Booking Holdings Inc
NASDAQ:BKNG
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Intrinsic Value
The intrinsic value of one BKNG stock under the Base Case scenario is 3 787.6 USD. Compared to the current market price of 5 187.15 USD, Booking Holdings Inc is Overvalued by 27%.
The Intrinsic Value is calculated as the average of DCF and Relative values:
Valuation Backtest
Booking Holdings Inc
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Fundamental Analysis
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Booking Holdings Inc. is a global leader in online travel and related services, operating under well-known brands such as Booking.com, Priceline, Agoda, and Kayak. Founded in 1997, the company has transformed the way travelers explore and book their accommodations and experiences. With a vast network of over 6 million listings, including hotels, vacation rentals, and other types of accommodations, Booking Holdings harnesses cutting-edge technology and data analytics to provide users with personalized travel options. The incorporation of linguistic and regional diversity into its platforms enables the company to cater to a broad range of customers, thereby solidifying its position as a truste...
Booking Holdings Inc. is a global leader in online travel and related services, operating under well-known brands such as Booking.com, Priceline, Agoda, and Kayak. Founded in 1997, the company has transformed the way travelers explore and book their accommodations and experiences. With a vast network of over 6 million listings, including hotels, vacation rentals, and other types of accommodations, Booking Holdings harnesses cutting-edge technology and data analytics to provide users with personalized travel options. The incorporation of linguistic and regional diversity into its platforms enables the company to cater to a broad range of customers, thereby solidifying its position as a trusted partner in the travel industry.
As an investor, understanding Booking Holdings means recognizing its strong market position, robust growth potential, and resilience in the face of challenges such as economic fluctuations or global pandemics. The company has successfully weathered recent disruptions by adapting its services to fit changing consumer preferences and market demands, emphasizing the importance of flexibility in its business model. With a diverse revenue stream, comprising booking commissions, advertising revenue, and new initiatives in alternative accommodations and travel experiences, Booking Holdings is well-positioned to capitalize on the ongoing recovery of the travel sector. Investors can find confidence in its continued investment in technology and customer satisfaction, which together paint a promising picture for future profitability and growth.
Booking Holdings Inc. is a leading player in the online travel and related services industry. The company operates several well-known travel brands and has diversified its business into various core segments. Here are the primary core business segments of Booking Holdings Inc.:
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Accommodation Booking: This is the largest segment and includes brands like Booking.com, Priceline, and Agoda. The focus is on providing a platform for users to book various types of accommodations, ranging from hotels to vacation rentals and alternative lodging options.
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Transportation: This segment includes services like car rentals, airport taxis, and ride-sharing options. Company brands like Rentalcars.com and Booking.com’s integrated transport booking features enable users to arrange their transportation needs seamlessly.
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Travel Packages: Booking Holdings offers packaged travel solutions that often bundle accommodation, transportation, and activities. This segment caters to travelers looking for all-in-one solutions, making it easier to plan their trips.
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Tours and Activities: Through platforms such as Viator (a TripAdvisor brand under the company’s umbrella) and GetYourGuide, Booking Holdings provides a marketplace for users to book tours, activities, and experiences at various destinations.
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Travel Insurance: Some of the brands under Booking Holdings also offer travel insurance products to help travelers protect their investments and mitigate risks associated with travel cancellations and disruptions.
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Business Travel: Booking Holdings has been making strides in the business travel market, offering tailored solutions for corporate travelers. This segment encompasses booking tools and services designed to meet the needs of businesses and their employees.
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Marketing and Technology Services: Booking Holdings also derives revenue from its advertising and marketing services, which allow other businesses to advertise on its platforms and leverage its technological infrastructure for enhancing their reach.
Booking Holdings’ diverse portfolio allows it to cater to a wide range of customer needs in the travel industry, while its global footprint provides significant scale advantages.
Booking Holdings Inc. holds several unique competitive advantages over its rivals in the online travel industry:
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Brand Recognition: With a portfolio that includes leading brands such as Booking.com, Priceline, Kayak, and Agoda, Booking Holdings has significant brand recognition. This rapport attracts customers who trust well-established services.
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Global Reach: Booking Holdings operates on a global scale, offering a vast selection of accommodations, flights, and travel services across numerous countries. This extensive geographical presence allows it to cater to a diverse customer base, adapting to local preferences and regulations.
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Robust Technology Platform: The company has invested heavily in its technology infrastructure, enabling seamless user experiences and efficient booking processes. This platform allows for real-time inventory management and dynamic pricing that can optimize revenue and service delivery.
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Data-Driven Insights: Booking Holdings leverages extensive data analytics to understand customer behavior and optimize marketing strategies. This data-driven approach enhances personalization, fosters loyalty, and improves conversion rates.
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Strong Supplier Relationships: The company has built long-term relationships with hotels, airlines, and other travel partners, often securing favorable terms and exclusive offers that improve its competitive position.
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Diverse Revenue Streams: Booking Holdings generates revenue from various services, including online travel agency bookings, advertising, and vacation rentals. This diversification reduces reliance on any single revenue source, providing financial stability.
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Investment in Marketing: The company is known for its significant investment in marketing and advertising, ensuring strong visibility and reach. This commitment helps attract new customers and retain existing ones.
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Customer Loyalty Programs: Initiatives such as Booking.com’s Genius loyalty program encourage repeat business and customer retention by offering exclusive discounts and benefits to loyal customers.
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Focus on Innovation: Booking Holdings continuously invests in innovation, from mobile app development to artificial intelligence, enhancing customer experiences and operational efficiency.
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Scalability: The company's business model is highly scalable, allowing it to expand rapidly into new markets without the need for significant additional overhead.
Overall, these competitive advantages position Booking Holdings as a leader in the online travel industry, enabling it to outperform rivals and maintain a strong market presence.
Booking Holdings Inc., like many companies in the travel and hospitality sector, faces several risks and challenges in the near future. Some of the key areas to consider include:
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Economic Uncertainty: Global economic fluctuations, inflation, and recession fears can reduce consumer spending on travel and accommodations, impacting revenue.
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Competition: The online travel agency (OTA) space is highly competitive, with traditional travel agencies, new entrants, and other OTAs vying for market share, which puts pressure on pricing and service offerings.
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Regulatory Risks: Changes in regulations regarding travel restrictions, data privacy, and consumer protection laws can create hurdles for operations, especially as jurisdictions adapt to post-pandemic realities.
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Travel Restrictions and Health Crises: Ongoing implications from health crises (like COVID-19 variants) can lead to sudden changes in travel restrictions, affecting booking patterns and traveler confidence.
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Technological Changes: Rapid changes in technology and consumer preferences (such as the rise of alternative accommodations like short-term rentals) require continuous adaptation and innovation.
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Cybersecurity Threats: The increasing frequency of cyberattacks presents a significant risk to customer data and company reputation. Ensuring robust security measures is critical.
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Environmental Concerns: Growing awareness and activism around climate change could affect travel patterns, with consumers preferring sustainable travel options, necessitating adaptation in offerings.
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Global Geopolitical Issues: Political instability, natural disasters, and conflicts can impact travel patterns and create uncertainties in popular regions and markets.
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Exchange Rate Fluctuations: Currency volatility can impact revenue when converting foreign earnings back to the company's base currency, affecting profitability.
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Changing Customer Preferences: Shifts in traveler behavior, such as preferences for remote work arrangements or flexible travel options, may require Booking Holdings to adapt its business model.
Navigating these challenges effectively will require strategic planning, agility, and a focus on customer needs to maintain a competitive edge in the dynamic travel industry.
Revenue & Expenses Breakdown
Booking Holdings Inc
Balance Sheet Decomposition
Booking Holdings Inc
Current Assets | 20.5B |
Cash & Short-Term Investments | 15.8B |
Receivables | 3.6B |
Other Current Assets | 1.1B |
Non-Current Assets | 7.4B |
Long-Term Investments | 500m |
PP&E | 1.5B |
Intangibles | 4.3B |
Other Non-Current Assets | 1.2B |
Current Liabilities | 16.7B |
Accounts Payable | 4.1B |
Accrued Liabilities | 5.3B |
Other Current Liabilities | 7.3B |
Non-Current Liabilities | 15B |
Long-Term Debt | 13.8B |
Other Non-Current Liabilities | 1.2B |
Earnings Waterfall
Booking Holdings Inc
Revenue
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23.1B
USD
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Operating Expenses
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-16.6B
USD
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Operating Income
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6.4B
USD
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Other Expenses
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-1.4B
USD
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Net Income
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5B
USD
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Free Cash Flow Analysis
Booking Holdings Inc
USD | |
Free Cash Flow | USD |
In Q3 2024, Booking Holdings reported $8 billion in revenue, a 9% increase year-over-year, exceeding guidance by 5%. Adjusted EBITDA rose 12% to $3.7 billion, with an impressive margin of 45.8%. Room nights booked grew 8%, led by strong performance in Europe and Asia. Looking ahead, the company expects Q4 revenue growth of 7-9% and adjusted EBITDA of $1.6 to $1.65 billion, predicting room night growth of 6-8%. The full-year growth guidance was also raised, projecting gross bookings to increase by 8% and revenue by nearly 10%.
What is Earnings Call?
BKNG Profitability Score
Profitability Due Diligence
Booking Holdings Inc's profitability score is 73/100. The higher the profitability score, the more profitable the company is.
Score
Booking Holdings Inc's profitability score is 73/100. The higher the profitability score, the more profitable the company is.
BKNG Solvency Score
Solvency Due Diligence
Booking Holdings Inc's solvency score is 63/100. The higher the solvency score, the more solvent the company is.
Score
Booking Holdings Inc's solvency score is 63/100. The higher the solvency score, the more solvent the company is.
Wall St
Price Targets
BKNG Price Targets Summary
Booking Holdings Inc
According to Wall Street analysts, the average 1-year price target for BKNG is 5 110.15 USD with a low forecast of 3 939 USD and a high forecast of 5 880 USD.
Dividends
Current shareholder yield for BKNG is .
Shareholder yield represents the total return a company provides to its shareholders, calculated as the sum of dividend yield, buyback yield, and debt paydown yield. What is shareholder yield?
Ownership
BKNG Insider Trading
Buy and sell transactions by insiders
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Profile
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Description
Booking Holdings, Inc. engages in the provision of online travel and related solutions. The company is headquartered in Norwalk, Connecticut and currently employs 20,300 full-time employees. The firm offers its services through six consumer-facing brands: Booking.com, priceline.com, agoda.com, Rentalcars.com, KAYAK and OpenTable, Inc. (OpenTable). Through the Company's brands, consumers can: book a range of accommodations, including hotels, motels, resorts, homes, apartments, bed and breakfasts, hostels and other properties; make a car rental reservation or arrange for an airport taxi; make a dinner reservation; book a flight, cruise, vacation package, tour or activity. Consumers can also use its meta-search services to easily compare travel reservation information, such as airline ticket, hotel reservation and rental car reservation information, from various online travel platforms at once. Booking.com offers accommodation reservation services for approximately 2,373,000 properties in over 220 countries and territories, and in over 40 languages.
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The intrinsic value of one BKNG stock under the Base Case scenario is 3 787.6 USD.
Compared to the current market price of 5 187.15 USD, Booking Holdings Inc is Overvalued by 27%.