Harte Hanks Inc
NASDAQ:HHS

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Harte Hanks Inc Logo
Harte Hanks Inc
NASDAQ:HHS
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Price: 7.32 USD -0.07% Market Closed
Market Cap: 53.4m USD
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Intrinsic Value

The intrinsic value of one HHS stock under the Base Case scenario is 11.73 USD. Compared to the current market price of 7.32 USD, Harte Hanks Inc is Undervalued by 38%.

The Intrinsic Value is calculated as the average of DCF and Relative values:

HHS Intrinsic Value
11.73 USD
Undervaluation 38%
Intrinsic Value
Price
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Base Case
Best Case

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Harte Hanks Inc

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Backtest Conclusion
Very Attractive
Current Valuation
+45%
Avg Valuation
-12%
Worst Valuation
-49%
Best Valuation
+45%

Stock is trading at its lowest valuation over the past 5 years.

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Fundamental Analysis

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Financials
Annual
Quarterly
TTM
Annual
Quarterly
TTM

Balance Sheet Decomposition
Harte Hanks Inc

Current Assets 55m
Cash & Short-Term Investments 11m
Receivables 40.4m
Other Current Assets 3.6m
Non-Current Assets 54.7m
PP&E 32.3m
Intangibles 4.4m
Other Non-Current Assets 18m
Current Liabilities 36.4m
Accounts Payable 20.2m
Accrued Liabilities 8.4m
Other Current Liabilities 7.7m
Non-Current Liabilities 52.7m
Long-Term Debt 377k
Other Non-Current Liabilities 52.3m
Efficiency

Earnings Waterfall
Harte Hanks Inc

Revenue
187.1m USD
Cost of Revenue
-152.2m USD
Gross Profit
34.9m USD
Operating Expenses
-25.5m USD
Operating Income
9.3m USD
Other Expenses
-38.7m USD
Net Income
-29.4m USD

Free Cash Flow Analysis
Harte Hanks Inc

Last Value
3-Years Average
FCF Margin
Conversion Rate
Earnings Calls

In Q2 2024, Harte Hanks reported revenues of $45 million, down 5.7% from the previous year. The Fulfillment & Logistics and Sales Services segments grew, with Sales Services reaching $4.4 million, primarily due to a large fintech client. However, Customer Care and Marketing Services declined to $12.4 million and $7.7 million respectively. Operating income stood at $1.4 million, but a $38.2 million pension charge led to a net loss of $27.8 million. Excluding the pension charge, net income would have been $300,000. Cash reserves are $11 million, with no debt. The company appointed a new Chief Customer and Data Officer to drive its customer-centric initiatives.

What is Earnings Call?
Fundamental Scores

HHS Profitability Score
Profitability Due Diligence

Harte Hanks Inc's profitability score is 52/100. The higher the profitability score, the more profitable the company is.

Exceptional 3-Year Average ROE
Positive 3-Year Average ROIC
Negative Free Cash Flow
Positive Gross Profit
52/100
Profitability
Score

Harte Hanks Inc's profitability score is 52/100. The higher the profitability score, the more profitable the company is.

HHS Solvency Score
Solvency Due Diligence

Harte Hanks Inc's solvency score is 75/100. The higher the solvency score, the more solvent the company is.

High Altman Z-Score
Negative Net Debt
Low D/E
Short-Term Solvency
75/100
Solvency
Score

Harte Hanks Inc's solvency score is 75/100. The higher the solvency score, the more solvent the company is.

Wall St
Price Targets

HHS Price Targets Summary
Harte Hanks Inc

Wall Street analysts forecast HHS stock price to rise over the next 12 months.

According to Wall Street analysts, the average 1-year price target for HHS is 17.85 USD with a low forecast of 17.68 USD and a high forecast of 18.38 USD.

Lowest
Price Target
17.68 USD
141% Upside
Average
Price Target
17.85 USD
144% Upside
Highest
Price Target
18.38 USD
151% Upside
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Dividends

Dividend Yield
Lowest
Average
Highest
Dividend Per Share
N/A
Growth 3Y
Growth 5Y
Growth 10Y
Dividend Safety Score
Very
Unsafe
Unsafe
Safe
Very
Safe
0
25
50
75
100
Previous Payment
-
Today
Next Payment
-
Today
Oct 18, 2024
Previous Payment
-
Next Payment
-
Ex-Dividend Date
-
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Shareholder Yield

Current shareholder yield for HHS is .

Shareholder yield represents the total return a company provides to its shareholders, calculated as the sum of dividend yield, buyback yield, and debt paydown yield. What is shareholder yield?

Shareholder Yield
Dividend Yield
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Buyback Yield
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Average
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Debt Paydown Yield
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Average
Highest

Ownership

HHS Insider Trading
Buy and sell transactions by insiders

Cumulative Transactions Amount
Period Sold Bought Net
3 Months
6 Months
9 Months
12 Months
Why is insider trading important?

Profile

Harte Hanks Inc Logo
Harte Hanks Inc

Country

United States of America

Industry

Media

Market Cap

53.3m USD

Dividend Yield

0%

Description

Harte-Hanks, Inc. engages in the provision of marketing solutions. The company is headquartered in San Antonio, Texas and currently employs 1,827 full-time employees. The firm focuses on managing their relationships with the customers through end to end and commerce focused capabilities. The company offers omni channel marketing solutions to the customers. The firm operates through three segments: Marketing Services, Customer Care, and Fulfillment & Logistics Services. Marketing services segment includes strategic planning, data strategy, performance analytics, creative development and execution, technology enablement, marketing automation, and database management. Customer Care includes customer service, social media support and technical support. Fulfilment & Logistics Services includes product, print on demand, and mail fulfilment. The firm also partners with clients to develop strategies and tactics to identify and prioritize customer audiences in Business to consumer (B2C) and Business to Business (B2B) transactions.

Contact

TEXAS
San Antonio
9601 McAllister Fwy Ste 610
+12108299000
www.hartehanks.com

IPO

1993-11-04

Employees

1 827

Officers

See Also

Discover More
What is the Intrinsic Value of one HHS stock?

The intrinsic value of one HHS stock under the Base Case scenario is 11.73 USD.

Is HHS stock undervalued or overvalued?

Compared to the current market price of 7.32 USD, Harte Hanks Inc is Undervalued by 38%.

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