Marriott International Inc
NASDAQ:MAR
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Intrinsic Value
The intrinsic value of one MAR stock under the Base Case scenario is 227.08 USD. Compared to the current market price of 284.78 USD, Marriott International Inc is Overvalued by 20%.
The Intrinsic Value is calculated as the average of DCF and Relative values:
Valuation Backtest
Marriott International Inc
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Fundamental Analysis
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Marriott International Inc. is a global leader in the hospitality industry, renowned for its extensive portfolio of hotels and resorts across the globe. Founded in 1927, the company has transformed from a small root beer stand in Washington, D.C., into a powerhouse that operates over 7,800 properties across 138 countries under more than 30 renowned brands, including Marriott Hotels, Sheraton, Westin, and Ritz-Carlton. Marriott’s success lies in its commitment to customer experience, innovation in service delivery, and effective use of technology. The company has adeptly navigated economic cycles, establishing a strong brand reputation and loyalty programs, which contribute to its impressive...
Marriott International Inc. is a global leader in the hospitality industry, renowned for its extensive portfolio of hotels and resorts across the globe. Founded in 1927, the company has transformed from a small root beer stand in Washington, D.C., into a powerhouse that operates over 7,800 properties across 138 countries under more than 30 renowned brands, including Marriott Hotels, Sheraton, Westin, and Ritz-Carlton. Marriott’s success lies in its commitment to customer experience, innovation in service delivery, and effective use of technology. The company has adeptly navigated economic cycles, establishing a strong brand reputation and loyalty programs, which contribute to its impressive revenue generation and relatively low customer acquisition costs.
For potential investors, Marriott presents a compelling opportunity due to its robust business model, adaptive strategies, and focus on expanding its footprint in emerging markets. With a well-established loyalty program, Marriott Bonvoy, the company fosters repeat business, which is crucial in a competitive landscape. Additionally, Marriott’s long-term growth prospects are reinforced by its strategic initiatives to enhance operational efficiency, sustainable practices, and digital transformation efforts. As travel demand rebounds post-pandemic, Marriott is poised to capitalize on shifting consumer behaviors, positioning itself as a formidable player in the hospitality market. This combination of stability and growth potential makes Marriott International Inc. an attractive option for investors looking to engage with a leader in the global tourism sector.
Marriott International Inc. operates primarily in the hospitality industry and has a diversified portfolio of core business segments. These segments can be broken down into several key categories:
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Hotel Operations:
- Full-Service Hotels: This includes high-end properties that offer a range of services such as fine dining, room service, and meeting facilities. Brands in this category include Marriott Hotels, Sheraton, and Westin.
- Select-Service Hotels: These are more budget-friendly options that provide essential services without extensive amenities. Brands include Courtyard by Marriott, Fairfield Inn & Suites, and SpringHill Suites.
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Extended Stay:
- This segment caters to guests needing accommodations for longer durations. Brands such as Residence Inn and TownePlace Suites fall under this category, targeting business travelers and families looking for home-like amenities.
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Luxury Hotels:
- Marriott has a strong presence in the luxury hotel market with brands like The Ritz-Carlton, St. Regis, and JW Marriott. These properties focus on high-quality service and premium experiences for affluent travelers.
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Vacation Ownership:
- Through its Marriott Vacations Worldwide segment, the company offers timeshare properties under brands like Marriott Vacation Club and Sheraton Vacation Club. This segment allows customers to purchase time at resorts, providing a different accommodation option.
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Franchise and Licensing:
- A significant portion of Marriott’s growth comes from franchising its brand and providing licensing to independent hotel owners. This model helps the company expand its global footprint without incurring the full costs of ownership.
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Loyalty Programs:
- Marriott Bonvoy is a vital aspect of the business, fostering customer loyalty through rewards programs. This segment drives repeat business and enhances customer retention by offering incentives for frequent stays.
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Food and Beverage Services:
- In addition to lodging, Marriott manages various on-site restaurants, bars, and catering services, enhancing the guest experience and providing additional revenue streams.
These core business segments contribute to Marriott's overall strategy of maintaining a diverse portfolio that appeals to various customer needs, from luxury travelers to budget-conscious guests. The company’s ability to adapt to market demands and innovate in guest experience is a crucial component of its long-term success.
Marriott International Inc. enjoys several unique competitive advantages that help it stand out in the competitive hospitality industry:
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Strong Brand Portfolio: Marriott has a diverse range of brands catering to different market segments, from luxury (Ritz-Carlton, St. Regis) to economy (Fairfield Inn, Courtyard). This breadth allows Marriott to appeal to a wide spectrum of customers and adapt to varying market demands.
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Global Presence: With an extensive international footprint, Marriott operates over 7,000 properties in more than 130 countries. This global reach not only increases brand recognition but also allows Marriott to capitalize on emerging markets and leverage economies of scale.
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Loyalty Program (Bonvoy): Marriott Bonvoy is one of the largest and most effective loyalty programs in the hospitality sector, fostering customer retention and encouraging repeat business. The program offers valuable rewards and enhances customer engagement, creating a dedicated customer base.
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Strong Distribution and Technology: Marriott has invested significantly in technology to enhance its distribution channels. Its advanced reservation system, mobile app, and online platforms streamline customer experiences, improve operational efficiency, and provide valuable data insights.
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Economies of Scale: As one of the largest hotel chains globally, Marriott benefits from economies of scale in procurement and operations. This allows the company to reduce costs, negotiate better contracts with suppliers, and invest in marketing and technology.
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Innovative Offerings: Marriott consistently innovates its services, including personalized guest experiences, flexible booking options, and enhanced digital services. This adaptability keeps the brand relevant and appealing to modern travelers.
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Sustainability Initiatives: Marriott has committed to sustainable practices, focusing on reducing environmental impact and promoting social responsibility. This commitment can enhance brand loyalty, especially among environmentally conscious consumers.
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Strong Franchise Model: Marriott’s effective franchising model enables faster expansion and lower capital expenditures compared to fully owned properties. This model helps Marriott penetrate various markets while mitigating financial risk.
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Experienced Management Team: Marriott benefits from strong leadership and a well-experienced management team that can navigate challenges within the industry, maintain operational excellence, and implement strategic growth initiatives.
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Strategic Alliances and Partnerships: Marriott has formed partnerships with airlines, car rental services, and various organizations, enhancing customer value and promoting cross-industry synergies.
These competitive advantages position Marriott International Inc to maintain its leadership within the hospitality sector, adapt to market changes, and consistently deliver value to guests and shareholders alike.
Marriott International Inc faces several risks and challenges in the near future, reflecting both industry dynamics and broader economic factors. Here are some key areas of concern:
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Economic Uncertainty: Global economic conditions, including inflation, recession fears, and changing consumer spending behaviors, can significantly impact travel demand and hotel occupancy rates.
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Labor Shortages: The hospitality industry is encountering labor shortages, which can lead to increased operating costs and affect service quality, thereby impacting customer satisfaction.
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Competitive Landscape: The rise of alternative lodging options, such as short-term rentals (e.g., Airbnb), poses significant competition, requiring Marriott to adapt its offerings to remain attractive to travelers.
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Geopolitical Risks: International operations expose Marriott to geopolitical tensions, including trade disputes, travel bans, or instability in key markets, which could disrupt revenue streams.
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Health and Safety Concerns: Ongoing health concerns stemming from the COVID-19 pandemic and potential future health crises could affect travel behavior and hotel occupancy rates.
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Technological Disruption: The need to continually upgrade technology, including cybersecurity measures and customer service platforms, presents ongoing challenges and costs.
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Environmental Regulations: Increasing regulatory requirements related to sustainability and environmental impact may lead to additional capital expenditures and operational changes.
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Dependency on Travel Trends: Shifts in travel trends—such as remote work influencing business travel or a potential decline in international travel—can impact revenue.
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Franchisee Relations: As a franchisor, maintaining strong relationships with franchisees is crucial. Issues with franchisee compliance, support, or profitability can impact overall brand strength.
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Currency Fluctuations: Operating in multiple countries exposes Marriott to currency risk, which can affect profitability and international revenue.
Addressing these challenges will require strategic foresight, adaptable business models, and robust risk management practices to ensure sustained growth and profitability.
Revenue & Expenses Breakdown
Marriott International Inc
Balance Sheet Decomposition
Marriott International Inc
Current Assets | 3.6B |
Cash & Short-Term Investments | 394m |
Receivables | 2.9B |
Other Current Assets | 259m |
Non-Current Assets | 22.6B |
Long-Term Investments | 307m |
PP&E | 2.5B |
Intangibles | 18.4B |
Other Non-Current Assets | 1.4B |
Current Liabilities | 8.5B |
Accounts Payable | 807m |
Accrued Liabilities | 3.3B |
Other Current Liabilities | 4.4B |
Non-Current Liabilities | 20.1B |
Long-Term Debt | 12.7B |
Other Non-Current Liabilities | 7.4B |
Earnings Waterfall
Marriott International Inc
Revenue
|
24.8B
USD
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Cost of Revenue
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-19.7B
USD
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Gross Profit
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5.1B
USD
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Operating Expenses
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-1.3B
USD
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Operating Income
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3.8B
USD
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Other Expenses
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-998m
USD
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Net Income
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2.8B
USD
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Free Cash Flow Analysis
Marriott International Inc
USD | |
Free Cash Flow | USD |
In the third quarter of 2024, Marriott reported a 3% increase in global RevPAR, driven by a 2.5% rise in average daily rates. Business transient revenues grew 2%, while group RevPAR surged 10%. Looking ahead, the company expects 2024 RevPAR growth of 3%-4%, with a fourth-quarter gross fee increase forecasted at 4%-5%, yielding total gross fees between $5.13 billion and $5.15 billion. Marriott anticipates $80 million to $90 million in annual G&A savings starting in 2025. Investment spending for 2024 is projected at $1.1 billion to $1.2 billion, emphasizing their focus on enhancing efficiency and market share across their portfolio.
What is Earnings Call?
MAR Profitability Score
Profitability Due Diligence
Marriott International Inc's profitability score is 46/100. The higher the profitability score, the more profitable the company is.
Score
Marriott International Inc's profitability score is 46/100. The higher the profitability score, the more profitable the company is.
MAR Solvency Score
Solvency Due Diligence
Marriott International Inc's solvency score is 45/100. The higher the solvency score, the more solvent the company is.
Score
Marriott International Inc's solvency score is 45/100. The higher the solvency score, the more solvent the company is.
Wall St
Price Targets
MAR Price Targets Summary
Marriott International Inc
According to Wall Street analysts, the average 1-year price target for MAR is 268.49 USD with a low forecast of 202 USD and a high forecast of 344.4 USD.
Dividends
Current shareholder yield for MAR is .
Shareholder yield represents the total return a company provides to its shareholders, calculated as the sum of dividend yield, buyback yield, and debt paydown yield. What is shareholder yield?
Ownership
MAR Insider Trading
Buy and sell transactions by insiders
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Profile
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Dividend Yield
Description
Marriott International, Inc. engages in the operation and franchise of hotel, residential, and timeshare properties. The company is headquartered in Bethesda, Maryland and currently employs 120,000 full-time employees. The company operates in two business segments: United States and Canada (U.S. & Canada) and International. Its Classic Luxury hotel brands include JW Marriott, The Ritz-Carlton, and St. Regis. Its Distinctive Luxury hotel brands include W Hotels, The Luxury Collection, EDITION, and Bulgari. Its Classic Premium hotel brands include Marriott Hotels, Sheraton, Delta Hotels, Marriott Executive Apartments, and Marriott Vacation Club. Its Distinctive Premium hotel brands include Westin, Renaissance, Le Meridien, Autograph Collection, Gaylord Hotels, Tribute Portfolio, and Design Hotels. Its Classic Select hotel brands include Courtyard, Residence Inn, Fairfield by Marriott, SpringHill Suites, Four Points, TownePlace Suites, and Protea Hotels. Its Distinctive Select hotel brands include Aloft, AC Hotels by Marriott, Element, and Moxy.
Contact
IPO
Employees
Officers
The intrinsic value of one MAR stock under the Base Case scenario is 227.08 USD.
Compared to the current market price of 284.78 USD, Marriott International Inc is Overvalued by 20%.