Honest Company Inc
NASDAQ:HNST
Honest Company Inc
The Honest Co., Inc. provides non-toxic natural baby products online. The company is headquartered in Los Angeles, California and currently employs 187 full-time employees. The company went IPO on 2021-05-05. The firm distributes its products through digital and retail sales channels. Its product categories include diapers and wipes, skin and personal care, and household and wellness. Its diapers are chlorine-free fluff pulp and other plant-derived materials. Its products include Clean Conscious Diaper, Diaper Subscription, Diaper Trial. The firm's skincare products include Cleansers, Serums, Masks, Moisturizers, Eye Cream, and Age-Defying. Its Household products include Conscious Cleaning, Multi-Surface Cleaner, Glass Cleaner, Bathroom Cleaner, Starter Sets, Refill Pods, and Clean Home Kits. The firm offers non-toxic family essentials, including bath/skincare, household cleaning, supplements, oral care, baby products and exclusive designer collaboration items. The firm's products are available online at www.honest.com.
The Honest Co., Inc. provides non-toxic natural baby products online. The company is headquartered in Los Angeles, California and currently employs 187 full-time employees. The company went IPO on 2021-05-05. The firm distributes its products through digital and retail sales channels. Its product categories include diapers and wipes, skin and personal care, and household and wellness. Its diapers are chlorine-free fluff pulp and other plant-derived materials. Its products include Clean Conscious Diaper, Diaper Subscription, Diaper Trial. The firm's skincare products include Cleansers, Serums, Masks, Moisturizers, Eye Cream, and Age-Defying. Its Household products include Conscious Cleaning, Multi-Surface Cleaner, Glass Cleaner, Bathroom Cleaner, Starter Sets, Refill Pods, and Clean Home Kits. The firm offers non-toxic family essentials, including bath/skincare, household cleaning, supplements, oral care, baby products and exclusive designer collaboration items. The firm's products are available online at www.honest.com.
Revenue Miss: Q3 revenue declined and came in below expectations, mainly due to underperformance in diapers and apparel.
Profitability: Despite lower revenue, the company delivered positive net income for the third consecutive quarter and adjusted EBITDA ahead of expectations.
Transformation 2.0: Honest launched a major restructuring, exiting lower-margin businesses—including honest.com, apparel, and Canada—to focus on wipes, personal care, and diapers.
Guidance Lowered: Full-year revenue and adjusted EBITDA guidance were both lowered to reflect ongoing headwinds and the impact of strategic exits.
Bright Spots: Wipes and baby personal care categories showed strong double-digit growth, outpacing their respective markets.
Diaper Challenges: Diaper sales declined double digits, with ongoing category-wide price sensitivity; improvements and new value-focused offerings are underway.
