Hasbro Inc
NASDAQ:HAS
Hasbro Inc
Founded in 1923 by the Hassenfeld brothers, Hasbro Inc. began its journey as a humble textile remnant business. Over the decades, it transformed into a leading global play and entertainment company. Today, Hasbro is best known for its iconic brands such as Transformers, My Little Pony, and Monopoly. Operating with a diversified business model, Hasbro generates revenue through the design, development, and marketing of toys and games that captivate children and adults alike. In addition to traditional toy sales, the company has expanded its horizons into digital gaming, licensing partnerships, and rich storytelling. This multifaceted approach allows it to tap into various revenue streams, driving growth in a competitive industry.
The success of Hasbro is heavily anchored in its ability to synergize storytelling with its products. By leveraging its strong portfolio of beloved brands, Hasbro extends its reach into television, motion pictures, and even digital realms through collaborations with studios and streaming platforms. This cross-platform strategy not only bolsters brand loyalty and engagement but also creates lucrative licensing opportunities, ensuring that the Hasbro universe touches the lives of consumers in more ways than one. As part of its growth strategy, the company continues to explore innovation and expansion, seeking to adapt to the evolving preferences of its audience while preserving the imaginative spirit that has defined its legacy for generations.
Founded in 1923 by the Hassenfeld brothers, Hasbro Inc. began its journey as a humble textile remnant business. Over the decades, it transformed into a leading global play and entertainment company. Today, Hasbro is best known for its iconic brands such as Transformers, My Little Pony, and Monopoly. Operating with a diversified business model, Hasbro generates revenue through the design, development, and marketing of toys and games that captivate children and adults alike. In addition to traditional toy sales, the company has expanded its horizons into digital gaming, licensing partnerships, and rich storytelling. This multifaceted approach allows it to tap into various revenue streams, driving growth in a competitive industry.
The success of Hasbro is heavily anchored in its ability to synergize storytelling with its products. By leveraging its strong portfolio of beloved brands, Hasbro extends its reach into television, motion pictures, and even digital realms through collaborations with studios and streaming platforms. This cross-platform strategy not only bolsters brand loyalty and engagement but also creates lucrative licensing opportunities, ensuring that the Hasbro universe touches the lives of consumers in more ways than one. As part of its growth strategy, the company continues to explore innovation and expansion, seeking to adapt to the evolving preferences of its audience while preserving the imaginative spirit that has defined its legacy for generations.
Record Q4 & Year: Hasbro's fourth quarter revenue grew over 30%, with full-year revenue up 14%. Adjusted operating profit increased nearly 180% in Q4 and 36% for the full year, both at record levels.
Wizards of the Coast: Exceptional performance, with Q4 revenue up 86% and full-year revenue up 45%. Magic: The Gathering sales surged nearly 60% for the year, with organized play and unique players growing significantly.
Consumer Products Growth: Consumer Products returned to growth in Q4, up 7% with strong brands like Monopoly, Peppa Pig, and Marvel, though full-year CP revenue was down 4%.
Strategic Partnerships: Announced major new licensing agreements, including Harry Potter, Voltron, and Street Fighter, set to fuel growth in 2026 and beyond.
AI Integration: Hasbro is deploying AI across the company for efficiency, expecting to free up over 1 million work hours and accelerate product development.
2026 Guidance: Expecting 3%–5% revenue growth, operating margins of 24%–25%, and adjusted EBITDA of $1.4–$1.45 billion, with all segments contributing.
Shareholder Returns: Strong cash flow enabled $393 million in dividends and a new $1 billion share repurchase program.
Headwinds & Margin Drivers: Royalty expenses and tariffs will weigh on 2026 margins, but productivity and a strong release slate are expected to support growth.
