Baozun Inc
NASDAQ:BZUN
Baozun Inc
Baozun Inc is a CN-based company operating in Internet & Direct Marketing Retail industry. The company is headquartered in Shanghai, Shanghai. The company went IPO on 2015-05-21. Baozun Inc is a holding company mainly providing e-commerce services. The firm helps brands execute their e-commerce strategies by selling their goods directly to customers online or by providing services to assist with their e-commerce operations. Its services cover all aspects of the e-commerce value chain, including information technology (IT) solutions, online store operation, digital marketing, customer service, warehousing and fulfillment services. The firm provides services for a range of brand partners, covering apparel and accessories, appliances, electronics, home and furnishings, food and health products, beauty and cosmetics, fast moving consumer goods, mother and baby products, as well as insurance and automobiles areas.
Baozun Inc is a CN-based company operating in Internet & Direct Marketing Retail industry. The company is headquartered in Shanghai, Shanghai. The company went IPO on 2015-05-21. Baozun Inc is a holding company mainly providing e-commerce services. The firm helps brands execute their e-commerce strategies by selling their goods directly to customers online or by providing services to assist with their e-commerce operations. Its services cover all aspects of the e-commerce value chain, including information technology (IT) solutions, online store operation, digital marketing, customer service, warehousing and fulfillment services. The firm provides services for a range of brand partners, covering apparel and accessories, appliances, electronics, home and furnishings, food and health products, beauty and cosmetics, fast moving consumer goods, mother and baby products, as well as insurance and automobiles areas.
Revenue Growth: Baozun reported a 5% year-over-year increase in total net revenue for Q3 2025, reaching RMB 2.2 billion.
Profitability: Profitability improved significantly, with non-GAAP operating loss narrowing to RMB 11 million from RMB 85 million a year earlier.
Gross Margin Expansion: Group-level gross margin for product sales expanded by 620 basis points to 34.3%.
Segment Performance: The e-commerce business (BEC) returned to profitability with a non-GAAP operating profit of RMB 28 million; brand management (BBM) revenue grew 20% year-over-year.
Brand Initiatives: GAP China’s brand ambassador campaign drove a 25% increase in young customers and strong engagement.
Strategic Transformation: Management highlighted ongoing transformation efforts, focus on margin expansion, cost optimization, and growing synergies between business units.
Confident Outlook: Management expressed confidence in delivering another solid quarter and expects a major profitability improvement in 2026.
