Perion Network Ltd
NASDAQ:PERI
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Perion Network Ltd
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Hello, everybody, and welcome to the Perion Network Second Quarter 2023 Earnings Conference Call. Today's conference is being recorded. The press release detailing the financial results is available on the Company's website at www.perion.com.
Before we begin, I'd like to read the following Safe Harbor statement. Today's discussion includes forward-looking statements. These statements reflect the Company's current views with respect to future events. These forward-looking statements involve known and unknown risks, uncertainties, and other factors including those discussed under the heading Risk Factors and elsewhere in the Company's annual report on Form 20-F. That may cause actual results, performance, or achievements to be materially different on any future results, performance, or achievements anticipated or implied by these forward-looking statements.
The Company does not undertake to update any forward-looking statements to reflect future events or circumstances. As in prior quarters, the results reported today will be analyzed both on a GAAP and a non-GAAP basis. While mentioning EBITDA, we will be referring to adjusted EBITDA. We have provided a detailed reconciliation of non-GAAP measures to their comparable GAAP measures in our earnings release, which is available on our website and has been filed on Form 6-K.
Hosting the call today are Tal Jacobson, Perion’s Chief Executive Officer, and Maoz Sigron, Perion's Chief Financial Officer.
I would now like to turn the call over to Tal Jacobson. Please go ahead.
Hello, everyone. I'm Tal Jacobson, and I'm excited to welcome you to our second quarter earnings reports, for the first time as Perion’s CEO, with me is Maoz Sigron, Perion's CFO. It is truly an honor to take all this role and lead Perion into the future. I've been running Perion's Search Advertising division since 2018, where we've built a thriving business model, and a deep partnership with Microsoft Advertising. And I was also part of the executive team that built and executed the foundation of Perion. At Perion, we have an incredible team of talented individuals, that build a robust foundation that will lead Perion into the future. I want to thank each and every one of them for their hard work and dedication.
Doron Gerstel, Perion's previous CEO, has been a great leader, combining imagination and execution. I'd like to thank him for his outstanding leadership, and for staying with us on the Board of Directors, allowing us to continue to shape the future of Perion together.
My journey to this point was full of life lessons. One of the most important lessons I've learned about business is that, agility is key factor for long-lasting success. Almost 20 years ago, I was hired together with some incredible people to create a turnaround for ICQ. That was part of AOL. ICQ was the first global success to come out of Israeli startup nation.
AOL acquired ICQ for its instant messaging technology and rapid growth. At that time, ICQ finished developing a new product for mobile group messaging that had the same features that WhatsApp and Telegram have today.
Now, think about it for a moment. Almost 20 years ago, ICQ was already there, yet the mobile product was not launched back then. The primary objective for which I was employed had been achieved, and the desktop product was a huge success. The Company was so captivated by the desktop success dropping the ball on mobile messaging, and ICQ lost its competitive edge, it had in that time. The lesson here is that to be winners, we must keep one foot in the present and one foot in the future. Winners are those who can build on the uniqueness, and at the same time, look forward to product innovation and quickly adapt when needed.
Perion continues to grow in the digital advertising market. Thanks to our ability to remain agile, gaining market share in our core activities, while constantly thinking of new markets to penetrate.
Now let's get down to business. I'll review Q2 2023 results versus the market trends. Perion continues to demonstrate a sustained ability to outperform the industry. The digital advertising industry is filled with many smart companies with strong leaders and with excellent technology, and yet, we continue to outperform. Our success is a combination of our ability to capture shift in advertising budgets, while maintaining high margins.
The best way to achieve both level of growth is through our strategic diversification business model. This is accompanied by a culture that fosters agility, moving fast and seizing opportunities as they emerge. Despite the rapid shift in media location strategies in the market, Perion is well-positioned to gain market share, our diversification allows us to be flexible and meet the moment. No matter how much it shifts and changes.
Perion’s Q2 gross numbers across Search Advertising, Video, CTV, Retail Media and Digital Advertising as a whole, tell the story. It's all part of our strategy to follow digital advertising budgets as they shift between channels and establish a strong foothold in fast growing markets where technology matters and margins are higher.
In our 2023 second quarter performance, we also continue to outperform the industry on revenue growth, growing our revenue by 22% over the same quarter last year to above a $178 million. What is even more impressive is that, we achieved that against the backdrop of continued economic headwinds and uncertainties. Another indicator of our outstanding Q2 performance is our EBITDA that grew by an impressive 45% year-over-year.
Our strong results are attributed to our focus on growing profitability and margin expenses, our innovation, execution abilities, and operational efficiency are the main factor that leads to our amazing EBITDA growth and our incredible EBITDA margin among the highs in the industry.
Let's take a deep dive into our Retail Media business and understand what enabled us to build this activity. Perion retail business is a great example of how we bring together skills, and technology in a powerful way that allows us to grow our market share. Behind those growth numbers is a smart platform. It is designed to enable large retailers to leverage their own data for greater sales, loyalty, and ROI. We are replacing the outdated circular that has been around for over a 100 years with the accuracy of digital targeting.
Our magic begins with three layers of data, the anonymized data retail data, the third-party enrichment data that includes among others, demographic, behavioral, contextual, location, and other environmental condition. And finally, and one of the most important part is our own proprietary iHUB data.
All three layers are then being added to our AI decisioning engine to produce 1,000 of dynamic creative. Perion solution allows us to deliver relevant, personalized and localized ad experiences. For example, we can customize our retail ad creative to reflect local weather. If it's raining in one city, they will see an ad for a comforting suit yet, if it's hot and sunny, the local ads will promote ice cream. And thanks to SORT, our AI-based cookieless targeting technology. We can now target the right product to the right person at the right moment.
Our dynamic retail solution is distributed across all our media channels, as you would expect from a unified solution such as ours. Our technology has already won the Retail TouchPoints award for brand experience, and the hearts of some of the biggest retailers, such as Kroger, Rite Aid, Home Depot, Albertsons, and more. They are all working with us to drive meaningful business results.
Before we dive into the numbers, I'd like to thank all of you. Many of whom have been following Perion for a long time. Your continuous support and belief in the Company is invaluable. As you will now see, the future of Perion is brighter than ever. I invite you to review the Q2 results presented by our CFO, Maoz Sigron.
Thank you, Tal. Good afternoon, and good morning to those of you joining us from the U.S. I am very proud of the financial and business result, Perion achieved for the second quarter of 2023. We built on the success of the first quarter, experiencing growing momentum. Perion continues to outperform the ethics industry against the backdrop of continuing economic headwinds and uncertainties. Our ability to attain this result further demonstrates our strength as a global multi-channel advertising technology company.
Our second quarter numbers show that our strong technology infrastructure, our diversified product portfolio and our agility to keep up with market rent uniquely position us for success. Our strong results are also attributable to our focus on growing profitability and margin expansion, as well as implementation of our efficiency measures throughout our business operations. This is coupled with Perion’s commitment to innovation and execution of our business plans across our key growth driver, such as Video, CTV and retail media. We are fully committed to continue our profitable growth to product innovation and to execute acquisitions.
Let's review the quarter's financial highlights. Revenue grew by 22% year-over-year to $178.5 million. Contribution Ex-TAC for the quarter grew by 27% year-over-year to $77 million. Adjusted EBITDA for the quarter grew by 45% year-over-year to $41.2 million. GAAP net income increased by 10% year-over-year to $21.4 million, and non-GAAP diluted EPS grew by 65% year-over-year to $0.84 per diluted share.
The quarterly revenue clearly shows how we are consistently growing our topline year-over-year. The revenue for the second quarter was $178.5 million, an increase of 22% year-over-year that reflects a strong continued two year target of 28%.
Display Advertising revenue for the second quarter increased by 22% year-over-year to $99.4 million, accounting for 56% of total revenue. SORT revenue increased by 84% year-over-year, representing 21% of Display Advertising revenue compared with 14% in the second quarter last year.
Our Retail Media business continued to accelerate growing 63% year-over-year, accounting for 10% of Display Advertising revenue versus 8% last year. Video increased by 14% year-over-year, representing 41% of Display Advertising revenue compared with 44% in the second quarter last year. CTV revenue more than doubled compared with the second quarter of 2022, representing 7% of Display Advertising revenue versus 4% last year.
Search Advertising revenue for the second quarter grew by 21% year-over-year to $79.1 million, 44% of total revenue. Average Daily Searches during the quarter grew by 68% year-over-year to $28.6 million. This was driven by a 28% year-over-year increase in the number of Search Advertising publisher to 159 and by increased traffic from existing publisher.
RPM has also gradually increased in the comparison with the first quarter of this year. Contribution excluding TAC was $77 million, or 43% of revenue compared with 41% of revenue in the second quarter last year. This margin expansion was primarily due to improved product mix, and also, thanks to media buying optimization, enabled by leveraging data and buying power as part of our intelligent HUB.
Our continued implementation of efficiency measures coupled with a focus on growth in high margin business helped us to generate adjusted EBITDA of $41.2 million, an increase of 45% over the second quarter last year. Adjusted EBITDA margin increased from 19% to 23% this year, while adjusted EBITDA to contribution excluding TAC margin increased from 47% to 54% this year. This dramatic improvement is due to continuous investment in innovation and cost control, resulting in a very strong incremental margin.
On a GAAP basis, second quarter net income was $21.4 million or $0.43 per diluted share an increase of 10% compared with $19.5 million or $0.41 per diluted share in the second quarter last year. GAAP net income includes a fair-value adjustment of the contingent consideration payable with respect to the Vidazoo acquisition of $14.6 million. During the quarter, we amended the Vidazoo share purchase agreement as a result of their outstanding performance during the end of period.
Our strong cash position and effective cash management generated $5.2 million financial income in the second quarter. We also enjoyed an effective tax rate of approximately 15% as a result of our disciplined tax planning. On a non-GAAP basis, second quarter net income was $42.1 million or $0.84 per diluted share an increase of 72% compared with $24.5 million or $0.51 per diluted share in the second quarter last year. Over the past three years, Perion consistently demonstrate our ability to implement efficiency measures throughout our business operations. Non-GAAP OpEx and COGS decreased to 20% from revenue compared with 22% in the second quarter last year.
EBITDA per FTE dramatically increased from $56,000 in the second quarter last year to $82,000 this quarter. This impressive improvement in productivity is a testament to our business strategy execution. This created an efficient operational infrastructure that allows incremental top and bottom line growing at lower cost. Second quarter operating cash flow was $47.4 million compared with $25.7 million in the second quarter of 2022. This strong operating cash flow was driven by strong collection in the second quarter. They included an 8 million customer collection that shifted from March to April this year.
As of June 30, 2023, our cash and cash equivalents, short-term bank deposits, and marketable securities increased from $436 million at the end of the first quarter to $483 million at the end of the second quarter. We are encouraged by the strong results we achieved in the first half of the year. And, therefore, we are raising our 2023 annual guidance to reflect increased profitability and margin expansion. Our annual revenue guidance represents a 16% year-over-year growth at the midpoint. Adjusted EBITDA is expected to grow at least 26% year-over-year.
This concludes my financial overview. We'll be happy to answer any of your questions. Operator, the stage is yours.
Thank you. [Operator Instructions] The first question is coming from Laura Martin of Needham and Co. Please go ahead.
Good morning. Can you guys hear me okay?
Yes.
Yes. Good morning.
Great. Good morning. Tal, welcome to the top seats. So, what I'm interested in learning from you is you've been sitting in the Search seat for the last five years. I'm interested as CEO, what you want to achieve in Search over the next two or three years and what you want to achieve in the other half of the business you haven't run in the past over the next three years, please?
Absolutely. Absolutely. So, thanks for joining me. Thanks for asking the question. So, on Search, we obviously, looking to grow. We're increasing, the number of publishers through that, the number of searches, and we're constantly looking for more and more strategic publishers to be added to our network.
And on the other side, on the Advertising side, the Display side, we're constantly investing, as you saw the presentation in other verticals. So, to expand our Display Advertising solution into other verticals such as Retail, and all of that is going to be to investment in technology. And, so and that's the organic part and M&A. So, we're constantly looking to add more and more technologies and more and more companies, and that's the goal to keep increasing both sides.
Fantastic. And then my second question is on Generative AI. I know you guys are using Microsoft Cloud to you in Generative AI, you're integrating that into your products. Can you talk about your road map over the next two or three years and how you think about using Generative AI to make your products better, please?
Yes. Absolutely. So, without going into, too many details on specific features, we're investing heavily in Generative AI. Again, as you saw on the presentation, creating thousands of permutation in each ad based on data. So, one person in the specific location will get a specific ad or another location will get a different ad. And we're now adding another layer of the Generative AI to add brand safety because, Generative AI keeps randomly create images. So, we want to make sure, it's a brand safe environment.
So, nothing would be broken on those images. So, that's another layer that we're investing in. And, again, I think through the year, we're going to show more and more things that we're releasing. I don't want to ruin the surprise, but we are working on a few, pretty incredible things.
Thank you very much.
Thank you.
The next question is coming from Andrew Marok of Raymond James. Please go ahead.
Hello, thank you for taking my questions and Tal, again welcome to the seat. First question for me, wanted to dig a little bit deeper on the Search volume versus revenue per query dynamic. I know we saw some comp issues from pricing strength this time last year, but does that in count for the entirety of the revenue per query decline. I mean, I know you're also growing publishers at a good clip. Are there any characteristics or attributes of the new publishers coming on that could affect that volume versus pricing situation?
No. So let's divide it into two parts. Right, so we're in charge of adding publishers, which are adding searches. That's our side. Price, the economic unit of what we call RPMs, which is per thousand searches, that's not based on us. That's based on the economic condition, advertising budgets, those are things that are not based on our ability to control. And this is why we're not, we're not focused on RPMs because we can't control that. That's the economic condition. We're focusing on adding more and more publishers, which are going to add more and more searches. That's the game here.
Okay. And then, on the margin side, another really good margin quarter, it seems that you have another a number of tech-focused opportunities in front of you, whether it's building out the CTV and Retail Media businesses, expanding and enhancing SORT and iHUB, to say nothing of, for instance, the Generative AI opportunities that are yet to come that you've talked about.
R&D spend was down again Q-over-Q and absolute dollars in 2Q. So, how do you think about that tech and product investment? Is there room to maybe develop more spend since you're running at such high margins?
Do you want to take that?
Yes. So, first, we are taking, disadvantage to be competitive and to be able to keep the good momentum and to make sure that we are attractive and we can definitely share this, great margin also with our partners and our customers.
This is first, and I agree with you, and we agree with you that, as we have a very good margin on the growth, we're talking about 43% on the net, this is above, 50%. So, we have definitely, margin that we can translate into investment that will help us to keep the great momentum when thinking about ‘25, ‘26 with different investments. This is something that is happening.
Of course, part of what we have today on the R&D include investment, but more to come, and this is more a long-term plan that we are definitely, adapting with the flexibility that we have -- based on our current financial.
Thank you for taking my questions.
Thank you.
Thank you. The next question is coming from Jason Helfstein of Oppenheimer. Please go ahead. Jason, please make sure you've unmuted your line.
Hi. Can you hear me now?
Yes.
Thanks. Doing two calls at one. Okay. So, two questions. So, Retail Media has become 10% of ad revenue very quickly, what's your incremental value ad versus other solutions in the market? And where do you think the mix goes over the next 18 months? And then second, cash continues to grow, what's the catalyst to do in acquisition? And if you're not finding something that's meeting your targets, would you consider share buybacks? Thanks.
Thanks. Thanks for the question. So, first of all, Retail Media, I think, the name of the game there is data. So, once you connect your systems to the retail data, it's within the house. So, you can create more and more campaign, and that continues to grow, right. As opposed to other segments in online advertising as a whole, Retail Media is a lot more stickier. So, we predict that this will continue to grow.
As for the other question, M&As, we're aiming to become, even bigger, at our revenue, at our growth. So, we definitely need to buy companies. We're growing organically, as you can see, Retail is organically, CTV is organically. We didn't buy companies to that. but if we want to continue to grow even faster for that, we're looking for M&As.
Again, M&As as those specific, verticals are -- is very attractive to us. So, CTV and out of home, maybe some technological components for Retail Media. Those are the companies we're looking at. And that's our main focus, to use that to continue to grow. So, that's our fuel, for our continued growth.
Jason, did you have any additional questions? Your line was muted.
No, that's it. Thank you.
Thank you.
Thank you. The next question is coming from Mark Kelley of Stifel. Please go ahead.
Hi, good morning, everybody. Thanks for taking the questions. I wanted to focus on CTV, obviously, very nice growth, outpaced in the industry. Anything you would call out there that stood out in terms of whether it's ad units are just actually created that, outperform relative to the rest of it? And then second on the Search side, totally get that you guys are continuing that publishers, your growth outpaced the growth at Microsoft or at least the segment that that, Search would fall into. Can we also read into that if it, and assume that maybe Bing is a smaller contributor. I know you're adding Search partners as well. Thank you.
Okay. So, CTV, We don't have a breakdown on per creative, but CTV deck is really growing. Live CTV, is a great growth engines for us. We're using live CTV on sports events. Especially now that people are using -- are looking at more live events as opposed to content, about whatever's going out in Hollywood with fresh content. So live CTV is definitely solving that. And that's the CTV part. What was the other question? Search?
Yes. Search. Let's separate the adding publisher side. Can we assume that also, your other Search partners are maybe mixing up and becoming a bigger part of that segment for you.
Yes. So, again, we're working with more than one Search partner. Obviously, Microsoft is the biggest one here, but we constantly work with more partners to diversify to different countries, different devices. So we definitely, have a mix.
Okay. Thank you.
Thank you.
Thank you. The next question is coming from Jaeson Schmidt of Lake Street. Please go ahead.
Hi, guys, thanks for taking my questions. And sorry I've missed it. But, on the Search side, it continues to be strong on the publisher growth. Do you see continued publisher growth over the next 12 months, or does it cool off?
We work at full speed ahead to add more and more publishers. We don't see any slow in the amount of publishers we're adding. So, from the visibility we have now, it seems like it's going to continue growing.
Okay. Great. And then just as a follow-up, Tal, any areas you'll be focused on to a greater extent as far as people process your product development?
Sure. So, I think technology is what drives all parts of Digital Advertising. So, we're going to kind of focus really hard on technology, AI. We have two teams of AI here. One, for the supply part, one, for the demand part. We constantly invest more and more in that. And we're constantly looking to add more, technologies into all our businesses, all our activities.
For example, adding more data features to our Retail activity. So, strengthening what we do now and adding more things. That's our focus.
Okay. Perfect. Thanks a lot guys.
Thank you.
Thank you. The next question is coming from Jeff Martin of Roth. Please go ahead.
Great. Thanks. Good afternoon, guys. I wanted to ask a couple more questions around Search. The first is, how does growth in international markets compared to, say, the U.S. or North America. I know what the renewed partnership with from Bing awhile back, international expansion was a big part of that. And then secondly, are you seeing any noticeable impact from ChatGPT with respect to Microsoft Bing.
Yes. So we've added a lot more countries with the new agreements. We've signed two years ago, but still the majority of our business with Microsoft is with the U.S., but we do have a lot of activities, across Europe. And, it's definitely a good addition that we have those countries.
Now on the ChatGPT part, I think we all agree that Generative AI is the future of the internet, not just advertising. Having said that, I think it's really early days to see how this moves forward and in what way, from our conversation with Microsoft, we have a great belief in Microsoft Advertising, that they can make Microsoft Bing even greater and add those features to create stickiness and more engagement, but it's early days. That's everybody's releasing their own AI Chatbot, and it's great.
I think this is really driving, technology forward. But at the end of the day, it doesn't drive, currently it doesn't drive a lot of, advertising budgets, extra advertising budgets. So, it's early days. We'll have to wait.
Okay. And then for my follow-up question, your flow through of incremental revenue, the EBITDA is about a 40% margin. That's pretty consistent the last six quarters. Just curious. if you think that's a sustainable flow through rate. And, as a second part of that question, your customer acquisition and media buy costs, have come down percent of revenue. Do you think that trend persists?
So, thank you, for the question. We definitely always trying to find the area for, first of all investment as, we get a question before, and this is one angle, and the second angle is how we are optimizing, first, the media buying and based on the fact that we are growing the business and getting more and more opportunities. We can, with the app, can have a better margin but this is something that where we are today with the 42% -- 43% of the second quarter is very much aligned with the product mix of the second quarter. As we expecting to get to the second half of the year, we're expecting the year to be around the 42%.
So, Q3 will be similar to Q2 and Q4 with the product mix, we'll be lower than that. Again, not dramatic with the number around the 40% in Q4. If you're thinking about ‘24, again, we are now with more than is very optimized with the app and are we implemented? I will not assume something that is, more than that. Once we will end other things that we are doing, we will reflect it, but currently, this is more or less reflects, the forecast and our model, and how we're expecting to end the year for margin point of view.
Thank you.
Thank you. The next question is coming a follow-up from Mark Kelley of Stifel. Please go ahead. Mr. Kelley, do you have a follow-up?
Didn't realize, I am still in queue. Sorry about that. I will ask another one though. On the SORT product, is there still a plan that maybe monetized that, over the long-run, or do you still see that as something that, it's just a nice to have, and something that brings more advertising to this platform? Thank you.
Sure. So I think, SORT is a bit more than, just nice to have. It's -- currently, we're using that as a secret sauce, to gain more and more advertising budgets and run campaigns through that. And I think the numbers are showing that, we're gaining. It gains traction and pulls more, campaigns to work, and we'll continue to use it that way.
As we think about what is SORT 2.0, what can we take is even further, maybe more platforms, maybe more countries, maybe more, models. But currently, it helps us drive more results, which is great.
Great. Thank you.
Thank you. We're showing no additional questions in queue at this time. Did you have any additional or closing comments today?
Thank you everyone for joining us. And, hope to see you next time.
Thank you. Ladies and gentlemen, this concludes today's conference. You may disconnect your lines or log-off the webcast at this time and enjoy the rest of your day. Goodbye.