll continue on the lines of just checking these numbers. So if I had 80 clients to the current book, I get [ 548 ], not [ 530 ], there's a 18 account delta there. Are any of those account losses? And if so, is there any commonality?

[Peter Anevski, executive]

Yes. There's roughly -- and again, as they talked about, the roughly 100,000 lives that went live already there's roughly 10, 12 new clients. And then overall, in terms of losses. I think we had 5 losses overall.

[Sarah James, analyst]

Okay. Are you seeing demand in the market for plans that can offer a more moderated utilization trend? And do you anticipate having an offering that can serve that type of client?

[Peter Anevski, executive]

I'm not sure if you could be more specific on what you're referring to relative to a moderated utilization trend. If you talk about a skinnier benefit or sort of more pull back benefit or the ones that are out there already, which are dollar maximum benefits, which effectively achieve that. They're out there, but we don't believe in those, in particular because when a dollar maximum benefit, you run out of your money in the middle of treatment literally. It's not a good experience and members then operating world where they're operating with economic scarcity in their mind, and try and preserve dollars. And therefore, forego portions of treatments to have their probability of success from a birth rate. So it's not something we believe in as a good member experience. But if you can clarify if I'm thinking about something else, then I'm happy to answer the question.

[Sarah James, analyst]

Sure. Yes. I would think not just an employer that maybe wants to offer less cycles, but one that maybe wants to make those cycles harder to access, so technically offering, but not really having global utilization that you're used to.

[Peter Anevski, executive]

I'm not sure sort of what type of benefit that is. Again, we wouldn't support that. Either you believe your employees need to benefit and you believe your network and your network management and the physician new network are making decisions for appropriate treatment. But to restrict access sort of arbitrarily I don't believe in. We don't believe it. We believe in the doctors in the network, making the medical decisions necessary for appropriate treatment.

[Operator]

The next question will be from Michael Cherny from Leering Partners.

[Michael Cherny, analyst]

Maybe if I can dive into a little bit of the maternity and menopause services you talked about for '25 again, not trying to get to guidance in any way, shape or form at this point in time. But as you think about the materiality of those businesses for next year against your '28 targets, which I recall, we're about for $200 million of run rate revenue is on. How is the sell-through on the new products that you expected tracking? And is there any way we should think about qualitatively how they should ramp at the start and then over the course of the year?

[Peter Anevski, executive]

The sell-through, I think, was positive relative to our first year-end market expectation. Having now launching -- being live with the 1.5 million lives across the number of clients that we talked about, both new and existing. I think is really positive. It's the utilization patterns of those benefits. The take rate, if you will, where that we create across those members that are at those employers will be -- what will be -- the progress that we'll see over not just the next year but over the next couple of years.

[Michael Cherny, analyst]

Got it. And I know the international acquisition you made was a small deal, but how do we see that flowing through into the model? Is there anything else you can give us financially on that in terms of are there lives covered that are part of your recent adds? Is there anything -- I know it was tiny, but how are you thinking about the growth characteristics and the potential for contribution on that business?

[Peter Anevski, executive]

Yes, it's more of an opportunity for us relative to employers that are multinational employers that are looking to do something with their global employees in addition to doing something with their U.S. employees. It's a recent investment, as you said, and a continued investment relative to having an offering not just in the fertility and family-building space, but beyond that, even for global. But at this point, there were -- I don't think or lives we did not attribute lives to global populations in the reported numbers. And given this recent -- the recent timing of the acquisition, it's probably more of an opportunity for us for the 2025

[Operator]

The next question will be from Glen Santangelo from Jefferies.

[Glen Santangelo, analyst]

Pete, just a few quick ones for you. I was wondering if you could just give us some sort of qualitative commentary on the selling season in terms of what you're seeing across the competitive landscape. Because it certainly seems like your competitors Maven and Caritas certainly starting to get more aggressive. And we've started to get questions around additional renewals you may have coming up because you obviously signed a lot of those clients back several years ago when maybe the competitive landscape was less intense. And so I'm just kind of -- any sort of qualitative commentary in terms of what you're seeing out there would be helpful. And then I just had a quick financial follow-up.

[Peter Anevski, executive]

Yes. I'll take the second part first, and then I'll have Michael comment on the selling season and competitive environment. As it relates renewals, as you might imagine, right, our base of clients have been growing over years. So every year, we have a significant amount of renewals coming up each and every year, right? There are 3 year -- generally 3-year terms. And as I mentioned in the previous question, we only lost 5 clients notwithstanding the large one that we announced this past renewal season. So from a renewal perspective, we still maintain 99% of our client base.

[Michael Sturmer, executive]

Yes. So just overall, we've been operating in that comp environment as you referenced for -- so for at least a couple of years from sort of the BC privately held companies. And then, of course, we've operated from a health plan perspective, we really compete with them on each and every sale. Sort of from both perspectives, particularly when you look at our new sales this year, we saw consistent win rates against those competitors, especially -- or I should say, including those jumbo clients that Pete referenced earlier, where, as you would imagine, those are some of the most competitive bids. And we fared well there and feel really good about our position there. And then as it relates to the health plans, again, that's an area that we've been competing for a number of years. And as we referenced earlier, starting to add on some of those health plans sort of shifting them from competitors to partners also, we view as a positive competitive side.

[Glen Santangelo, analyst]

Okay. Awesome. Maybe if I can just quickly follow up on the membership question. I mean, Pete, it looks like your membership is going to be up 3.5%, 4% on a sequential basis going into 2025. And I appreciate you don't want to give any guidance around fiscal '25 at this point. But like given where utilization rates trended in fiscal '24, it's hard to imagine maybe to get much worse. So is it reasonable for us to at least be thinking about the company generating revenue growth in fiscal '25. Is that a fair assessment?

[Peter Anevski, executive]

It's a fair assessment. Certainly, we've always talked about looking at lives relative to directional growth for the company. That said, given, a, the variability we've seen this year, plus having no visibility into the new clients and what their utilization might be including what we talked about already relative to what we're seeing for Q4, but didn't guide to, I think it's prudent for us to withhold any sort of definitive comments for '25 at this point.

[Operator]

The next question will be from Jailendra Singh from Truist Securities.

[Jailendra Singh, analyst]

I want to go back to the less consumption in Q3. First, I want to confirm this is the same issue you guys called out for missed and guidance cut on Q2 call? Or are there any differences in trends or behaviors you're seeing or just the same trend getting worn in Q3? And related to that, the recovery you're seeing in consumption in Q4 thus far, are you able to somehow figure out this is a pickup from members you started engaging in Q2 or Q3? Or these are new members who are driving faster consumption? Just trying to understand if there is any structural change driving the timing lag between utilization and consumption?

[Peter Anevski, executive]

Yes. So first part of your question, the -- what we saw in Q2, if you recall, was the increase in utilization, ART cycles per utilizer that you would normally see sequentially from Q1 to Q2, we didn't see as big of an increase. The difference in Q3 is now have seen a decline, which we've never seen before. So that's the most stark difference relative to Q3 and what we saw there versus what we saw in Q2 was just a slower rate of growth. As it relates to the members in Q4 so far, they're across the board, new end and those that have already begun their journey. And as we have commented for Q3, what impact the ART cycle utilizers that journey getting slightly elongated. And so by definition, it's going to get elongated into Q4 as opposed to having ended up in Q3 for a portion of those members.

[Jailendra Singh, analyst]

Okay. That's helpful. And then my follow-up given all the volatility you have seen in results in 2024 around utilization and consumption, Pete, what are your thoughts on business models where you have exposure to member utilization like today versus having a model which is much lighter and demonstrative in nature while still adding value to clients through member engagement services. Are you open to having such arrangements with employers given the recent developments?

[Peter Anevski, executive]

The short answer is yes. But beyond thinking about it, there's not anything that we do with clients at this point, but we are thinking about different ways to mitigate utilization variability, but not much more to talk about at this point.

[Operator]

The next question will be from Stephanie Davis from Barclays.

[Stephanie Davis, analyst]

We have seen just such a prolonged period of a typical mix in utilization and consumption. I kind of want to pull on the same thread that Jailendra was. Have you talked to any of your clinic partners to see if this is reflective of the broader trends such as new tech or higher incidence of PTT testing that's improving the efficacy of transfers? Or potentially GLP-1 having some impact like PCOS and driving improved fertility? This is -- I mean it's too early to call a trend, but it's been a few quarters?

[Peter Anevski, executive]

So thanks for the question, Stephanie. Regarding the last two points, we haven't heard anything from the clinics related to GLP-1s or higher PGTA testing, which would result in more favorable clinical outcomes, which I think we are alluding to. As it relates to trends in consulted treatment timing. A few of the clinics have observed especially on the West Coast and also have observed lighter utilization of egg pleasing benefits, and we're also seeing some of that. But again in Q4, we're seeing a reversal of that, if you will, at least the beginning of a reversal versus what was Q3, which is why in my remarks, I talked about it's too early to call it a trend, and it's more of a short-term phenomenon, I'll call it, which right now, we're not guiding differently to, but we are seeing the beginning of a reversal, if you will, relative to overall ART cycles per utilizer and within that, related to my comment now within that on the egg pleasing side, particularly.

[Stephanie Davis, analyst]

Now I have a follow-up for Mark and you're kind of going to hate question. So I just want to keep that in mind. But given some of the lessons learned from guidance this past year, are you thinking that maybe taking a more conservative approach to guidance as you look at '25? Or how are you changing the philosophy?

[Mark Livingston, executive]

Well, look, I think we certainly learned lessons throughout 2024, but really about the variability that's happening within the business itself. And so what we're doing here this quarter is incorporating a greater emphasis on variability that we're seeing and a little bit less reliance on the most current data point to drive where we think those ranges should be set. And so that's our -- that's the philosophy that we're going with right now.

[Operator]

The next question will be from Scott Schoenhaus from KeyBanc.

[Scott Schoenhaus, analyst]

I just want to kind of dig into the selling season more. The 6.7 million lives that you've stated for next year, the 1.1 million you added this year. I just want to make sure the 300,000 federal that were added this past year. Those are still consulting only. They're not full ART cycles? And then I wanted to ask about the 1.1 million lives added for next year. Can you give us any color on where the distribution, what kind of industry is it broad-based? Or is it more in the middle of the country? Like you kind of referenced last selling season, you were doing -- making more progress towards the middle of the country? Sort of any more color there on the cohort of this new clients added?

[Peter Anevski, executive]

Sure. I'll comment and then Michael will add anything. Regarding your first question, yes, the 300,000 lives are still don't include the full benefit. The same as what they were this year is the easiest way to describe it. As it relates to the distribution on the new sales, there across -- regarding the industry question first. They're across a couple of dozen industries. I listed out a bunch of them in the prepared remarks. And they're also, from a size distribution perspective, they almost reflect our existing book of business in terms of distribution, small to big relative to size distribution, if that's what you're referring to in terms of distribution.

[Michael Sturmer, executive]

Yes. I mean very similar makeup to prior years from a demographic and distribution of industry perspective as well as Pete said, from a size perspective. As was referenced in the comments, we did have a nice season with jumbos this year. And outside of that, again, nothing different necessarily from a makeup of the sales season.

[Operator]

And the next question will be from Richard Close from Canaccord Genuity.

[Richard Close, analyst]

Congratulations on the selling season. Just on the losses that you talked about, and then there's the large client as well. Is there anything -- any similarities or commonalities in those losses that you've gleaned in looking back at those?

[Peter Anevski, executive]

The short answer is no. There -- again, there were only 5 and including the large one that we announced and there's sort of no compalities. There are different reasons. Sometimes their losses relative to the parent company being acquired then being acquired, which was one of them. So they're not always dissatisfaction or anything else like that relative to the benefit, but with 5 of them, the answer is no, there weren't really any commonalities.

[Richard Close, analyst]

Okay. Great. That's good to hear. And then with respect to the health plans and the success there, obviously, that's relatively new beginning, I guess, what last -- second half of last year and then now in national and other regional. As you think about how bringing those customers on, is there any difference versus employers in terms of utilization or consumption in those populations? Or is it just too early to tell?

[Michael Sturmer, executive]

Yes. So just to clarify the sort of difference in eating partnerships there. So we talk about the health plans. It really -- they really function more as partners as we go to market versus sort of a utilization the way we would think about clients. Then within those partnerships from the health plan side, again, similar to other partners that we have today, we'll bring employers on sort of through that partnership. And then we've seen the utilization of those employers, again, function similarly to how -- whether an employer comes on direct or through a partner, the utilization of those, we haven't seen differences in depending on how they contract with us.

[Peter Anevski, executive]

Yes. There's no impact a different way, there's no impact whether or not to direct sale or through a partner on utilizing. There's nothing structural there that would impact it in any way. And then we had made a comment that some of them trusted us with their employees as well as a client a house account, that's just normal utilization, normal onboarding for employees, no different than any other client.

[Operator]

The next question will be from David Larsen from BTIG.

[David Larsen, analyst]

When I was at the health conference recently, I heard from a couple of your competitors, kind body, Maven and also carrot, a couple of the things broadly speaking, that I was hearing were things like maybe a company wants a $10,000 or $20,000 or a $30,000 max sort of benefit which I think maybe you would describe as being low. I think the way you described it, Pete was $1 max benefit or something like that. I mean, do you have a product or a program that can accommodate something like that? And then maybe how you want to describe it, upsell them or grow the product over time? Just any thoughts there would be helpful because the mix, it seems to me like you're winning more blue collar accounts, so they have less money to spend, so they'll buy fewer IVF cycles, which is basically explains your consumption challenge. Just any thoughts there would be very helpful.

[Peter Anevski, executive]

Yes. Let me clarify that. So I'm not sure we referred in terms of blue collar accounts the clients we're winning are adopting the benefit, the same that they've been adopting it, 2-cycle, 3-cycle benefit. They are full treatment bundles. They're full cycles. They're not limited by an arbitrary dollar constraint. So when I refer to a dollar maximum benefit regardless of the amount you pick. You're limited, the person is limited in their lifetime with their employer as to how much actual dollars they can spend against the benefit. So when a company and a vendor offers a $10,000 maximum benefit, they're not even offering enough money for one actual medical treatment for IVF, not in close, right? Whether they offer a $20,000 maximum benefit, they're not offering enough statistically to have a baby for most people because national live birth rates are below 50% and a cycle with the drugs is going to be in the $20,000 plus range. So mathematically, you're not going to get there, right? And so the clients that are buying our benefit understand that an arbitrary dollar maximum benefit is an inequitable benefit. And because around the country, especially if your national employer, reimbursements rates very dramatically. And so certain people in the middle of the company where reimbursement rates are lower, are going to have more attempts under a dollar maximum benefit than employees that you might have on the East and West Coast, where reimbursement rates on average are higher. But -- a dollar maximum benefit drives, as I said before, different behavior by the patient in the doctor's office as they're making decisions for treatment, and those decisions are made from a position of economic scarcity, where they're trying to preserve dollars and, therefore, select things that otherwise would help them achieve success. And so sort of the upsell concept is a good one, but we have an offering and the offering is, if you want to do a one side benefit, you could do it, but having one maximum, we believe is not the right way to do.

[Operator]

That does conclude today's Q&A. I will now hand the call back to James Hart for closing remarks.

[James Hart, executive]

Thanks, Paul, and thanks, everyone, for joining us this afternoon. We hope you found the formative, but feel free to reach out to me at any time for any follow-up. And otherwise, we look forward to speaking to you at the start of the year.

[Operator]

Thank you. This does conclude today's conference call. You may disconnect your lines at this time. Have a wonderful day. Thank you for your participation.