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Apple Inc
NASDAQ:AAPL

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Apple Inc
NASDAQ:AAPL
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Price: 263.48 USD 1.11% Market Closed
Market Cap: $3.9T

ROCE

69.6%
Current
Improving
by 9.5%
vs 3-y average of 60.1%

Return on Capital Employed (ROCE) measures how efficiently a company uses its capital to generate profit. It shows how much net income is earned for each dollar of capital employed.

ROCE
69.6%
=
EBIT
$141.1B
/
Avg Capital Employed
$202.8B

Return on Capital Employed (ROCE) measures how efficiently a company uses its capital to generate profit. It shows how much net income is earned for each dollar of capital employed.

ROCE
69.6%
=
EBIT
$141.1B
/
Avg Capital Employed
$202.8B

Peer Comparison

Country Company Market Cap ROCE
US
Apple Inc
NASDAQ:AAPL
3.9T USD
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US
Alphabet Inc
NASDAQ:GOOGL
3.8T USD
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US
Microsoft Corp
NASDAQ:MSFT
3T USD
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KR
Samsung Electronics Co Ltd
KRX:005930
1 260.4T KRW
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US
International Business Machines Corp
NYSE:IBM
240.9B USD
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JP
Sony Group Corp
TSE:6758
19.9T JPY
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CN
Xiaomi Corp
HKEX:1810
921.9B HKD
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LU
Spotify Technology SA
NYSE:SPOT
100.9B USD
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US
Western Digital Corp
NASDAQ:WDC
98.2B USD
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US
SanDisk Corp
NASDAQ:SNDK
95B USD
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IE
Seagate Technology Holdings PLC
NASDAQ:STX
89.7B USD
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Market Distribution

Higher than 94% of companies in the United States of America
Percentile
94th
Based on 15 630 companies
94th percentile
69.6%
Low
-1 112 400% — -2.3%
Typical Range
-2.3% — 11.8%
High
11.8% — 334 937.1%
Distribution Statistics
the United States of America
Min -1 112 400%
30th Percentile -2.3%
Median 5.3%
70th Percentile 11.8%
Max 334 937.1%

Apple Inc
Glance View

Apple Inc., borne out of the innovative spirit of Steve Jobs, Steve Wozniak, and Ronald Wayne in a modest garage, has steadily crafted its journey from a fledging startup to a titan of technology. This evolution is marked by a unique blend of creativity, innovation, and marketing genius. Apple reimagined personal computing with its introduction of the Macintosh in 1984, changing the way individuals and businesses interacted with technology. Over the years, the hallmark of its success has been the seamless integration of its hardware, software, and services—an ecosystem that captivates customers and locks them into its universe. With each product launch, from the iPod to the iPhone, Apple adeptly combined sleek design and intuitive functionality, setting new industry benchmarks and redefining the consumer electronics landscape. The company's prowess extends beyond product innovation to commanding a global supply chain and retail strategy that reinforces its market dominance. By establishing its retail stores as experiential havens, Apple offers more than just products; it provides an immersive brand experience. Financially, Apple thrives through a trifecta of product sales, services, and rigorous supply chain efficiency. The iPhone remains a substantial revenue driver, complemented by the growth of connected devices like the Apple Watch and AirPods. Meanwhile, its burgeoning services segment—encompassing the App Store, iCloud, Apple Music, and more—continues to expand margins and enhance customer loyalty. This services layer not only augments Apple's top-line but also deepens its engagement with consumers, reflecting a well-engineered strategy to sustain its competitive advantage and foster long-term growth.

AAPL Intrinsic Value
169.2 USD
Overvaluation 36%
Intrinsic Value
Price
What is Return on Capital Employed?
Return on Capital Employed (ROCE) measures how efficiently a company uses its capital to generate profit. It shows how much net income is earned for each dollar of capital employed.
How is ROCE calculated?

ROCE is calculated by dividing the EBIT by the Avg Capital Employed.

ROCE
69.6%
=
EBIT
$141.1B
/
Avg Capital Employed
$202.8B
What is Apple Inc's current ROCE?

The current ROCE for Apple Inc is 69.6%, which is above its 3-year median of 60.1%.

How has ROCE changed over time?

Over the last 3 years, Apple Inc’s ROCE has increased from 51.4% to 69.6%. During this period, it reached a low of 51.4% on Dec 31, 2022 and a high of 69.6% on Dec 27, 2025.

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