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Gentex Corp
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Good day, ladies and gentlemen, and welcome to the Gentex Reports Fourth Quarter and Year-Ended 2018 Financial Results Conference Call. At this time, all participants are in a listen-only mode. Later, we will conduct a question-and-answer session and instructions will follow at that time. [Operator Instructions]
I would now like to introduce your host for today's conference call, Mr. Josh O'Berski. You may begin.
Thank you. Good morning, and welcome to the Gentex Corporation Fourth Quarter 2018 Earnings Release Conference Call. I'm Josh O'Berski, Director of Investor Relations at Gentex, and I'm joined by Steve Downing, President and CEO; Kevin Nash, Vice President of Finance and CFO; and Neil Boehm, Vice President of Engineering and CTO. This call is live on the Internet by way of an icon on the Gentex Web site at www.gentex.com.
All contents of this conference call are the property of Gentex Corporation and may not be copied, published, reproduced, rebroadcast, retransmitted, transcribed or otherwise redistributed. Gentex Corporation will hold responsible and liable any party for any damages incurred by Gentex Corporation with respect to any unauthorized use of the contents of this conference call.
This conference call contains forward-looking information within the meaning of the Gentex Safe Harbor statement included in the Gentex Reports Fourth Quarter 2018 financial results press release from earlier this morning, and as always, shown on the Gentex Web site. Your participation in this conference call implies consent to these terms.
Now, I will turn the call over to Steve Downing, who will give the fourth quarter and 2018 financial summary. Steve?
Thank you, Josh. For the fourth quarter of 2018, the company reported net sales of $453.4 million, a decrease of 1% compared to net sales of $459.6 million for the fourth quarter of 2017. During the fourth quarter of 2018, plant shutdowns and changes to production schedules at OEMs as well as order adjustments at certain tier 1 customers negatively impacted quarterly unit shipments and revenue.
At the beginning of the fourth quarter of 2018, vehicle production estimates from IHS Markit showed a net growth of approximately 2% in the combined regions of Europe, North America, Japan, and Korea, and a slight decline for the China market. The actual unit production for these markets in the fourth quarter combined for a decline of nearly 6%. The total negative impact on company revenue as a result of the vehicle production shortfall and the tier 1 adjustments to orders was approximately $30 million in the fourth quarter of 2018.
For calendar year 2018, the company's net sales increased 2% to $1.83 billion, compared to $1.79 billion for calendar year 2017, primarily as a result of a 6% increase in auto-dimming interior and exterior mirror unit shipments, which were partially offset by product mix headwinds, vehicle production shortfalls, and tier 1 adjustments that primarily affected the fourth quarter of 2018.
The company's initial forecast for 2018 was based on a vehicle production forecast that assumed an approximate growth rate of 1% for Europe, North America, Japan, Korea, and China. However, the actual vehicle production rates for calendar year 2018 in those markets were down approximately 2%. While 2018 was not the growth year we had hoped for, we are encouraged that our top line grew despite the poor performance in light vehicle production, particularly in our highest penetration and dollar content markets of Europe and North America. In the end, 2018 finished with our sales levels outperforming our underlying markets by over 4%. And when you consider the order adjustments of tier 1 customers, this growth rate was very close to our stated goal of mid single-digit outperformance versus our underlying market.
The gross margin in the fourth quarter of 2018 was 37.9%, compared with a gross margin of 39.2% in the fourth quarter of 2017. The gross margin during the fourth quarter of 2018 was negatively impacted by approximately 80 basis points from tariffs that became effective during the third quarter of 2018. For calendar year 2018, the gross margin was 37.6%, compared with a gross margin of 38.7% for calendar year 2017. The gross margin during the year was negatively impacted by approximately 30 basis points from tariffs that became effective during 2018.
Other factors that impacted the gross margin during the year included the company's inability to leverage fixed overhead costs on the lower-than-expected sales levels and annual customer price reductions that were not fully offset by purchasing cost reductions. When considering the poor performance in light vehicle production and the lower-than-expected revenue that this produced, we were pleased with the fourth quarter gross margin of 37.9%. The gross margin expansion of 30 basis points from the third to the fourth quarter of 2018 was impressive, given the overall lower sales level.
Additionally, the fourth quarter gross margin would have further improved if not for the incremental 20 basis points of tariffs that began at the end of the third quarter, in fact, without the incremental tariffs in Q4, the gross margin expanded by 50 basis points from Q3 to Q4. The cost comparisons throughout the year are difficult, given the tariff ramp up in the second-half of 2018, but if we exclude the impact of tariffs throughout the year, then the gross margin of the company improved sequentially during each quarter of 2018.
Operating expenses during the fourth quarter of 2018 were up 0.5% to $46.5 million when compared to operating expenses of $46.3 million in the fourth quarter of 2017. For calendar year 2018, operating expenses were $182.3 million, up 6.5% compared to $171.2 million in calendar year 2017.
Net income for the fourth quarter of 2018 was $106.3 million, compared to net income of $130.5 million in the fourth quarter of 2017. Net income in the fourth quarter of 2017 was positively impacted by $37.2 million as a result of the Tax Cuts and Jobs Act that became effective during the fourth quarter of 2017. When excluding these one-time tax benefits in the fourth quarter of 2017, net income increased by 14% for the fourth quarter of 2018 when compared to the fourth quarter of 2017.
Net income for calendar year 2018 was $437.9 million, up 8% compared with net income of $406.8 million in calendar year 2017, primarily driven by a lower effective tax rate for 2018. Net income in 2017 was positively impacted by $37.2 million as a result of the Tax Cuts and Jobs Act. When excluding these one-time tax benefits in 2017, net income increased by 18.5% for 2018 when compared with calendar year 2017.
Earnings per diluted share in the fourth quarter of 2018 were $0.41, compared with earnings per diluted share of $0.46 in the fourth quarter of 2017. Earnings per diluted share during the fourth quarter of 2017 were positively impacted by $0.13 as a result of the Tax Cuts and Jobs Act that became effective during the fourth quarter of 2017. When excluding the one-time tax benefit during the fourth quarter of 2017, the earnings per share increased 24% in the fourth quarter of 2018 versus the fourth quarter of 2017. For calendar year 2018, earnings per diluted share were $1.62, which was a 15% increase year-over-year compared with $1.41 for calendar year 2017.
Earnings per diluted share during 2017 were positively impacted by $0.13 as a result of the Tax Cut and Jobs Act. When excluding the one-time tax benefit in 2017 the earnings per share increased 26.6% for 2018 versus calendar year 2017. The company repurchased 3.3 million shares of its common stock during the fourth quarter of 2018, for a total share repurchase of $69.8 million in the quarter. For the year ended December 31, 2018, the company repurchased 26.4 million shares of its common stock for a total of $591 million.
I will now hand the call over to Kevin for the fourth quarter financial details.
Thank you, Steve. Auto-dimming mirror unit shipments increased 2% in the fourth quarter of 2018 compared with the fourth quarter of 2017, and increased 6% for calendar year '18 when compared to calendar year '17. Automotive net sales in the fourth quarter of '18 were $442.8 million, down 2% compared with $450.4 million in the fourth quarter of '17, and for calendar year '18 were $1.79 billion, up 2% compared with $1.76 billion in calendar year '17. Other net sales were $10.6 million in the fourth quarter of '18, up 16% compared with $9.2 million in the fourth quarter of '17. And fall calendar year '18 we're up 17% to $42.9 million when compared with $36.7 million in calendar year '17.
Now for balance sheet update. The following balance sheet items represent a comparison versus December 31 of '17, which are also included in today's press release. Cash and cash equivalents were $217 million, down from $569.8 million primarily due to share repurchases, accelerated debt repayments, capital expenditures, dividend payments, and investment purchases, which more than offset cash flow from operations. All of these changes were in line with our capital allocation plan announced in March of 2018.
Short-term investments are $169.4 million, up from $152.5 million, and long-term investments were $138 million, up from $57.8 million due to investment purchases during calendar '18. Accounts receivable was $213.5 million, down from $231.1 million, primarily due to the timing of the sales in the quarter, and the slightly lower sales levels during the comparable periods year-over-year.
Prepaid expenses were $25.6 million, up from $14.4 million primarily due to increased refundable income taxes. Inventories were $235.3 million, up from $216.8 million, primarily due to the unexpected order adjustment during Q4 and raw material inventory levels to support first quarter 2019 production and sales forecasts. Accounts payable increased to $92.8 million from $89.9 million. And accrued liabilities declined to $76.4 million from $153.8 million primarily due to the payoff of the company's term loan and revolver in 2018.
Now for some cash flow highlights, fourth quarter 2018 cash flow from operations was $154.2 million versus $148.5 million in the fourth quarter of '17, driven by changes in working capital and deferred taxes, but were partially offset by lower net income, and for calendar '18, cash flow from operations was $552.4 million versus $501 million in calendar year '17, primarily driven by increases in net income. Capital expenditures for the fourth quarter of '18 were $17.2 million compared with $17.9 million for the fourth quarter of '17. For calendar year '18, capital expenditures were a $86 million compared with $104 million for calendar year '17 and down significantly from our beginning of the year estimate of $115 million to $130 million for the year.
Depreciation and amortization for the fourth quarter of '18 was $21.4 million compared with $24.7 million in the fourth quarter of '17. And for calendar year '18 depreciation and amortization was $102.2 million compared with $99.6 million for calendar year '17, which was also down significantly from our beginning of year estimate of $105 million to $115 million.
Now for some additional details on share repurchases, the company repurchased 3.3 million shares of its common stock during the fourth quarter of '18 at an average price of $21 per share. And for the year ended December 31, '18, the company repurchased 26.4 million shares of its common stock in an average price of $22.37 per share.
In total, share repurchases increased 120% when compared to the 12 million shares repurchased for the year ended December 31 of '17, and as of December 31 of '18, the company has 8.8 million shares remaining available for repurchase in the previously announced plan.
I will now hand the call over to Neil for product and CES update.
Thank you, Kevin. Earlier this month, Gentex displayed at the 2019 Consumer Electronics Show. This show was a great platform for Gentex to showcase our technologies and capabilities. We utilized CES as an opportunity to show our customers a summary of our currently available technologies and our roadmap of where our technologies are going in the future. The technologies we displayed this year at CES were focused on digital vision, the connected vehicle, and dimmable devices.
At CES 2018, we showed concepts of how dimmable devices could fit into the vehicle of today and the future. It is important to note the products we showed last year were theoretical examples of what the products could look like in the future. We use CES as a way to judge customer and consumer interest in our ideas for technology of the future.
The customer and consumer interest was so strong regarding our dimmable devices at CES in 2018 that we took those concepts and made large curved dimmable devices that were designed to fit perfectly into the show vehicles in our booth. This required tremendous engineering effort from last year to this year to get from a theoretical application to larger, curved devices that allowed OEMs to see and experience our dimmable devices in a made-for-production sunroof application. This evolution- of-the-product concept allows us to demonstrate how our technology can apply to the ever changing automotive environment.
One of the vehicles on display at our booth was a Volvo XC90. This XC90 was outfitted with our full display mirror, our hybrid camera monitoring system and a large dimmable sunroof. All of these features were integrated to represent what a production system would look like with these technologies. The vehicle had two large glass roof sections where a dimmable device was placed in the front section and the factory installed glass remained in the rear section. This allowed us to clearly demonstrate the value of our dimming technology in a large device versus the existing limitations of sunroofs today. Another vehicle we had positioned at our booth was a Cadillac CTS-V. The Cadillac was used to demonstrate our all new GM GEN2 full display mirror and iris-based biometric system and a dimmable sunroof.
By putting the iris-based biometric system in this vehicle, we were able to clearly show the benefit in used cases of this technology to help provide everything from comfort and convenience features to security for sensitive information and vehicle control and the ability to enable the vehicle to become transactional with security installed at the vehicle level. The large dimmable sunroof allowed us to demonstrate how our diming technology can be applied to different shaped and curved sunroofs.
We continue to be very encouraged at the high level of interest from both OEM customers and consumers in the large diming devices displayed in both the Volvo XC90 and the Cadillac CTS-V. Both of these vehicle help to clearly show how our technology applies to the vehicles of today and the vehicles of the future. On the opening day of CBS, we announced that Boeing will be offering electronically dimmable windows on the Boeing 777X platform. We partnered with Boeing to have a display panel showing the 777X window and switch assembly at our booth.
We are extremely excited to see the continued interest and growth of our aerospace window business and to announce the 777X as our first program as a tier I in aerospace. Moving on to product launches. Despite the difficult vehicle production environment, the fourth quarter of 2018 was a great product launch quarter for the company with 20 net new nameplate launches of our inside and outside electrochromic mirrors and electronic features. Both HomeLink and advanced feature outside electrochromic mirrors launches were strong in the quarter. This net new nameplate launch rate was the highest fourth quarter rate in over years, and we believe it shows the continued interest in our products and technology.
Now for an update on full display mirror launches and activity, we are pleased to announce that during the fourth quarter 2018, we began shipping our full display mirror on the Toyota RAV4. Toyota has been a great partner in the development of technologies over the last several years. And we are excited to see them launch on this high volume global vehicle. Also, in the fourth quarter of 2018, we began shipping full display mirror product for the Chevy Silverado and the Chevy Blazer. Including these latest vehicles, Gentex is currently shipping full display mirror products on 24 vehicle nameplates sold in various global markets. And for 2018, we shipped 390,000 units well on our way to our stated goal of shipping 500,000 units in 2019.
Finally, we are excited to announce that during the fourth quarter of 2018, we have been sourced a full display mirror program with eighth OEM. This award helps to show the value our customer see in the combination of our auto dimming and digital display technology. It is our expectation that we will be able to announce our ninth OEM award during the first-half of 2019.
I will now hand the call back over to Steve for 2019 and 2020 guidance and closing remarks.
Thank you, Neil. Our forecasted guidance for calendar years 2019 and 2020 are based on the mid-January 2019 IHS Markit production forecast for light vehicles produced in North America, Europe, Japan, Korea, and China. The current IHS Markit light vehicle production forecast for these markets is expected to increase approximately 1% for both years. And based on that, the company estimates that net sales for calendar year 2019 will be between $1.83 billion and $1.93 billion.
The company estimates that the gross profit margin for calendar year 2019 will be between 36% and 37%. This gross margin estimate includes approximately $20 million in annual cost as a result of tariffs that were put in place in 2018, and proposed increases set to become effective in March of '19.
From an operating expense standpoint, the company expects the R&D and SG&A expenses to be between $195 million and $200 million for calendar year 2019. The company currently is estimating its annual effective tax rate to be between 16% and 18% for calendar year 2019. In order to support future growth and program launches, capacity expansion and production automation the company estimates that capital expenditures for 2019 will be between $90 million and $100 million, and that depreciation and amortization expense will be between $105 million and $115 million for calendar year '19.
Based on the company's forecast for light vehicle production for calendar year 2020, the company currently expects 2020 revenue growth of approximately 3% to 8% above the 2019 revenue estimates. 2018 was a very busy year for the company. We have continued to invest in new technology, and are currently working hard to engineer and develop applications that will drive growth in the years to come. However, we have continued to stay focused on costs as we work to develop these new technologies. As an example, look at our capital expenditures throughout the year. We began the year with the CapEx budget of $115 million to $130 million for the year, and depreciation and amortization estimates of $105 million to $115 million for the year. Throughout the year, we continued to update those estimates as we aligned our expense growth to the emerging business environment.
This disciplined focus on cost control brought the CapEx budget down to $86 million for the year, and brought depreciation and amortization down to $102.2 million for the year. The lower level of CapEx was accomplished in such a way that we are still funding our automation projects to help with cost control and quality improvements, while we continue to invest into our new technology areas. 2019 will likely continue to have headwind in overall vehicle production levels, and the combination of tariffs and component costs will create additional cost impacts to the business versus last year. But we are confident that the team's focus and discipline will allow us to offset many of these headwinds in 2019 as we work hard to create shareholder value in 2019 and beyond.
Want to thank you for your time today, and we can now proceed to questions.
[Operator Instructions] Our first question comes from Rich Kwas with Wells Fargo Securities.
Hi, good morning everyone.
Good morning, Rich.
So, Steve, on the guide to -- I know you use IHS, but a lot of suppliers are taking a haircut to that given that they've kind of been behind the eight ball with regards to getting ahead of what's happened in China and now Europe to some degree. So, within this outlook, I mean have you factored in any incremental mix headwinds or how should we think about kind of the contingency with regards to revenues here.
Sure, so if you look at -- you're absolutely right. I mean, when you look at, especially the changes that happened in the second-half of '18 versus the IHS forecast, we know that there's been additional headwinds beyond what the forecast has shown, especially in the back-half of the year. And so when we look at the IHS numbers for 2019 we do model a little bit more headwinds than what's just in the raw numbers. So, our outlook includes not only the forecast itself, but also a little bit of incremental headwinds that are more tied to production at certain trim levels. Obviously those overall vehicle production levels are assuming all classification of vehicles, A through E.
We look at the impact especially in CD&E segment vehicles in the fourth quarter. And what you see, there's more of a headwind in that upper segmentation than there is in the lower. And so we look at that as we model it as well, and make sure we're understanding not just how many vehicles are produced, but which ones that are in our kind of key markets are going to be affected by that production level. And then the last thing that we factor in is, like you mentioned, Rich, is obviously product-specific headwinds that we've seen, really developing the ones we've been talking about, some headwinds on Driver Assist and SmartBeam and then some of our other electronic features. So, in 2018, for instance, those accounted for about a 2% headwind to revenue so the SmartBeam and Driver Assist losses in the year. So, without those, obviously, the revenue would have performed even better.
Is that the same level you're assuming for '19, 2% headwind…
Yes, about 2% to revenue on SmartBeam and Driver Assist.
Okay, and then is the way to think about -- because Europe is so important for you. If we think about Q4 run rate in CD&E in Europe, is the fourth quarter run rate the right way to think about when we look about -- at mix levels, trim levels, et cetera, as you go through the year. I mean I know comps will ease up later in the year, but I mean here in the first-half of the year is that -- to take the fourth quarter run rate and kind of extrapolate here that into at least part of the guidance?
Yes, I mean that's one of the things we look at is just saying if that fourth quarter were to continue what would that look like for us. Obviously there were some extenuating circumstances towards the second-half of the year in Europe related to WLTP, so we think there might be a little bit of an upside bias versus those numbers, but that's kind of our thought going in is we don't expect massive changes in production from what you saw at the end of Q4 heading into '19.
Okay, and then on tariffs, so the $20 million is incremental year-over-year, correct? And that's at the 25% rate?
No, that's the total number built into the forecast for the year.
Okay, that's the total number. So what you made reference to the rate changing in March, so does that assume that the rate goes to 25 March 2nd?
Yes, so it's a combination. It does increase the level three to that 25%. But if noticed, we had a little bit better impact in Q4. Part of that was driven by purchases in volume in the quarter, and then obviously updating our forecast in '19, that came down a little bit. Then we also had some of our supply moved out of China into Taiwan actually. So that helped ease a little bit of the tariff estimates for going into '19. So $20 is the full encapsulation.
So, what was the number for '18 just to level set ourselves in terms of…
It's about $6 million when you combine Q3 and Q4.
Okay. Okay. And then the electronics headwind, that's separate. I know it could be related, but separate in terms of capacity issues that separate number in terms of the impact there?
It is a separate number, yes.
Okay, and that's within the gross margin estimate, okay.
It is. That's correct.
Okay, great. Thanks, I'll pass it on.
Thank you, Rich.
Our next question comes from Richard Carlson with BMO Capital Markets.
Hey, good morning guys.
Hey, Rich.
Just following up on Rich's question there, so it sounds like absent the tariffs you would have had about a 38% gross margin for 2018. You're building in, it sounds like, a little over a hundred basis points for a headwind in 2019. So it sounds like there's still some pressure on the margins. Just wondering if you could kind of walk through what some of those drivers are.
I think, Rich, you're absolutely right. The biggest headwind that we have is that we're seeing APRs still in that 2% to 2.5% range, but the component cost increases are flatness, I guess, or not decreases on electronics is typically where we get our biggest offset. And we're seeing some pressure that we're not able to offset some of that in addition to that sales level in that 0% to 5% range. We talk a lot about needing to be a 5% or more to leverage our fixed investments. We have trued up our CapEx budget a little bit, but we still have a base there that is tough to offset with the rest of the business.
And then that extra $14 million in tariffs over the '18 cost, so that's -- an incremental headwind on tariffs is going to have obviously a direct flow-through into the gross margin.
Got it. And then your operating expense guide, I mean you guys talked about it last quarter and saying it was going to probably outpace revenue this year. So just wondering if you could explain why that is, and if that's something that we should model going forward into 2020 and beyond?
Yes, if you look at -- one of the things we talked about is with some of the product headwinds that we're seeing, so the SmartBeam and Driver Assist headwinds, those are negatively holding back our revenue performance. But some of the new products, like what you saw at CES, those require obviously a step-up in R&D, so whether that's the connected car, the digital vision systems, or the large-area devices, we're going to continue to fund those projects because we see the customer interest and consumer interest quite frankly for those features. And so, what we know is that if we're careful in terms of what that spread looks like and the R&D outpacing kind of revenue growth that it's going to be an investment that'll definitely payout in the forward years. But like we mentioned before, it's kind of a three to four-year business development cycle. And so right now we're in the process of trying to manage other costs as well as we can to try to limit that expense growth, but continuing to pour resources toward those R&D efforts to help drive growth rates in the out years.
Got it. And then just last one for me. It sounds like you guys are doing extremely well with the FDM ramp, and you're almost 400,000 for 2018. So that 500,000 target for 2019 now seems pretty conservative. So what thoughts do you have on why not raising that up a little bit or if there's anything I'm missing on sort of the growth rate that we've seen over the past couple of quarters.
No, you're not missing anything. I think the ramp up has been pretty exciting for the company, and has helped us offset some of those other product headwinds. Honestly, if it weren't for those other product wins you'd see the full flow-through effect of the FDM volumes and the impact it has on the business. That being said, just given everything that's going on in the industry and with production levels, we're just going to hold that half-a-million units number right now. What we've said in the past couple of quarters though is, obviously, if we didn't accomplish at least 500,000 this year now, in '19, we'd be wildly disappointed. So that gives you a little bit of an indication.
Another way to look at it is if you look at the growth rate last year, so call it 150,000 to 390,000 in '18 and kind of model out that trajectory it kind of gives you a rough idea that we should be north of that half-a-million unit level, but we're not going to monetize it right now.
Got it. Thanks guys, appreciate it.
Thank you.
Our next question comes from Chris Van Horn with B. Riley FBR.
Good morning, guys. Thanks for taking the call.
Hey, Chris.
The first question is on China exposure, can you or have you been able to quantify, you know, do you have domestic Chinese exposure versus kind of the transparent or the exports and imports, and kind of what are you thinking about for 2019 there?
Yes, so looking at 2018, it was a really good year from a performance perspective. We had really good unit growth. The fourth quarter was a negative impact. And for 2018 calendar it was about 7.5% of corporate sales. So, if you remember what we talked about before, it inched up from about 6% in the prior year, so.
And we've have expected that to be higher if Q4 -- that percentage of total revenue would've been higher if Q4 performance in China had been better.
And so we still see continued growth in '19 in the China market in a penetration basis it relates to getting more unit volume. Obviously the weakness in Q4 and into Q1, the pure dollar volume may not inflect, but we still have a lot of new programs ramping in that market.
I think, as an example, Neil, wasn't it three or four domestic?
It was three in the fourth quarter in domestic China.
Domestic China launches in the Q4 numbers that he spoke about.
Okay, got it. Perfect. And then I apologize if I missed it, but did you mention the percent of revenues from advanced features during the quarter?
It's been running at about that 55%-45% for the last several quarters, and I think it's pretty similar, so 55% base, 45% advanced feature.
Okay. And then could you comment on the North American exterior mirror shipments in the quarter, up 40%. Was that just a program launch or anything going on there?
Yes, what I would say is there was some resourcing of some outside mirrors to Gentex during really the -- during a good portion of '18, really starting at around summertime and through the end of the year. And so we've seen some takeover wins that have helped drive those growth rates.
Got it. And then final for me, congrats on all the FDM award wins and rollouts here. So it seems like the OEMs are taking kind of a -- to where this specifically gives you a Japanese program and then it ramps into more of a global platform, like a RAV4. Is that the sense you're getting from all the customers, and how do you see that playing out over the next couple of years?
Yes, I mean in Toyota's case, for instance, our actual -- or really our debut there was on the Lexus LS. And so when that new vehicle rolled out they wanted to make sure they captured the flagship first. From there, in the Toyota culture, you get a lot of chief engineers who have a tremendous amount of pull and decision-making capability in their system. And so from that standpoint Toyota is a little different than some OEMs. Some OEMs will have a kind of a corporate rollout strategy. Toyota absolutely has that, but there's also a lot of flexibility at the chief engineer level to pick features that they view as a good fit for their vehicles. And so that's helped us a lot in terms of the ramp-up and the speed of this. In other words, you don't have to wait necessarily for a certain order of vehicles to launch. When an OEM sees a feature that they get excited about and they feel like the consumer is interested in, there's ways to get that into the market quicker than it would be if it were a top-down strategy.
Okay, got it. Thanks for the time.
Thank you.
Our next question comes from John Murphy with Bank of America Merrill Lynch.
Good morning, guys.
Morning, John.
Just wanted to ask about gross margin here, and as we think beyond 2019 and you get sort of through the bumps around tariffs, and some of the other sort of headwinds here, what do you think the sort of the natural glide path is for gross is. Because I think on a year-over-year basis there's a little bit of concern that it's going down, but there might be the potential, as you work through these things, do some resourcing, you might be able to get back to the 39% to 40% range. Is there any kind of structural reason you don't think you could get back there? Is there maybe with the new products where there's a lower gross, and just trying to understand that.
Yes, sure. Starting a couple of years ago, when the margin even got to that 39% range, we were very cautious and about the Street in guiding that. We didn't feel like 39% to 40% was our long-term stasis point. In other words, certain things at the time were happening during that time period. In other words, advance feature mix was really high, base mirror shipments weren't growing at that point in time quite as fast. And so you had the product mix itself and the growth rate of the company was such that it was driving margins a hair higher. We also knew that -- like some of the deleveraging that Kevin talked about and some of the things that are happening on the CapEx front over the last five years were going to impact that as well.
So, when we look at really what's happening, if you take tariffs out of that, we still believe that kind of 37% or 37.5% up to 38% is kind of the natural gross margin level of the company, and that's what we're working really hard on heading into '19, trying to make sure we do our best to get as close to that as possible. Knowing that the headwinds from the tariffs are obviously an impact that we can't control right now, we are working really hard to minimize those and we've made a lot of progress in that since this first came up earlier in the year. And so when we look at that guide of 36% to 37%, obviously if were to take tariffs out of that you'd be at least 50 basis points higher than that guide. And then we'd be kind of that same range that we're talking about as our long-term goal for gross margin performance.
That's extremely helpful. And when we think about the new products coming in, full display mirrors, I would imagine maybe a little bit on the higher side than the corporate average and then some of the other stuff that's coming in might be a little bit lower. As you think about the new products layering in and become a bigger portion of the revenue base, I mean will that shift in either direction?
No, I'd say -- the full display mirror, for the most part, if you look at the customers that we're launching over the next several years, they're right around corporate average margin profile so they won't really have a tailwind. What does tend to have a tailwind for us on the margin side is outside mirror growth rates will tend to help. Obviously though with inside mirror growth rates being what they've been, especially in the China market and other places, our base auto-dimming inside mirrors tend to be below corporate average, so its really about that mix rate of what's growing and at what rate, and then what does that blended average look like as we go forward, so for the most part most of our advanced features are at corporate average or slightly above.
So that kind of gives you a little bit of a thought process as to what needs to - when you see growth rates develop versus auto-dimming versus advanced features, like Kevin mentioned, we've been running closer to the 55%-45%. The year before or so we were running about 50-50, that's why you saw a little bit stronger gross margin performance in prior years, with net it was about 50% of revenue from auto-dimming, 50% from advanced features. This year, it's a little bit more like 55% auto-dimming and 45% advanced features. Part of that is driven by some of the SmartBeam and Driver Assist losses that we have been experiencing. And so as those continue we think that mix will probably stay at 55%-45% for at least the next couple of years.
Got it, that's helpful. And then just a second question sort of in a similar vein around the operating expenses. It looks like sort of mid-point range, you kind of land about 10.5% of sales, that's up about 50 bps year-over-year, a lot of that I'm presuming is R&D, which makes a lot of sense for new product. But if we look at sort of the last five years, that 10.5% is about a hundred basis points higher than it has been. And if we look back in history, your R&D has been, in some cases, in product development in growth phases have been high as 8%, which is higher than the 6% it looks like is being implied here.
I mean, how should we think about these operating expenses, and really R&D? I mean SG&A is in SG&A line, R&D obviously you can bump up and down depending on how you want to handle product development. What's really kind of the thought process there on R&D? Is there sort of a dollar number that if you flex up on the top line will be a lot lower percent of sales. How are you thinking about that line item going forward?
Sure. So, first -- and just for everybody, we always like to recreate the history of R&D SG&A expenses over time because they have moved quite a bit in the last five years, so. And we say they've moved because historically the company ran at about 12% of sales. Really, if you look for about 15 years of the company's history, up until 2012-'13 time period is about 12% of revenue. In 2013, when we acquired HomeLink, what happened was you had a step-up function in revenue, very low R&D at that time that came with that acquisition. And so you saw the index down in that percentage of sales basis for R&D and SG&A.
Since that time, business A was a great driver of growth and revenue and profitability, but it did require some funding. And so, we have been working since that 2013-14 kind of roll and introduction to make sure we are spending appropriately on that technology. And with some of the losses in our other portfolio that going up to about 10.5% of sales is really kind of a natural trajectory we have been guiding to is that we need it, we are going to need to ramp R&D to help with some of these new technologies we are working on that you saw at CES, connected car technology, the large area devices especially and then digital vision system. So, we are trying to do that in a controlled fashion.
We want to make sure that everyone understands that our intention is to spend a little bit more on R&D than what we have in the last couple of years. But we are trying to make sure that those rates are rational and reasonable. And on the corresponding side, we are trying to make sure that we are managing cost closer. For instance, on CapEx to help offset and make sure that depreciation, amortization expense doesn't grow at the same rate as our R&D expenses.
So that 10.5% plus or minus is a reasonable sort of natural level to think about going forward?
Yes, correct. And if it needed to be a little more obviously to get something like large area devices off the ground, then of course we would. And that's -- your second part of that question was really how do we think about it or how do we strategize around it. It's really less about targeting a top down number and more about a bottom up. In other words, what is it going to take to get these new technologies fully engineered and ready for launch? And so, we look at it more from a headcount man power standpoint what does it take to accomplish that engineering feat? And then how are we going to go about getting the resources in house to make sure we can do that effectively and at the timings that the OEMs want.
And then just one last question, as we think about like-for-like pricing on products, has there been any incremental step up in or automaker request for price downs? And it seems like might be getting a little bit more aggressive with the supply base and how as you think about product going forward, you think you can offset that?
Yes, I think there is definitely a -- anytime you have a slowdown and you have some contraction in the marketplace, you would expect a natural increase in the pressure from the OEM. We would say that a vast majority of our products are handled under some type of a longer term contract. And so, there is some pressure -- incremental pressure that you get. Really the pressure that I would say affects the margin more than that is really the tariff conversation and the electronics demand issues. They are causing some tighter markets on the pricing side. So, we look at those as probably the larger impact to our overall margin. In other words, the supply side and the tariff side than the request from OEMs at this point.
Great. Very helpful. Thank you, guys.
Thank you.
Our next question comes from James Picariello with KeyBanc Capital.
Hey, good morning, guys.
Good morning.
So regarding your guidance framework, I was thinking about the cadence for the year. The production backdrop for 2019 obviously calls for a second-half way to year given what's going on in China and Europe. Do you have any color or would you be willing to share any color on your first-half or second-half breakout as lower volumes play out in the first-half, how you are thinking about margins through the year? Thanks.
So as it relates volume, yes, I think the first-half is definitely showing some weakness on a comp level as it relates to our primary markets. As it relates to margins, we typically see margin compression in Q1 and Q2. And the reason for that is our APR schedule. So, if you think about annual customer price downs, they typically happen in the first quarter, but we don't typically get some of that cost out of our components because of our inventory levels until, call it, mid second quarter. So you see a little bit of pressure. Similar to this year, margins tend to improve over time as you get through the calendar year. So as it relate to that that's how we kind of see our year unfolding as it relates to margin - gross margin levels.
Do you think the first-half gross margin levels could trend below the low end of your full-year guidance range, or is that pretty safe you think?
Definitely possible, I mean a lot of it comes down to what the mix looks like in the quarter as well not just the APR schedule and the growth rate. Mix is the biggest kind of unknown in a market like this certain mix factors play into that equation. Because in Q4, sales is weak but mix contributed in our actually manufacturing performance helped kind of boom the margin sequentially even though sales growth rates were lower than what we expected. So, it is definitely possible, but it's not out of the realm that we would see margins potentially flat in Q1.
And I think the bottom line is right now if everything sticks to the forecast we put together, each quarter with inside the year's margin guidance, obviously you can have 50 basis point swing just based off mix that's assuming that even sales hold up. So it takes sales decline in a mix change in order for us to fall outside of that range.
Understood. And just going back to SGM shipments, obviously exited 2018 at a strong rate 290,000, you got the target for 50,000 this year. Based on the demand that you are seeing and the positive reception, do you see upside to that number for 2019? Could you achieve that 500,000 run rate sooner than before year-end? And then, obviously, the competitive dynamics were different for this product. You are going up against different competitive set. Gentex is obviously winning its fair share. Just interested if you have any other -- the latest developments on you know, just what you are seeing from a competitive standpoint? Thanks.
Yes. No, I think yes, you are absolutely right if like we've said before, if we didn't achieve that at least 0.5 million units in 2019, we would widely disappointed with that performance. So we fully expect and hope that we will be able to accomplish that 0.5 million units well before the end of the year. In terms of the competitive set, one of the things that's interesting is we believe we have a very unique product like Neil mentioned in his comments.
The combination of our auto dimming technology and marrying that with our digital vision system, we believe it's a pretty unique and proprietary solution. We believe OEM see the value in that combination. And like Neil mentioned in his comments, the eighth OEM award that we received in Q4 and the projection that we'll have another one in the first-half of '19 that's exciting because it starts to pave the path for what our digital vision solutions can look like in the card of the future. And what's exciting there is they are step up in content and revenue. They do require obviously a tremendous amount of R&D and lot of engineering effort to get those into production. And so when we talk about -- did talk about this before, but when you do think about that step up in R&D, it's more -- launching one of these systems is much more complicated than launching in traditional base auto dimming mirror. And so part of that R&D resources aren't just going towards new technologies. They are also going to the launch of things like full display mirror which are much more integrated and much more difficult to engineer into a vehicle solution.
Got it. Thanks. And so, the Toyota RAV4 and the ninth OEM that's soon to be announced, will they be using your in-source camera or not?
The ninth OEM will be using our camera. But the Toyota RAV4 does not use our camera.
Thanks, guys.
And actually let me clarify as the eight -- as should have the said the -- eight OEM is using our cameras. And the Toyota is not.
Our next question comes from Ryan Brinkman with J.P. Morgan.
Hi, good morning. It looks like in 2018, you outgrew the markets. You are predominantly exposed to by about 4 percentage point according to the release morning. And preliminary outlook for 2020, just the outgrowth of 2.5 to 7.5 points which is a bit better at the midpoint in comparison to 2018 in terms of outgrowth. Looking at 2019, however, it seems like you are looking for sales growth somewhere between roughly inline with the industry to like 5 points of outgrowth, so, at the low end of the midpoint, got to softer in '19 than either '18 or '20. Can you talk about the reasons that? And then, what accounts for the range of revenue guidance in 2019? Is that due to a range of industry production in 2019 versus the single point kind of 0.5% growth in the release, or is it due to a range of industry outgrowth? And if so, what are the swing factors that are? Thanks.
Sure. Actually, it's really a combination of all the above. I mean if you look at our waiting in terms of industry outperformance, you also have to look at the segmentation of the industry and how much are we outgrowing our segmentation. And so what we are concerned about and what we saw in Q4 was the segmentation was off really from a dollar standpoint mostly in CD&E. And so, that affects us obviously much more than A and B segmentation issues, and so we are watching that.
One of the other factors that you have to look at is our projection of what the headwinds are to some of our SmartBeam Driver Assist business heading in the '19, they were predicting about a 2% headwind there. So if you look at our organic growth rate, without those losses were solidly in that mid single-digit outperformance versus the underlying market. So that's not a change. It's really just a function of how much of those headwinds on the product side are going to play out in 2019 and what impact will they have on revenue.
Okay, great. And then kind of just checking with you on some of your sort of non-near initiatives, so for example, the dimmable glass that was talked about at the Investor Day, the sort of tollbooth pass initiative, some of the non-automotive, you know, HomeLink applications et cetera. I know they're not generating a lot of revenue now, but I presume there are sort of behind-the-scenes developments in terms of how you're thinking about these opportunities and maybe even discussions with customers, if you can talk about?
Yes, absolutely, I think -- we'll start with the revenue-generating one first. So we'll start with kind of integrated Toll Module. That begins to generate its first revenue here in 2019, and so that's exciting at that first OEM launch. Like we mentioned before, that is Audi on the e-tron vehicle as it debuts, really, in the first quarter of 2019 in the North American market. So that's going to be an exciting launch for us. We have announced before we have two additional OEMs who have now sourced us their product for ITM. Those are about -- you know, if you look at -- starting in '19 with Audi, you're about late '20, '21, before you see that next OEM launch with integrated Toll Module, so it is going to be a phased-in approach over the next several years. But it's a brand-new product, something that's brand-new to the market. So we're excited about what those opportunities look like.
When you start looking at our digital vision system, so you know, camera monitoring systems and our large area devices, so sunroofs or electrochromics and other applications, those are really about a three, four, or five-year out kind of horizon for us. And really, what we're looking at is a combination of probably another two years of very solid R&D effort and then a sales process, and then a launch process within the OEM; in other words, a year for them to make a decision, and then a couple of years after that decision before you're ready for production. So there's a tremendous amount of work going into those areas. Unfortunately, they're not revenue-generating yet.
Very helpful, thank you.
Thank you.
Our next question comes from David Whiston with Morningstar.
Thanks, good morning.
Good morning.
I guess, at first a quick clarification on the event feature phase, was that 55% advance or 55% base?
55% base.
Base, okay. And on the weakness to both the OEMs, and the tier 1 customers, is the tier 1 weakness -- I don't know if you can name anyone here, but is that primarily the Magna's -- an aggressive player, and then, is there a specific geography or vehicle program driving that vehicle segment? And then on the OEM side, this has been a couple of times -- they've been way off on their estimates and thrown you guys a curveball. I would imagine WLTP has pretty much passed at this point, so do you think they're just overestimating demand?
Well, first, the tier 1 adjustment. There're two factors. It's not just outside mirrors anymore. So after the HomeLink acquisition, we have a lot of our HomeLink business that it ships through tier 1. So there's a tremendous amount more customers for us on the tier 1 side than what they were four or five years ago, and that was spread out over multiple tier 1. So we believe it was driven in general by the production cuts in Q4, and then obviously some of the anticipation of production cuts at the first-half of 2019. Unfortunately, there's not a lot of data that we get from our customers when they make these changes. So you're left just kind of extrapolating releases and call-offs versus what you see in the production forecast and trying to assess, you know, what changes were driven and for what reason. Dave, I'm sorry, I think I forgot the second-half of your question. It was…
Well, you answered me on the OEM side, I guess what I'm getting at is are they -- I know they haven't -- it sounds like they're not giving you a lot of info, but do you get the impression they're getting a bit more worried about the macroeconomic environment?
Yes, I think that's what we're seeing. In other words, you're seeing two things. One of them is demand -- potential demand softening at least around the high-end of the market, the CD&E segment. Those volumes were off quite a bit versus the forecast going into the -- and these changes that we talk about are beginning of October then through actuals. So they were very short-range changes in that production level, and I think some of it is OEMs probably addressing demand changes in their market. We would assume that it's not a lot of WLTP related. We know there are still some flow-through. In other words, vehicles that probably weren't fully -- in Q4 that weren't fully authorized for production again during the entire quarter. So it may have affected it some. We wouldn't expect that to be a massive change in 2019. In other words, we wouldn't think that WLTP would impact 2019 guidance to be more about the macroeconomic issues and what OEMs are seeing.
Okay, thanks. And also on Brexit, have you done any -- thoughts on what would a hard exit cost Gentex, I know you don't have much exposure, but it can certainly impact vehicle volumes going from Germany to the U.K.
Yes, so, on a direct-to-Gentex issue, we really don't have any impact from that, because we have sales and engineering folks on the ground there, but pretty low dollar exposure. If you look at the impact to the overall economics, and what does that mean for the OEMS in England that are trying to export, if you look at the impact to them, and to the overall economic situation, that's probably the most concerning for us is what does this do to Europe in general, what does it do to demand, and what does it do to demand for vehicles that have exposure to Brexit.
Okay, thanks guys.
Thanks, Dave.
Thank you.
Our next question comes from David Kelley with Jefferies.
Hey, good morning, guys, thanks for taking my questions. Just quickly following up on the tier 1 adjustment comment, is there some improved visibility to volumes going forward, given kind of the anticipation of first-half production cuts that now seem to be baked in by most in the industry?
Well, in our releases, which we get -- I mean, we get anywhere from -- depending on the customer, we get anywhere from four to 12 weeks worth of release information. Typically, what happens is the releases are fine, and they look like what we would expect them to. The problem is when you go from the release phase to the actual shipment. And that's when the changes typically manifest themselves. And so one of the struggles we have, is not that we can't look out and see the releases, it's that they don't actually consume all the releases that they give us.
So you're actually building more than you probably need. More than they even want, but they don't communicate that until they come for pickup, and so that's one of the struggles with predicting these changes, is it's very difficult, it's incredibly last-minute. And so we continue to see releases, look fine, they look like they should for the quarter; the question is whether or not those releases will turn into actual shipments.
Okay, great, that's helpful. And then just following up on the -- there was a North American exterior shipment question earlier. I think you referenced it ramped up in the summer of '18, do you expect that to track more in line with your core volumes going forward, or should we expect a strong first-half contribution into '19 as well?
You'd expect the comps in the first-half of '19 to be more like the second-half of '18, because those are program takeovers. So we should get a full-year of those comps, where you should see the North American strength in outside mirrors, beyond that, we see them back -- once those comps are in line then you'd expect them to be more in line with normal growth rates.
Okay, great, thanks. And then last one for me. I'll pass it along. You referenced you were modeling out, I think, adjustments versus IHS into your 2019 revenue forecast, are you taking a similar approach to building in any type of delta versus IHS with your 2020 growth targets?
Yes, when you look at the 2019 and 2020, IHS was showing about 1% growth for both of those years. Yes, we're probably a little more pessimistic about that overall production level. And we're definitely watching very closely the segmentation inside of those total production numbers. So what does CD&E show for 2019 and what does it show for 2020. And so we get that data, we use it, we also do make manual adjustments to that data depending on our sentiments around what's going on with our customers, and what we see and estimate from a take-rate standpoint.
All right. Great, thank you.
Thank you.
Ladies and gentlemen, this does concludes today's Q&A portion. I would now like to turn the call back over to Josh.
Thank you, everyone, for your time and all the great questions today. We hope you have a great rest of your week. This concludes our call.
Ladies and gentlemen, you may now disconnect, and have a wonderful day.