Applovin Corp

NASDAQ:APP

Earnings Call Analysis

Strong revenue and EBITDA growth with optimistic future guidance

The company achieved robust financial performance in Q2 with revenue reaching $1.08 billion and an adjusted EBITDA of $601 million, a 44% and 80% increase from last year, respectively. The software segment led this success, generating $711 million and growing 91%. The firm aims for 20-30% long-term growth driven by continuous model improvements and expansion into new verticals like e-commerce. For Q3 2024, they project revenue between $1.115 and $1.135 billion, and adjusted EBITDA ranging from $630 to $650 million, with a 57% margin.

Strong Quarter Performance

In the second quarter, the company reported a robust performance with total revenue reaching $1.08 billion and adjusted EBITDA of $601 million, translating to a 56% adjusted EBITDA margin. This signifies a 44% increase in revenue and an 80% increase in adjusted EBITDA from the same period last year, demonstrating significant growth and efficiency improvements.

Software Business Growth

The software business saw a 5% revenue growth quarter-over-quarter, continuing the trend from the previous quarter which saw a larger increase. The company attributes this consistent growth to improvements in their models and highlights the high flow-through to EBITDA and cash from this segment. There is a long-term growth target of 20% to 30% for the software business, backed by strong confidence in the business model and future prospects.

Expansion Beyond Mobile Gaming

The company has launched its first web advertising campaigns for e-commerce shops, which are currently in the pilot stage. This new venture is expected to unlock significant demand expansion opportunities. The technology improvements also support expansion into new categories, potentially driving significant growth in the connected TV (CTV) footprint. These initiatives reflect the company's strategic shift towards diversifying its revenue streams beyond mobile gaming.

Financial Highlights

Adjusted EBITDA reached $601 million, marking a substantial growth from the previous year with an impressive flow-through rate of 81% from revenue to adjusted EBITDA. The company's free cash flow for the quarter was $446 million, a 15% quarter-over-quarter growth. This emphasizes the company’s strong cash generation capability even with relatively stable cash tax and interest bases.

Capital Allocation Strategies

Looking forward, the company plans to focus its capital allocation on three key areas: investment in organic growth initiatives, continued share management activities, and strengthening the balance sheet. Specifically, the company spent $356 million in Q2 to manage and repurchase shares, making up about 80% of the free cash flow for that quarter.

Revenue and EBITDA Guidance

For the third quarter of 2024, the company anticipates revenue to be between $1.115 billion and $1.135 billion, with adjusted EBITDA ranging from $630 million to $650 million. They are targeting an adjusted EBITDA margin of 57%, indicating continued confidence in maintaining high margins and growth trajectory.

Management Confidence and Market Trends

The CEO, Adam Foroughi, emphasized the company’s confidence in achieving its long-term growth goals. This confidence stems from continuous improvements in their AI models and robust demand from advertisers who achieve strong returns on the platform. Additionally, the overall mobile gaming market, which the company heavily relies upon, is exhibiting stable growth trends.

E-commerce Advertising Potential

In the pilot phase, the web advertising program has shown promising results, surpassing initial expectations. This initiative allows e-commerce shops to leverage the company's large in-app inventory for targeted advertising. As the company continues to refine this technology, it expects to see material contributions from this segment starting in 2025.

Questions and Future Prospects

During the Q&A session, analysts inquired about the company’s strategy and expectations for growth outside of gaming, the potential market for in-app and e-commerce advertising, and how technology improvements could drive future growth. Management reiterated their confidence in sustained growth driven by their advanced AI models and the increasing demand for performance-based advertising solutions.

Earnings Call Transcript 2024-Q2

[David Hsiao, executive]

Welcome to the AppLovin Earnings Call for the Second Quarter ended June 30, 2024. I'm David Hsiao, Head of Investor Relations. Joining me today to discuss our results are Adam Foroughi, our Co-Founder, CEO and Chairperson; and Matt Stumpf, our CFO.

Please note, our SEC filings to date as well as our shareholder letter and press release discussing our second quarter are available at investors.applovin.com.

During today's call, we will be making forward-looking statements regarding our products and services market expectations, the expected future financial performance of the company and other future events. These statements are based on our current assumptions and beliefs, and we assume no obligation to update them except as required by law.

Our actual results may differ materially from the results predicted. We encourage you to review the risk factors in our most recently filed Form 10-Q for the first quarter ended March 31, 2024. Additional information may also be found on our quarterly report on Form 10-Q for the fiscal quarter ended June 30, 2024, which will be filed later today. We will also be discussing non-GAAP financial measures. These non-GAAP measures are not intended to be superior to or a substitute for our GAAP results.

Please be sure to review the reconciliations of our GAAP and non-GAAP financial measures in our earnings release and shareholder letter available on our Investor Relations site. This conference call is being recorded, and a replay will be available for a period of time on our IR website.

Now I'll turn it over to Adam and Matt for some opening remarks, then we'll have the moderator take us through Q&A.

[Adam Foroughi, executive]

Welcome, everyone, and thank you for joining us. We had another strong quarter in Q2. Our Software business had 5% revenue growth quarter-over-quarter because our models continue to improve. As you'll recall, in Q1, we had a big step-up in growth. So continuing that trend to continue to grow quarter-over-quarter is a really promising sign. As we've stated in previous earnings calls, if we keep growing the software business, the flow-through to EBITDA and cash is very high, and our business margins and cash conversion will continue to improve.

We've also consistently said that the slower growth market we're in, Mobile Gaming doesn't constrain our opportunity to grow our software business. We've noticed that at times, this concept needed a little bit more explaining for our shareholders and prospective investors. So I wanted to take time to do that here.

Our platform is entirely performance-based. In other words, gaming advertisers who market on our platform generate a measurable revenue and profit from the dollars they spend on our platform. Our customers run marketing campaigns with target return goals that tend to have a much higher appetite for spend on our platform than we can deliver today.

And why can't we deliver more today? Because our current system can only find a limited number of users who will meet their revenue goals. As our technology improves, we will continue to find more users who achieved these goals, increasing advertiser spend, resulting in materially higher growth than the growth rate of the mobile gaming market.

Last quarter, I talked about a goal of growing our software business 20% to 30% for the long term. I typically don't communicate externally about our goals, if I don't have confidence in it. I'm communicating it now because I do have strong confidence in it, and I see many years of growth ahead of us. Here are the primary drivers of that growth goal.

Continued improvement from our models as they learn for more data. As our models gather more data, they'll become more accurate and find more good users for our advertisers.

Games that our team delivers to the efficacy of our models through enhancements. Our research science and core engineering team members are exceptionally talented and consistently delivered lifts to the performance of our models.

Demand expansion into new verticals. We just launched the first web advertising campaigns for shops this quarter. And while in pilot right now, we think it will unlock a lot of demand expansion opportunities for us.

And then supply expansion, as we broaden out our demand base outside of gaming, we expect the new categories will really help grow our CTV footprint. We continue to be very excited about our prospects and the performance our team is able to deliver. We will work tirelessly to achieve the goals we set and hope that over the next many quarters and years, together, you will have a better sense of how an AI-driven marketing platform creates growth opportunities that just weren't possible in advertising before because technologies were not this sophisticated.

With that, I'll hand it off to Matt to run you through the financial highlights.

[Matt Stumpf, executive]

Thanks, Adam, and good afternoon. I'm pleased to report we had another strong quarter, with total revenue reaching $1.08 billion and adjusted EBITDA of $601 million, achieving a 56% adjusted EBITDA margin. This marks a 44% increase in revenue and an 80% increase in adjusted EBITDA from the same period last year, translating to an impressive 81% flow-through from revenue to adjusted EBITDA.

In the first quarter, we generated $446 million in free cash flow, which is a 74% flow-through from adjusted EBITDA. Quarter-over-quarter, our free cash flow grew 15% compared to 10% growth in adjusted EBITDA over the same period, as we benefited from a relatively stable base of cash tax and interest. During the quarter, improvement in our Axon technology, driven by ongoing self-learning contributed to further growth of our software platform, which generated $711 million in revenue and $520 million in adjusted EBITDA, retaining our 73% margin and growing 91% from the same period last year. This represents an 87% flow-through of revenue from the prior quarter, illustrating our ability to remain disciplined with our costs, growing revenue while remaining lean and efficient.

Our Apps revenue for the quarter was $369 million, an increase of 7% from last year, with $81 million in adjusted EBITDA, representing a 22% margin. During the quarter, we have readjusted our user acquisition return goals, resulting in an 11% quarter-over-quarter decrease in total Apps segment costs, while revenue decreased by 3%. We expect our future margin profile to normalize to approximately 15% over the long term, consistent with industry standards.

Looking ahead to capital allocation, we plan to focus on 3 key areas. First, investment in organic growth initiatives, specifically our engineering and business development head count to support the development of our Axon technology and expansion into e-commerce. We do not expect significant capital investment here since we plan to expand our teams in a very lean and targeted manner. Second, continued share management activities with a combination of withhold to cover on future share vesting and strategic repurchases. And third, strengthening of our balance sheet to enhance operational flexibility and liquidity while reducing net debt.

In Q2, we used $356 million to withhold 4.2 million shares, allocating about 80% of our free cash flow in the quarter to share management. Since 2022, we have invested nearly $3 billion to repurchase and withhold a combined 83.6 million shares. Finally, in the third quarter of 2024, we anticipate to deliver between $1.115 and $1.135 billion in revenue, with adjusted EBITDA between $630 million and $650 million, targeting an adjusted EBITDA margin of 57%.

Now with that, let's move to Q&A.

[Operator]

[Operator Instructions] Our first question is going to come from Jason Bazinet with Citi.

[Jason Bazinet, analyst]

I just had a quick question on some of the initiatives you guys are pursuing outside of gaming. I know it's still a little bit early, and you said some of these products were in beta. But can you sort of refresh us on sort of what your ambitions are and anything that you've learned so far? And when you think it might be sort of something that's large enough where The Street could care about it, is it a '25, a '26 event? Just some sort of dimensionalization of the timing.

[Adam Foroughi, executive]

Yes. Good to see you, Jason. In the quarter, Q2, we launched a pilot of our web advertising program. This allows -- let's talk about e-commerce first. This allows an e-commerce shop that has a website to buy on our in-app inventory, the 1 billion-plus daily active users we see in mobile gaming, a video advertisement and route that user to their shop and purchase that user in the same way that mobile gaming companies like purchasing users on our platform. So doing it on a performance basis, and then we're delivering that measurable revenue and result. This is brand-new. I'd say it's been in pilot for a few months now.

Results are looking really promising, materially better than what we would have expected this early in our progression in trying to get into web advertising. So this product, we think, is something that we're going to invest heavily behind, start scaling out and hopefully will show a material impact in '25 and beyond. And it is not limited to just e-commerce. It opens the door to advertising for any website of any type that wants to drive transactions that are measurable on a performance basis on our platform.

[Operator]

Our next question will come from Clark Lampen with BTIG.

[William Lampen, analyst]

Adam, if we look at the third quarter guidance and we sort of assume that Apps trends are relatively similar to what we saw last year, there's sort of an implied comp adjusted reacceleration in the software business. And I'm going to guess that it's going to be driven by that sort of first primary driver that you mentioned sort of model improvements and sort of the learnings that go on. But one, I guess I'm curious if you could give us a sense of what's actually driving acceleration against tougher comps now, and then maybe what that sort of portends for the back half into '25.

[Adam Foroughi, executive]

Yes. I mean, like when we've talked about this growth goal, if you just think about the growth goal in terms of mobile gaming in the business that we have today, we just grew 5% quarter-over-quarter as the numbers are getting pretty big. Q1 was materially more. It was in the teens quarter-over-quarter. We've always talked about like -- the model is going to continue to improve itself and pick up a few points of growth every single quarter just from that enhancement. But then the team is also trying to apply enhancements on top.

When we get lifts from the team, those can be step function. Like we saw in Q1, you wouldn't expect Q1 having double-digit growth over Q4. And so we're seeing really good trends in Q3. The business is still very strong. We've got a lot of momentum with our customers. They continue to see us as really the main channel now in mobile gaming advertising, and around and behind that, we're also now seeing exciting trends in what we just talked about, the web advertising category. So we've got a lot of optimism going into the next quarter.

[William Lampen, analyst]

Okay. And if I could, Matt, year-to-date, you've repurchased around $1.1 billion of stock. The guidance implies both an uptick in margins and higher incrementals if we take sort Apps margins at 15%, I think, as you just said. How do you think about, I guess, as the free cash flow profile of the business is improving, maybe being a little bit more tactical with the buyback in periods where there is a bigger dislocation between the market price and then what you guys view as intrinsic value?

[Matt Stumpf, executive]

Yes. Sure, Clark. So our plan currently is to continue kind of the historical trend of continuing to manage our shares through withhold to cover on shares that are vesting each quarter. And then on a strategic basis, we'll continue to do supplemental repurchases in addition to the quarterly vesting.

[Operator]

We'll move on to James Heaney with Jefferies.

[James Heaney, analyst]

Could you just talk more about the 20% to 30% long-term software platform growth that you referenced? And I'm curious just how dependent that goal is on verticals beyond gaming, and then I just have one more follow-up.

[Adam Foroughi, executive]

Yes. We don't think it's very dependent outside of gaming at all. We've got a mobile gaming category. It's got a few percentage points of growth a year now. So let's call that low single digits. We've got a business that as these models continue to improve from gathering more data, we think that's an extra 3%, 4% a quarter as well. So that's where it gets you to the low end. And then we've got a team that's constantly working on improving the models. And any improvement that's actually developer-driven enhancement to the models that makes them more accurate, then steps you up into the higher end of that range. And so we've got a lot of confidence in the growth goal we put out there just on a baseline basis, the current business.

Now we do, do sit on 1 billion-plus daily active users. We've got one of the most sophisticated advertising platforms in the world, and we're driving billions of dollars of performance value in gaming. There's nothing about the technology we have that would disallow it from going outside of just mobile gaming, and we're already seeing positive trends in that pilot. So as we start putting these pieces together and broaden out our platform over time, we're really excited about how big the numbers could become.

[James Heaney, analyst]

Great. And then just one more follow-up on the -- just the overall health of the mobile gaming market. I think you've, in the past, talked about 3% to 4% industry growth. So curious if you're seeing any change in those trends.

[Adam Foroughi, executive]

No. And we're not seeing any change in the aggregate, but you also have to remember, our market is a little bit different. We're driven in large part by advertising-based applications growing audience, so that 1 billion plus daily active users are inside of apps that run advertisements. You monetize those apps partially with games that generate purchases, partially with games that generate purchases and advertising. And so that number isn't documented anywhere, but we're seeing the overall IP market, everyone can look at industry reports and see it growing low single digits. We're also seeing the advertising-supported market grow faster than that.

[Operator]

We will now hear from Omar Dessouky with BofA.

[Omar Dessouky, analyst]

Just looking at your third quarter guidance, if I were to back out the Apps business, I kind of get a number that's sort of 50% year-on-year in the third quarter, which is still pretty far off from the 20% to 30% long-term growth that you talked about.

So I think myself and a lot of people would kind of want to know like what is potentially that trajectory going from software business of maybe 50% year-over-year next quarter, eventually to that 20%, 30%. Do you have any visibility into the first couple of quarters of 2025 yet that you're able to share with us?

[Adam Foroughi, executive]

So we don't provide long-term guidance. Obviously, we're only looking a quarter ahead. As Clark touched on, you can sort of deduce where that software business we're guiding to on the upcoming quarter. It's still -- if you start adding up the quarters to get into 20%, 30%, you want to see 5%, 6%, 7% quarter-over-quarter growth. We think we can be confidently in those ranges for quite some time. We see a lot of opportunity to grow.

Now that removes any opportunity for step function gains and model enhancements driven by the team. That also does not include really any sort of thought given to what new categories are going to contribute to our business long term because, frankly, again, they're in pilot. So we're not backing those numbers into longer-term views on the business. So we think we're going to be -- in a place where this business is going to be steady, it's going to be growing at a very nice rate. The conversion to cash flow is only going to improve, and we've got a lot of other exciting things that are going on that give us confidence that we could even be above those ranges.

[Omar Dessouky, analyst]

Okay. Could I just ask you another quick question? So in terms of the opportunity for in-app advertising, some of the checks I did suggest that there were some improvements there. So I think the in-app purchase market is somewhere around $100 billion; the in-app advertising market, a lot smaller, somewhere maybe between $20 billion and $30 billion is my estimate. Does your technology really drive advertising revenues for publishers as well and potentially turn that into a growth market? And could that make a major difference in your software business?

[Adam Foroughi, executive]

No. Also, look, that market already is growing much faster than the in-app purchasing market because it's just at a smaller base. We're also -- the MAX platform we've touched on in the past, the majority of the mobile gaming in-app advertising market is running through that MAX auction. That MAX auction has gone from the inefficient world of waterfall to programmatic bidding, vast, vast majority of the auction is now on a bidding state. And so it's continuously gotten more efficient.

Our advertising has also gotten a lot more efficient. So as you've seen, our business doubled in the last year. There's billions of dollars of more investment happening from mobile gaming companies in user acquisition and user discovery. Some part of that is in-app advertising advertisers, and that's helped be a catalyst to regrowing this industry as a whole in in-app purchasing. But some portion of that also are these publishers that are buying more users now because our systems are more effective for advertising-based applications. And so all of this stuff is intertangled together, and we're one of the main catalysts of growth in this category because our scale is so large inside this category on both fronts.

[Operator]

Vasily Karasyov with Cannonball has the next question.

[Vasily Karasyov, analyst]

Adam, I think on the previous call, you mentioned that the big publishers started spending with you, and before that, they were not because they saw you as a competitor. So I was wondering how the trend continued this quarter. Do you still see them coming in bigger, bigger buckets? And then does that open up a significant corner of the market that you sort of could not address before? I would appreciate your thoughts here.

[Adam Foroughi, executive]

Yes. I mean, look, like at this level of scale with having the software businesses -- you backed out total advertiser dollars that you think are in our platform, it's in the many billions of dollars. So we've always worked with some of the very large publishers. Like we usually have had pretty deep penetration in mobile gaming, but there are some very well-known large publishers that did look at us as a competitor. At this point, our platform is so successful in mobile gaming. It's very, very hard for any publisher to look the other way. And so we've gotten a lot more adoption across even those publishers. There isn't really a customer that I know of in mobile gaming that does not find success and scalable success on our platform at this point today.

[Operator]

Moving on to Mohammed Khallouf with HSBC.

Well, hearing no response, we'll move on to Matt Cost with Morgan Stanley.

[Matthew Cost, analyst]

I guess when I think about e-commerce advertising kind of an in-app environment or an in-game environment, as I understand it today, because of the AppLovin open exchange, which should allow people like a Google or a Trade Desk to access the inventory on MAX to run e-commerce ads today, that should be possible, but it doesn't seem like it's a very big business today.

So I guess what are the impediments to running e-commerce advertising in an in-game or in-app environment that are preventing others from doing it already since, I believe it should be possible? And then how are you solving those problems or aiming to solve them with your e-commerce product?

[Adam Foroughi, executive]

Look, we can't speak to other people's technologies or things that prohibit them from being able to get categories to work in gaming, but Trade Desk products are nothing like ours. When it comes to succeeding on behalf of advertisers, in any category, we want our models to be able to drive measurable revenue. So you got to have an attribution framework. You got to have models that can predict revenue and match the user up with the advertiser and you have to make it all work together. We're in pilot with this product right now. It's looking quite promising. And so we think it's something that we're going to be able to build on and build on very aggressively as we go forward.

[Matthew Cost, analyst]

And just to follow up on that. I guess from a data perspective, is it just a matter of iterating on it? I mean, because obviously, you have so much data that's specifically relevant to kind of like the gaming advertising products that you've done historically. Is that applicable directly to e-commerce advertising or other verticals? Or is it about iterating and kind of building a new data set?

[Adam Foroughi, executive]

Matt, I think it's a combination of both. I mean we process tens of billions of dollars of transactional volume already, and we see 1 billion plus daily actives. So our platform is not small at this point. And that data is able to be used across anything. These are human beings, not just mobile gamers and the audience skews female and middle age. And so it's completely different than what people would assume a gaming audience is at a very, very large scale.

Directly applicable to e-commerce is something that we've always hypothesized as possible. The models in Axon 2.0 are so much more sophisticated than technologies we've had in the past that they should enable success there. Now we're in pilot and we're seeing success there. So we're at the point now where we know we put the pieces in place, and now it's more of a go-to-market problem and less of a technology problem.

[Operator]

Arsenije Matovic with Wolfe has the next question.

[Arsenije Matovic, analyst]

Great. So looking AppDiscovery installations growing 77% on a tough comp and revenue per installation accelerating versus last quarter. I guess just is there any strength in installations from nongaming? I know it's a smaller revenue base today, but in terms of AppDiscovery installations? Is it a more material portion of that growth? And then just aside from that, any types of -- could you go into a little bit more detail on how you're still seeing that strong strength in installations and revenue per installation? Then just a follow-up on the Apps business.

[Matt Stumpf, executive]

Yes. Sure, Arsenije. So the nongaming continues to grow, but it's still a relatively small portion of the overall installations when you look at the overall software business. So to Adam's previous comments, like it's still a relatively small portion of the existing business, and it's still kind of in pilot mode there. So we continue to see kind of promising results, but it's really not a needle moving today.

[Arsenije Matovic, analyst]

Got it. And then just on Apps, despite the dip in monthly active payers, you saw, I think when you back it out, in-app advertising basically flat sequentially. Is this a function of the strength from Axon 2.0? And also on Apps, do you plan on exploring any divestiture studios? Some people there were talking about wanting to add more studios. Does that -- would that support some of your capital allocation plans in the medium term?

[Adam Foroughi, executive]

Like we've said in the past about M&A and divesting the Apps businesses, we continue to be open to it, and we're really just waiting for the market to improve. And we've been optimizing the app studios over the last over a year. So you can see that as well right in this quarter, where we've adjusted the return goals for our UA spend. We're decreasing costs pretty materially and increasing our margin profile. So we'll continue to maximize those businesses for profit, and we'll be open to transactions in the future.

[Operator]

We have time for one additional question from Martin Yang with Oppenheimer & Co.

[Martin Yang, analyst]

I want to dig a little deeper into your confidence on that 3% to 5% constant improvement on a sequential basis. What gave you that type of confidence because I look at the underlying market and your customer behavior -- it's a very dynamic market for mobile gaming with new game launches, certain games performing worse or better and customers are doing all sorts of things. So what is constant in that type of market that gave you the confidence that your improvement can be pretty consistent on a quarterly basis?

[Adam Foroughi, executive]

I think you said 35% sequential quarter-over-quarter? What was the...

[Martin Yang, analyst]

3% to 5%.

[Adam Foroughi, executive]

So there's 2 components, right? Like one is the market growth, which we can all say is low single digits. One is just models getting better every single quarter because they see more data and they get more accurate. And that's -- these models, by definition, this is how they work. And so we see that in real time, the models continue to get more accurate. Now our advertisers, and I said this in my talk track, our advertisers will spend much more today on our platform that we can deliver to them.

The limitation is how many users can the models match up across every single one of those advertisers at those revenue goals. If the models get better, they're able to process more data and find more users for those advertisers. So the spend will go up naturally. And it's not that the these advertisers are adding more budget, it's not that they're saying, we want to buy users at a more expensive cost to them, by definition, lowering their goals. It's that the models get better, all else stays equal and these advertisers grow on our platform.

And so we're seeing that in real time. And there is a very, very large appetite for incremental spend on our platform because we deliver profits to these advertisers. Their arbitrage marketing on us, they're buying at a profit, and so they will spend a lot more if our models can do it. And so those 2 things can build out a very good sustainable growth rate inside the mobile gaming category. And then the third piece is if you end up having a lift to the form of technology that you're using, you materially enhance that technology.

And in the past, I've used like ChatGPT 3.5, 4. These are incremental changes that are step functions in these types of technologies, and I use that as an analogy because people understand it. But in our world, we're constantly making enhancements to the technology. When there is a lift to the technology, that could be a step function in growth. For the same reason because these advertisers will spend more, and it can make our models more accurate at larger scale on behalf of them. So hopefully, that answers for you, Martin.

[Martin Yang, analyst]

Yes. A quick follow-up. So are you saying that the key inputs to your own model improvement is primarily volume driven or the volume data driven?

[Adam Foroughi, executive]

Yes. I mean, look, we're a very, very large scale, right? So that data creates a moat. And the more data or models processed, the better they're going to get. So every single quarter we launch this system, we just went and lap the 1-year anniversary, right? So it's been in the market now for a year plus. Every month has been bigger than the prior month. So we get more data, processes more data. With those incremental data points, the math gets stronger, the model gets stronger, and it can drive more value.

And so we've seen that consistently. These AI technologies are very, very new. So it's not like in the world, we have 10 years of history to look back on and go, when do these models stop improving themselves? They currently are doing that today. That's -- by nature, that's how this AI technology works: processes immense amounts of data. And through that, the math gets stronger and more accurate and more predictive. And so we're seeing that in real time. And that gives us confidence that this core underlying technology is going to continue to grow over time.

[Martin Yang, analyst]

Got it. You talked about matching. Is there a sense you can give us how accurately are you matching the users to the apps now and how much more accurate it can be in the future?

[Adam Foroughi, executive]

Yes. I mean, look, we're very, very accurate today. When an advertiser says, "I want to breakeven in 30 days on our platform," we achieve that goal for them. When I say increasing the match rate, it means, let's say, that advertiser says, "I want to spend $1,000 today, and I want to get the $1,000 back in 30 days," and we get that within a percent of inaccuracy. So they get -- whether it's $990 or $1,010 back in 30 days. We have a limit of $1,000 that they can spend today, though the system can only deliver that much with the very low error rate for them.

Now let's say, tomorrow, the system processes more data or our team makes an enhancement. And now the system can deliver $2,000 at that same 30-day breakeven. The advertiser is going to say, "I got the $2,000 ready to go. You're breaking even in 30 days, I'll put it on my credit card. Well, they have unlimited tolerance to spend if all else remains equal. And as our technology continues to improve, that business will continue to grow.

[Operator]

Well, this concludes our question-and-answer session and today's webinar. We thank you all for your participation, and we look forward to seeing you all next quarter. You may now disconnect. Enjoy your summer.