Cimpress PLC

NASDAQ:CMPR

Earnings Call Analysis

Positive Shift and Growth Outlook Amid Transition

The company completed a full migration to the Wix website builder enhancing customer experience and cash flows per customer. Digital bookings and revenues grew year-over-year, with a focus now on integration and optimization. Revenue guidance stands at 7% reported, or at least 5% in organic constant currency. Input costs have stabilized; no significant recent price changes with continuous optimization anticipated. There's a positive long-term outlook as investments today strengthen future intrinsic value per share.

Complete Transition to Wix Platform and Positive Outlook on Digital Offerings

The company has successfully completed the transition from its legacy website builder to the Wix platform, a move they believe provides a superior customer experience and leads to better value per customer in terms of cash flows. This strategic move is accompanied by an increase in digital bookings and an expected growth in digital revenues on a full-year basis. An improvement in the lifetime value of customers is also anticipated as the company focuses on optimizing the integration of the new platform and the customer acquisition funnel.

Conservative Guidance and Currency Impact Mitigation

While detailed revenue guidance at the segment level has not been provided for the remainder of the year, the company has set a general expectation of at least 5% organic constant currency growth for the second half. There is an anticipation of reduced currency impact on reported revenue growth due to current rates, implying that reported growth figures could closely align with the organic constant currency metrics.

Resilience Amidst Input Cost Pressures and Price Optimization

The company faced significant input cost increases, particularly in paper costs, which rose by more than 50% in some regions. Despite these challenges, they managed to reach an equilibrium in pricing without passing the entire burden onto customers. This approach, combined with their continuous price optimization strategy, seems to stabilize revenue per customer. There is no immediate plan to lower prices to attract Upload and Print segments, as orders continue to grow and the company aims to maintain profitability.

Long-Term Strategy Focused on Direct Customer Relationships

In addressing the effects of reseller channels on growth, the company believes that the future lies in direct Internet relationships with end customers. By moving away from reliance on resellers, represented by the steady growth of the PrintBrothers segment at about 5% annually, the company envisions a shift towards selling directly from factories to customers, bolstering long-term economic prospects.

Strong Bottom Line and Healthy Cash Flow

The company is pleased to report that it has exceeded its expectations regarding bottom line profit and cash flow. This financial strength is seen as providing the flexibility to consider strategic options, such as repurchasing debt, to maintain a robust balance sheet. Continued investment in key areas for future growth is also highlighted, ensuring the company remains well-positioned to enhance its intrinsic value per share over time.

Earnings Call Transcript 2024-Q2

[Operator]

Welcome to the Cimpress Q2 Fiscal Year 2024 Earnings Follow-Up Call.I will introduce Meredith Burns, Vice President of Investor Relations and Sustainability.

[Meredith Burns, executive]

Thank you, Michelle, and thank you, everyone, for joining us. With us today are Robert Keane, our Founder, Chairman and Chief Executive Officer; and Sean Quinn, EVP and Chief Financial Officer. We really appreciate the time that you have dedicated to understand our results, commentary and outlook. This live Q&A session will last about 45 minutes and we'll answer both pre-submitted and live questions. You could submit questions live via the questions and answers box at the bottom left of the screen.Before we start, I will note that, in this session, we'll make statements about the future. Our actual results may differ materially from these statements due to risk factors that are outlined in detail in our SEC filings and in the documents we published yesterday on our website. We also have published non-GAAP reconciliations for our financial results and outlook on our IR website. We invite you to read them.And now I will turn things over to Sean for some brief remarks before we take questions. Sean?

[Sean Quinn, executive]

Thanks a lot, Meredith, and thanks, everyone, who's joined us today or on the recording.Before I take your questions along with Robert and Meredith, I just want to highlight a few key points from the financial results and the updated outlook that we published yesterday. First of all, Cimpress delivered strong results in the second quarter. Our consolidated revenue grew 9% on a reported basis and 6% on an organic constant currency basis.Adjusted EBITDA grew $55 million year-over-year in Q2 to $166 million, and adjusted EBITDA margins were up nearly 500 basis points to 18.1% this year with gross margin expansion, leverage in advertising spend and reduced operating expenses. That was also helped by more favorable input costs compared to last year, and there were also a few beneficial year-over-year improvements that will not repeat that we called out in the earnings document as well.Adjusted free cash flow for the quarter increased significantly year-over-year by $96 million with the higher adjusted EBITDA, but also significantly more favorable net working capital compared to the year-ago period, which was helped by the normalization of our working capital trends. While we had growth in EBITDA across all of our segments, as you would have seen in the release, Vista experienced significant profitability expansion on strong results for its holiday peak. Vista's revenue grew 9% on an organic constant currency basis, which was better than expected.We saw strong growth across business product categories, but we also had 7% growth in our consumer products category. We continue to benefit from the range of improvements made in recent years that we talked about extensively in our last 2 Investor Days. Total customer count and also gross profit per customer, both grew this quarter. So we're continuing that multiyear trend of improved per customer value, but with growth in total customers as we did in the first quarter.I think beyond the quarter, it's worth taking a step back for just a moment and reflecting on the last year. One year ago, our trailing 12-month adjusted EBITDA was $228 million. Now at the end of December, it's $438 million, a 92% increase in 1 year, and that's still with material year-over-year benefits ahead next quarter from our prior cost reductions that haven't yet impacted reported results.One year ago, our net leverage was 5.5x trailing 12-month EBITDA as defined by our credit agreement. Now it's 2.87x, nearly half in 1 year. Importantly, we've achieved that while still maintaining significant organic investment. With 2 quarters remaining in the fiscal year, that puts us on a run rate that exceeds our prior profitability and net leverage guidance that we established for FY '24, which we had already increased since we first introduced that more specific guidance 1 year ago.And lastly, 1 year ago, we had cash and marketable securities of $214 million, and we had no access to our revolving credit facility. Now we ended December with cash and marketable securities of $291 million. We have full access to our $250 million revolving credit facility. And over that time in the last year, we also used $70 million of our capital to purchase $78 million of notional value of our high-yield notes.Turning to our updated outlook for the full year. Our organic constant currency revenue guidance for FY '24 of at least 5% is consistent with what we experienced in the first half of the year and down slightly from our prior guidance of at least 6%. We think that's appropriate to reflect the lower-than-expected revenue growth that we've seen in our Upload and Print businesses and BuildASign.Given our strong profitability and cash flow performance, we've raised our FY '24 adjusted EBITDA guidance to at least $455 million, and we now expect that to convert to free cash flow at approximately 45%. That compares to our prior guidance of at least $425 million and conversion of free cash flow at approximately 40%.If you do the math of our trailing 12 months adjusted EBITDA as of December and what we've already disclosed for year-over-year cost savings that we expect in the third quarter of approximately $25 million and you back off the unfavorable currency impact for the remainder of the year that we've also disclosed, which is $8.5 million, that math will get you to $455 million. And so you might ask why our guidance isn't higher after the extent of year-over-year growth we had in the first half of the year beyond those cost savings and unfavorable currency impact.The second half of the year is definitely a harder comp from a profitability perspective. I think if you look at the quarterly profile of last year's Vista segment EBITDA margins, you'll see that. There were also a few benefits in Q2 we called out in the earnings document that we won't have again. That's not to say there's not opportunity for further growth in the second half of the year, but we've maintained this at least construct, and we want to be realistic about where we set that. We're, as you know, incentivized to continue improving our business and our financial results, and that's what we'll remain focused on.Our Board has also authorized share repurchases of up to $150 million, which doesn't have a defined time frame set against it. Given the progress that I've just outlined, we're now in a position to have this as an option for capital allocation. Any share repurchases in the remainder of this fiscal year will be done with the expectation of exiting FY '24 with net leverage at or below approximately 3.0x trailing 12-month EBITDA as defined by our credit agreement. And I would note that, that's an improvement from our prior net leverage guidance that we established at the beginning of the year of exiting FY '24 at or below 3.25x.With that, Meredith, why don't we open it up for questions.

[Meredith Burns, executive]

That's great. Thank you, Sean. Okay. So we're going to jump in on a couple of questions about the quarter. So Sean, I'll kick the first couple to you. First one, which products or family of products have had the most impact on Vista's outperformance in the quarter?

[Sean Quinn, executive]

Sure. Yes. We've made a few kind of directional comments about the quarter in the release. The revenue performance in Vista was strong across the board. I'll come to the product category question. But maybe to start, the growth was pretty similar across all of our regions, in North America, Europe, Australia. Europe was just slightly out ahead of the pack but really a balanced growth story across regions. And then from a -- in terms of our incremental revenue, though, North America was definitely the largest. And the overperformance relative to our expectations was mostly in North America as well.In terms of product categories, all categories had double-digit bookings growth other than business cards and consumer Q2. Relative to our expectations, though, I would say consumer was the product category that sticks out, partly because we set pretty modest expectations there because some of those products, things like holiday cards or calendars, we don't get to experience throughout the year. So we had modest expectations, we exceeded them. But again, strong across many categories.I think one might read the commentary and think consumer is what drove the quarter. But remember, Vista had 9% organic constant currency growth overall. And so mathematically, with consumer at 7%, all the other categories together, grew more than 9%. And just in terms of the absolute dollars of growth, Vista had $47 million of year-over-year incremental growth. To put that in perspective, while consumer was really important in that, it was a little more than $7 million of that growth. And so there was a lot of strength elsewhere, too.

[Meredith Burns, executive]

Great. Thank you, Sean. And certainly, a related question here. What drove the 7% growth in the consumer segment? And can it sustain mid- to high single-digit growth under the new model?

[Sean Quinn, executive]

There were a lot of contributors to start. I think that the team really did a great job in the planning and in the execution. We always do a very extensive deep dive to assess what we can do better. And that's actually something that we've already is well underway even for next year's holiday peak. But the team was able to take action on the things identified from last year. And those are things that have to get worked on throughout the year to improve the experience, to add new features, add new products, evolve our go-to-market approach across our markets and so on. And so I think the team did a really good job in all that planning and execution, and that was really over the last full year.There's also the fact that it's not like consumer is a wholly separate business. We define it based on product category, but these are customers that are interacting with the site and being put through the same experience improvements, the same reduced friction in our checkout, the same improvements to design health, improvements in terms of how we're using data, improvements in site search, more efficient advertising. All the other things that we've been talking about that are actually a big part of why the other product categories had the strength I just mentioned, too.The -- I think the consumer categories also benefited from the fact that we've had healthier new customer acquisition cohorts in the last quarters, and there are many hybrid customers in there that are purchasing across categories. They tend to be some of the most valuable customers in our customer file. So those are some of the things that impacted the revenue performance. As we noted in the release, it was the first time that we had year-over-year consumer products growth since we started the transformation journey in Vista in 2019. And you may recall back then, we pretty significantly reduced discounting and advertising, and that was -- that had a big impact on consumer because there were some things that we were doing in the consumer category that we're destroying capital or not producing sufficient returns. So we've made some big changes there. So it's great to see that back to growth and doing what it's doing.But it actually goes beyond just revenue. And so I maybe just highlight a few other things. In our production facilities, we also had a really good execution. Just as an example of that, last year, in Europe, there were labor supply challenges in the holiday ramp, which increased cost. The team did a really nice job this year, changing how we approach workforce management, driving a lot of efficiency versus last year from a labor perspective and doing all that while maintaining a high on-time delivery to customers. In our customer care, those teams, another area where we've made continuous improvement throughout the last year, but the team has really been focused on removing friction for customers, improving training for our team members, improving visibility of help on placement on the site. And we've been able to reduce contacts as well because we've improved the site experience, but also, we've improved these elements of how our care teams interact with customers.And so all of that has led to about 100 basis points of savings just in our customer care versus last year. So I mentioned those because it's not just revenue, it really is across the board, it was a strong performance. There's a lot that's gone into that. And hopefully, that's been a theme you pick up over the last quarters, which is it's a lot of little things and improving execution and focus that ultimately has driven the results.

[Meredith Burns, executive]

That's great. Thank you, Sean. All right. I'm going to move over to Robert for one of our pre-submitted questions. So Robert, what is ailing Upload and Print other than the tough year-over-year comps in the second half of the year? And what are you doing to fix it? And how should we think about it about the sustainable growth in that segment?

[Robert Keane, executive]

Okay. Well, thanks for the question. First of all, let me say hello to everyone, and like Meredith and Sean, welcome you to the call. As to the question, I will start by saying we see these businesses, the Upload and Print businesses, as healthy, not as ailing. We also are asking how we can continue their success and make them even stronger, which is an important question, but it's not a question of what we need to "fix". So of course, and I will come to this in a moment, we explained in our release that revenue growth was below our plan but that doesn't change the overall picture.And let me explain that by starting with the success in driving Upload and Print EBITDA and cash flow. As we've done across Cimpress, we are focusing on driving bottom line expansion to, one, show the underlying power of what we have as a business, but also to help with the corporate level de-levering. And Upload and Print just expanded profitability, EBITDA, 41% year-over-year, and we have strong bottom line prospects looking forward.Specifically, if you look at Upload and Print on a trailing 12-month basis, it's 150 -- that's over $150 million, which is driving, again, increased cash flow. And cumulatively, we've generated cash flow from this group that exceeds the capital we ever invested in them. And of course, there's value in the business today going forward, so the returns have been already attractive, and we're confident that those returns will continue to grow. So again, we see these as healthy businesses.Now as to revenue, yes, it was lower than I expected, but it was in part due to making sure we drive the bottom line, but also there were -- and you mentioned this in your question, high growth rates, last year we had a lap. But beyond that, I think there's 2 very important trends, which we have spoken about in the past, which is important to keep in mind, which are constraining near-term revenue, but which are good for Cimpress' Upload and Print revenue outlook over the longer term.We are the undisputed European leader in selling direct to end customers through Upload and Print style e-commerce printing. These are small orders traditionally relative to the commercial printing industry. And the industry continues to shift overall print, not just online towards smaller orders. And we see that as playing to Cimpress' strength. And as those orders get smaller, it gets harder and harder for traditional printers to play in that.Secondly, we do see we have headwinds from resellers. Resellers are typically professional graphic or graphic design professionals or local printers and the like who have traditionally been how -- and even today are how the majority of the print industry transacts businesses and especially in Print Group, but across Upload and Print, we have a pretty material business selling to those resellers who in turn sell to the end customer. But with the passage of time, those resellers are kind of systemically or systematically getting disintermediated and in large part by Cimpress' Upload and Print Group as the leader in this space. So there's a channel shift there.But if you step back, that -- excluding that high concentration of reseller revenue, it is an overall positive picture. And we look to Upload and Print and the teams there as being -- they are very innovative. They're very focused on being low-cost producers. They have incredible supply chains and production capabilities. They serve customers incredibly well. And you can see in cohort value, especially defined as cash flow, not revenues, you see these strong trends occurring. So they're going to keep doing what they're doing. There's a lot of good things happening there, and we don't see this as a sign that the multiyear strength we've had in Upload and Print is anywhere near the end.

[Meredith Burns, executive]

Great. Thank you, Robert. I'm going to shift to Sean for a technical question. So Sean, what accounted for the big share-based compensation jump in the second quarter? And is that an appropriate run rate?

[Sean Quinn, executive]

Sure. Yes. Always going to have a couple of technical questions in here. The grants that we made this year were a combination of instruments, performance share units, or PSUs, and also RSUs. In terms of why the increase in share-based compensation expense, the total grant value for all of our annual grants we do is a little bit higher than last year. But there's really 2 things that drove the higher expense in Q2.The first one is that for the PSUs and the -- in terms of, like Robert, myself, other executive officers have all of our long-term incentives of PSUs. So it's a large part of the overall share-based compensation for this year. The way that those are required to be accounted for is on an accelerated basis. And so what ends up happening, I'll spare you the details, is that about 50% of the expense gets taken in year 1. And that compares to like if there's an RSU with a 4-year vesting period, about 25% of the expense we get taken in year 1. So you do get just in terms of how it's accounted for a higher cost in year 1 than our past profile.The second one is that the PSUs and the expense that we take for PSUs is variable depending on our attainment against the performance conditions. Those performance conditions are based on our revenue, EBITDA and unlevered free cash flow for this year. And we've updated those estimates of attainment percentages based on our results, which were strong and so that the attainment percentage is a bit higher. And so that also played a role.You'll see in our non-GAAP reconciliations, we actually walked this. And so we increased our full year expectation for share-based compensation expense from $60 million to $65 million for FY '24. Again, just remember that some of that is driven by this feature of accelerated expensing for the PSUs with 50% of that cost in year 1.As to -- I think the question also asked that that's a good reflection of the run rate. I think it really depends on some of the instruments that we use. For now, I think that's [Technical Difficulty] accelerated basis. So that will kind of more and more be layered into the expense profile.

[Meredith Burns, executive]

Great. Thanks so much, Sean. Okay. This next question is for Robert. Robert, can you update us on customer experience enhancements in Vista that are driving improvements in customer satisfaction, new customer acquisition cohorts and customer lifetime value?

[Robert Keane, executive]

Sure. Let me say, first of all, the main point about these customer experience improvements is that we are increasing the cadence and the velocity of continuous improvement of many small things, not relying on step function changes and that's very powerful. But there are too many to cover all of these. I will give you some very specific examples, but there's a lot of them. Sean also covered this to some extent in his response to the consumer question earlier. And I'll come to that.Now you mentioned specifically acquisition cohorts and customer lifetime value and customer satisfaction. I think that in terms of cohorts, we have -- there's 2 major factors. How much value is there per customer, the LTV and how many customers. And the improvements we've been making for the last 5 years have consistently driven up the value per customer. I think a lot of what's happening is we are continuing that with -- that trend with consumer -- customer-facing experience improvements.But very importantly, the second factor, the number of new customers are now starting to get traction. And it's certainly an important part -- customer experience is certainly an important part of that, but it also is a lot of the great work in the marketing teams and others to find ways to drive that. So in terms of some examples, I think you really have to look back for the last 4, 5 years and see we started with some very large brute force changes, moving our discount levels down dramatically. We still discount but much less than in the past. Changing how we advertise, changing how we talk about our business and the customer value we deliver.We spent more than 3 years migrating the technology stack and only finished that up 18 months ago. We invested in talent in a lot of different areas. We didn't do all that right, but we've made a lot of good decisions. And we are now seeing 18 months after the tech migration, about 15 months after committing to move to what are known as empowered product teams. We're seeing that a lot of those things are starting to click. The teams are able to be more focused on improvements rather than these big shifts. And that comes down to things that matter to our customers.So as 2 examples, the -- I could start with site search. It could be that's much better than it has been in the past, and we think we can make it better, mobile-first design flows, reducing the friction of checkout, improving the layout of the homepage or some of the core merchandising pages to improve findability. The pace of new product introduction is coming up dramatically from where it was a year ago. It's still not where we think it can be, and it's not at the pace we see in our Upload and Print businesses, but it's improving.We've improved design and service offerings and started to integrate those more deeply in the experience. We've taken learnings from VistaCreate, and we're bringing those into the core Vistaprint experience. We're acquiring, as I mentioned, more customers that certainly comes from great marketing improvements, but also very important, improved conversion rates because of the site improvements.And so finally, we've done a lot of work on product quality and on time to customer and customer service improvements, which has multiple effects. One is it improves our retention rates, which has huge value to the value of the cohorts. And two, it's driven down our credit rate. We still have a very customer-centric approach to credit. But as we make fewer mistakes, we can make -- we issue fewer credits and that's healthy. So I'll stop there. But really, I would summarize by saying there's no one silver bullet, which has changed things. We see this as an overall acceleration of the velocity, the faster cadence of new product -- or new customer-facing improvements, and we think that will continue.

[Meredith Burns, executive]

That's really great, Robert. It's just really exciting to see that inside the company as well. I'm just like adding my own editorial comment here. All right. Let's move to the next question. Robert, I'm going to stick with you. How far along are you in the process of integrating more robust design services into the Vista customer experience? Can you give us a progress update on VistaCreate in terms of user growth and other key metrics that you're tracking?

[Robert Keane, executive]

Great. So there are a couple of questions there. There's design services overall, and there is VistaCreate specifically. So Florian, in our most recent Investor Day, spoke about exposing design services from the 99designs community to Vistaprint customers. We have taken a slower approach there. It's taking longer than I would have originally expected. I think any of us would have. But again, a lot of that was related to a need to fix some of the other things I just talked about in terms of tech migrations, new product team structures and so on.But we are seeing the benefits when -- by making that smoother for customers who need design help to get it, and we're going to continue to test and learn and incorporate improvements into the experience. And importantly, we are now working to say how can we make sure the flow between -- you think of a spectrum from getting customer service, to getting customer service-based design help to getting a professional to help you, making sure that that's a smooth transition back and forth for customers who, at different points in their customer journey, need different types of service.We've also made design overall more pervasive through the customer experience, how design agents -- we know the design customer service agents, and we know that designers from the 99 network have much higher LTV. So making incremental improvements has helped the -- I would put that in the category of what I spoke about for the prior question. It's an example of improving satisfaction, conversion, revenue, profitability.If you go to the site, you'll see a lot more offers for design help for custom or bespoke design support on the home page, in the studio, in chat boxes that pop up and on pages for more complex products. We also have -- the team is driving local offerings with a range of design options and experiences, which is very much related to 99designs and work that we've done since we've acquired 99designs. We are incorporating the VistaCreate capabilities into the Vista design studio within Vistaprint. That is taking time because of the architectural underlying components, but we are on a trajectory of making incremental studio experiences to make it better for our customers. And you can see some of this, for instance, the LogoMaker where you download the finished logo and a brand kit, that's now available in VistaCreate as well.And so finally, I'd say we see how we move forward with the VistaCreate and 99designs acquisitions, less of building them or not as building them a stand-alone businesses, but rather exposing the services and capabilities in using the talent we acquired with that to improve the Vistaprint experience overall, where the real value is for customers because of the size of Vistaprint and for shareholders because of the size of the revenues and cash flows out of Vistaprint.

[Meredith Burns, executive]

Thank you, Robert. Okay. I'm going to stick with you for one more question before I let you off the hook. Robert, how is the customer adoption of the Vista x Wix digital offering progressing?

[Robert Keane, executive]

Well, first of all, we have 100% completed the migration off of our legacy website builder product to the Wix website builder. We finished that up in the first quarter. And it is just a much better customer experience, full stop, and we're happy with that. We also see the value per customer is materially better, our value per customer in terms of cash flows. The progress has been good. It's still a situation where most of our focus is continuing to optimize how we integrate what is a third-party holding controlled product experience, the Wix experience, which we really see is great for the customers to make sure it integrates into our site well and making sure the funnel that drives customers there is working, removing friction for customers now that the bulk of the effort which was getting all of the legacy site builder customers migrated to Wix is over, we can focus more on those things.Digital bookings grew year-over-year in Q2, just we finished up. They also did in Q1. And we expect digital revenues to grow again on a full year basis. And as we move forward, we think the -- we're seeing an uptick in customers, but again, an uptick -- a material uptick in the lifetime value of each customer. So in summary, we are happy with where Vista x Wix digital offering is. We have a lot of opportunity in front of us, but it's going in the right direction.

[Meredith Burns, executive]

Thanks, Robert. All right. Sean, I'm going to ask you a question now and that is what is the implied growth for Vista in the second half of the year in the 7% revenue guide? So 7% reported guide or 5% organic constant currency guide.

[Sean Quinn, executive]

Yes. We haven't given revenue guidance at the segment level for the remainder of the year. So I think the -- maybe just a few things to call out. The comps in H2, as you can see, are different depending on the segment and when price changes were happening last year. I think that -- I think you can assume that the Vista expectations in the second half of the year are close to the consolidated organic constant currency guidance that we gave of at least 5%. I probably won't get more specific than that.As for the reported revenue growth, in general, there's going to be less -- based on the current rates, we expect less currency impact in the second half of the year. And so right now, for Vista, I would expect that the reported growth and the organic constant currency growth would be quite close together.

[Meredith Burns, executive]

Great. Thank you. All right. Another one for you, Sean. As you mentioned, input prices are lowering and revenue per customer is increasing. What's the response from customers to price increases? And how are you able to lower prices to attract Upload and Print?

[Sean Quinn, executive]

Yes. On the -- from a price perspective, we -- there hasn't really been much change over the last quarter in [Technical Difficulty]. We find ourselves now in more kind of optimization mode. And so I don't expect any step function changes upward or downward based on what we see today. It's more back into the continuous optimization, testing based on price elasticity and so on. So that's the mode that we're -- that we've been in.I think one of the things to consider is that the pace of input cost increases in part of our business and take paper costs, for example, was extremely high. And so we weren't just passing that all on, and there were parts of that business where we were having to absorb a piece of that. When paper costs, for example, in some regions go up 50% or more, that's not something that you can just -- the next day pass on. And so I think that over time, as input costs have settled in, combined with the pricing steps that we did take over the last 18 months or so, we're at an equilibrium that right now feels like that's okay. And again, we'll continue to optimize within that.In terms of, are you able to lower prices to attract Upload and Print, we haven't seen the need to do so. Again, we'll continue to test and optimize. But orders are still growing. And so it's -- in Upload and Print, it's really the things that Robert talked about earlier in terms of some of the headwinds there for growth. So I don't expect the changes in the near-term and also we did not make big changes over the last quarter, not only in Upload and Print, but elsewhere, too.

[Meredith Burns, executive]

Great. Thank you. All right. Next one, I'm going to ask Robert. Have you done the math on what Upload and Print growth rate was in the quarter excluding the reseller channel?

[Robert Keane, executive]

Yes, we've done the math. We don't disclose that publicly, one, because every business in the world has overall results in profits to contain a mix of different growth rates of different segments, but also for competitive reasons. But I can give you a little bit of context here. Now remember that our Upload and Print businesses, every single one of them have reseller business. Exa and Tradeprint, which are part of The Print Group, traditionally, were 100% reseller, and they are shifting away, but they really started with 100% reseller. Whereas [ Wehrmacht and Druk ] Printdeal and Pixartprinting, well the first 3 of those, excluding Pixartprinting are part of PrintBrothers, Pixartprinting as part of The Print Group, also has resellers, but it's a minority of their business. So we see the most headwinds in The Print Group because of the traditional focus of 2 of the businesses on resellers.Now a good number to look at is PrintBrothers, where again, we do have reseller businesses, which are reseller customers that are material, although not a majority, yet PrintBrothers is still growing at about 5% a year. So again, there's a mix within that of resellers and direct. I think I'd come back to the main point that if you think out 10 years from now, where is the world going? The world is going more and more to direct relationships across the Internet with end customers. And the ability to sell directly from our factory floors out to those customers without going through an intermediary is long term good for the economics of Cimpress.

[Meredith Burns, executive]

Thanks, Robert. All right. Another question here for Sean [ fun ] capital allocation question. Sean, any plans to buy back more bonds?

[Sean Quinn, executive]

No specific plans. As we said in the -- in our release last night, we've -- obviously, we've been a buyer of our bonds over the last 3 quarters. We'll continue to consider using excess liquidity to repurchase our debt that's not exclusive to bonds. It could be any of our debt. And -- but, yes, no specific plans. But as you can see, it's something that we'll regularly look at and we have been looking at. And yes, we'll see where things go.

[Meredith Burns, executive]

Fantastic. All right. So with that, we have come to the end of the set of questions. There was another question that came on about the holiday season. I think the asker maybe came on to the call a little bit late because we did cover the holiday season in quite a bit of detail at the beginning of the call. So I can write to that person after the call. And you can always listen to the -- or relisten to the replay or read the transcript to catch our answer on that one.So I'm just going to turn things over to Robert to wrap things up.

[Robert Keane, executive]

Well, thank you to all of you for joining the call and for continuing to entrust us with your capital. We are really happy to be ahead of our plans for the bottom line profit and cash flow. And by reducing our net leverage, we have, I think, a lot of options in front of us. But very importantly, and Sean said this before, and we said this in the release, we are happy to do so while continuing to invest in key areas for the future. And so we think that success is a combination of different factors, but stepping way back, being able to focus on execution after a series of changes that started with the Vistaprint transformation 5 years ago that went through the pandemic, which went through a lot of fundamental changes of how we run the business. But we are seeing the benefits of that focus. We look forward to continuing to build the momentum from here. And we think we're on the right track to improve our intrinsic value per share for a long time to come. Thank you again.

[Operator]

Ladies and gentlemen, this concludes today's conference. Thank you for your participation. Have a great day, and you may now disconnect.