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Earnings Call Analysis
Summary
Q3-2023
In a challenging market, Adventure sales grew 9% to $20.2 million, bolstered by strong demand in Australia and better-than-expected U.S. revenue. Outdoor sales dipped 3% to $61.1 million, facing inventory excess and a tough macroeconomic landscape. Precision Sport plummeted 45% to $18.8 million, affected by inventory build-ups and decreased consumer spending. However, gross margins improved overall due to lower costs and strategic pricing, with corporate gross margin rising to 35.5%. Adjusted EBITDA margin foreseeably declines to 9.3%, contrasting last year's 13%. The company forecasts plummeting sales to $364-$368 million with adjusted EBITDA of $33-$35 million. Debt will approximately conclude at $120 million, considering the TRED Outdoor acquisition. Clarus entertains interest from Warren Kanders for acquiring the Precision Sport segment, but outcomes remain uncertain.
Good afternoon, everyone, and thank you for participating in today's conference call to discuss Clarus Corporation's Financial Results for the Third Quarter Ended September 30, 2023. Joining us today are Clarus Corporation's Executive Chairman, Warren Kanders; CFO, Mike Yates; and the company's External Director of Investor Relations, Cody Slach. Following the remarks, we'll open the call for your questions.Before we go further, I would like to turn the call over to Mr. Slach as he reads the company's Safe Harbor statement within the meaning of the Private Securities Litigation Reform Act of 1995 that provides important cautions regarding forward-looking statements. Cody, please go ahead.
Thanks. Before we begin, I would like to remind everyone that during today's call, we will be making several forward-looking statements and we make these statements under the Safe Harbor provisions of the Private Securities Litigation Reform Act. These forward-looking statements reflect our best estimates and assumptions based on our understanding of information known to us today. These forward-looking statements are subject to potential risks and uncertainties that could cause the actual results of operations or financial condition of Clarus Corporation to differ materially from those expressed or implied by the forward-looking statements. More information on potential factors that could affect the company's operating and financial results is included from time to time in the company's public reports filed with the SEC.I'd like to remind everyone this call will be available for replay through November 7, 2024, starting at 7:00 p.m. Eastern Time tonight. A webcast replay will also be available via the link provided in today's press release as well as on the company's website at claruscorp.com.Now, I'd like to turn the call over to Clarus' Executive Chairman, Warren Kanders. Warren?
Thank you, Cody. Good afternoon, and thank you all for joining Clarus' earnings call to review our results for the third quarter of 2023. I am joined today by our Chief Financial Officer, Mike Yates. I will start the call by addressing the overall business and corporate strategy. Mike will then provide specific comments on the performance of our 3 segments and a detailed financial review. Given the nonbinding indication of interest I previously submitted to acquire the company's Precision Sport segment and our Special Committee's ongoing review, I believe it's prudent for Mike to handle today's Q&A session.Now, jumping to our performance. Our brands largely experienced another challenging quarter given persistent macroeconomic headwinds that have constrained consumer demand and the continued inventory overhang at retail and distributors. This was especially pronounced in our Precision Sport segment, where customers stockpiling with markdown inventory earlier this year impacted sales velocity in the third quarter. This was partially offset by a snapback quarter in our Adventure segment, which I will discuss shortly.As an organization, however, we did not stand idle. During the quarter, we made significant strides in the strategic review of our brands, developing compelling long-term growth plans, rebuilding our teams and taking steps to recalibrate each business to operate most efficiently in the post-COVID era. We are undoing some of the choices made by prior management teams. So to a certain extent, we needed to press the reset button in order to pursue rebuilding our reputation as a customer-centric enterprise. I am confident that the teams in place are fully capable of driving the turnaround.Both of our leaders at Outdoor and Adventure have specific past experiences as operators for private equity-backed businesses where they were responsible for structurally correcting and rightsizing iconic global heritage brands in preparation for their regrowth phase. We see the same characteristics with our brands, but the early steps require patience as the strategic initiatives are in motion. With our pivot away from a corporate cost structure nearly complete, each of the segment leaders now have full P&L ownership and are tasked with driving the success of their respective business units.As we build for the long term, I am pleased with our ability to progress the cash flow initiatives that we can control in this challenging market. We continue to seek opportunities to reduce our inventory levels without eroding overall gross margin. This includes improving the age of our inventory at Outdoor, while prioritizing the investment in new products underlying potentially compelling new business opportunities. As mentioned, Adventure turned the corner in Q3, reporting 9% sales growth and generating an adjusted EBITDA margin over 13%.From an operational standpoint, we completely reshaped the Adventure organization, forming new leadership globally, engaging strategically with key accounts and developing a clear 3-year product horizon, which was well received. This includes the launch of our new Rhino-Rack Pioneer 6 product, our premium trade portfolio leader, which we began delivering in October. This product carries an average gross profit margin that is 1,200 basis points superior to the last-generation product. This was supported with additional launches in our Cross Bar business with the introduction of both the [ RX100 and RX200 ] for our OEM partnership with Ford and their Everest product.In our recovery products, we launched the MAXTRAX Slide Board through an exclusive 500 door release with a key retail partner in Australia. Furthermore, we are excited about the acquisition of Australia-based TRED Outdoors, which we acquired subsequent to quarter end. TRED is a fast-growing outdoor adventure brand, best-in-class, innovative recovery products across off-road, 4x4 automotive touring, camping and caravans. TRED will continue to operate independently as a wholly-owned subsidiary and will be part of our Adventure segment.The TRED Outdoor brand is designed and built for the seriously adventurous and embodies Clarus' philosophy to identify brands that are passionately supported by customers and consumers who live and breathe a lifestyle. This transaction highlights our continued focus on identifying sought-after brands within the Adventure segment that are expected to both enhance our offering to existing retail customers and expand our reach into new and larger channels.In our Outdoor segment, revenue trends improved sequentially from the low of Q2 to down only 3% in the third quarter compared to prior year third quarter. North America is stabilizing, but remains challenging as retailers continue to manage inventory and keep open to buys tight. Europe was a drag on the overall result as the region felt some of the inventory and macroeconomic challenges that our North American business faced in the fourth quarter of last year and the first half of this year. We expect this softness to persist in Europe in the coming quarters.Gross margins continue to be compressed as we rightsized inventory and cleared slower-moving products. We also continued to pursue various cost reduction initiatives and operational improvements in the quarter. We drove efficiencies in our R&D, marketing, sales and discretionary areas, while also strategically investing in key areas to get the brand growing from the core again. As such, we hired a new Vice President of North American Sales and simplified the structure of the team, while adding new directors for specialty and key accounts.In apparel, an important growth driver for Black Diamond, we hired a new business unit director, strengthened the design team and implemented a more rigorous athlete-driven product development process. Importantly, we signed a multiyear agreement to be the official outfitter of Rainier Mountaineering, one of America's premier guide services with over 70 guides around the world from Rainier to Denali to Aconcagua and the Himalayas. Under this partnership, Rainier Mountaineering will be a close partner in bringing innovation and extensive field testing to our alpine mountaineering apparel and hard goods.We have also bolstered our roster of legendary climbers, skiers and mountain athletes with the addition of Angela Hawse, President of the American Mountain Guides Association; Adrian Ballinger, high altitude climber and skier and Founder of Alpenglow Expeditions and Topo Mena and Carla Perez, big mountain alpines and guides based in South America. Given our operational progress in outdoor this year, we expect to begin 2024 on a much firmer footing as we pursue growth from our core, while seeking to develop new revenue streams in categories, channels and geographies.Zooming out on our consolidated brands and setting our sights on the fourth quarter and beyond, our priorities remain firmly set on the stabilization of sales and margins, additional organizational reshaping and cost reductions and resetting our brands to a new baseline as we enter 2024. We are confident in our belief that this strategy is grounded in the maximization of shareholder value creation. But before passing the call over to Mike, I'd like to update shareholders on a couple of matters.First, we are planning to host an Investor Day in late January. We will have myself, Mike and our segment leaders, Neil and Matt available to share their strategies and growth plans. And finally, although we do not make a practice of commenting on pending litigation, we are pleased with the progress of the lawsuit against HAP Trading, LLC and its principal for disgorgement of short-swing profits under Section 16(b) of the securities laws. Fact discovery has, for the most part, concluded and expert reports are due to be exchanged shortly in late November with rebuttal reports due by late December. The depositions of the experts will be taken by mid-January 2024, and the parties will submit a joint status letter to the court by late January 2024. At that point, the court will issue a schedule for summary judgment. And if the motion is denied, set a trial date.With that, thank you for being with us today, and I will turn the call over to Mike.
Thanks, Warren, and good afternoon, everyone. Jumping right into the performance in the third quarter. Total sales were $100.1 million compared to $115.7 million in the prior year quarter. On a reported and constant currency basis, total sales were down 14% and 13%, respectively. By segment, Adventure reported sales increased 9% to $20.2 million in the third quarter and on a constant currency basis, sales were up 12% compared to $18.6 million in the third quarter of last year due to the strong sales in Rhino-Rack's home market of Australia and the stabilization of sales in the North American market.In Australia, new car sale records have been broken for the third month running with the Australian car market posting its best ever September. As such, we experienced sales in Australia surpassing the AUD 20 million level for the quarter, which is a level not seen since the first quarter of 2022. This was driven by strong OEM sales with the introduction of a new vehicle and product line and strong sell into a new box retail partner. The team did a tremendous job engaging with key accounts like these to promote our vision and product horizon was well received.In the U.S., Adventure revenue surpassed our internal expectations. While demand for overlanding gear remains sluggish, we experienced success with select new customers through targeted marketing, promotion and training. We continue to focus on expanding our go-to-market strategy and increasing attention to our e-commerce channel. Onboarding of large new customers in North American market that will start to ship in the fourth quarter of 2023 has completed with a specific product portfolio being tailored for their large national customer base. But overall, customers domestically in the U.S. have been and continue to control their open to buy dollars and are selective on their replenishment.As an example of tighter purse string, many participants pulled out of the Overland Expo and manufacturers are not displaying at SEMA this year in order to reduce cost. In our MAXTRAX brand, sales in Q3 rebounded compared to Q2. A few key accounts are back online after softness in the second quarter and we expect strong revenue in the fourth quarter, in part due to the introduction of our MAXTRAX Lite new product. We currently believe the worst is behind us for our adventure brands in this segment and we're quite constructive about the opportunities we have to drive strong sales growth and better than 13% adjusted EBITDA margins in our Adventure segment over the long term. And as Warren mentioned, after the quarter ended on October 9, 2023, we purchased TRED Outdoors to complement our other brands in this segment. We are excited by the prospects for growth in this recovery brand and currently expect TRED to contribute roughly USD 1.5 million to USD 2 million in sales in the fourth quarter of 2023.Moving to Outdoor. Sales were down 3% on a reported basis to $61.1 million versus $62.9 million in the year-ago quarter. While sales have improved from Q2, the overall market continues to be soft due to excess inventory in the channel and a constrained consumer given the macroeconomic headwinds. As Warren mentioned, the regional dynamics are shifting from what we experienced earlier in the year and in the fourth quarter of last year with our North American business stabilizing and the Rest of the World getting tougher. We entered the fourth quarter with a strong order book. However, headwinds have continued to increase in our European market given mild early winter conditions, as well as the impact from macroeconomic headwinds and geopolitical issues.Our international global distributor business remains resilient, but we do anticipate some softness relative to the strength this region showed in the prior year. Partially offsetting this 3% decline at Outdoor was continued strong execution in our direct-to-consumer business at Black Diamond, which was up 22% in the quarter. We see our direct-to-consumer business as one of the best indicators of the strength of the brand since it is the fullest expression of our assortment and has less of the inventory hangover effect that has dragged on the wholesale market. We have executed well on an initial set of immediate cost reduction and operational alignment priorities. Our resulted at Outdoor in 2023 from a margin standpoint reflect the difficult market conditions and our effort to rightsize not just the dollar value, but also the quality and aging of the inventory is all in an attempt to reset the business to a new baseline for 2024.Precision Sport sales were $18.8 million in the third quarter compared to $34.2 million in the third quarter of last year, down 45%. Sales in this segment were constrained by heightened inventory levels at both retail and key distributors, but also some wallet tightening by the consumer. As one partner told me, not only is there too much inventory at retail and in the distribution channel, but there's also too much inventory in the hands of the consumer. We believe the consumer took advantage of the promotional pricing environment earlier in the year to stockpile inventory and frankly, bought inventory when it was available, but now has ample supply to get them through this fall hunting season.Fall 2023 hunting season has been very tough. We did not move the expected ammo that we were planning to sell, especially at Barnes. We have been working through this rough patch and need to find an equilibrium of supply and demand for our Precision Sport business. We specifically did not take any action to be promotional in our pricing to move our premium inventory. We are comfortable with our Barnes centerfire rifle hunting ammo and did not want to liquidate these premium products hastily as we expect that demand will recover in the coming quarters. Moreover, given the 2 geopolitical conflicts our world is facing, we are seeing a modest uptick on some of our bullet calibers in October geared towards the military and the defense sector. While this could be a catalyst for growth in 2024, it is still too early to tell, but we are shifting production capacity to these new opportunities.Moving on to consolidated gross margins. In the second quarter, gross margin increased 140 basis points to 35.5% compared to 34.1% in the year-ago period. This increase was primarily driven by easing freight costs, positively impacting gross margins by 90 basis points, along with positive channel and product mix of 80 basis points. This was somewhat offset by a 30 basis point unfavorable impact from foreign exchange. From a segment perspective, gross margin at Adventure increased significantly to 40.7% in the quarter compared to 27.6% in the prior year quarter due to lower freight costs, the benefit from prior year cost out actions being realized in the current period and higher volume.Gross margin at Outdoor was 31.2% in the quarter compared to 33.6% in the prior year quarter, reflecting the continuing rightsizing of our inventory via promotional pricing and higher sales of discontinued merchandise. The quality of our outdoor inventory is improving but is not yet fully aligned with demand. We also continue to work on organizational reshaping to reduce costs and expect the actions we are taking to drive improvements in both gross and operating margins in 2024 at the Outdoor business. Gross margin at Precision Sport increased 540 basis points to 44% in the third quarter compared to 38.6% in the prior year quarter due to favorable cost variances being realized along with better product mix, specifically less ammo sales and more bullet sales, which are at a higher margin.Selling, general and administrative expenses in the third quarter decreased 2% to $31.8 million compared to $32.7 million in the same year-ago quarter. The decline was driven by lower sales commissions, lower intangible amortization expense and lower noncash stock-based compensation expense for performance awards at corporate, partially offset by investments in e-commerce initiatives at the Outdoor segment and approximately $400,000 of higher legal costs in the third quarter of 2023 related to the pending litigation against HAP Trading.Net loss in the third quarter was $1.3 million or a negative $0.03 per diluted share. This compares to net income of $2.8 million or $0.07 per diluted share in the prior year quarter. Net loss in the third quarter included $1.1 million restructuring charge on a pretax basis relating to our efforts to take costs out across our portfolio. The net loss also included approximately $800,000 for transaction costs on a pretax basis. These transaction costs related to the TRED Outdoor acquisition and costs related to the ongoing process undertaken by the Special Committee of the Board of Directors relating to its evaluation of potential sale of the Precision Sport business.Adjusted EBITDA in the third quarter was $9.9 million or an adjusted EBITDA margin of 9.9% compared to $15.1 million or adjusted EBITDA margin of 13.0% in the same quarter a year ago. The decline in adjusted EBITDA was driven by lower sales volumes, partially offset by improvements in SG&A in the quarter. By segment, adjusted EBITDA was $3.5 million or 5.8% at Outdoor, $6.9 million or 36.6% at Precision Sport and $2.7 million or 13.3% at Adventure for the quarter. The consolidated adjusted EBITDA includes $3.2 million in corporate costs, which was higher than the $2.8 million in the prior year due to higher legal costs associated with the short swing profit litigation.Now, let me shift over to our liquidity. At September 30, cash and cash equivalents were $8 million compared to $12.1 million at December 31, 2022. Free cash flow, defined as net cash provided by operating activities less capital expenditures for the third quarter was a negative $1.1 million. This compares to a negative $13.6 million of free cash flow in the same year ago quarter. The improvement in free cash flow was due to our efforts to reduce inventory. We paid down roughly $5 million of debt and ended the quarter with total debt of $122.6 million. This put us in a net debt position of $114.6 million, resulting in a net debt leverage ratio of 3.3x on a trailing 12-month adjusted EBITDA basis.Under our $300 million revolving credit facility, we have approximately $10.4 million outstanding and further borrowing capacity of approximately $17.3 million at September 30, 2023. Our inventories were lower sequentially by $8.5 million to $140 million at September 30. This compares -- this $8.5 million decrease is compared to the June 30 balance. As Warren discussed, we did a good job of clearing slow-moving inventory and investing behind products with good growth prospects. By segment, Outdoor has approximately $70 million of inventory and was behind our internal targeted inventory balance due to softer market conditions and a mismatch between available inventory and demand opportunities. However, the aging of inventory has significantly improved in 2023 and the team is focused on prioritizing faster-moving products.Precision Sport inventory was higher than expected. Precision Sport had $45 million of inventory at the end of the quarter due to the market slowing and fall hunt season weakness resulting in much higher finished goods ammunition, especially at Barnes. Adventure is trending as planned, ending the quarter with approximately $25 million of inventory. This includes our investment in new inventory for the new commercial opportunity I mentioned in the North American market with our new partner. From a tax perspective, we have over $18 million of NOLs remaining and we expect these NOLs to offset any federal cash taxes due in 2023.Now, let me move on to our 2023 outlook. We now expect sales to land within the range of $364 million to $368 million for the full-year 2023 and adjusted EBITDA to be in the range of $33 million to $35 million or an adjusted EBITDA margin of 9.3%, assuming the midpoint of sales and adjusted EBITDA guidance. We also now expect full year capital expenditures to be approximately $6 million and free cash flow is now expected to range between $20 million and $22 million for the full year 2023.We expect to end the year with approximately $120 million in debt and this is inclusive of the approximate $6 million of debt we borrowed in October to fund the TRED Outdoor acquisition. For the fourth quarter, this outlook implies sales in the range of $83 million to $87 million and adjusted EBITDA to range between $6 million and $8 million. The fourth quarter and full year guidance includes $1.5 million to $2 million of revenue related to TRED that I mentioned earlier.Lastly, during the quarter, Clarus confirmed the receipt of a nonbinding indication of interest from Warren Kanders to acquire our Precision Sport segment. In response, our Board of Directors formed a Special Committee and retained Houlihan Lokey as a financial advisor to evaluate the proposal and assist in the solicitation of parties that have expressed an interest in and other parties that might be interested in acquiring Precision Sport segment. At this point, the process is still ongoing, so we have no updates to share. There can be no assurance that any definitive agreement will result from this process or that any transaction will be consummated, whether with Mr. Kanders or any other party.I will pause here. Hand the call back to the operator as we are now ready for the Q&A.
[Operator Instructions] Your first question comes from the line of Anna Glaessgen with B. Riley.
I guess, first, I'd like to dig a little bit into the implied fourth quarter guidance. It seems to imply a sequential deceleration in the trend. Is that -- would you say that's mostly due to the dynamics you described of North America stabilizing, Europe, seeming to get a little bit worse? And then any color by segment, given that Precision Sport was a little bit of an outlier with the declines in 3Q, should that get better in 4Q? Just any help there would be great.
Sure. Based on the guidance, for the quarter, obviously, the midpoint for the third quarter is $85 million. That is really being driven by slower Europe, as we mentioned in Outdoor, continued substantial inventory in the market here in North America for Outdoor. And then also the decline at Precision Sport, right? The business does slow down in December for its annual maintenance, right? We closed the factory for a couple of weeks at the end of the year. So normally, if you look back, you can see lower volumes at Precision Sport. But let me be clear, the business at Precision Sport has slowed, right? The market is weaker, and that's part of the change as well compared to earlier in the year, right? So overall, the decline is, the fourth quarter is really about equal between Precision and Outdoor compared to our prior guidance, just to be clear.
But from a year-over-year perspective, should we expect kind of a similar decline as in 3Q in Precision Sport?
Yes.
And then turning back to some of the commentary in the prepared remarks, you alluded to or Warren alluded to, undoing some of the choices made by prior management teams. Can you elaborate on kind of what changes have been made over the past year to set you guys up for 2024 and beyond?
I don't want to get into specific details of what we're unwinding, but that's -- I don't think that's necessary to discuss at this point in time. But both Matt at Adventure and Neil at Outdoor are specifically focused on new products, new channels, new customer opportunities, right, to grow the business, right? And that's -- we'll go into a lot more detail of that with both those gentlemen in late January at the Analyst Day that we talked about.
[Operator Instructions] Your next question comes from the line of Matthew Koranda with ROTH MKM.
So, I just wanted to drill down on BD and Outdoor. I'm just curious, can you highlight for us why profitability is so challenged there? It sounds like you alluded to DTC growing. So, I would assume there'll be a mix benefit there. Obviously, international wholesale sounds weak. And then, obviously, I think everybody well understands the North America sort of wholesale challenges with reticence to take inventory. But I would think that a DTC mix would help you from a margin standpoint. Are there particular headwinds that you're facing in terms of margins there? Just help us understand why they're weak, why they're continuing to remain weak in the fourth quarter and then what the path is to fact that kind of 10% bogey that you guys have put out there before.
So, your assumption is right, the DTC is a positive product mix and it helps the profitability. D2C was up 22% in the quarter, but D2C is still a relatively small piece of the overall Black Diamond business. We did a little over -- just around $9 million in revenue D2C this quarter, just to put it in perspective. So, the weakness continues around kind of rightsizing inventory. And I think in the prepared remarks, I mentioned that we sold more inventory, more discontinued merchandise inventory and more promotional pricing. So, to continue to move inventory and turn that into cash, the pricing is very aggressive in the marketplace. And we did reduce inventory at Black Diamond by over $10 million. In order to do that, we needed to be very aggressive on pricing, specifically in the wholesale market here in North America.
And then in the fourth quarter implied guide, it just sounds like you're assuming deterioration in profitability relative to the third quarter, at least on an overall basis. Did your guide build in the assumption that promotions at BD get worse in the fourth quarter? Is that how we should think about the...
No, I do think... I think -- no, I think it stays about the same. Our guide assumes about a 35% gross margin in the fourth quarter, which is not too dissimilar to what we experienced here at 35.5% here in the third quarter.
But the EBITDA, sort of the implied EBITDA margin in the fourth quarter does sequentially get worse. So, if gross margin isn't the culprit, are we leaning into SG&A? Is there some sort of uptick in spending there? Like help us understand that sequential decline because I think it goes down by north of 100 bps fourth quarter relative to the third.
I think the bigger impact you're going to see is on the gross margins and the EBITDA at Precision Sport in the fourth quarter.
Okay. So, Precision. All right. Can we just -- I want to touch on that for just a second, and then I'll turn it over to others. But should we just assume that, that third quarter run rate in terms of revenue contribution from Precision sustains into the fourth quarter? I'm just trying to get the right way to think about sort of revenue contribution from Precision in the fourth quarter at these kind of lower levels.
It's probably even a little less because of the shutdown I mentioned in December.
So, sequentially lower than the third quarter on revs and then probably in terms of margin, we should assume probably some headwinds to margin as well in the fourth quarter just given the shutdown.
Correct. Correct.
And then any benefit -- you mentioned and we picked up in the data kind of mid-October with the geopolitical disruption and whatnot, there was definitely an uptick in demand for at least a period of time. How much -- to what extent have you built in the benefit of that in the fourth quarter? And how sustainable do you think that is? Because it just -- it feels like maybe it's just a couple of weeks of benefit and then that dies down. But have you guys seen any sort of decline in demand since that uptick in October?
Good question, Matt. There's 2 things going on. I mentioned both in October, we saw an uptick both from a military and a defense standpoint. I think the defense, home defense or uptick in that market here in the U.S. with some of the geopolitical things going across the world, that was -- there was an uptick in late October related to that. But we don't think that has a lot of legs. That was a couple, a week, 10 days worth of uptick that we've heard from our distributors and retail partners. From a military standpoint, we have seen that uptick, right? But for a certain caliber bullet, right? And we are shifting capacity to that opportunity. And we'd already had capacity designated to that. We're just adding more capacity to that opportunity for the geopolitical challenges over in Europe and the Middle East. So, a long way to say, yes, I think the military has some legs, but the market here at home was a blip.
And then one more if I could just sneak one in, just on the sale of Precision, I mean, I know you said there's no updates there. But what I'm curious about is just sort of how long is that process supposed to take, I guess, at the outset of the indication from Kanders. The assumption, I think, at least broadly among investors was that it was probably going to be about a 40, 45-day process. We're kind of outside that window now. Is there anything you can highlight as to like why we need more time? Just anything around the mechanics? I know you can't really probably share a lot around the specifics, but an updated thinking around that?
I don't have a specific update on the timing. I will say there's several interested parties in the process and we're going to run the process to its conclusion and if that extends beyond the 45 days, which we probably pass that here last week, we're going to run this process to conclusion to -- under the guidance of the Special Committee, the Board to make sure that they evaluate all opportunities to create the most shareholder value possible.
[Operator Instructions] And your next question comes from the line of Jim Duffy with Stifel.
Mike, I've got 3 lines of questions. I'll keep it direct and quick. First, on the Precision Sport business, I'm curious to the extent to which the pressure you're experiencing on that revenue run rate is reflective of your exposure to certain calibers or your allocation of capital -- or excuse me, capacity to certain calibers versus just the general environment. Like is there a tactical approach that could have yielded better results for you?
I don't believe so. I think it's a general market. We -- I mentioned we've built inventory, especially at Barnes and finished goods. That inventory consists of what we've referred to our 7 or 8 critical centerfire rifle hunting ammos that we would have expected to sell here for the fall hunt season. Like I mentioned, they just -- there's too much inventory at all levels. So, none of that's moving at this point. And we elected not to be promotional and discount and give that away because it's a premium solution that we opted to hold on to and we'll sell in coming quarters once the markets kind of hit some type of equilibrium.
And on the Adventure segment, a positive there, particularly enthused about the progress that you've made with gross margins. Is that gross margin rate sustainable on a go-forward basis? And are there approaches to improving the gross margin in the Adventure segment that can be applied to your other divisions?
No, I think it's sustainable. There may be blips up and down. But I think in Warren's comment, he mentioned P6, the Pioneer 6 platform has a 1,200 basis point better margin. There's other products we're looking at to take cost out of. So over the coming quarters, I think that definitely is an opportunity to continue to maintain or even expand that level of margin at Adventure at the gross margin level.
And then lastly, I just wanted to ask, looking around the quarter into 2024, 2023 has been a reset year in many respects. What are the objectives for the business in 2024? And how do you think about that in the context of the uncertain environment? I'm just trying to get a view into kind of the philosophy of your strategic planning for the business into '24.
Without getting into any financial metrics about '24 because we'll talk about that in the coming weeks, but from a strategic standpoint, it's about getting the right leadership in place, building the teams out, introducing new products across the portfolio, developing new relations with new partners, whether it's distributors or wholesale or retail partners. It's about rightsizing inventory. And one of the things we've said is to make sure we're just easy to do business with, right? And all those things are the focus of Neil's team at Outdoor, Matt's team at Adventure and the same with the team at Precision Sport under my leadership.
[Operator Instructions] And your next question comes from the line of Mark Smith with Lake Street.
First question for me, as we look at the uptick in direct-to-consumer, how much of that maybe was due to promotions and did that hurt kind of the profitability of that business?
Well, like I mentioned earlier, Mark, for the quarter, we did just a little under $9 million in our D2C business at outdoor. E-com, a true D2C business, it was up $1.2 million. Margin kind of held up, though. There was some promotion, but we did have a sale around Labor Day. But the business held up. Our bigger profit challenges have been moving older inventory, moving discontinued merchandise, right? And we've made good progress on that. And especially as we missed some opportunity because we didn't have the right inventory where the demand existed. And I think we referred to that as a mismatch in inventory compared to demand. That's where revenue could have even been better. But on a D2C basis, revenue was up, and we looked to that to really kind of look at the health of the brand.
And then you talked at length about inventory issues continuing throughout the channel within the Precision segment. Can you talk about within Outdoor and maybe a bit within Adventure, what you're seeing from your retail partners, distributors from inventory? Is there continue to be issues? Or did you see it improve at all during Q3?
I mean there still continues to be issues and there's pockets of some -- pockets of some improvement, at the whole level, it's still challenging, right? And it's a mixed bag. When we look at some of our key and national accounts, how we do get some weekly sell-through data, some are up low-20%, some are down 20% week to week. So, it's still pretty volatile out there with some of our key accounts.
And as we look at some continued channel inventory issues, how are you viewing promotional environment here in Q4? I assume this is fully built into your guidance. But do you think that we'll see improvement in inventory throughout the channel in Q4? Or is this something that potentially bleeds further into 2024?
No. So, I told -- in the prepared remarks, I mentioned that inventory at Outdoor is around $70 million. I think that should be in the 60s come the end of the quarter. We are focused on continuing to rightsize our inventory, improve the aging, lean into more of what we're calling A products. And so we have -- so we can meet the demand, right, for the A products, the stuff that the demand is out there for, and we'll continue to focus on that. In the fourth quarter, we're targeting to move $3 million or $4 million of older inventory still at Outdoor. So that will have an impact or that will continue to put pressure on margins. But all in the goal, all in the objective to kind of reset the business for '24, specifically from an Outdoor perspective.
Are you seeing some of the same issues in the Adventure segment?
No, not so much. No, we're introducing new products. You saw the margins holding up. I mean I feel good about what we have going on there. Adventure saw the pressure first, right, and Outdoor followed and now Precision Sport has kind of seen the pressure from too much inventory in the channel and Adventures is the first one to come out of that, and we're starting to -- I don't see it the same. I do see inventory being pressured at Precision, but we feel confident in being able to hold that finished good ammo because it is, like I mentioned to Jim, it's in our premium centerfire rifle calibers. We're not going to be super promotional around moving that inventory just to generate cash. That's not necessary at this point in time.
[Operator Instructions] Your next question comes from the line of Joe Altobello with Raymond James.
This is actually Martin on for Joe. Just a quick question. I found that the destocking and higher promotional environment that's been pretty aggressive as of late, and it sounds like we might expect something similar in 4Q. But just beyond that, how confident are you that this is going to start dissipating? And which segment might have the most pressure just kind of starting into the early part of next year?
Well, this destocking of inventory has been going on for a while. So, the level of confidence is obviously low because it has been going on for a while. But like I just mentioned with Mark, I think we're starting to see Adventure turn the corner, Black Diamond stabilize. I'd say the one I'm most worried about is the Precision Sport business as it's just starting to see the excess inventory in the channels here over the last couple of months?
And just looking at the holiday season, do you think it's going to be kind of any opportunity for you to move any inventory?
No, nothing out of the ordinary. Outdoor will have its Black Friday specials like it has every year, but nothing out of the ordinary.
At this time, this concludes our question-and-answer session. I would now like to turn the call back over to Mr. Yates for closing remarks.
Thank you, Bella. I want to thank everyone for attending the call this afternoon and your continued support and interest in Clarus, and we look forward to speaking with you the next time we get together. Thanks again for joining. Take care.
Ladies and gentlemen, this does conclude today's teleconference. You may disconnect your lines at this time. Thank you for your participation.