Lamar Advertising Co
NASDAQ:LAMR
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Lamar Advertising Co
Lamar Advertising Co
Goodwill
Lamar Advertising Co
Goodwill Peer Comparison
Competitors Analysis
Latest Figures & CAGR of Competitors
| Company | Goodwill | CAGR 3Y | CAGR 5Y | CAGR 10Y | ||
|---|---|---|---|---|---|---|
|
|
Lamar Advertising Co
NASDAQ:LAMR
|
Goodwill
$2B
|
CAGR 3-Years
2%
|
CAGR 5-Years
1%
|
CAGR 10-Years
3%
|
|
|
Public Storage
NYSE:PSA
|
Goodwill
$165.8m
|
CAGR 3-Years
0%
|
CAGR 5-Years
-1%
|
CAGR 10-Years
-1%
|
|
|
American Tower Corp
NYSE:AMT
|
Goodwill
$12B
|
CAGR 3-Years
5%
|
CAGR 5-Years
17%
|
CAGR 10-Years
12%
|
|
|
Crown Castle International Corp
NYSE:CCI
|
Goodwill
$10.1B
|
CAGR 3-Years
0%
|
CAGR 5-Years
0%
|
CAGR 10-Years
7%
|
|
|
Digital Realty Trust Inc
NYSE:DLR
|
Goodwill
$9.4B
|
CAGR 3-Years
5%
|
CAGR 5-Years
23%
|
CAGR 10-Years
N/A
|
|
|
Equinix Inc
NASDAQ:EQIX
|
Goodwill
$5.8B
|
CAGR 3-Years
2%
|
CAGR 5-Years
4%
|
CAGR 10-Years
19%
|
|
Lamar Advertising Co
Glance View
Lamar Advertising Company, a stalwart in the out-of-home advertising sector, has been weaving its influence across the American landscape since its inception in 1902. Rooted deeply in Baton Rouge, Louisiana, this company stands as a testament to the enduring appeal of traditional advertising methods in an increasingly digital world. The story of Lamar is one of strategic growth and adaptation, deftly expanding its reach beyond billboards to encompass digital displays and transit advertising. Its business model revolves around acquiring and maintaining extensive billboard networks, spanning highways and urban centers alike, offering advertisers high-visibility space to capture consumers' attention. With a focus on high-quality locations and a commitment to continual technological advancement, Lamar enhances its offering with digital billboards that provide flexibility and real-time content updates, effectively capturing modern consumer eyeballs still navigating the physical world. Financially, Lamar Advertising thrives on a straightforward revenue model: leasing advertising space to a wide array of clients, from local enterprises to multinational corporations, eager to capitalize on the passersby's attention. The company's diverse portfolio covers various advertising structures, notably billboards, digital signs, and poster advertising, ensuring that marketing messages reach audiences ranging from the casually curious commuter to the mindful road-tripper. By investing strategically in digitization and leveraging their vast property assets, Lamar not only enhances its competitive edge but also augments its revenue streams, maintaining steady cash flows and offering advertisers compelling, tangible benefits in a media landscape that often feels polarized between the digital and the real-world experience.
See Also
What is Lamar Advertising Co's Goodwill?
Goodwill
2B
USD
Based on the financial report for Sep 30, 2024, Lamar Advertising Co's Goodwill amounts to 2B USD.
What is Lamar Advertising Co's Goodwill growth rate?
Goodwill CAGR 10Y
3%
Over the last year, the Goodwill growth was 0%. The average annual Goodwill growth rates for Lamar Advertising Co have been 2% over the past three years , 1% over the past five years , and 3% over the past ten years .
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