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Earnings Call Analysis
Q2-2024 Analysis
Appfolio Inc
In the second quarter of 2024, AppFolio reported a substantial 34% year-over-year increase in revenue, reaching $197 million. This impressive growth reflects the company's leading position in the industry and consistent innovation. The company's strategic initiatives, particularly in product development and customer engagement, played a pivotal role in driving this revenue surge.
Alongside robust revenue growth, AppFolio significantly enhanced its profitability. The company's non-GAAP operating margin expanded to 26%, a marked improvement from 6.4% in the same period last year. Additionally, the non-GAAP free cash flow margin increased to 25% from 4.2%, underscoring the company's efficient operational execution and cost management.
AppFolio's commitment to innovation is evident in its latest product enhancements, particularly the launch of Realm-X capabilities. These new features leverage embedded generative AI to drastically improve operational efficiencies for customers. Early users of Realm-X reported saving an average of 12.5 hours per week, highlighting the tangible benefits of these innovations.
The company's customer base grew by 5%, reaching 20,167 customers, while the number of managed units increased by 9%, totaling 8.4 million units. This growth was driven by the adoption of premium products like AppFolio Property Manager PLUS and Max, as well as the success of value-added services, which saw a 43% year-over-year revenue increase.
AppFolio achieved significant operational efficiencies during the quarter. Cost of revenue, excluding depreciation and amortization, decreased to 35% of revenue from 39% last year. This reduction was primarily driven by the discontinuation of waived eCheck fees and internal operational improvements. Furthermore, expenses in sales and marketing, R&D, and G&A fell to 37% of revenue from 51% last year, reflecting focused cost management.
AppFolio's strategic market positioning was bolstered by its presence at the NAA's Apartmentalize event, where the company showcased its innovative solutions. Recognized for its industry leadership, AppFolio's products, including the newly launched Realm-X, received positive feedback for their ability to address customer needs more effectively than competitors.
Reflecting its strong performance and growth prospects, AppFolio raised its full-year revenue guidance to a range of $772 million to $778 million. This implies an annual growth rate of 25% at the midpoint. The company also increased its full-year non-GAAP operating margin guidance to 23.5% to 24.5% and raised its free cash flow margin guidance to 22% to 24%.
The company emphasized its ongoing investment in innovation, particularly in AI-driven solutions and expanding its product offerings to address various property types, including student and affordable housing. These investments are geared towards maintaining AppFolio's competitive edge and supporting future growth.
AppFolio's customer success initiatives are integral to its growth strategy. By offering a multi-tier product lineup, the company ensures that it can meet the evolving needs of its customers. The recent success of the AppFolio Property Manager Max plan, particularly among large operators, exemplifies the company's ability to deepen customer relationships and attract new business.
As AppFolio heads into the second half of 2024 and beyond, the company remains focused on executing its long-term strategy. This includes leveraging technology to drive innovation, expanding its market reach, and enhancing customer satisfaction. The company's strong team culture and commitment to operational excellence are expected to continue supporting its growth trajectory.
Good afternoon. Thank you for standing by. Welcome to AppFolio, Inc.'s Second Quarter 2024 Financial Results Conference Call. Please be advised that today's conference is being recorded, and a replay will be available on AppFolio's Investor Relations website. I would now like to hand the conference over to Lori Barker, Investor Relations.
Thank you. Good afternoon, everyone. I'm Lori Barker, Investor Relations for AppFolio, and I'd like to thank you for joining us today as we report AppFolio's second quarter 2024 financial results. With me on the call today are Shane Trigg, AppFolio's President and CEO; and Fay Sien Goon, AppFolio's Chief Financial Officer. This call is simultaneously being webcast on the Investor Relations section of our website at appfolioinc.com.
Before we get started, I would like to remind everyone of AppFolio's safe harbor policy. Comments made during this conference call and webcast contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and are subject to risks and uncertainties. Any statement that refers to expectations, projections or other characterizations of future events, including financial projections, future market conditions, or future product enhancements or development is a forward-looking statement.
AppFolio's actual future results could differ materially from those expressed in such forward-looking statements for any reason, including those listed on our SEC filings. AppFolio assumes no obligation to update any such forward-looking statements, except as required by law. For further detail about risks and uncertainties, please see our SEC filings, including our Form 10-K for the fiscal year ended December 31, 2023, which was filed with the SEC on February 1, 2024.
In addition, this call includes non-GAAP financial measures. Reconciliation of these non-GAAP financial measures with the most directly comparable GAAP measures are included in our third quarter earnings release posted on the Investor Relations section of our website. With that, I will turn the call over to Shane Trigg. Shane, please go ahead.
Thanks, Lori, and welcome to everyone joining us for AppFolio's second quarter 2024 financial results. I'm pleased to report that revenue was up 34% year-over-year to $197 million in the second quarter. At the same time, we improved our margins, driving non-GAAP operating margin to 26% and non-GAAP free cash flow margin to 25%. These results are a testament to our industry leadership. What makes us the leader is how we consistently find ways to meet and exceed our customers' expectations.
And there's no better place to connect with current and future customers than the largest multifamily industry event, NAA's Apartmentalize where we announced a number of innovations to advance our product vision. We heard repeatedly that AppFolio is solving problems differently and better than anyone in the industry, including being the first to bring embedded generative AI to the market. Through our thought leadership, our brand, our people and, of course, our product innovation, we showed that we're building the platform where real estate industry comes to do business.
Bob Pinnegar, NAA's President and CEO, recognized AppFolio's progress in advancing the industry, commenting, "Across all sectors of the rental housing industry, from affordable to student housing and beyond, AppFolio's commitment to innovation continues to make a tangible impact. Their involvement as a 2024 NAA Strategic Partner at such a pivotal time for rental housing is paramount. And we appreciate their enduring contributions to our industry now more than ever."
I'm so proud of our organization and excited for our customers to benefit from the enormous opportunity ahead. Our strategy is working, and I'd like to highlight some examples of recent progress across each of its components, starting with how we differentiate to win. We hear consistently from our customers that their biggest challenge is driving operational efficiency. Our new capabilities in AppFolio Realm-X, our embedded generative AI, are creating differentiated value that enables our customers to truly transform their operational performance all within AppFolio's 1 powerful platform.
One of these capabilities is Realm-X Assistant, a copilot experience. With a single prompt, Realm-X Assistant can generate reports and initiate individual and bulk actions. Another capability is Realm-X Messages, a reimagined inbox that helps property managers sort through, act on, and respond to routine resident communications. Every AppFolio user can access Realm-X Assistant and Realm-X Messages right now.
An upcoming release we're really excited about is Realm-X Flows, an automation engine that helps users standardize their processes through workflows defined by users and automated with AI. Realm-X Flows can be taught to complete tasks like rental applications, rent collection, and lease renewals. This will boost productivity and allow teams to stay in control with visibility into each workflow step from inception to completion.
Our customers recognize Realm-X as a huge strategic advantage. According to a June 2024 survey of early Realm-X users, they are already saving an average of 12.5 hours per week using Realm-X. Not only are they achieving operational efficiency, Realm-X their people are happier. 75% of those users agree that Realm-X reduces busywork. We believe this is just the beginning of the value we can deliver for our customers through Realm-X.
According to one of these users, Simon Wong, CEO of Hogan & Vest, "AppFolio Realm-X has completely shifted how we manage our properties. With its intuitive interface and powerful capabilities, we've seen significant improvements in efficiency and productivity across our portfolio. Tasks that used to take hours can now be completed in minutes, allowing us to focus more on providing exceptional service."
The second component of our strategy is to unlock upmarket customers. A report from the National Multifamily Housing Council found it's common for multifamily operators to utilize 10 to 20 different solution providers throughout the customer journey, resulting in complexity, integration challenges and inconsistencies in the customer experience. AppFolio is rapidly innovating to solve these pain points. Building the platform where the real estate industry comes to do business involves giving customers the power to manage multiple portfolio types in a single place. We're making this easier and more intuitive than ever through our recent innovations in affordable housing and now student housing.
For customers with student housing, we now offer pre-leasing metrics to give property managers a comprehensive real-time view of leasing performance. We've also introduced flexible leasing, offering property managers versatility to lease units to either groups or individuals as well as mix the 2 lease types within the same unit.
Indiana-based Granite is an AppFolio Property Manager PLUS customer with 5,000 units and 11,000 student housing beds. According to President and Chief Development Officer, John Rabold, "AppFolio has allowed us to stay very competitive and at the forefront of our competition because of the technology and tools they allow us to work with. We've seen the significant investment AppFolio has made into the student housing side of the business, and that really shows a commitment to wanting to be a big player in that sector of real estate. In our opinion, there isn't another software out there that we feel would give us the same competitive leverage that we have with AppFolio."
Another way we're capturing the upmarket segment is by extending the value of our platform through our app integration partners. We continue to rapidly scale our AppFolio Stack marketplace, which now has more than 3 million units connected. Stack seamlessly integrates our customers' preferred software applications with our platform, giving customers more choice and flexibility.
One of our newest partners is resident app, Livly. This integration empowers connected AppFolio customers with tools for apartment management, smart access, and resident experiences. It represents another step on our journey of delivering the best experience in the market to our property management customers and the residents they serve.
The investments we're making in expanding our coverage of additional property types and in growing our partner ecosystem are giving large multifamily operators increasingly more reasons to choose AppFolio as the single platform from which to consolidate, manage, and grow their business. At the same time, these innovations are creating added value for our smaller owner-operator and property management customers.
The third component of our strategy is to elevate our customers by driving their adoption and success on our platform. Our multi-tier product lineup creates instant upgrade paths so our customers -- so as our customers grow, we have offerings that grow with them. The newest plan in our lineup, AppFolio Property Manager Max, is geared towards large operators with complex and diversified property portfolios and includes a number of powerful and differentiating features. We continue to see strong adoption of this plan as Max proves to be a valuable way for us to deepen and extend our existing customer relationships as well as win new business and competitive situations.
The fourth component of our strategy is to scale the business. At the end of 2023, we launched the AppFolio Stack Solution Partner program, offering customers easy access to some of the best accounting and consulting solution partners in the industry. This program is thriving as we continue to onboard new solution partners such as KSC Group, One11 Advisors, and REdirect. An example of the value these partners bring is the recent sale of the AppFolio Property Manager Max plan to a new 10,000-plus unit customer. By collaborating with a Solution Partner, we have made it easier for this new customer to migrate onto our platform by solving their unique requirements in efficient and scalable way.
The final component of our strategy is great people and culture. Our vision is to power the future of the real estate industry, but our people are the catalyst that makes it a reality. During the second quarter, AppFolio's product development team put our company value, innovation, power success into practice during Hack Day, one of our focused innovation events. We take pride in creating space, both in person and virtually for our teams to think big and build innovative solutions that improve our customers' lives in fun, inspiring ways.
We believe technology is one of the best ways to create thriving communities. And during the event, our team identified a number of opportunities where our products and services can improve the lives of our customers' customers. As we've discussed before, we believe there is huge potential to create additional value for residents through our platform, and we are committed to exploring and expanding these opportunities.
As we head into the second half of the year and beyond, I'm grateful for the dedication of our team to building a company that will power an entire industry. We will continue to invest in strategic foundations that create extraordinary outcomes for our customers, our shareholders, and each other. I'll now turn the call over to Fay Sien for more detail on AppFolio's second quarter financial results.
Thank you, Shane. We are pleased with our continued strong growth in revenue and increase in profitability as our commitment to industry-leading innovation is driving adoption and usage of our products and services. In the second quarter, we delivered revenue of $197 million, growing 34% year-over-year. Non-GAAP operating margin expanded to 26% from 6.4% last year, and we generated free cash flow margin of 25% compared to 4.2% last year.
Core solutions revenue was $44 million in Q2, a 14% year-over-year increase driven by new customers, additional total units on platform, and continued adoption of AppFolio Property Manager PLUS and Max. At the end of this quarter, we managed approximately 8.4 million units from 20,167 customers compared to 7.7 million units from 19,145 customers a year earlier. This represents a 5% increase in customers and a 9% increase in ending units as we continued to emphasize high-margin residential portfolios.
Second quarter revenue from value-added services grew 43% year-over-year to $152 million. The growth primarily resulted from our decision to stop waiving our eCheck fees and higher resident usage of online payments and risk mitigation products, partially offset by reduced transaction fees associated with card-based payments.
Turning to spending. We exited the quarter with 1,524 employees, which is up slightly from the prior quarter as we are investing in delivering even more innovation to our customers, including the initiatives Shane discussed earlier, such as Realm-X, student housing, and affordable housing. Cost of revenue, exclusive of depreciation and amortization, was 35% of revenue compared to 39% last year. The decrease was primarily due to eCheck fees and internal operational improvements.
On a sequential basis, costs were up slightly as a percent of revenue due to the previously discussed reduction in transaction fees associated with card-based payments. As a percent of revenue, combined sales and marketing, R&D and G&A fell to 37% from 51% last year due to growth in revenue and our collective focus on operational efficiency.
Sales and marketing expenses as a percentage of revenue decreased from 18% in the second quarter of last year to 13% this quarter. On a sequential basis, we strategically increased our investments in sales and marketing initiatives to enable us to best position in a tough market. This investment, as Shane mentioned, included our increased presence at the recent Apartmentalize industry conference.
In R&D, we improved expenses as a percentage of revenue from 22% last year to 17% this quarter by optimizing operations and maintaining discipline in our investments. Our G&A expenses as a percentage of revenue decreased from 11% last year to 8% this quarter. Overall, non-GAAP operating margin grew to 26% compared to negative 6.4% last year. Free cash flow margin this quarter was 25% compared to 4.2% last year.
We are raising our projected full year revenue guidance to $772 million to $778 million, which implies an annual growth rate of 25% based on the midpoint of the range. Our updated guidance reflects our expectations for continued customer upgrades to premium product tiers and growing usage and adoption of our value-added services.
In addition, our guidance also factors in a modest increase in card usage and reduced transaction fees associated with card-based payments. Cost of revenue, exclusive of depreciation and amortization, is expected to decrease slightly from prior year as a percentage of revenue due to eCheck fees, product mix and operational efficiencies.
The second half of 2024 is expected to be slightly higher than the first half primarily due to the margin impact of the previously mentioned reduced transaction fees associated with card-based payments. We are raising our guidance for the full year non-GAAP operating margin to 23.5% to 24.5% and raising guidance on our free cash flow margin to 22% to 24%. This reflects continued growth in units and expansion of ARPU, partially offset by the reduced card-based transaction fees and increasing headcount growth to enable us to achieve our strategic objectives.
In terms of seasonality, demand for our screening services and risk mitigation is typically slower in the fourth quarter as leasing activity declines during the winter months. Diluted weighted average shares outstanding are expected to be approximately 37 million shares for the full year.
The first half of this year demonstrates consistent successful execution towards our long-term strategy to grow with our customers as we innovate through AI and expand into multiple portfolio types to further elevate our customers and scale the business. Thank you all for joining us today. Operator, this concludes today's call.
This concludes the conference. Thank you for your participation. You may now disconnect.