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Earnings Call Analysis
Q4-2024 Analysis
Domo Inc
A critical development in the company's strategy is the doubling of active free users exploring the platform within four months, signaling a potential for product-led growth (PLG). With sales teams leveraging this freemium model, the company foresees a cost-effective customer acquisition method.
2024 marks a focus on ecosystem expansion, collaborating with various partners including cloud hyperscalers, leading to a significant partnership with Microsoft Azure. This synergy is anticipated to drive growth and provide mutual benefits, as it helps extend the company's reach and improve its standing with IT decision-makers.
The company has secured a Fortune 50 healthcare client and expanded relationships with a global shipping and a Fortune 100 retail customer, effectively doubling the latter's contract value. These wins illustrate the platform's ability to swiftly integrate data and automate processes, resulting in substantial time and resource efficiencies.
Looking ahead to fiscal '25, the company anticipates billings of roughly $70 million for Q1, with GAAP revenues between $79 to $80 million, expecting positive operating margin and free cash flow for the full year. The projected billings range from $324 million to $334 million with a slight operational cash flow positivity in Q1, leading to full-year free cash flow positivity.
The consumption model now accounts for over 25% of Annual Recurring Revenue (ARR), highlighting an upward trend and the potential for further improvement in financial terms.
Roughly half the customer base has rapidly adopted the consumption model within six months of implementation. This engagement demonstrates the company's success in unlocking new customer sections, potentially leading to higher levels of consumption and associated revenue growth.
Despite a slight down-tick in Net Revenue Retention (NRR), the company expects this to be the low point with a recovery in progress. Single-digit billings growth is expected to reverse, with the net ARR projected to rise, marking a turning point for financial recovery.
Macro headwinds have been a challenge, impacting sales rep productivity and pipeline conversion. Nonetheless, stability appears to be returning, with the company focusing on efficient sales executives. Its investments in AI and AI-driven customer assistance are likely to be key factors in achieving a more successful future and generating positive tailwinds for growth.
The company distinguishes itself as an independent and modular full-stack solution fitting well within the hyperscaler ecosystem. This unique positioning is set to be emphasized over the following 12 months, with updates on progress and impacts, potentially causing a deviation from current financial projections.
Greetings, and welcome to the Domo Fourth Quarter Fiscal Year 2024 Earnings Call. At this time, all participants are in a listen-only mode. A brief question-and-answer session will follow the formal presentation. [Operator Instructions] And it is now my pleasure to introduce to you, Peter Lowry, Vice President of Investor Relations. Thank you, Peter. You may begin.
Good afternoon. On the call today, we have Josh James, our Founder and CEO; and David Jolley, our Chief Financial Officer. I'll lead off their safe harbor statement and then onto the call. Our press release was issued after the market close and is posted on the Investor Relations section of our website, where this call is also being webcast. Statements made on this call include forward-looking statements related to our business under federal securities laws. These statements are subject to a variety of risks, uncertainties and assumptions. These include, but are not limited to, statements about our future and prospects, our financial projections and cash position. Statements regarding the potential of our consumption model, statements about our sales team and technology, our expectations for new business opportunities, transactions and initiatives, statements regarding our channel of communication and upcoming events, statements regarding the potential of artificial intelligence and its impact on our business and statements regarding the impact of macroeconomic and other conditions on our business. For a discussion of these risks and uncertainties, please refer to documents we file with the SEC, in particular, today's press release, our most recently filed annual report on Form 10-K and our most recently filed quarterly report on Form 10-Q. These documents contain and identify important risk factors and other information that may cause our actual results to differ materially from those contained in our forward-looking statements. In addition, during today's call, we will discuss non-GAAP financial measures, which we believe are useful as supplemental measures of Domo's performance. Other than revenue, unless otherwise stated, we will be discussing our results of operations on a non-GAAP basis. These non-GAAP measures should be considered in addition to and not as a substitute for or in isolation from our GAAP results. Please refer to the tables in our earnings press release for a reconciliation of our non-GAAP financial measures to their most directly comparable GAAP measure, which we have posted to the Investor Relations section of our website at domoinvestors.com. With that, I'll turn it over to Josh. Josh?
Thank you, Pete. Hello, everyone, and thanks for joining us on the call today. I'll start with our quarterly results, including some positive financial results and positive improvements in our financial position despite a challenging macro environment. We exceeded guidance for key top line metrics in Q4, including revenue, subscription revenue and billings. We had record positive free cash flow in the quarter. And for the first time, we were operating margin positive for the full fiscal year. Importantly, we have also extended the maturity of our debt, and we are bullish on closing a more economically advantageous longer-term refinancing option. Now looking ahead, of course, my top priority is getting Domo back to growth. I started Domo 14 years ago to disrupt practices that were limiting the potential of data in business. previously, as the co-founder and CEO of a category-leading publicly traded web analytics platform, I just didn't understand why I couldn't also access the online and off-line data that I'll live digitally and that I needed to answer all my questions about the business. I wondered how much more could I do if I had all the data I needed at my fingertips on my phone with alerts and the ability to get the whole company rallied around real-time information. In fact, how much more could all of us do with better access to data. Innovation starts with questions like these. But how often do we dismiss our curiosity just because we don't have a way to explore it? Or because we've been beaten up for so many years with massive costs inaccurate data, late data, silo data or data that was only accessible through gatekeepers -- and then just being told over and over and over, it just wasn't possible. That's why at Domo, we're building AI-driven data solutions that are so intuitive that everyone can explore their ideas with AI doing all of the work and then turning them into automated actions leading to substantial impact. Today, with the new possibilities for data and AI proactively guiding your whole experience, I see more potential for this vision than ever before. Businesses must free data from central organizations if they want to compete using AI. And Domo lets our customers extend their intelligence, their expertise and governance into solutions that work for everyone. Now when I started Domo, it was about democratizing data. Now with AI, we are democratizing intelligence. And with our broad app platform, we are even democratizing taking actions on that intelligence. I spent the last year in the field as much as possible, and the response to this vision is incredibly validating. I hear it time and time again, Domo is game-changing for customers who fully embrace us. That's why this year, our strategic priorities are focused on making it quicker and easier for customers to unlock the full value of Domo. Now in turn, we expect these initiatives to improve sales cycles, drive user growth and scale our business faster. Today, I'm going to focus on the progress of 3 key priorities: PLG or product-led growth, our rapidly growing efforts and place in the ecosystem and democratizing AI while governing it in a very unique way for enterprises. And I'm going to explain how each will help us accelerate Domo's growth. So, I want to start with product-led growth, PLG, which contains 3 foundational components to how Domo operates and lubricates the entire customer adoption life cycle. First, the consumption model, which we fully embraced enables everything else. Second, a low-cost and effective customer acquisition model through our freemium offering; and third, discoverability of the breadth of our platform, shown entirely in line while customers are using the product. We do this by displaying use cases, demos and data-driven pathways based on the customers' behavior that ultimately leads them towards optimal success. Of course, this will correlate high net revenue retention and will drive ROI for both Domo and our customer. Both sides are completely aligned in a PLG model, and I know every Domosapien is excited to stand behind our ability to have our product speak for itself. Why do I know that? Because when we attend events like our upcoming Domopalooza or our 20 connection tours that we did last year or I was definitely reminded of this just last week, over and over again, when I traveled to see customers in 8 cities across the globe, that we truly have waving super fans who love to tell us how we have changed their entire businesses. Our job now is to efficiently drive as many of these customers as possible to our product and to a new relationship with Domo. All roads lead to consumption-driven, freemium enabled, highly discoverable product-led growth. Now allow me a moment to share some details in each of these areas. Consumption makes it easier for Domo customers to put their data to work across the entire organization. with all of their users being included, being free, they can now prove value before adding to their investment, and they can expand immediately without delays like lengthy contract renegotiations or seeking approval around IT restrictions on new users for products without budgets allocated beforehand. Now already, consumption is proving its potential to open doors to new and exponential growth for Domo. I'm going to share some great examples when I talk about our wins later, but I want to start with the momentum we're seeing as a result of this new consumption effort. Over the last 2 quarters, our consumption customer base has doubled just 2 quarters, doubled. In Q4, consumption deals accounted for over 90% of the dollar value of our new logo deals. Very significantly of our consumption customers that have already been on the consumption model for at least 6 months, around half of them are already pacing to use more credits than what they originally contractually purchased. Now we anticipate this number will increase meaningfully as that time span increases from 6 months to 9 months and 12 months, and we believe this will lead to many more upsell opportunities in the year. And again, our interests are aligned with our customers. They are getting more value as their credits are being consumed. And we believe this is a fantastic leading indicator that we just recently discovered. These results showcase compelling indicators of future revenue growth, and we are even more committed and even more poised to move the majority of our customers on to the consumption model this year. Now the second leg of the PLG stool, if you will, is freemium. Freemium, in fact, is possible because of consumption because of that model. We can now offer a free version of our product that lets even more users experience the power of Domo with no time limit and the natural path to becoming consumption customers as they expand usage and find value. Importantly, customers do not start paying until after they are receiving value. Now coupled with this premium experience, discoverability is a critical investment in our product navigation that will let us capitalize on the user growth we gain from both freemium and consumption. Today, the sheer volume of data and apps we all deal with demands new and better organization. Now especially as we continue to drive more users to leverage Domo, it's important that we offer an intuitive experience that makes it easy for users to explore Domo and to discover all the ways we help them put their data to work for their entire organization. And with this improved discoverability last fall, we switched to a freemium model based on credits used from a previous free trial model that had a short and expiring time frame. And already, 4 months later, our free users who are actively connecting data about their business and exploring Domo have more than doubled. -- a meaningful increase in the top of the freemium funnel, and we are just getting started. That's only 4 months in. And we believe this is an incredible signal of the PLG potential. And as we continue this momentum, we're leaning into freemium as a strategic lever for sales. Our sales teams are actively offering it to keep long lead customers engaged and to convert cold customers faster. Not only that, but with a growing pool of active users, we're improving our sales and marketing strategies with more tailored messaging based on the user activity data that we're gaining. We have not seen a material impact on our financials yet from these initiatives, but extrapolating these numbers out and understanding the improvements that we believe we're going to see as we continue to refine the process, -- we think this is going to be a very cost-effective customer acquisition vehicle with a meaningful impact on our long-term growth. Now our next strategic priority is to make 2024 the year of the ecosystem, the year of the partner. We've declared it internally, and we are intensely focused on scaling our ecosystem with efforts towards 4 different types of partners, technology partners, app partners, data partners and system integrators. Wittingly, the changes we've made to drive more product-led growth also align us to be effortlessly equipped for success in the ecosystem, particularly given the breadth of our end-to-end data solutions. Historically, most companies in the ecosystem considered us as competitors in one form or another. Now we have mutually beneficial relationships where we typically drive the business of our partners by extending technologies that drive data ingestion and compute and also by extending access to a partner's product to a much broader base of users who were previously unreachable. I'll give you some examples. We now work with cloud hyperscalers to run Domo while keeping compute in their own environments. That wasn't possible before. Hyperscalers now keep that revenue and gain valuable business user growth, Domo gets more scale and also a much improved impression from the IT organization and CIOs as we are more aligned to their major current IT initiatives. Another example, technology partners can now use Domo to develop apps on our platform, combining multiple technologies automatically and out of the box so they can provide incredibly valuable data solutions to their customers, especially with AI being a critical component of most customer strategies, we are leading in this realm as our partners are incorporating artificial intelligence through predictive data science models and LLM driven insights that make it intuitive for users to take action. In fact, we're now working with a major e-commerce platform to deliver an app that will help customers keep inventory levels and geographical locations down to the box accurate. Clean inventory data provides operational benefits and will allow this e-commerce platform to deliver AI predictive analytics to its customers through the app. Lastly, on the partner and ecosystem front, Domo Everywhere is central to many data partnerships and is gaining even more momentum as many of our customers' customers are now adopting Domo. This has also been substantially unlocked by allowing our customers and partners to offer their customers a freemium version of Domo to try out apps that they make that have prefilled and preconnected data from that partner. What a fantastic first freemium experience for our potential customers of Domo. Now I mentioned the hyperscalers earlier. Our fairly unique independence in the market makes our ecosystem opportunities pretty intriguing to multiple large hyperscalers. We now have budding relationships with most every one of size in the ecosystem. In fact, in Q4, we became available in the Microsoft Azure marketplace, where customers can now purchase Domo using their Azure consumption commitment date coming over the next few months and at our annual user conference, Domopalooza later this month. Speaking of Domopalooza, the most significant advancements we will be announcing at our user conference center around our very innovative and unique investments in data-related AI technologies. I want to take a moment to preview some of our new offerings. Already, Domestic cells at accessing data and delivering intelligence at the right place in the right time, which positions us to be a long-term strong player in AI. It's been said that fantastic AI eliminates the need for UI. For instance, envision a prompt that guides a business user to view their sales data or any other data and any anomalies were interesting trends. Now there are other companies who can do that. But what about doing that just for the data that has already been determined for just your access based on your job or your title or your geo. Now what if you want to deliver that insight regularly to others that are in your organization. Where is the governance around the access and around the sharing? Where is the data that informs the private LLM in the first place? What if you want to change from, let's say, open AI to another AI service or to one of the thousands of new models available on hugging face and elsewhere, then what happens to your data governance, to your access to being data integrity and how do you extend that to customers in data distribution apps or an automated workflow apps, -- there needs to be a conductor and guarantor of this governance and of this data quality, and we happen to be perfectly and uniquely positioned for this. As we've highlighted and previewed our efforts to customers, we are receiving very encouraging responses. We're leaning into these strengths and letting customers bring Domo's AI into the environments where they need it. It's a new kind of modular AI that lets customers piece together unstructured data and host governance around it with the flexibility to use any AI model they need. This foundation lets us think broadly about how we can bring AI to life, and we'll have some exciting new AI products to share soon. Now let me share some of our notable wins from the quarter, starting with several new logo customers. I'll start with a new enterprise customer in diversified manufacturing that was looking to expand from tax to other finance use cases, including FP&A and inventory planning. The company considered using its legacy BI and ETL providers. But after a proof of concept with us, they chose to use Domo for a few reasons. First, after seeing the breadth of our capabilities, the company recognized Domo has a superior solution that combines both BI and ETL into a unified platform. It made Domo easier to use for them, better serving its business users and expansion was 1/10 of the cost of expanding with the legacy vendors. The consumption model absolutely facilitated this deal, and we're optimistic it will continue to open doors with this customer to expand as they roll out use cases across the finance department and other departments in the future. Next example, a large health care company hired Domo to provide an integrated patient data network across multiple systems. -- a requirement for a business transition, the company that was undergoing. The consumption model is up to strategically map anticipated costs as the company scales their use cases across the organization. We won this deal against a health care-focused BI company because in addition to delivering this need, we were able to solve a more horizontal business challenge and leverage the expertise of an ecosystem partner, ecosystem for the win. Now let's move on to another customer. We also had a significant win with a Fortune 50 health care company that stores sensitive materials in climate-controlled environments delivered 2 and stored at thousands of pharmacies. The initial use case incorporates a data reporting app, an automated workflow app and alerts to help identify and provide a data-driven action plan when the temperature ranges are outside of an acceptable boundary. The company chose Domo after a brief proof of concept showed how stunningly quickly we could combine data from disparate sources, including IoT devices with our automated workflow apps to develop a superior solution to solve this problem versus nonworking [ CG ] combination from a wide variety of the usual competitors. The customer also liked the flexibility of Domo's platform and our fast time to value. We are in dialogue about a variety of additional use cases without the typical timing of giant budget conversations, RFPs and procurement approvals, thanks to our ever enabling consumption contract, again, good for both parties. An additional example is an industrial equipment company that chose Domo to replace their legacy vendor, which couldn't effectively provide performance metrics like cost of delivery and on-time performance to their hundreds of suppliers. Domo provided the enterprise level support they needed to integrate data from multiple systems and create their supplier performance scorecards. In another example, we won business with a marketing agency that was using a homegrown analytics solution, making it difficult for business users to answer their own questions. The company chose Domo because our platform seamlessly integrates multiple marketing systems for cross-channel analytics. So, customers have a single source of truth for marketing data. They also preferred Domo's easy-to-use self-service analytics and our ability to quickly activate additional use cases. Now those were the new logo examples, and I also wanted to share some exciting upsell examples. So, with a meaningful expansion in usage in Q4, we have reached about $1 million in ARR with another Fortune 100 global shipping and logistics customer. The company initially chose Domo because we replaced a manual process by connecting to over a dozen disparate systems to create a daily checklist of key priorities for the company's global freight forwarding teams. Prior to Domo, the company spent hours a day assembling the checklist manually. The expansion this quarter included a variety of use cases that its incumbent providers couldn't deliver, including a unified data experience for its customers. The company chose to expand its usage of Domo partly because of our self-service capabilities that allowed its citizen developers to solve use cases without the additional resources required by legacy solutions. In another example, we had an upsell with another Fortune 100 retailer this quarter. We already had a small footprint providing salvage and returns data and have been looking for opportunities to expand the relationship. In Q4, we got the opportunity to connect to data sources from its hundreds of salvage vendors and provide them with real-time recovery rate metrics in a portal. A report that used to take 3 analysts a day to pull together is now completely automated in the Domo platform. As a result, we doubled our contract size. Consumption is unlocking a much broader audience with this customer and facilitating many discussions for additional use cases across the organization. Now before closing, I want to say that I'm very excited about our aforementioned Domopalooza user conference, which will be held in person yehey! In Salt Lake City later this month from March 26 to March 29. We have some amazing customer stories and new data plus AI product developments to share on stage. I hope to see many of you there. As we look ahead to FY '25, with our responsible financial postures, the backdrop, I am very excited about positioning Domo to take great advantage of our future growth potential. I feel optimistic that with the substantial transformations that we've made, our strategic initiatives will create meaningful momentum and let us bring the full value of Domo to customers at a much more rapid pace. I look forward to updating you about our progress throughout the year. And with that, I'll turn it over to Mr. David Jolley. David?
Thanks, Josh. Like you, I'm excited about the growth initiatives we have laid out for fiscal '25. Before I get into the details, let me provide some of the highlights for the quarter. We exceeded our billings guidance, generated record free cash flow. And for the first time, we were operating margin positive for the full fiscal year. Before I get into more details on these metrics, let me give you an update on our debt refinancing. We've extended the maturity of our debt with BlackRock to April 2026, a little over 2 years from now. Additionally, we're currently considering options to refinance this debt on more favorable terms with a longer-term facility to improve our overall financial position. While we're still seeing a challenging macro environment, we were able to exceed the billings guidance we provided at the beginning of the quarter. We delivered Q4 billings of $105.4 million, a year-over-year increase of 1%. Total revenue was $80.2 million, also a year-over-year increase of 1%. And Subscription revenue represented 90% of total revenue and grew at 2% year-over-year. In reviewing the metrics that will impact fiscal year '25, current RPO was $243.4 million, consistent with last year, and our total RPO grew 1% to $380.1 million as of January 31, 2024. On a dollar weighted measure, we continue to have approximately 2/3 of our customers under multiyear contracts. As we had anticipated, in Q4, we had some downsells at 3 enterprise customers that, combined with more normal churn led to gross retention of 82% and net retention of 91%. The -- moving on to margins and profitability. Our subscription gross margin was 83.9%, down 1.8 percentage points from Q4 of last year due primarily to costs associated with new product features and functionality. We expect these costs to stabilize and our gross margin to improve slightly during fiscal '25. Non-GAAP operating margin was 4%, up 0.6 percentage points from a year ago. Net loss was $1.9 million compared to a net loss of $0.8 million a year ago. Net loss per share was $0.05 based on 36.8 million weighted average shares outstanding, basic and diluted. In Q4, cash flow from operations was a record $5.4 million, while free cash flow was $2.9 million and our cash balance increased $3.6 million from last quarter to $60.9 million. For the full fiscal year, we generated positive cash flow from operations of $2.6 million. Now let me highlight our expectations for Q1 and fiscal '25. In establishing our fiscal '25 financial plan, we've not assumed any improvement in the IT spending environment or meaningful contribution from some of our newer growth initiatives. To be clear, we continue to be very optimistic about the longer-term impact of these initiatives, including consumption, partners and freemium. We believe we could see some impact in the back half of the year, but we feel it's prudent to see how these play out before including projected growth in our guidance. At the beginning of last year, we had committed to be operating margin positive with positive operating cash flow, both of which we were able to achieve. Looking forward to fiscal '25, again, we expect to have positive operating margin and leveraging what we've been able to achieve in Q4, our objective is also to be free cash flow positive for the full year. With that as a foundation, our plan is to invest our resources in the growth initiatives that Josh just outlined to reignite growth at Domo. While we could focus on margin expansion, we believe that consistent with the rule of theory promoted by Bessemer Ventures, investing in these growth initiatives will provide a higher return over time. That said, we intend to invest prudently such that we remain operating margin and free cash flow positive for fiscal '25. With that, we are initiating guidance for fiscal '25 as follows: -- for Q1 top line metrics, we are expecting billings of about $70 million and expect GAAP revenue to be in the range of $79 million to $80 million. We expect Q2 billings to be relatively flat from Q1. For the full year of fiscal '25, we expect billings to be in the range of $324 million to $334 million, and we expect GAAP revenue to be in the range of $315 million to $323 million. Also, as a reminder, in Q1, we are hosting our annual user conference, Domopalooza as an in-person event for the first time in 5 years, which will result in higher sales and marketing expenses. We are extremely excited to be back in person for Domopalooza that share developments in AI, product discoverability and other features with our customers. This investment always yields great returns. As a result, we expect non-GAAP net loss per share, basic and diluted of $0.21 to $0.25 for Q1. This assumes 37.4 million weighted average shares outstanding, basic and diluted. For the full year, we expect non-GAAP net loss per share, basic and diluted of $0.36 to $0.46. This assumes 38.5 million weighted average shares outstanding, basic and diluted. In addition, we expect cash flow from operations to be slightly positive in Q1. And as I mentioned, for the full year fiscal '25, we expect to be free cash flow positive. In conclusion, we posted slightly better-than-expected top line results with record cash flow, and I believe we're setting the right foundation for sustainable long-term growth. With that, we'll open the call for questions. Operator?
We will now be conducting a question-and-answer session. [Operator Instructions] -- and the first question comes from the line of Patrick Walravens with JMP Securities.
Great. Josh, 2 for you. But the first one is what are these investments that you're planning on making, and it seems like more so in the beginning of the year than the rest of the year?
Well, first half of the year, we have Domopalooza, so that's a meaningful expense that this quarter. And then beyond that, the investments that we're making are around building out our ecosystem and the go-to-market component of that, there's some marketing dollars and obviously some people associated with all the opportunities that we're seeing in the ecosystem. And then just some additional investments in AI and some spiffs and other incentives around transitioning our customers to the consumption model throughout the CSM organization and the sales organization. That's a big part of the focus as well.
And when you say like investments in AI, does that basically mean hiring people with those skill sets? Or is it something else?
Yes. Yes, a bunch of engineers focused on a bunch of our best engineers focus on that and some backfills as they've transitioned from other areas.
Okay. Great. And then where would you say that Domo has the best product market fit today?
I would say there's 2 components. The biggest is just an understanding of you look at that full stack, it's really a modular full stack. And if you're looking at your different AI opportunities that you have, how are you going to be able to take advantage of those AI services. Once you -- let's say, you go into -- let's say, you're in open AI, you're in enterprise open AI, and we had a customer just tell us this. You can upload your you can drag and drop your data files and start asking questions. but there's 0 governance around it. There's 0 ability to distribute that out. There's 0 ability to just say, "I want to start receiving these weekly and we have that infrastructure and that government is in place. So, whether it's extending AI intelligence or building an app and taking action off of that data that you have inside your organization, that's where we really fit in distributing that information, governing that information and then taking action on that information.
All right. Awesome. And then, David, a quick one for you and then a longer one for you. The quick one was, I think last quarter, you told us consumption was 20% of ARR. Did I met it, did you give us a new number for that?
No, I don't think we did. But actually, we're a little over 25% at this point.
Okay. Great. Great. And then on the debt, I think you mentioned that you're bullish about closing on more advantageous terms. Can you just give us a little more color on that. roughly -- I mean, I realize it's hard to predict a deal. But roughly what time frame are we talking about? And what's the risk that it doesn't happen?
I'll just say broadly in process. So, we're looking at some opportunities right now, relatively kind of near term, but looking at opportunities currently and the terms look to be, I would say, a little improved in what we have in place today.
And the next question comes from the line of Max Michaelis with Lake Street Capital Markets.
First one on me, related to the consumption model. I know you mentioned around half of your customers on the consumption model have already, I think, approaches surpassed contracted credits. Maybe if we look at the other half of the customers there, maybe what have you done or what are you doing to kind of drive greater usage out of that other half of the customer base on the consumption model?
Yes. I think the biggest component of that and what's interesting to us about it is they're only 6 months into it. So, a lot of those are new customers. And so, they're working through the installation. They're just working it out to people. They're just connecting to data for the first time. So, we were surprised that already at 6 months, there were people that were already trending above where they had contracted with us. And it's what we were hoping for. And frankly, what we -- why we've been pushing so hard consumption because we think the long-term net revenue retention is going to be much higher than we've ever had here before. And then what we're doing is now instead of focusing on trying to go and pitch a use case to a customer and hoping that they can get budget allocation for a concept. Now we're going into our customers and saying, "Hey, we're not coming in to try to get any dollars for you or getting additional contracts. But let us come and show you some use cases, and you can try them out. And you can click on these buttons, and it might cost you $5, but go right out and see if you get benefit out of it. and let us show you how to use our AI services. And let us show you how to build automated workflow apps. And those kind of conversations are much more well received than what they've been historically. We'll go to an organization that maybe has a marketing use case, and we have a great relationship with them. And we'll say, "Hey, when do you introduce you to the finance team, and we're going to show you -- we'll introduce you to the CFO at one of our other customers using a similar industry as you guys and just let us share with you what that CFO is doing in their organ, how they're using Domo. And again, you already have all the users, you can do this tomorrow. You already have it in the contract. So go ahead and start using it. And so, it's more focusing on adoption and trying to help those customers consume the credits because when they do, they're clearly and automatically getting value from it.
All right. Another one for me maybe for you, Josh. So I'm not sure if I missed it on the call here or in the prepared remarks, but when we think about time lines, especially on AI, I know it's early, you guys are hiring on engineers. But I mean if we think about a time line on when you could see the benefit from this investment in AI, what are you thinking?
I mean, most of our conversations that we're having with our customers right now are around AI. All of our current customers are interested in buying additional products and services and helping them manage the various AI investments that they're looking at. So, like we said in the prepared remarks, it used to be democratizing data and now it's really democratizing that intelligence. And if there's -- because AI is moving so fast, when you take an AI model, you want to apply it to data. But it can't be just a run in the store. It has to be organized. It has to be a private ALM. It has to have governance around it. You need to have the lineage around what was created, what was queried, who was it distributed to. And so, you need to have a layer like Domo that allows you to understand that and govern that, manage that, distribute that. At the same time, what happens if that service that you were excited about last month is all of a sudden not very innovative and behind the times and a brand new one comes out that is helping you, let's say, optimize your pricing. And you want to be able to take advantage of that. And you need to switch from the old one to the new one. Now how you're going to do that? Again, if you have a layer like Domo sitting on top of everything and that has a view into the data that helps you organize and manage your data, let us sit wherever you want. Let us stand Snowflake, let us stay in data bricks. -- let it stay at AWS. We don't care. We just help you manage government control it and distribute it. And that's where we're seeing AI really bring the strengths and advantages that we have to the forefront. So, it's actually something that we're doing right now. We have some great product announcements coming out of DomaPluza around AI. We've been making investments there for quite some time. We've been in predictive analytics, which -- machine learning, which are both components of what AI is today. So, we've been doing this for a long time, and it's actually great that now the market is moving there. It's really highlighting the distinct advantages that we have.
All right. And then last one for me, David, maybe for you. How should we be thinking about cash level at the end of 2021 -- fiscal year '25?
Yes. So, we're very committed to be free cash flow positive. So, our plan has us achieving that. And to the extent that we vary from that a little bit, we'll take whatever actions we need to, to make sure that we are free cash flow positive. So that's the -- that's our plan going in here at the beginning of fiscal '25. And that's what we expect to...
And the next question comes from the line of Derek Wood with TD Cowen. Please proceed with your question.
This is Cole on for Derrick. David, one for you, maybe just looking at NRR down-ticking again. It sounds like the new investments in consumption and freemium could help that kind of run up over time. But as we think about over the next couple of quarters, is this kind of the bottom here? Do you think that looking at deals and potential down sales it could go lower before it starts to accelerate?
Yes. I mean as we look at the plan that we've got in place for this next year, I mean, this should be sort of the low point. And the way to think about it when you look at billings and either they're flat or growing, there's about a 2-quarter lag on that. So, if we look back a couple of quarters ago, billings were flat. We've had a couple of very low single-digit billings growth, but that should start to turn. And as we add to billings, again, if we see an increase in billings, then net ARR is going to go up. So -- and that's what we've got in the plan.
Great. And then Josh, one for you. Would love an update on go-to-market rep productivity pipeline into the first or second quarter here, that would be great.
Yes. Yes. I mean we've definitely seen since Q4 of a year ago, the macro headwinds definitely took place in terms of rep productivity, pipeline conversion, and it definitely weakened throughout the year. I think it started to stabilize in Q4. So again, to David's last comment, hopefully, we've hit the trough, and we've hit the divot and we're coming back out of it. But definitely still feel macro headwinds. And we've optimized towards the most efficient sales executives that we have. So, we know we have people that can produce and we're doing everything we can to optimize their ability to be successful. We've had some successes overseas in different pockets as well. And I think the investments that we've made in AI and the investments that we've made converting this over to consumption, we're going to start seeing some of those things start to affect our ability to be more successful. So not only, well, I think the macro conditions change things pretty dramatically. And just with macro recovering alone, I think we'd get back to the profile that we were at 24 months ago. But in addition to that, we think there's some really cool tailwinds that we have as well with our ability to uniquely help customers out with AI and then with the change in the transformation of the model and how that affects our customers and their ability to grow with us and adapt with us and also find that return on their investment before they have to go and get a contract approved. So, we're excited about the position. We haven't seen it in the financial results. But I can tell you that everybody here at the company is as excited as we've been about our long-term prospects. We feel like we fit really well in the ecosystem with the changes that we made to our technology. And because if you look at our unique advantages and distinct unique advantages that we have, relative to the makeup of our company. We are one of the few independents and certainly at scale that independence is helpful. We have a full stack that is composable. -- it's modular, and we fit really well with the hyperscalers that are out there, and they're all really interested. If you're going to go to market and you're a hyperscaler and you need to provide a full solution to your customer, are you going to walk in with 5 partners to be able to fill up that stack or maybe just with Domo. And the sales rep doesn't have to manage 5 different accounts and transactions and contracts to get a deal done, they can just work with just us. And because we've now made our back end said you can keep all that data driving the hyperscalers consumption, we think that it puts us in a really unique position. And we're definitely excited to see how that plays out over the next 12 months, and we'll certainly keep the Street updated on how that's going to affect our progress and our ability to do something different than what's in the numbers today.
There are no further questions at this time, and that concludes the question-and-answer session, and that also concludes today's teleconference. You may disconnect your lines at this time. Thank you for your participation.