Apple Inc
NASDAQ:AAPL
ROCE
Return on Capital Employed (ROCE) measures how efficiently a company uses its capital to generate profit. It shows how much net income is earned for each dollar of capital employed.
Return on Capital Employed (ROCE) measures how efficiently a company uses its capital to generate profit. It shows how much net income is earned for each dollar of capital employed.
Peer Comparison
| Country | Company | Market Cap | ROCE | ||
|---|---|---|---|---|---|
| US |
|
Apple Inc
NASDAQ:AAPL
|
3.9T USD |
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|
| US |
|
Alphabet Inc
NASDAQ:GOOGL
|
3.8T USD |
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|
|
| US |
|
Microsoft Corp
NASDAQ:MSFT
|
3T USD |
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|
|
| KR |
|
Samsung Electronics Co Ltd
KRX:005930
|
1 260.4T KRW |
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|
| US |
|
International Business Machines Corp
NYSE:IBM
|
240.9B USD |
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|
|
| JP |
|
Sony Group Corp
TSE:6758
|
19.9T JPY |
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|
| CN |
|
Xiaomi Corp
HKEX:1810
|
921.9B HKD |
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|
| LU |
|
Spotify Technology SA
NYSE:SPOT
|
100.9B USD |
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|
| US |
|
Western Digital Corp
NASDAQ:WDC
|
98.2B USD |
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|
| US |
S
|
SanDisk Corp
NASDAQ:SNDK
|
95B USD |
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|
| IE |
|
Seagate Technology Holdings PLC
NASDAQ:STX
|
89.7B USD |
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Market Distribution
| Min | -1 112 400% |
| 30th Percentile | -2.3% |
| Median | 5.3% |
| 70th Percentile | 11.8% |
| Max | 334 937.1% |
Other Profitability Ratios
Apple Inc
Glance View
Apple Inc., borne out of the innovative spirit of Steve Jobs, Steve Wozniak, and Ronald Wayne in a modest garage, has steadily crafted its journey from a fledging startup to a titan of technology. This evolution is marked by a unique blend of creativity, innovation, and marketing genius. Apple reimagined personal computing with its introduction of the Macintosh in 1984, changing the way individuals and businesses interacted with technology. Over the years, the hallmark of its success has been the seamless integration of its hardware, software, and services—an ecosystem that captivates customers and locks them into its universe. With each product launch, from the iPod to the iPhone, Apple adeptly combined sleek design and intuitive functionality, setting new industry benchmarks and redefining the consumer electronics landscape. The company's prowess extends beyond product innovation to commanding a global supply chain and retail strategy that reinforces its market dominance. By establishing its retail stores as experiential havens, Apple offers more than just products; it provides an immersive brand experience. Financially, Apple thrives through a trifecta of product sales, services, and rigorous supply chain efficiency. The iPhone remains a substantial revenue driver, complemented by the growth of connected devices like the Apple Watch and AirPods. Meanwhile, its burgeoning services segment—encompassing the App Store, iCloud, Apple Music, and more—continues to expand margins and enhance customer loyalty. This services layer not only augments Apple's top-line but also deepens its engagement with consumers, reflecting a well-engineered strategy to sustain its competitive advantage and foster long-term growth.
See Also
ROCE is calculated by dividing the EBIT by the Avg Capital Employed.
The current ROCE for Apple Inc is 69.6%, which is above its 3-year median of 60.1%.
Over the last 3 years, Apple Inc’s ROCE has increased from 51.4% to 69.6%. During this period, it reached a low of 51.4% on Dec 31, 2022 and a high of 69.6% on Dec 27, 2025.