Viant Technology Inc
NASDAQ:DSP
During the last 3 months Viant Technology Inc insiders have not bought any shares, and sold 2.4m USD worth of shares. The stock price has dropped by 6% over this period (open performance analysis).
The last transaction was made on Feb 19, 2026 by Capital V Llc , who sold 90.2k USD worth of DSP shares.
During the last 3 months Viant Technology Inc insiders have not bought any shares, and sold 2.4m USD worth of shares. The stock price has dropped by 6% over this period (open performance analysis).
The last transaction was made on Feb 19, 2026 by Capital V Llc , who sold 90.2k USD worth of DSP shares.
Viant Technology Inc
Glance View
Viant Technology Inc., established in the digital age, operates as a technology company that specializes in data-driven advertising software designed to transform how marketers approach their digital campaigns. Founded with a vision to harness the power of big data, Viant provides a comprehensive cloud-based platform called Adelphic. This software enables marketers to execute people-based advertising, allowing them to effectively target audiences across a multitude of channels and devices. By leveraging proprietary algorithms and artificial intelligence, Viant's platform empowers clients to optimize their marketing spend through precise targeting, measurement, and integration with various media outlets. As advertisers pivot towards data-centric strategies, Viant's deep analytical capabilities become indispensable in crafting campaigns that are not only efficient but also scalable. Central to Viant's revenue model is its ability to offer its software as a service (SaaS), enabling recurring revenue streams through licensing agreements with clients. The company monetizes by providing subscriptions to its technology platform as well as executing media buying transactions where it charges a percentage of the media spend. Additionally, Viant enhances its value proposition with its extensive database of authenticated users, which allows brands to harness critical insights into consumer behavior. This data-driven approach helps clients gain an edge in a competitive digital ecosystem by delivering personalized and relevant advertising content. In essence, Viant Technology stands out by merging advanced technical solutions with strategic data insights, solidifying its role as a pivotal player in the evolving digital advertising landscape.
What is Insider Trading?
Insider trading refers to the buying or selling of a company’s stock by individuals with access to non-public, material information about the company.
While legal insider trading occurs when insiders follow disclosure rules, illegal insider trading involves trading based on confidential information and is prohibited by law.
Why is Insider Trading Important?
It isn't a coincidence that corporate executives seem to always buy at the right times. After all, they have access to every bit of company information you could ever want.
However, the fact that company executives have unique insights doesn't mean that individual investors are always left in the dark. Insider trading data is out there for all who want to use it.
Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise.
