Perion Network Ltd
NASDAQ:PERI
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Perion Network Ltd
Earnings Call Analysis
Q3-2023 Analysis
Perion Network Ltd
Perion has demonstrated resilience and an ability to consistently increase its profitability, with significant year-over-year growth in revenue and earnings. The diversified nature of its business, coupled with a commitment to technology and innovation, has paved the way for notable double-digit growth over the past three years. Growth drivers like retail media and CTV have shown spectacular performance, with retail media revenue surging by 81% and CTV by 48% over the respective periods last year.
The company's adeptness at understanding market trends and rapidly adapting its solutions is evident in its agile shift of CTV solutions to live events and the acceleration of its retail media solutions. Moreover, Perion has significantly exceeded its aggressive annual goal for retail media revenue, initially set at $30 million for the year. Their suite of technologically driven, multi-channel advertising solutions underscore the successful synergy between their advanced data, artificial intelligence capabilities, and creative advertising strategies.
Perion's innovative spree includes WAVE, a dynamic audio ad solution powered by generative AI, showcasing the company's foray into contextual and personalized advertising. The technology has quickly gained traction with premier customers such as Albertsons, indicating Perion's capability to penetrate new markets and create high-margin growth engines.
In the third quarter, Perion realized an impressive 38% year-over-year increase in non-GAAP diluted earnings per share, which lifted to $0.84. The consistent improvement across all main financial metrics points to successful strategic execution leading to a 2-year CAGR of 24% in revenue. Notwithstanding the global instability, Perion's operational discipline has maintained strong margins, with adjusted EBITDA growth at 29% year-over-year, and net income seeing remarkable 2-year CAGRs of 76% and 66% for GAAP and non-GAAP figures, respectively.
Perion's financial solidity is reflected in its increased net cash, achieving $523.6 million by September 30, 2023, up from $483.3 million in the previous quarter. This escalation is attributed to the company's robust operating cash flow. Confidently, Perion has reiterated its full-year 2023 guidance, expecting to sustain the momentum with strong revenue and adjusted EBITDA growth.
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[Audio Gap] www.perion.com. Before we begin, I'd like to read the following safe harbor statement.
Today's discussion includes forward-looking statements. These statements reflect the company's current views with respect to future events. These forward-looking statements involve known and unknown risks, uncertainties and other factors, including those discussed under the heading Risk Factors and elsewhere in the company's annual report on Form 20-F that may cause actual results, performance or achievements to materially different and any future results, performance or achievements anticipated or implied by these forward-looking statements. The company does not undertake to update any forward-looking statements to reflect future events or circumstances.
As prior quarters, the results reported today will be analyzed both on a GAAP and non-GAAP basis. While mentioning EBITDA, we'll be referring to adjusted EBITDA. We have provided a detailed reconciliation of non-GAAP measures to their comparable GAAP measures in our earnings release, which is available on our website and has also been filed on Form 6-K.
Hosting the call today are Tal Jacobson, Perion's Chief Executive Officer; and Maoz Sigron, Perion's Chief Financial Officer. I would now like to turn the call over to Tal Jacobson. Please go ahead.
Hello, everyone, and welcome to Perion's Third Quarter of 2023 Earnings. Joining me today is Maoz Sigron, our CFO.
I would like to begin by extending our most profound sympathy and support to all our employees and their families and our friends and colleagues in Israel, who are facing challenging times. As I recently said in an interview on CNBC, Israelis are the most resilient people on earth. Under extreme situations of uncertainty, Israelis thrive, come together and overcome any difficulties. Hence, Perion's operations and business activities remain strong.
Perion is a global company, predominantly serving the U.S. market, where the vast majority of our revenue is generated. The huge support we are receiving, including from many of you on this call, is so appreciated. Perion is built on the hard work and execution abilities of our amazing teams and on the long-lasting support and belief of our investors. I want to thank you all for being part of our integral part of our journey.
We will continue to serve our country while delivering value to our clients, partners and stakeholders. The headline news of the third quarter of 2023 is similar to every quarter over the last 3 years. Our financial results reflect Perion's ability to deliver continuous profitable growth even under macroeconomic headwinds. Our profitability remains among the highest in the industry. The three main factors that enabled another quarter of growth and strong profitability are Perion's diversified business model, focus on technology and innovation and disciplined execution.
We achieved growth in key financial parameters, including year-over-year growth in revenue, contribution ex-TAC and adjusted EBITDA. This impressive double-digit growth represents continuous trend that has been ongoing for the past 3 years. Our ability to execute and deliver constant profitable growth proves once again that our business model is effective and strong. Perion is a technology company. Two of our strongest growth drivers, our retail media and CTV, and they are expected to drive significant growth going forward.
Our year-to-date CTV revenue has grown an impressive 48% over the same period last year, well ahead of the market. Our diversified portfolio allows us to be agile and shift our solutions to align with our advertisers' budget allocation trends. During the writers' strike, CTV budgets shifted to live events versus on-demand content. We at Perion were able to capitalize on this and move our CTV solutions to meet this demand. Our retail media solutions are also showing tremendous growth with a year-to-year revenue up 81% over the same period last year and dramatically ahead of the expected U.S. retail media growth of less than 20% in 2023.
At the beginning of 2023, we expected our retail media revenue to reach an aggressive goal of $30 million by the end of the year. I'm happy to share that we've already achieved our initial annual goal. These strong results across both CTV and retail are due to our ability to decipher trends ahead of time and move fast to capture those opportunities. As a technology-forward company, we harness technology to effectively penetrate new markets and create high-margin growth engines. Our growth is driven by our deep commitment to technological innovation. We offer many unique solutions, both on the supply and the demand side of the market.
We at Perion offer our advertisers a suite of technological multichannel solutions. Our solutions are optimized to achieve highest business results for our advertisers, all under one roof. Firstly, we generate for advertisers high-impact creative formats for all media channels. Our goal is to connect advertisers with their consumers at every touch point in an easy and efficient manner. Our creatives are based on advanced data and AI capabilities. To personalize the right message to the right audience using our SORT technology, we target audience segmentation across channels.
Our ads and campaigns are distributed across premium publishers and channels such as CTV, display, video, social, digital out-of-home and audio. The final and very important piece of this puzzle is our ability to measure the impact of each campaign at each channel and optimize based on the results. Live CTV is one of the fastest-growing high-impact advertising solutions. Here, you can see our immersive ad unit integrated into live CTV sports programming at the peak of the excitement at the highest attention level. Here, we created an ad for AT&T that ran during FIFA soccer game. The algorithm identified a low in the action. And the exact moment, it places the ad alongside the live event.
This powerful placement solves commercial avoidance and also known as bathroom breaks. Another great example of the high-impact live CTV is our sponsorship with home runs, the most exciting moment in baseball. Here, you can see the stay live experience we created for the New York Yankees for both CTV and OTT as FanDuel delivered its message at the right moment during the broadcast, viewers attention to the feel of the home run extend to the commercial message itself.
By turning an unmissable moment into an unmissable advertising opportunity, we help our advertisers break through the clutter. This ability to command attention has helped Perion to attract world-class advertisers from a large range of categories from AT&T to Mazda, Mercedes, Kroger and many others. I'm happy to announce WAVE, our new advertising solution for dynamic audio ads driven by generative AI. WAVE stands for waveform audio voice engine. WAVE generates hundreds of thousands of audio ads based on retail data of products and promotions.
This groundbreaking solution delivers tailored audio messages to listeners, adapting in real time, the various factors, including context, behavioral, geographics, demographics, and others, utilizing sophisticated algorithms of artificial intelligence. WAVE generates audio ads that create a personal immersive audio experience enhancing engagement and impact. We at Perion are now present with site, sound and motion. We combine technology and creativity to allow retailers to deliver deep, meaningful and full sensory consumer experience.
The U.S. digital audio ad market is rapidly expanding. Advertising budgets are projected to reach an impressive figure of nearly $6.8 billion in 2023. In this growing market, WAVE, our new solution, is designed to help advertisers offer enhanced personalization and engagement at each touch point on the consumer journey. One of the first WAVE adapters is Albertsons, the second largest supermarket chain in the U.S. Albertsons has seamlessly integrated WAVE into several successful campaigns and is now scaling the WAVE solution.
Here's an example of our WAVE technology in action.
[Presentation]
Our results are strong. Our operational discipline and innovative technology allows a business model that is unique, competitive and high performing. We are intensely reviewing M&A opportunities that could further accelerate growth and diversification. Those opportunities may include area of technology that complements our existing portfolio.
With that, I will hand over the stage to Maoz to discuss the financial results in more detail.
Thank you, Tal. Good afternoon, and good morning to those of you joining us from the U.S. It is no secret that Israel is experiencing challenging times. Despite the war situation, it is very important for me to share with you that almost 100% of Perion's revenue is generated outside the Israel and only 40% of our cash and cash equivalents is held in Israel. At the same time, we are monitoring the situation closely and are diversifying our cash allocation to mitigate any risk. To be clear, the conflict is not and is not expected to significantly impact our business or financial strength.
Turning to the business. In face of the continuous macroeconomic state of affairs, in the third quarter, we delivered strong financial results with continued profitable growth. Once again, we demonstrated the power and the resilience of our agile and diversified business model. Let's review the financial highlights for the third quarter.
Revenue increased by 17% year-over-year to $185.3 million. Contribution excluding TAC increased by 19% year-over-year to $77.3 million, delivering a 42% margin. Adjusted EBITDA increased by 29% year-over-year to $42.7 million. GAAP net income increased by 28% year-over-year to $32.8 million. And non-GAAP diluted earnings per share increased by 38% year-over-year to $0.84 per diluted share.
Let's review the financial results in more detail. The revenue for the third quarter was $185.3 million, an increase of 17% year-over-year. Our strong and consistent growth resulted in a 2-year CAGR of 24%. These results demonstrate that our ability to execute on our diversification strategy, combined with innovation and business agility, derive strong results despite the volatility in the ethic industry and the macroeconomic headwinds.
Display advertising revenue for the third quarter increased by 14% year-over-year to $99.2 million accounting for 54% of total revenue. Over the last few years, we have diversified our display advertising business, adding new components to our portfolio and revenue streams, such as CTV and Retail Media to become a one-stop shop platform for advertising. Our retail media revenue more than doubled, increasing by 112% year-over-year and accounted for 30% of this advertising revenue compared with 7% in the same period last year. These results were driven by new customers and increased spending of existing customers. We are experiencing strong and rapid growth in Retail Media. As Tal mentioned, we will exceed our expectation for 2023.
Our CTV business continued to expand growing 39% year-over-year, representing 8% of this advertising revenue compared with 7% last year. Video revenue decreased by 60% year-over-year due to our decision to shift part of our inventory from video to display to gain higher profit. Our search business continued to be a driver of our sustained performance. Search advertising revenue increased by 20% year-over-year, while the U.S. search advertising spending is expected to grow by 8.3% in 2023, according to eMarketer. During the quarter, average daily searches increased by 86% over the same period last year, and the number of publisher grew by 16% year-over-year.
Our third quarter media margin continued to improve increasing to 42% compared with 41% in the third quarter last year and 39% in 2021. This continuous improvement is attributable to our focus on improved product mix and media bank optimization to our platform. In addition to our top line growth, especially given the macroeconomic headwinds, we are very proud of our ability to successfully direct resources to high growth areas with higher margins, along with our focus on operational efficiency, translating to a 29% year-over-year growth in adjusted EBITDA to $42.7 million. Adjusted EBITDA margin in the third quarter increased to 23%, up from 21% in the third quarter of 2022 and 15% in the third quarter of 2021. Finally, adjusted EBITDA to contribution, excluding TAC, increased to 55%, up from 51% in the third quarter of 2022 and 37% in the third quarter of 2021.
On a GAAP basis, third quarter net income increased by 28% to $32.8 million or $0.65 per diluted share compared with $25.6 million of $0.53 per diluted share in the third quarter of 2022. On a non-GAAP basis, net income increased by 42% to $42.4 million or $0.84 per diluted share for the third quarter compared with $29.9 million or $0.61 per diluted share last year. We delivered an impressive 2-year CAGR of 76% for GAAP net income and 66% for non-GAAP net income despite the global macro instability. This is testimony to the strength of our diversification strategy, our efficient operations and to our strict cost control measures.
Over the past 3 years, we have consistently improved our productivity and successfully executed cost efficiencies. Our third quarter non-GAAP OpEx and COGS decreased to 19% from revenue compared with 20% in the same period last year. Our productivity measured by adjusted EBITDA per FT increased to $84,100 from $66,000 in the third quarter of last year. Operating cash flow for the third quarter was $40.1 million compared with $34.7 million in the same period last year. As of September 30, 2023, our net cash, including cash, cash equivalents, short-term deposits and marketable securities was $523.6 million. This is an increase from $483.3 million at the end of the second quarter of 2023. The increase in cash and cash equivalents was the result of the strong operating cash flow generated in the quarter.
We are reiterating our full year 2023 guidance that confirms Perion's confidence in achieving strong year-over-year revenue and adjusted EBITDA growth.
This concludes my financial overview. And now we will open the line for questions.
[Operator Instructions] Our first question is coming from Laura Martin from Needham & Company.
Great, just a couple of things. This retail media network is really fantastic. Could you -- is that driven by new customers, higher spending levels? What's going on pricing? Could you start with retail media strength, please?
Yes, absolutely. Thanks for joining. So retail is -- it's also new customers, but it's deepening the relationship with the retail customers that we already have with more and more technologies such as WAVE, the new product we just released. So both new customers and existing customers deepen the relationship.
Okay. Great. And then I'm curious as to the juxtaposition here, Tal. We had CTV revenues up 39%, but video advertising down 16%. I would have guessed that CTV was inside video. So what's falling off a cliff in video if CTV is doing so well?
CTV and video are separated also in our historical number. The reason why video, as we said, decreasing is related to different priority internally we did. We shifted part of the inventory to the display, just in terms of what is the potential of each one of them. And in terms of the bottom line is what we can get, we can get more dollars from display versus video.
Our next question today is coming from Andrew Marok.
I kind of wanted to dig in on the metrics that you gave around the search business with the really, really strong growth in queries, on top of 16% growth in publishers that seems to imply a really, really strong growth in queries per publisher. Can you give any color as to what's behind that?
What's behind the more searches per publisher?
Correct. Is there anything specific that's driving a big uptick in searches per publisher?
No, I think, first of all, a lot of the searches are generated from the existing publishers and also from new publishers. Since we don't really control the searches, we can only add more customers. It's really up to them and for the market trends. If people are searching more or not, it's up to them. Our business is to add more and more publishers, qualified publishers that can attract new customers of their own.
Okay. And then on the WAVE product. I know you have a lot of emerging and earlier-stage efforts in front of you. Can you just give us a little bit of background as to what advertiser feedback or anything specific that you heard that really led you to develop this product and get it out into the market?
Yes, absolutely. So first of all, we're doubling down on generative AI. We think -- we believe this is the future of advertising. Everything Generative AI is definitely the future and we have a lab here just right there. One of the things we've heard from our advertisers is they're looking for more creative and immersive formats to be generated on a huge scale and a personalized manner. So this is why we've used generative AI to, first of all, create all those trillions of scripts. So it would take the data of the products, the promotion, the location. And then through that, it actually writes its own scripts for different variations.
And then we're using a very smart algorithm that can actually read that, and it actually sounds like a real person, and we spread that around through different channels right, podcast, radios, and then we get the attribution to actually see what gains, how do people interact with that, do people actually skip it or not. So it's the whole thing. We just released that. We have a few customers with that. We're getting a very positive feedback and they actually want to add more and more campaigns using that technology. And we're feeling very optimistic and positive about the whole trend of generative AI within Perion.
Your next question is coming from Mark Kelley from Stifel.
I had two quick ones. Just first on CTV. We've been hearing about CPMs continuing to come down across the industry. I know you guys have different types of creative units that garner a higher CPM. I'm just curious if you're seeing any pressure on CPMs there. That's the first question. And then just on the WAVE product, can you spend just a little bit on that, I guess, are all the intent signals coming from the retail media network? And then, I guess, will you book that revenue as part of Retail Media? I guess a little more color there would be great.
Right. So let me start with the WAVE thing because we already started that, and then Maoz can talk a bit about more KPIs about CTV. So yes, WAVE is basically data-driven advertising at scale. That's why we need machine learning and generative AI. And the easiest and more natural place for that is going to be retail. Now we're starting with retail, which is obviously part of the retail media effort we have. But we are going to add it to more and more vectors and verticals such as travel, automotive and others. But retail, since we get through our relationship with the retailers, we get so much data. It is just -- it makes so much sense to start with that.
Now as for the CTV.
So CTV, as you know, our CTV is not the standard CTV. We're talking about the our impact CTV with different formats we are using. We are charging the same CPM. We are not seeing any drop or any change in the trends. We're able to keep the historical CPM. And this is what we're also expecting for this quarter. We don't see any weakness on our CPM around CTV.
Our next question today is coming from Jason Helfstein from Oppenheimer.
So first, I want to offer my sympathies and support for all the Israeli Perion employees. A few questions. So on the mix away from video, how much of this is media quality reasons? Or is it just solely kind of profitability and efficiency on your side? That's question one. And then question two, Maoz, can you elaborate on the third quarter macro headwinds you cited? Were there any specific verticals that you want to call out as weak and kind of maybe like areas you thought were strong? Or is that just like a broad comment? And then just on the weaker -- I mean I think we all know CTV CPMs have been coming down given the explosion of inventory. Isn't that a positive for you because it drives higher ROI and then if you could show higher ROI, you can get advertisers to put more budget there?
First, thank you, Jason. So about the video, this is pure economic. That's a unit of economic consideration. Once we see that we can get more profit from display, we will shift the inventory to display. It's just a pure economic consideration. Historically, it was better with the video. But in the last, let's say, quarter, it was more, but it's something that we started a few quarters ago that we'll start seeing that we can get more profit with the display. So we did this shift. This is for the first.
About the macro, again, we ended the quarter more or less in line with the original plan. The diversification is part of the reason why we're able to end the quarter, but definitely, there is a change between what we planned originally to what -- how we ended the quarter. There were some areas that are, let's say, less and show lower numbers versus our plan, but some others that offset the weaker area. But generally speaking, if I'm talking about search as a whole, and this play advertising as a whole, as you can see, the numbers, this is very much in line with the plan.
The drivers for the quarter that offset more than everything, the negative trend is retail and CTV. This is the main two areas that help us to offset the negative trend. And the last is about the CTV. You're right that we believe that part of the reason we're able to show better results on -- with the CTV is related to the weakness that we have on the standout CTV. The ROI, the ROS that we are showing is better than the standard. And we believe that this is part of the reason we are able to be very attractive and to be able to keep the CPM which are relatively high, as you know. And this is part of the reason why the growth year-over-year trend is very much positive.
Our next question today is coming from Jeff Martin from ROTH.
Also expressing my support and sympathies. Wanted to get a sense, Maoz. Until next year, how should we start thinking about growth in search and display? Do you believe that retail media can continue to support growth in the double digits on revenue overall? And any insight into whether you think there'll be some M&A activity next year?
Yes. So let's start by saying, our organic business is growing, right? And we expect it to continue to grow next year, both in search, on retail, on CTV, on all parts. Currently, we have great signals from all parts of the business. Having said that, we are also evaluating a few candidates for M&A. We feel strongly that we need to have another arm, more technology, maybe a new vertical. So we are working on that very actively.
Great. And then just to follow up. There wasn't much discussion about SORT and SORT related metrics and growth, maybe give an update there.
Absolutely, absolutely. So I'm actually glad that you added that. So a few things about SORT. First of all, SORT is doing great. It stays very strong, and it keeps driving more and more campaigns to us. As we said in the past, SORT is not a stand-alone product. SORT drives its AI-driven targeting capabilities that do not require any cookies or any privacy formats of any sort. We're extremely happy about SORT. Even now, especially when Google just announced that they're going to restrict the ability of advertisers to look at IPs through chrome. And SORT doesn't use that. So it's a home run for us. If cookies are going to go away, if IPs are going to shrink, SORT doesn't use both of them. So we're extremely happy about that. We feel very strongly about us having SORT is a secret sauce to continue our growth.
And yes, we don't feel that adding KPIs to SORT every single time actually helps to predict anything about our growth, but it is our secret sauce, and we keep investing in that when we're adding more and more features to it, and it's very much alive.
Next question today is coming from Max Michaelis from Lake Street Capital.
Just one for me. Looking at the quarter, it seems like advertising came in a little bit softer than expected, still 14% growth, which is solid but search outperformed. Is that the way we should be thinking about Q4 in terms of modeling?
Thank you. So yes, more or less the end of the third quarter, thank very much, also high level, I was thinking about Q4. So very much what you see here is what you're expecting to see in Q4 with the seasonality of Q4 which is, of course, the most important quarter we have for the year.
Thank you. We have reached end of our question-and-answer session. I'd like to turn the floor back over for any further or closing comments.
Thank you, everyone, for joining. We had a great quarter. We're looking forward to seeing you again at the next quarter. Thank you.
Thank you. That does conclude today's teleconference and webcast. You may disconnect your lines at this time, and have a wonderful day. We thank you for your participation today.