MoneyHero Ltd

NASDAQ:MNY

Earnings Call Analysis

MoneyHero Group Reports Growth with Strategic Initiatives in Q3 2024

In Q3 2024, MoneyHero Group experienced a 6% increase in revenue to $20.9 million, with particularly strong growth in the Philippines (49%) and Hong Kong (18%). The company's adjusted EBITDA loss improved from $9.3 million in Q2 to $5.5 million, indicating a positive trend as efficiency strategies take hold. The insurance segment led growth, up 36% year-over-year, while personal loans surged 34%. A new car insurance platform and mobile app are expected to enhance user engagement and revenue diversification. Looking ahead, the company aims to continue improving margins and driving sustainable growth through strategic partnerships and technology investments.

Exciting Quarter for MoneyHero Group

In the third quarter of 2024, MoneyHero Group showcased significant progress, achieving a 6% year-over-year revenue growth to USD 20.9 million. This growth was particularly notable in the Philippines, where revenue soared by 49%, and Hong Kong, which reported an 18% increase. However, not all regions fared equally; Singapore experienced a decline of 13% due to reduced marketing campaigns from specific providers. The company is addressing this by enhancing commercial engagement with these clients to support recovery.

Earnings and Profitability Update

The adjusted EBITDA loss improved significantly from negative USD 9.3 million in Q2 to a loss of USD 5.5 million in Q3, a nearly 40% reduction. This improvement can be credited to a comprehensive efficiency strategy focusing on cost optimization and an enhanced revenue mix, particularly from high-margin products such as personal loans and insurance, which grew 34% and 36% year-over-year, respectively.

Investment in Future Growth

Despite reporting losses, MoneyHero is strategically investing in technology, customer acquisition, and data infrastructure to bolster future growth. The company also emphasized its commitment to diversifying revenue streams through new partnerships and product offerings. Notably, the insurance vertical has become a key growth area, contributing 9% of overall revenue in the first nine months of the year.

Strategic Restructuring and Enhancements

The quarter also marked a critical restructuring phase aimed at streamlining operations and improving team effectiveness. The centralization of customer data into a unified platform is poised to enhance marketing campaigns and cross-selling strategies. These foundational changes aim to set the company on a path toward operational efficiency and profitability with expected benefits to be realized in future quarters.

Mobile App Launch and User Engagement

An exciting development for MoneyHero this quarter was the launch of a new mobile app designed to improve user engagement and streamline the customer journey. This app helps users manage multiple credit cards and take advantage of real-time offers, enhancing user interaction. The company has high hopes for the app to drive higher-margin revenue streams as user engagement increases.

Looking Ahead: Guidance and Optimism

As the company looks to Q4, it anticipates continued improvement in adjusted EBITDA and recovering margins. This outlook is supported by disciplined cost management and a sharper focus on high-margin products. MoneyHero aims to leverage its efficient operational structure and strong cash position to deliver sustainable growth and shareholder value. The management team is confident that these strategic initiatives will allow them to realize the full potential of their market opportunities moving forward.

Earnings Call Transcript 2024-Q3

[Operator]

Good day. Thank you for standing by. Welcome to MoneyHero Group Third Quarter 2024 Earnings Conference Call. [Operator Instructions]. Please be advised that today's conference is being recorded.

I would now like to turn the conference over to Chadwick Dorai, Strategic Finance Lead. Please go ahead.

[Chadwick Dorai, executive]

Thank you, Lydia. Hello, everyone. Very good morning or good evening, depending on where you are. My name is Chadwick Dorai, and I'm Strategic Finance Lead for MoneyHero Group overseeing our Investor Relations activities.

We're excited to have you join us for MoneyHero Group's Third Quarter 2024 Earnings Conference Call. Today, we have with us Rohith Murthy, our CEO; and Hao Qian, our CFO.

Let's start with a few friendly reminders. First off, you can find detailed results in our earnings release located in the Investor Relations section of our website. Also, we are recording today's webcast, so don't worry if you miss anything. A replay and a transcript will be posted on our website under the Investor Relations section.

A heads up, during this call, we'll discuss some future projections and expectations for our business. Keep in mind, these forward-looking statements are based on what we currently expect and are subject to risks and uncertainties that could cause our actual results to differ.

We also encourage you to look at our earnings release and SEC filings for a detailed discussion of these risk factors.

Remember, these forward-looking statements reflect our views as of today, and we are not obligated to update them unless required by law. Also, we'll talk about some non-IFRS financial measures today.

For a reconciliation of non-IFRS financial measures to the most directly comparable IFRS metric, please see our earnings press release. And one last thing, all monetary references will be in United States dollars unless we state otherwise. Shortly, Rohith and Hao will be discussing our Q3 performance.

With that, let me pass on the time to Rohith Murthy, CEO of MoneyHero Group. Over to you, Rohith.

[Rohith Murthy, executive]

Thank you, Chad. Hello, everyone and welcome to our performance update for the third quarter that ended 30th of September this year. This quarter, we made critical advancements in executing our efficiency strategy which we introduced earlier this year.

Our deliberate focus has been on optimizing our cost base, enhancing operational effectiveness and strategically expanding high-margin product categories to drive scalable and sustainable growth.

Q3 marked the launch of a comprehensive reorganization and restructuring exercise, streamlining our operations and optimizing team structures across marketing, product and customer operations.

These initiatives significantly improved our adjusted EBITDA by over 40% quarter-on-quarter from a loss of $9.3 million in Q2 to a loss of $5.5 million in Q3.

These foundational changes position us to enter Q4 with a leaner cost base, greater financial discipline and a clear trajectory towards operational leverage with the benefits expected to be fully realized in the coming quarters.

This quarter, we also achieved a very critical milestone by centralizing all our customer data into a single platform, providing us now with a unified view of our customer. This advanced capability unlocks powerful opportunities for cross-sell strategies, and more efficient marketing campaigns.

As we implement these data, we are confident we will deliver transformative outcomes in customer engagement, revenue generation and operational efficiency.

We continue to strong momentum in high-margin products. Our personal loans and wealth and investment-related revenues grew significantly 34% Y-o-Y and nearly 5x Y-o-Y, respectively, underscoring the success of our strategic focus.

Our insurance vertical also maintained its growth trajectory with revenue now increasing 36% Y-o-Y and now contributing 9% to the group's overall revenue for the first nine months of the year.

Notably, we launched a car insurance vertical in Hong Kong [indiscernible] pricing capabilities, a first among aggregators. This innovation not only improves customer experience by accelerating approval times, but also strengthens our leadership position in the aggregator space.

Additionally, our seamless travel insurance purchase flow delivered a marked improvement in conversion rates, further demonstrating our commitment to delivering tailored financial solutions that align with individual customer needs.

User engagement remains a focus for us. This quarter, we introduced membership and loyalty capability, enabling users to create accounts, apply for products with one click and track their rewards and incentives in real time.

These features deepen user engagement and position us to deliver highly personalized offerings at the right time, which we believe will drive long-term loyalty and value.

Now, while we continue to see strong performance across our core markets, fluctuations in provider campaigns in Singapore presented certain challenges this quarter.

However, our diversified partnerships and expanding product portfolio have already started mitigating these impacts. These adjustments highlight our agility and resilience in navigating a dynamic market environment, positioning us to seize opportunities as they rise.

Now as we look ahead to Q4, we expect continued progress towards improving our adjusted EBITDA, recovering margins and achieving our efficiency objectives.

With a sharper focus on high-margin products, disciplined cost management and data-driven operations, we are confident now in our ability more so ever to deliver long-term sustainable growth.

With credit cards, continue to remain a valuable gateway product for our user acquisition we will continue to focus on higher-margin segments to align with our profitability goals.

With a leaner operating structure now, robust data abilities and a strong cash position, MoneyHero Group is well positioned to drive shareholder value and build a sustainable, profitable business for the future.

I would also like to take a moment to thank our team, both present and past, whose dedication and hard work have been instrumental in navigating this transformative year.

Their commitment to our mission and resilience in adapting to change have been key to achieving milestones we've shared today. We are also excited to announce the rollout of our RSU plan, which will extend equity ownership to over 90% of our employees.

This initiative underscores our belief that our team's success is linked to the success of MoneyHero Group. Together, we're building a business that will deliver sustained growth and value for years to come.

Thank you all once again for your trust and support. With that, I'm now turning the call over to Hao Qian, our CFO.

[Hao Qian, executive]

Thank you, Rohith. Good day, everyone. In Q3 2024, MoneyHero's expansion resulted in solid growth in approved applications with 6% year-over-year revenue growth to USD 20.9 million.

We have made strong market share gains, particularly in our core markets as we continue to expand across great Southeast Asia. However, investments into expanding in our customer acquisition, brand building, technology, replatform and data infrastructure lead to adjusted EBITDA loss of negative USD 5.5 million for the quarter.

Now, let's turn to our third quarter for financial performance. In the third quarter of 2024, MoneyHero delivered 6% year-over-year revenue growth to USD 20.9 million. We realized significant growth year-over-year in Philippines, up 49% and in Hong Kong, up 18%, where we have made significant strides in diversifying our revenue mix by expanding partnership with other key providers and broadening our product offerings.

Our Singapore business decreased by negative 13% year-over-year absence of campaign from certain providers who scaled back their paid acquisition activities during this period.

We are working closely with these clients to ramp up our commercial engagement, positioning us for recovery in the coming quarter.

Our Taiwan business increased marginally by 5% year-over-year to USD 1.0 million with the strongest growth coming from credit cards. We have successfully managed to turn around Taiwan and the Philippines in Q3, and that we will continue to focus on building long-term capability and focus on building new vertical to replace the loss of revenue from our key clients' decision to exit the market.

Our B2B business, Creatory remained flat year-over-year with USD 3.5 million in revenue, representing 17% of group revenue. We will revamp the growth of Creatory and continue our commitment to leverage the Creatory platform as a competitive advantage to drive traffic and gradually decrease reliance performance marketing.

Insurance remains our fastest-growing product vertical, with third quarter revenue increased 36% year-over-year to USD 2.1 million. We will continue to explore new opportunities to offer more new product lines to further fuel the top line and the bottom-line growth.

In addition to our core business growth, we aim to use insurance as a differentiator to further enhance user engagement in order to increase both frequency and the share of wallet.

For the third quarter 2024, our adjusted EBITDA improved from a loss of negative USD 9.3 million in Q2 2024 to a loss of negative USD 5.5 million. The primary driver for the improved adjusted EBITDA loss for the third quarter are: number one, efficiency strategy.

We prioritize growth through increased investment in customer acquisition, technology, re-platform and data infrastructure yet these investments were balanced by our restructure exercise to streamline our operations and by focusing on product gross margin improvements, which lead to a reduction in costs.

Second, partnership and new product strategy. While the exit of a major provider from 2 of our key markets, Taiwan and the Philippines, early this year impact our revenue per application, we are making strides in diversifying our revenue mix by expanding partnership with other key providers and broadening our product offerings.

These adjustments position us well for sustained growth and as providers scale their operation in different quarter opportunity to further strengthen our revenue base and deepen our market presence.

Looking ahead, we anticipate a continued improvement of our adjusted EBITDA in Q4 2024, building on the significant progress we made in Q3. With margins steadily improving, we are very well positioned for further recovery through the remainder of the year.

Our comprehensive review of the organization structure completed alongside the success reorganization in Q3 has strengthened our operational foundation and set for growth.

Also, as mentioned in our Q2 earnings call, I would like to reiterate, we are actively pursuing our growth strategy by continuing to explore strategic acquisition and investment opportunity to consolidate the industry as we believe the timing is right for industry consolidation in Great Southeast Asia.

We believe that there is ample opportunity for consolidation in our emerging industry, and that we aim to lead the way. These 2 strategies will aid us in scaling both our top line growth for years to come.

With that, I thank you for your attention today and I turn it over to the operator to take any questions. Operator, please?

[Operator]

[Operator Instructions] And we have a question coming from the line of Ishan Majumdar with Baptista Research.

[Ishan Majumdar, analyst]

Congratulations for the wonderful result. My question is focused on the car insurance platform. What challenges do you foresee in scaling this platform across your core markets? Also, how does the integration of Bolttech's insurance exchange technology specifically differentiate your platform from competitors in Southeast Asia?

[Rohith Murthy, executive]

Thank you, Ishan. We actually see opportunities rather than challenges in scaling our car insurance platform, thanks to our strategic partnership with Bolttech. And let me explain this a bit more.

Firstly, as a B2B marketplace, we have launched a very innovative B2C car insurance marketplace that's now powered by Bolttech platform. And what this means is we're able to actually provide real-time pricing and also end-to-end purchasing journeys.

And these capabilities are first in the market and sets a new benchmark when it comes to seamless customer experiences. For us, Bolttech acts as our technology partner here, enabling us to deliver really superior and innovative offering.

The second opportunity is in terms of the B2B partnership for scale. Now beyond being a marketplace, we're also exploring B2B opportunities such as a white labeled user journey, comparison tools for our partners. And we feel by embedding these insurance capabilities into our partner ecosystem, we can achieve significant scale and provide value to a wider network of users.

And finally, our partnership with Bolttech also allows us to diversify our insurance product portfolio. For example, their market-leading device protection solutions enable us to offer this to our users, the most relevant products with very comprehensive coverage, fast fulfillment and a really superior service.

So, we are really looking at this partnership in a very multifaceted strategic lens, leveraging both Bolttech's technology and expertise. And we feel this not only differentiates our platform, but really positions us as the most comprehensive and a very customer-centric insurance marketplace in the room.

[Ishan Majumdar, analyst]

I just wanted to follow up on this with a specific point you mentioned about improving customer experience through this technology. Now this is something that you have been focusing on even in the past quarters. You also mentioned rolling out a redesigned mobile app and enhancements to your overall UI across your applications.

Can you provide insight into how these initiatives are resonating with users so far? Are there any metrics or any indicators that suggest that these updates are driving higher-margin revenue streams?

[Rohith Murthy, executive]

Sure. Let me spend a little bit of time about the mobile app. When we developed the mobile app, we had a very clear vision to address 2 very critical problem statements, one from our consumers and one from our bank.

Now from our consumers, particularly in the markets we operate with very high credit card penetration, users often face the challenge of managing multiple cards and being unaware of the deals and discounts available on them. I'm very guilty of it myself.

What our app now provides is a single GPS-enabled repository of all the real-time offers and nearby deals, helping our users save money whether they dine, shop or travel. So, that's from the consumer lens.

For the banking partners, we are one of their key acquisition partners, but now we've identified an opportunity to support them beyond just credit card sign-ups. What this app now enables us is to actually drive credit card usage post acquisition.

We're able to also offer contextual cross-sell and upsell opportunities for any additional products and services. And we believe by doing this, we're really enhancing the lifetime value of our customers.

When we think about the app, this is a very critical aspect of what really is the end game with the app. Now, driving higher engagement and frequency on our platform is very critical because we typically are a low-frequency, high-intent destination for financial products.

I mean, historically, users, when they visit, they usually visit during key financial decision-making moments. Now what the app does with the redesign, we're now shifting this dynamic by providing daily and weekly value through these features, GPS-enabled real-time offers, nearby deals, personalized financial insights.

This approach not only encourages more, I would say, frequent engagement but it also creates now opportunities to surface relevant product services and advertising to our users.

By really driving the sort of consistent, we can now unlock newer revenue streams that delivers both ongoing value to our consumers, but also to our partners.

And finally, I think this app opens also a new channel for us to engage with users. We were able to gather a lot of deep, I would say, behavioral insights. This sort of aligns with our strategy as we think about stronger user loyalty and unlocking newer higher-margin revenue opportunities.

It's a very brand-new value proposition. And we are really very thoughtfully executing our go-to-market plan to sort of ensure adoption and impact. It's very early days.

We are very optimistic about the app's potential to enhance user engagement, boost conversion rates, potentially drive incremental revenue. I'm really hoping we'll be able to share more tangible results early next year as we gather a lot more performance data.

[Operator]

[Operator Instructions] And our next question coming from the line of Nirgunan Tiruchelvam with Aletheia Capital.

[Nirgunan Tiruchelvam, analyst]

I would like to ask a question on the trajectory of your operating results. It appears that you have achieved EBITDA positivity in this quarter and also net profit positivity in this quarter.

By hitting a revenue number of, say, $21 million, assuming that your gross margins are about 50%, it appears that your breakeven monthly revenue is in this, say, $21 million to $23 million ballpark. Is that correct?

[Rohith Murthy, executive]

Just a couple of corrections. We haven't achieved EBITDA sort of positivity but we have really narrowed down our EBITDA losses and we've really improved our margins. And to your question on revenue, look, the way we think about our revenue is in terms of the revenue mix. This quarter, as we focus on --

[Nirgunan Tiruchelvam, analyst]

If I may interrupt you, maybe I'm reading the wrong column here. It says EBITDA of $6.55 million.

[Hao Qian, executive]

I think this is a main impact by the FX.

[Nirgunan Tiruchelvam, analyst]

Sure, sure. Prior to that. So, on adjusted EBITDA, granted, it is still in the red category. But clearly, you have contracted the level of EBITDA losses materially compared to what it was in the preceding quarter.

[Rohith Murthy, executive]

Absolutely, yes. And that's been a [Technical Difficulty] products. So, this quarter, we've been very focused on driving revenue from our higher-margin products.

We are not very obsessed about a certain number we want to hit every quarter. I mean that's great. But our focus is on making sure as we diversify our revenue, we are introducing newer products to our consumers and this has been a quarter where we've seen growth in terms of higher-margin products, be it personal loans, be it investment and wealth-related products and even insurance because insurance is a high-margin product for us.

We're happy how insurance is growing, the trajectory of our insurance vertical. You'll appreciate insurance is not an easy product to educate consumers on, but we're really pleased with the trajectory we are on insurance and all the other high-margin products and that's how we've been thinking about efficiency in terms of the mix of our revenue.

[Nirgunan Tiruchelvam, analyst]

I have another question. Can you explain the OCI situation, please?

[Hao Qian, executive]

OCI?

[Nirgunan Tiruchelvam, analyst]

Other comprehensive income.

[Rohith Murthy, executive]

Just give us a couple of minutes just on that.

[Hao Qian, executive]

So, let me talk about the FX impact in this quarter. Our net income for the period increased to USD 5.7 million in the third quarter of 2024 from negative $7.2 million in loss in the prior year period primarily driven by the unrealized FX exchange gain.

We had those payable through intercompany and we saw the USD versus SGD and the USD versus PHEV has fluctuated quite dramatically in the Q3. And this has a major impact on the adjusted unrealized FX, as I mentioned.

[Nirgunan Tiruchelvam, analyst]

Has there been other comprehensive income losses of this magnitude in the past of $9 million since your listing?

[Hao Qian, executive]

I need to double check the number. As my memory, I don't remember.

[Rohith Murthy, executive]

Yes. So we can check that and come back to you. But as you recollect, we don't recollect that sort of figures.

[Nirgunan Tiruchelvam, analyst]

And finally, can you point to a line item in your cost and expenses, which reflects the contraction in labor costs that you enacted in the preceding quarter? Where can I see that in the quarterly results? Or is it too early?

[Rohith Murthy, executive]

I think the restructuring and the reorganization, Nirgunan, the entire initiative we executed actually this quarter. So, we will see the true benefits and complete benefits of this in the following quarter.

However, having said that, I'm sure there are a few things we were able to recognize this quarter. Specifically, we've been doing this in a very phased approach. And that is how we've been looking at the entire sort of reorg and restructuring that we've done, including, as you mentioned, our overall sort of payroll.

But my recommendation would be in the quarter. We will really truly realize the complete sort of impact of this exercise that we've executed starting in Q3.

[Operator]

[Operator Instructions] Fiona Orford-Williams from Edison Group.

[Fiona Orford-Williams, analyst]

I've got 3, if I may, please. I'll do them all at once to say going back forward. The first is on the Singapore market. I mean, you talk in the report about the comprehensive site revamp. Do you just want to take us a little bit more into detail on that and the success of that or the impact of that so far?

The second question is about where your marketing priorities are for FY '25. I'm assuming that it's going to be a continuation of what we're seeing at the moment with the drive towards the higher-margin products, but perhaps more color there.

And also, the last one is on any new product developments you might have in the pipeline.

[Rohith Murthy, executive]

Yes. Thank you for the questions. I'll start with the last question, which is around what are sort of the new product developments we have in the pipeline and in particular order.

We're very sort of excited about the pipeline we have because we really believe this will strengthen the value proposition for both our consumers and partners. So, the first is the mobile app, which I spoke about. We've launched this in Singapore. We plan to roll this app in the additional markets. And as I mentioned, this is really a frequency and engagement tool and we're hoping to also enable our partners to drive usage and potentially look at cross-sell opportunities.

The second is, we successfully piloted a credit scoring feature in partnership with TransUnion in Hong Kong. And this is a very unique offer that empowers our users with insights into their credit profiles, and we're really now working on our product road map to scale this feature further.

I did speak about the car insurance platform we've launched in partnership with Voltec. It's gone live in Hong Kong, and we're going to extend this sort of platform to the other markets.

Travel insurance, now this is something that we've been very, very focused on really improving our user experience. And today, when users purchase travel insurance, we've actually powered like a one-click purchasing journey, and we believe this is like really like very superior user experience when people buy travel insurance on our platform.

There's always constant continuous UX/UI optimizations we do across all our content and product pages. And the final thing, we're really experimenting with Gen AI apps across a few use cases. It's a very exploratory phase right now. I'm really hoping we can launch a pilot early next year, and I can share some of the details around that time.

So, we're excited about the product pipelines we have. These are some of the ones that we are very actively working on.

I think your second question was around marketing priorities. Now, it all for us starts with what our vision is. And our vision is we want to help individuals save, protect and grow their money effortlessly. And guided by this vision, we've developed a very strategic approach on how do we want to drive efficient growth.

So, when I think about our marketing priorities, our strategy would focus on 2 key pillars. First is the consumer pull. Now, how do we really build trust through organic growth and what I would like to believe enhanced brand recognition.

And the second is operating leverage. We want to drive growth, but we want to reduce, as Hao had mentioned, our reliance on paid traffic and really improve our marketing ROI.

And with this strategy in mind, we have quite a few tactics and execution initiatives. I'll mention a few here. Firstly, content and SEO. We're really doubling down on our SEO strategies. We want to capture high-intent organic traffic, particularly for research-driven high-margin products. I talked about our focus on high-margin products like personal loans, insurance and wealth offerings.

Number two, we continue to be a preferred channel for our banking and insurance partners to run high-value tactical campaigns, and these drive significant applications and conversions.

With the centralized data platform, we now are able to actually execute very precision-based targeting and segmentation. This really helps us expand the wallet share of our customers by really offering more relevant products.

As we spoke about, we will optimize our paid marketing and efficiency. And creativity, we have our own influencer network, and we're really looking at expanding that for brand reach, to build trust and strengthen our marketplace brands in each of our markets.

And finally, this is something I'm really excited about how that has been very instrumental in sort of helping us think about this is ad monetization and tenancy solutions.

There's a lot of eyeballs we get every month, and we're exploring ad monetization strategies to really maximize the value of our existing traffic. And through this sort of ad tech solution, we also would like to enable our partners to target our very engaged audiences more effectively and really open up sort of additional revenue stream for us.

So, we're very excited about this space. It's still very early days. But these are some of the tactics we are really working on when it comes to marketing. But we're very, very thoughtful that we want to deliver measurable growth, and this needs to be something that will help us build a sustainable and trusted ecosystem of our consumers and partners.

I think your final question was around the site revamp. Now, this is an initiative we kicked off this quarter. And the thinking is very -- there are 2 very, I would say, key objectives of this.

Number one is, we have a lot of eyeballs that come to our platform, and we want to make it as seamless and efficient for our users to discover the content irrespective of which part of the funnel they are. What do I mean by that? Now there are a lot of users who may not be ready to transact what you would like to call top of the funnel when it comes to financial products.

We want to attract these users, but we want to have the right site and content architecture that allows them to be educated and learn about these topics. But as they learn about these topics, we would like to then take them through the funnel. And hopefully, when they're ready to transact, we provide them the best set of pages, the best set of content and user experience for them to discover the best products.

So, the entire revamp is not just around UX and UI, but actually an entire content revamp that we're doing across all our markets because we feel by doing this truly, we can help users learn if they are top of the funnel, shop if they're ready to transact. And now with the mobile app, also manage once they've got the right products, in this case, credit cards so they can find the best deals and offers.

So, it's not just a revamp of the site. It's something that we are thinking holistically, both in terms of site, content and the entire funnel when it comes to marketing.

[Fiona Orford-Williams, analyst]

And is it achieving those purposes already?

[Rohith Murthy, executive]

I mean, we've just started rolling this out in our market in Singapore. We've seen some very encouraging results in terms of conversion rates on many of our pages. That's one of the metrics we really measure once people land on any of our pages, how do they convert to the right next step of the funnel.

Those conversion rates have already improved. But Q3 was still very early stages of the rollout. I think Q4 is when we will really start seeing the results. As we send a lot more traffic, as you'll appreciate, when we did this rollout, we do this in a very thoughtful way.

We send a portion of the traffic through our new pages. We A/B test this with our earlier set of pages, a lot of this happens in Q3. But in the subsequent quarters is when 100% of our traffic starts now going through the newly designed pages, and that's when we'll truly start seeing the ROI and benefit of this initiative.

[Operator]

And there are no further questions at this time. I will now turn the call back over to Mr. Rohith Murthy for any closing remarks.

[Rohith Murthy, executive]

No, thank you for all those great questions. As you can see, it's been a very busy quarter for us.

I would like to take this opportunity to firstly thank all of you for your support and guidance. And we're towards the end of the year. I want to wish you all a very Merry Christmas and a happy New Year. And please take time to enjoy the break, and I will see you all in the next earnings call.

[Operator]

That does conclude our conference for today. Thank you for your participation, and you may now disconnect.