Booking Holdings Inc
NASDAQ:BKNG

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Booking Holdings Inc
NASDAQ:BKNG
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Price: 5 122.94 USD 1.18%
Market Cap: 169.6B USD
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Relative Value

The Relative Value of one BKNG stock under the Base Case scenario is 3 940.35 USD. Compared to the current market price of 5 122.94 USD, Booking Holdings Inc is Overvalued by 23%.

Relative Value is the estimated value of a stock based on various valuation multiples like P/E and EV/EBIT ratios. It offers a quick snapshot of a stock's valuation in relation to its peers and historical norms.

BKNG Relative Value
Base Case
3 940.35 USD
Overvaluation 23%
Relative Value
Price
Worst Case
Base Case
Best Case

Valuation Multiples

7.4
P/S
P/S
Price to Sales
7.4
vs History
31
vs Industry
11
Median 3Y
5.6
Median 5Y
5.8
Industry
1.4
Forward
7.1
More Details
33.7
P/E
P/E
Price to Earnings
33.7
vs History
39
vs Industry
21
Median 3Y
28.5
Median 5Y
30.3
Industry
20.2
Forward
27.6
More Details
19
P/OCF
P/OCF
Price to OCF
19
vs History
39
vs Industry
17
Median 3Y
16.4
Median 5Y
17
Industry
9.8
More Details
17.7
P/FCFE
P/FCFE
Price to FCFE
17.7
vs History
47
vs Industry
35
Median 3Y
15.5
Median 5Y
17.3
Industry
18.6
More Details
Negative
P/B
P/B
Price to Book Value
N/A
vs History
vs Industry
0
Median 3Y
13.8
Median 5Y
16.4
Industry
2.2
More Details
7.3
EV/S
EV/S
Enterprise Value to Sales
7.3
vs History
31
vs Industry
13
Median 3Y
5.6
Median 5Y
5.7
Industry
1.9
Forward
7
More Details
N/A
EV/GP
EV/GP
Enterprise Value to Gross Profit
N/A
vs History
vs Industry
Median 3Y
0
Median 5Y
0
Industry
3.8
More Details
24
EV/EBITDA
EV/EBITDA
Enterprise Value to EBITDA
24
vs History
34
vs Industry
17
Median 3Y
17.8
Median 5Y
18.8
Industry
10.7
Forward
20.3
More Details
26.1
EV/EBIT
EV/EBIT
Enterprise Value to EBIT
26.1
vs History
30
vs Industry
25
Median 3Y
19.3
Median 5Y
19.6
Industry
16.5
Forward
21.9
More Details
18.8
EV/OCF
EV/OCF
Enterprise Value to OCF
18.8
vs History
38
vs Industry
21
Median 3Y
16.1
Median 5Y
16.6
Industry
11.9
More Details
19.8
EV/FCFF
EV/FCFF
Enterprise Value to FCFF
19.8
vs History
30
vs Industry
29
Median 3Y
17
Median 5Y
17.1
Industry
17.4
More Details
20.6
EV/IC
EV/IC
Enterprise Value to IC
20.6
vs History
1
vs Industry
2
Median 3Y
11
Median 5Y
8.9
Industry
1.3
More Details

Multiples Across Competitors

BKNG Competitors Multiples
Booking Holdings Inc Competitors

All Multiples
P/S
P/E
EV/EBITDA
EV/EBIT
All Countries
All Countries
Close
Market Cap P/S P/E EV/EBITDA EV/EBIT
US
Booking Holdings Inc
NASDAQ:BKNG
170B USD 7.4 33.7 24 26.1
CN
H World Group Ltd
BMV:HTHTN
2.7T MXN 42.2 264.5 155.1 195.7
US
Airbnb Inc
NASDAQ:ABNB
85.9B USD 7.9 46.7 45.4 47.1
US
Marriott International Inc
NASDAQ:MAR
79.8B USD 3.2 28.8 22.7 24.4
US
Royal Caribbean Cruises Ltd
NYSE:RCL
64.6B USD 4 24.8 14.7 20.3
US
Hilton Worldwide Holdings Inc
NYSE:HLT
62B USD 5.6 52.6 28.9 30.7
MY
Grand Central Enterprises Bhd
KLSE:GCE
257.3B MYR 9 986.9 -11 074.5 -11 020.4 -8 750.2
CN
Trip.com Group Ltd
HKEX:9961
365.3B HKD 7 24.4 19.8 21.1
US
Carnival Corp
NYSE:CCL
32.7B USD 1.3 20.9 9.8 17
UK
Carnival PLC
LSE:CCL
23.5B GBP 1.3 32.6 488.5 907.3
US
Expedia Group Inc
NASDAQ:EXPE
24.4B USD 1.8 23 10.5 16.2
EV/EBITDA Multiple
EBITDA Growth EV/EBITDA to Growth
US
Booking Holdings Inc
NASDAQ:BKNG
Average EV/EBITDA: 82
24
64%
0.4
CN
H
H World Group Ltd
BMV:HTHTN
155.1
42%
3.7
US
Airbnb Inc
NASDAQ:ABNB
45.4
214%
0.2
US
Marriott International Inc
NASDAQ:MAR
22.7
37%
0.6
US
Royal Caribbean Cruises Ltd
NYSE:RCL
14.7
70%
0.2
US
Hilton Worldwide Holdings Inc
NYSE:HLT
28.9
67%
0.4
MY
G
Grand Central Enterprises Bhd
KLSE:GCE
Negative Multiple: -11 020.4 N/A N/A
CN
Trip.com Group Ltd
HKEX:9961
19.8
82%
0.2
US
Carnival Corp
NYSE:CCL
9.8
63%
0.2
UK
Carnival PLC
LSE:CCL
488.5
64%
7.6
US
Expedia Group Inc
NASDAQ:EXPE
10.5
55%
0.2
EV/EBIT Multiple
EBIT Growth EV/EBIT to Growth
US
Booking Holdings Inc
NASDAQ:BKNG
Average EV/EBIT: 130.6
26.1
69%
0.4
CN
H
H World Group Ltd
BMV:HTHTN
195.7
58%
3.4
US
Airbnb Inc
NASDAQ:ABNB
47.1
120%
0.4
US
Marriott International Inc
NASDAQ:MAR
24.4
27%
0.9
US
Royal Caribbean Cruises Ltd
NYSE:RCL
20.3
87%
0.2
US
Hilton Worldwide Holdings Inc
NYSE:HLT
30.7
59%
0.5
MY
G
Grand Central Enterprises Bhd
KLSE:GCE
Negative Multiple: -8 750.2 N/A N/A
CN
Trip.com Group Ltd
HKEX:9961
21.1
100%
0.2
US
Carnival Corp
NYSE:CCL
17
116%
0.1
UK
Carnival PLC
LSE:CCL
907.3
119%
7.6
US
Expedia Group Inc
NASDAQ:EXPE
16.2
52%
0.3

See Also

Summary
BKNG intrinsic value, competitors valuation, and company profile.
DCF Valuation
BKNG stock valuation using Discount Cash Flow valuation method.
Relative Valuation
BKNG stock valuation using valuation multiples.
Wall Street Estimates
BKNG price targets and financial estimates made by Wall st analysts.
Profitability Analysis
Detailed analysis of the company's profitability.
Solvency Analysis
Analysis of the financial position and solvency of the company.
Financials
Income Statement, Balance Sheet, Cash Flow Statement.
Discount Rate
BKNG stock discount rate: cost of equity and WACC.
Summary
DCF Valuation
Relative Valuation
Wall Street Estimates
Profitability Analysis
Solvency Analysis
Financials
Discount Rate
Discover More
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