Tremor International Ltd
LSE:TRMR
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Tremor International Ltd
Earnings Call Analysis
Summary
Q3-2023
The company reports an 18% increase in Q3 contribution ex-TAC to $76.6 million, with 9-month figures at $223 million, an 8% rise from the previous year. Non-IFRS diluted EPS dropped to $0.09 for Q3 and $0.12 for the nine months, comparing unfavorably to the previous year's $0.11 for Q3 and $0.44 overall. Adjusted EBITDA margins decreased significantly from 47% to 22% for revenues, and from 52% to 23% for contribution ex-TAC. The board is proposing a new $20 million share repurchase program, subject to court approval. Given current market uncertainties, the company expects to prioritize its lower cost solutions through at least the end of 2023.
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Welcome to Tremor International's conference call for the 3 and 9 months ended September 30, 2023. [Operator Instructions] This conference call is being recorded, and a replay of today's call will be made available on the Investor Relations section of Tremor's website. I will now hand the call over to Billy Eckert, Vice President of Investor Relations for introductions and the reading of the safe harbor statement. Billy, please go ahead.
Thank you, operator. Good morning, everyone, and welcome to Tremor International's Financial and Operating Results Call for the 3- and 9-months ended September 30, 2023. With us on today's call are Ofer Druker, Tremor's Chief Executive Officer; and Sagi Niri, the company's Chief Financial Officer. This morning, we issued a press release, which you can access on our IR website at investors.tremorinternational.com.During today's call, we will make forward-looking statements. All statements other than statements of historical fact to be been this forward-looking. We advise caution and reliance on forward-looking statements. These statements include, without limitation, statements and projections regarding our anticipated future financial and operating performance, market opportunities, growth prospects, strategy, financial outlook, partnerships and anticipated benefits related to those partnerships and forward-looking view on macroeconomic and industry conditions as well as any other statements concerning the expected development, performance and market share or competitive performance relating to our products or services. All forward-looking statements are based on information available to us as of the date of this call. These statements involve known and unknown risks, uncertainties and other factors that may cause our actual results to differ materially from those implied by these forward-looking statements, including unexpected changes in our business or unexpected changes in macroeconomic or industry conditions. More detailed information about these risk factors and additional risk factors are set forth in our filings with the U.S. Securities and Exchange Commission, including, but not limited to, those risks and uncertainties listed in the section entitled Risk Factors in our most recent annual report on Form 20-F.Tremor does not intend to update or alter its forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Additionally, the company's press release and management statements during this conference call will include discussions of certain measures and financial information in IFRS and non-IFRS terms. We refer you to the company's press release for additional details, including definitions of non-IFRS items and reconciliation of IFRS to non-IFRS results.At this time, it is my pleasure to introduce Ofer Druker, CEO of Tremor International. Ofer, please go ahead.
Thank you, Billy, and welcome to everyone joining us today. I will begin by providing an overview of our results and strategic initiatives, then we'll hand the call over to our CFO, Sagi Niri, to discuss our financials. We will then open the call for questions. Please note, results for the 3- and 9-months ended September 30, 2023, reflects the combined performance of Tremor International and Amobee, while results from the same prior year period include Amobee contribution from September 12, 2022, through September 30, 2022. I would like to start today's call by thanking everyone who has reached out and extended their thoughts, prayers and sympathies following the October 7 terrorist attack on Israel, where our company is headquartered and where many of our employees and their families goes home. Your support means a lot to us and is greatly appreciated.While Tremor International is a global ad tech company, we generate the vast majority of our contribution ex-TAC over 85% in the U.S., which is also where the overwhelmingly largest base of our employee sit. Despite the conflict weighing heavy on our thoughts and despite certain Israel-based team members being called to active duty, we are doing our best to keep our business activities and operation relatively unaffected by the situation. We commend the bravery of our active-duty employees in service to their country and intend to honor them by working out to continue providing best-in-class service and solutions to our customers and partners in their absence and supporting them and their families in every way we can.With the holistic integration of Amobee, which emphasize bringing its valuable employees, customers and technology into our company and the additional rebrand to Nexxen behind us. In Q3, we focused primarily on scanning mid- to long-term revenue-generating initiatives and increasing engagement and awareness with advertisers and publishers, particularly through a demonstration of our new and recently enhanced capabilities. During the quarter, we deepened the relationship with existing customers and emphasized introducing our capabilities and submissions to new potential partners and bolstering our sales and marketing teams to position us for accelerated growth within our core strategic drivers: PTV, video, and data. The rebrand to Nexxen, while still is in early stages, has improved our positioning by simplifying our story and value proposition for customers and prospects, enabling our sales teams to seamlessly package several solutions, and create a pathway to expand the sustained revenue per account growth to increase cross selling opportunities.We also believe we have further amplified the power of our rebrand by recently installing a new Chief Marketing Officer with a strong product marketing background, who joined us from one of our closest AdTech team. We feel the experience and expertise in product marketing, he brings to our organization is a perfect fit and comes at the right time to expand on our groundwork initially relayed by the rebrand. We believe we have built one of the most comprehensive platforms in all of AdTech for our customers across the ecosystem, which include major advertisers, agencies, and media partners. And now we feel our marketing efforts need to generate further momentum with customers and prospects to complement and better highlight the strength of our technology and data product suite.While it's definitely a work in progress, we believe we are now better positioned to highlight the unique holistic value of our unified platform. Our main goal now is to showcase our partners can leverage our platforms, multiply offerings to simplify activation efforts through advanced data-driven targeting and measurement solutions, and achieve their goals to a media platform that enable them to maximize the value of their first-party data, all while realizing significant cost benefits only possible through partnering with a holistic platform like ours. The next step in enhancing our market position through our rebrand is to change the name of the parent company from Tremor International to Nexxen International, which shareholders will vote on our AGM in December. Assuming the vote passes, our intent is to trade under the new company name shortly thereafter and to change the stock ticker in both markets from TRMR to NEXN. We do not currently anticipate any changes to our ordinary share or ADR structure in connection with the name or ticket changes.In addition to recently enhancing our marketing efforts and sales positioning, the successful integration of Amobee has significantly boosted our tech and data capabilities, particularly through enhanced DSP and TV planning features, and enable the creation and addition of powerful solutions, we believe are pivotal for driving enhanced relevancy, efficiency, and better returns for our customers. We believe Amobee has already added a tremendous amount of value on this front and uniquely differentiated us while positioning us strongly for success in the future of TV advertising ecosystem.Over the past few months, we have seen dramatic increase in the level and frequency of conversation about linear shifting towards and converging with digital. It's clear to us that the major players in the advertiser industry understands this is an important, rapidly evolving trend and reality they need to address. We believe capital technology partners like us with robust cross-platform capabilities are best positioned to help them achieve continued success, converting linear budget into digital. It's a long adoption process. However, we believe we have unique products that fulfill the needs of the major players that advertise across linear TV and that already go in to utilize CTV or plan to do so in the near future.Now it's time to market the product and create a solid base of partnership that will fuel our future CTV growth as we become more active in assisting with the conversion between linear and digital. We believe Nexxen has a critical advantage on this front and is well positioned for these developments, specifically through the first 2 market cross-platform planner, we launched in April. The cross-platform planner creation was made possible by the linear planning tools we gained through Amobee that were developed for years prior to the acquisition.The solution enables customers to holistically plan campaigns across linear and CTV and also allocate budgets between formats within the push of a button. The planner has already driven early adoption by major industry partners, including A&E Networks, FOX, and TelevisaUnivision, and we expect others to follow suit over time. The solution is providing us a strong foundation for opening significant partnership discussions, and we believe we experienced strong growth related to this tool over the intermediate and long term. We will continue to work tirelessly on further integration of this solution into new and current partnerships, as we are confident it reflects a strong potential future growth driver for the business that can deliver significant value by attracting new customers and enticing existing customers to increase spending on our platform.For our customers, success is often a byproduct of efficiently and effectively ensuring the messaging reaches the widest and most likely to buy audience on the right trees at the right time. However, the foreign campaign is activated to existing, successful with customers finding, and understanding the audience by having a grasp on what content their targets are consuming as this is a strong indicator of trends they are following, interest they have, and future purchasing behavior. Nexxen discovery, our data-fueled B.I. tool, also gained through the Amobee acquisition, optimize these efforts by enhancing audience insights and has been generating immense interest with prospective customers and partners in essentially every demo and across a wide range of use cases. Customers leveraging the solution are able to integrate powerful audience consumption data and trends from across the web, social media, and TV into their planning efforts to then activate in campaigns through our DSP, providing a seamless and frictionless experience. Customers that previously had to leverage several partners for audience discovery, cross-screen planning, activation, and measurement are finding that working with a single partner that can do it all, including offering TV data unavailable anywhere else, reflects an obvious value proposition for the simplicity, efficiency, and increased returns it enables. We also believe Nexxen discovery will be instrumental and provide significant value for customers seeking solution in its banks and around the 2024 U.S. election cycle, thanks to its segmentation capabilities, a valuable audience insights, which can provide unique feedback for partners that choose to leverage it. The addition of tools like Nexxen Discovery into our platform also highlights a notable and growing opportunity for us to deepen relationships and expand revenue footprint with customers. HML is a great example for this agency to adapt more solution with us, including Nexxen discovery, VIDAA ACR data, and our cross-channel planning technology after their successful collaboration with NEXN DSP. As our recently added products, rebrand and enhanced marketing efforts continue to gain traction. We anticipate generating similar success stories with partners expand adoption behind the single product to take greater advantage of our broader ecosystem.Overall, the Amobee acquisition added a complementary and highly synergistic features that we believe, when combined with our pre-existing capabilities, has resulted in one of the most comprehensive and data-rich platform in all of FX. FX is built to help customers meet and exceed their video and CTV advertising group. We feel we are now unmatched in our ability to assist customers on both sides of the ecosystem across the entire workflow from audience discovery through measurement and cross formats, including linear and CTV to one unified platform with endless possibility.We are also incredibly excited to share that we have recently begun the process of accelerating monetization related to our exclusive global access to VIDAA ACR data gained through our investment in VIDAA. As a reminder, VIDAA is a fast-growing CTV operating system and subsidiary of Hisense. We have already been monetizing VIDAA's ACR data in the U.S. for CTV targeting and measurement. However, we very recently also launched the data offering in the U.K., which we believe is unique and offers a significant value proposition for customers in the market given the size and scale of the growing audience which we have. The offering launch in the U.K. is expected to start generating revenues in the current quarter. However, we believe revenue related to the U.K. launch will scale significantly in 2024, and that the offering will continue to generate revenues through the remainder of our [indiscernible] over the next several years. We intend to launch the ACR data offering next in Australia during Q1 2024 and are excited for the benefit that we can enable for our customers there. As we also have a significant audience reach in that region. We believe the impending launch in Australia can also generate strong revenue opportunity for us in 2024 and beyond.It is clear to us that VIDAA global ACR data is becoming extremely attractive to advertisers, agencies, and targeting the measurement partners in major markets. Our sales team has done a great job already generating interest within the industry for this scale and growing ACR data footprint, and we believe this key differentiator can bring truly significant revenues to the company over time through both new and existing customers. VIDAA ACR growth has been fueled by the ongoing expansion of its parent company, Hisense, which continued to grow its CTV shipment volume as the world's fastest rent in Q2. According to Amedia, Hisense continues to rank second globally for TV shipment volume, holding roughly 14% global shipment volume share, while shipments increased 19.3% year-over-year. In Q2, Hisense expanded its global market share by 1.6% year-over-year, also reflecting the fastest expansion rate by any TV brand globally.As demand for Hisense connected TV powered by Visa operating system continue to grow, driven by consumers desire for high-quality, low-cost smart TV options, we believe our company and its customers will increasingly benefit from our strategic investment in VIDAA. The trend of expanding our advertisers and supply partner base, while retaining major customers continued in Q3 and was driven by demand for our newly launched and recently enhanced product as well as our rebrand and sales and marketing team improvements. In Q3 2023, the company added 113 new actively expanding first-time advertisers customers at comes retail, travel, finance, and CPG verticals as well as others. This also included the addition of 11 new enterprise self-service advertiser customers highlighted by some of the world's largest and most recognizable technology companies and apparel brands. Over the first 9 months of 2023, the company added 223 new actively spending first-time advertisers' customer.Nexxen studio, formerly Tr.ly, continue to generate impressive growth amongst enterprise clients, leveraging the company creative services highlighted by 58% and 79% increase in demand for the 3 and 9 months ended September 30, 2023, respectively. The company also added 109 new supply partners, including 100 in the U.S. during Q3 across several verticals and formats, including CTV, broadcast TV, and mobile, with notable recent momentum amongst mobile gaming publishers. Over the first 9 months of 2023, we added 283 new supply partners, of which 249 were U.S.-based.Our ability to expand revenue relationship and product adoption with customers attract new partners and generate continued momentum through our rebrand, talent enhancements, and enhanced suite of tech and data solutions contributed to notable growth in Q3. Despite challenging market conditions, driving continued cautiousness in the advertising spending environment, particularly in managed service, we generate contribution ex-TAC of $76.6 million in Q3 2023, which reflects year-over-year growth of 18% compared to $64.9 million in Q3 2022.For the 9 months ended September 30, 2023, we generated contribution ex-TAC of $223.7 million, which reflects 8% year-over-year growth compared to $206.7 million in the same prior year period. Contribution ex-TAC growth was largely attributable to significant growth in programmatic revenue as our core business benefited from increased demand for our programmatic solutions as well as the integration of Amobee, which features strong programmatic footprint.During Q3, we generated programmatic revenues of $74.2 million, which reflects 23% growth from $60.1 million in Q3 2022. For the 9 months ended September 30, 2023, we generated programmatic revenues of $213 million, which reflects 18% growth from $179.9 million in the same prior year period. We believe the industry will further impress programmatic advertising over time to automate the purchase of video and CTV inventory and that we are still in the early innings of this long-term trend that we are heavily indexed and we are strategically prepared for. We also continue to further strengthen our impressive talent base across all major focus areas of the company. As I mentioned earlier, we hired a new Chief Marketing Officer, Ben Kaplan, who we are very excited about, and who bring significant and direct AdTech product marketing experience to our organization. Ben has led teams across major tech and media companies such as Meredith, Twitter, and most recently, PubMatic, and is already clear that his product marketing expertise will strongly complement our rebrand and be a great asset to our going forward.Additionally, as we scale our enterprise customer base following our recent DSP enhancement, we are excited to have Ariel Deitz as our new VP of Enterprise Sales, who comes to us from Amazon. We also sealed several other sales vacancies, hiring the experienced FX sales veterans to enhance and expand our team in key metro areas like New York and Los Angeles. We believe we now have the right structure and team members in place to best showcase the value proposition of our comprehensive suite of offerings and that we are well positioned to accelerate long-term growth and share gains through the combined strength of our people and platform.Finally, I'm pleased to report that our board intends to accrue the launch of a new $20 million ordinary shares repurchase program, pending approval from the Israeli court, which is expected in the new term. Assuming we have 10 court approvals, the new potential program will be financed through existing cash resources and would follow 2 previous programs in which we invested a combined $95 million in our Ordinary share repurchasing roughly 13% of shares outstanding.Looking ahead, we believe investing in our business to drive growth as well as repurchasing our shares represent the best near-term capital allocation priorities to generate long-term shareholder value. Should shares remained at discount valuation level and if the company remains cash generative in the future, the Board also indicated it will consider pursuing additional future share repurchase program after completing the impending potential 20 million ordinary share repurchase program and is willing to fix future approval from the Israeli court is required. The Board is high confidence in the company's future growth prospects and believe repurchasing shares at current level reflects a strong long-term investment opportunity for the company and its shareholders. As always, we will also continue to evaluate acquisition opportunities over the intermediate and long term, given our historical success integrating them to create value for our customers, business, and shareholders. However, for now, we are confident in the strategic competitive positioning and breadth of our platform's current offerings.With that, it's my pleasure to turn the call to Sagi.
Thank you, Ofer. Today, I will review the highlights and key financial and operational drivers of our performance over the 3- and 9-months ended September 30, 2023, and we'll also discuss our forward-looking guidance. As a reminder, results for the 3- and 9-months ended September 30, 2023, reflect the combined performance of Tremor International and Amobee. While results for the 3 and 9 months ended September 1, 2022, include Amobee contribution only from September 12, 2022 through September 30, 2022. For the 3-months ended September 30, 2023, we generated contribution ex-TAC of $76.6 million, reflecting 18% growth from $64.9 million in Q3 2022. For the 9-months ended September 30, 2023, we generated contribution ex TAC of $223.7 million, reflecting an increase of 8% compared to $206.7 million in the same prior year period. Contribution ex-TAC growth over both periods was driven largely by a significant increase in programmatic revenue. We experienced strength in shopping and food verticals during Q3 2023 as well as in mobile desktop display and PMP.Conversely, toughness was observed within our CPG vertical and within CTV as challenging market conditions drove reduced advertising demand and softness in managed service, particularly in July, causing customers to temporarily shift spending from CTV into lower cost options such as desktop and mobile as well as display. While we believe conditions in the CTV advertising market has stabilized compared to July, we expect ongoing market uncertainties and managed service softness to constrain advertising badges and drive customers to continue to more so leverage our lower cost solution through at least the end of 2023.Programmatic revenue for the 3-months ended September 30, 2023, was $74.2 million, which reflected a significant 23% increase compared to $60.1 million in Q3 2022. For the 9 months ended September 30, 2023, we generated programmatic revenue of $213 million, which reflected an 18% increase from $179.9 million in the same prior year period. Programmatic revenue as a percentage of revenue increased dramatically to 93% in Q3 2023 and 90% for the 9-months ended September 30, 2023, compared to 85% in Q3 2022; and 79% for the 9 months ended September 30, 2022. The increase was driven by our strategic shift of sales resources and focus into this core business as well as the added programmatic footprint gained through Amobee.CTV revenue for Q3 2023 was $19.6 million, which reflected a decrease of 21% from $24.7 million in Q3 2022. As I mentioned, the year-over-year decrease in CTV revenue was largely driven by weakness earlier in Q3, particularly in July, as macro uncertainty drove managed service softness causing customers to temporarily shift spending from higher cost options like CTV into lower cost options like mobile and desktop as well as display.To highlight this point, contribution ex-TAC from mobile increased 20% year-over-year. Contribution ex-TAC from Display increased 138% year-over-year; and contribution ex -TAC from desktop increased 38% year-over-year in Q3. While we are seeing our customers focus near-term spending and lower cost options where we are still able to provide value-added solutions to assist them, we continue to expect CTV to remain a key center of investment and long-term growth driver for the company. We expect our recently enhanced week of premium CTV solutions will continue to drive Increased long-term future industry demand, particularly as macro headwinds and uncertainty inevitably is over time and as budget and spending expense. For the 9 months ended September 30, 2023, we generated CTV revenue of $65.6 million, which reflected a 2% increase from $64.1 million in the same prior year period.Video revenue continued to account for a majority of our programmatic revenue at 66% in Q3 2023 and 7% for the 9 months ended September 30, 2023. Video revenue as a percentage of programmatic revenue was 93% for the 3- and 9-months ended September 30, 2022. Year-over-year decreases in Q3 were attributable to the addition of Amobee, which had a historically stronger display revenue base. Year-over-year decline in CTV revenue driven by challenging market conditions and significant year-over-year increases in programmatic revenue. Despite the short-term customer spending focus on lower cost option outside of CTV, which we expect to shift over time as demand for our CTV solution increases and as market conditions improve, our impressive ability to increase contribution ex-TAC in Q3 and over the first 9-months of 2023 despite a lack of significant growth in CTV, highlights the strength and durability of our diversified revenue model provides. It also further supports our belief that as market conditions improve and customers shift more aggressively into CTV advertising in the future that we are very well positioned for outsized long-term market share gains given our robust capabilities and footprint and how heavily indexed we are to CTV. The new customer base added through Amobee, which has historically largely leveraged display solutions, provide a significant long-term growth runway to cross-sell our video and CTV capabilities and grow our overall video revenue footprint. We strongly believe that our preexisting and newly launched solution will enable us to expand the base of customers gained through the Amobee acquisition, that leverage us for multiple video-centric solution in the future and also attract new video customers to our platform over time.During the 3- and 9-months ended September 30, 2023, we generated $21.3 million and $51.2 million of adjusted EBITDA, respectively, which compares to $30.1 million and $108 million in the same prior year period. The year-over-year decrease in adjusted EBITDA were driven by the acquisition and the integration of Amobee, which was generating significant losses when we first acquired the company as well as a weaker comparative advertising demand environment earlier in 2023. We will continue to work towards further optimizing our cost structure and improving efficiencies to improve profitability. We believe as we generate higher level of contribution ex-TAC, that the majority of increased contribution ex-TAC will flow through to adjusted EBITDA, given the strength of our operating model, which provides strong and increasing degree of operating leverage. For Q3 2023, we generated an adjusted EBITDA margin of 27% on a revenue basis and 28% on a contribution ex-TAC basis, which compares to 43% and 46%, respectively, during Q3 2022. For the 9 months ended September 30, 2023, we generated an adjusted EBITDA margin of 22% on a revenue basis and 23% on a contribution ex-TAC basis, which compares to 47% and 52%, respectively, in the same prior year period.Turning to our cash flow. We generated $13.1 million in net cash from operating activities during Q3 2023 and $17.1 million for the 9-months ended September 30, 2023 after generating net cash from operating activities of $12.6 million during Q3 2022 and $59.1 million for the 9 months ended September 30, 2022. During the 9 months ended September 30, 2023, we incurred approximately $6 million in severance and retention bonus related costs associated with the reorganization of Amobee employees into the Tremor International base. As of September 30, we had $98.9 million in net cash as well as $80 million undrawn on our revolving credit facility. We intend to leverage our considerable cash results for the ongoing needs of the business, investments in internal growth initiatives, and future potential share repurchase program in the near to intermediate term and to support other future potential intermediate and long-term strategic investment, initiatives, and acquisitions. We also generated non-IFRS diluted earnings per ordinary share of $0.09 in Q3 2023 and $0.12 for the 9 months ended September 30, 2023, versus non-IFRS diluted earnings per ordinary share of $0.11 in Q3 2022 and $0.44 for the 9 months ended September 30, 2022. Finally, I'll now turn to our outlook. While we've seen evidence of end market stabilization, particularly since July, we are also seeing signs that the recovery will remain uneven and that ongoing macroeconomic headwinds and uncertainty will lead advertising demand and budget, drive continued managed service softness, and cause our customers to continue to focus near-term spending on our lower-cost solution such as display, through at least the remainder of 2023. As a result, for full year 2023, we now expect contribution ex-TAC in the range of approximately $310 million to $315 million and adjusted EBITDA in the range of approximately $80 million to $85 million and continue to anticipate that programmatic revenue will reflect approximately 90% of our full year 2023 revenue. We continue to believe that the combination of our durable business model and diversified revenue stream, focus on core strategic growth drivers, enhanced ability to drive multi-solution enterprise deals, greater stability following the completed integration of Amobee and growing demand for our programmatic solutions and recently added products will strongly position the company for outside future market share gains, contribution ex-TAC growth and improved profitability; particularly as CTV advertising demand conditions improve and as our rebrand and recently strengthened sales and marketing teams continue to gain farther traction.With my remarks completed, I'll turn the call back to Ofer.
Thank you, Sagi. With Amobee's team members and technology successfully integrated into our business, we believe we are developed and now boast one of the most comprehensive TV and video focused platforms in the market -- differentiated by unmatched data power solutions that enable better outcomes and greater efficiency for customers across the entire advertising value chain. The integration of Amobee further accelerated our product innovation leadership role and enable us to launch both after and desperately needed solutions that we believe will deepen our relationship with customers, attract new customers and further position us as a trusted industry partners and leaders in the combined future CTV and TV advertising ecosystem.Moving forward, the core focus will now be to build on the initial success and momentum generated through our rebrand by ensuring our marketing and sales efforts strongly complement and best emphasized the strength of our platform. We have confidence we made important steps on this front that will better position us for 2024 and beyond. We believe the combination of our rebrand alongside our strengthened sales and marketing organization positions us much more strongly to showcase how our current and future customers can best leverage on data field platform to meet and exceed their advertising goals in KPI.We also believe we will be able to achieve outsized future share gains, growth contribution ex TAC and improved profitability over time, particularly as market conditions improved, and as customers continue to embrace and grow spending within our data-driven suite of programmatic CTV and video solutions. We have many reasons to be excited and look forward to continuing to provide best-in-class service and solutions to our customers and partners.I would like to thank all of our employees and shareholders for their continued support. And operator, we will now take questions.
[Operator Instructions] Our first question comes from Matt Swanson with RBC Capital Markets.
I would like to extend my thoughts and prayers to you and your employees impacted by the war in Israel. But maybe starting with US again kind of where you left off on the comments looking at the guidance. Thinking about the macro environment you've seen in October and then November to date. Can you just kind of help us think about what your guidance implies for the end of November, December? And basically, like are you thinking of the macro getting better, stabilizing kind of like you've seen or getting worse within that context?
Thank you, Matt. Yes, I think, as I said, we are seeing like in October, November, December already coming. We are seeing stabilization in the macro. Of course, it's not as it's been before, before the macro challenges and headwinds to all of us. I think the guidance that we gave is like cautious and conservative. We have a lot of different deals that are being handled as we are talking. But since we are not sure everything is going to hit our revenues by the end of the year and maybe some will move into 2024, we are trying to be cautious as we can.
Yes, that's helpful color. And then maybe this is for Ofer and Sagi. The strategic gains we've been talking about, especially the cross-platform planner and then Nexxen Discovery sounds exciting and seeing some more traction from the ATR data, it's obviously kind of getting offset a little bit by the macro currently. So could you just maybe give us a little more color on the CTV market specifically about what's kind of giving you confidence that you are making the strategic gains even though the macro is kind of impacting some of the top line results from that?
Of course. Thank you, Matt, and thank you also for your support. When we are looking at the CTV market in general, we are in this business for all in already for 5 years. And we invested 2 years ago [indiscernible]. Now it's operational in the U.S. and also in U.K. Next quarter, we are going to push it also to Australia, and then we will probably announce more markets that we are going to launch our ACF solution. And I think this is like, of course, all our initiatives, including the cross-platform is being shed a little bit by the macroeconomic situation because people are spending less on CPD, which is more expensive format and they are, as Sagi indicated, people are moving more of their attention to more performance-oriented formats like display, mobile and so on. But in general, when you look at the ecosystem, we have some luck that we are the last that are basically reporting so we can hear the rest of the peers talking about it. But many people spoke about the conversion between linear and digital PTV basically. And we are, I think, the most-ready around that. Why? Because basically, through the acquisition of Amobee that we made a year ago, a little bit more than a year ago, we basically acquired Videology that has like a very strong linear planning tools, one of a client in the industry. And we added today the cross-platform solution that we basically launched in April was already integrated and used by a few of the biggest broadcasters and now we are moving the attention also to the demand side for that.And I think that linear advertisers in general, they understand now that in order to reach their audience, they need to also expand and to reach digital and CTV in order to reach their audiences because linear shrunk basically, it will continue to shrink probably in the next couple of years, so they need to do that. The only platform that is ready as a cross-platform platform is ours today in the market. And I believe that when the macroeconomics will change, the adoption of this platform, the usage of the platform will grow together with our readiness that is early next year to offer it to demand side partners that will be able basically to use it and also to use basically our PTV marketplaces in order to use -- to create the user extension as they needed. So I totally agree with you. I think that macroeconomic conditions are not great for the flourishing of CTV basically. But I think that when you're looking at midterm and long term, we build the capabilities around targeting and measurement through the ACR data that we got. We got the cross planning solution, and we have all the tools that we developed before that. And in general, I think that we are able to offer a very comprehensive solution to people that are using CTV or linear advertisers that want to expand or need to expend to CTV, I think that we are there. And hopefully, when the market condition will be better, people will be able to see that in full scale our capabilities, and we will enjoy from the growth that is associated with that. I hope that I answered your question.
Our next question comes from Laura Martin with Needham.
So I want to focus on partnerships. You brought up partnerships a couple of times over, but I noticed you're positioning the Israeli courts to buy another $20 million of shares and you just finished by $95 million of shares. So typically, partnerships bring money with them, which obviously you don't need or you wouldn't be buying shares. So can you talk about what you're looking for from your partnerships you're talking about?
So I don't think that we are talking about partnership that's supposed to bring us money. We are looking at partnership that can give us capabilities or reach to market and stuff like that. We are, of course, cash-generated company, and we have net cash of close to $100 million. So we are not looking for partnerships that will give us that. We're not looking for investment. We are generating cash, and we are cash positive.We are buying shares because for two reasons. First of all, we already fulfill a lot of our ambitions around acquisitions in the past few years. The last acquisition was last year that we acquired Amobee, a massive company with a lot of capabilities that are added into our tech now and all the companies basically integrated into our company is a huge effort, and it came after additional 3 acquisitions that we've done in the last 4 years. So we are not looking now for additional acquisitions in the near future, in general. And when you have cash like we do, and we generate cash, we think that according to the share price that we are witnessing now, it makes sense for us to repurchase our shares in order to basically support the shareholders and potential investors that will come to the company. And this is the best usage of cash as we see that right now.
It's the best investment we are seeing outside now.
But the capabilities you're looking for in partnerships are more new products or add-on platforms or like what you did with VIDAA?
So we have -- of course, the partnership is a wide definition. But we are, for example, the partnership with VIDAA gave us the ACR data, a gave us media on CTV, giving us a lot of access to data that we need in different markets and so on. But we have a lot of partnerships that we are holding with measurement companies, with data companies, with media companies. So it's a very wide definition. Usually, we are doing that in order to create in integration with partnerships that are adding on complementary to our capability or they can use our technology in order to gain their targets. But that's in general. And we always look for good partners that can grow together in our business.
Okay. Super helpful. And then can you -- I think Google is finally going to deprecate cookies after pushing it off 4x. Can you remind us how much of your ad targeting comes from cookies and how you guys are positioned over 2021 as Google finally starts deprecating cookies started in Q1 of '24.
So we have, of course, our graph. We have, of course, the fact that we are end-to-end solution is reducing the dependency on the usage of cookies, of course, the fact that we are heavy on CTV also reduced this equity dependency. So I think that in general, we are getting ready for that. And I think that in general, the fact that we are an [indiscernible] solution will give us even advantage if it will happen because of the fact that we are sitting on both sides and we can basically create the match even without the cookie in most cases. So I think that we are in a very good position on that front.
Okay. And your comment followed by Matt's question earlier, you're flying for a dramatic deceleration in Q4, and we're already sitting here 6 weeks into the quarter. And your ex-TAC revenue has been accelerating in every quarter to date, like really nice growth in the third quarter. So congratulations on that. But you're showing negative year-over-year growth in your guidance for Q4. So I just wanted to push on that a little bit and find out what you've seen in the first 6 weeks of this quarter that is so decelerated like what verticals specifically have so decelerated from that wonderful Q3, 18% revenue growth rate?
So I think that, Laura, again, the fact that we are coming great with our growth is helping us to look at other people and what they are seeing and thinking. I think that there is a lot of instability in the market. So people are feeling that -- the advertisers are more cautious about their spending. Sometimes they are creating orders and then delaying them or minimizing them and so on. So I think that the macro is still affecting us, and we want to be on the conservative side of that matter.The second thing is we have a lot of partnerships and agreements that we are doing with companies that's supposed to use our services but we feel that we are taking the opportunity, we are taking into account the possibility that it will flip into Q1 instead of happening this quarter. So we are trying to be cautious around our guidance. But I think that the major thing is the macroeconomic that is a little bit better than the beginning or the middle of the year, but it's still not great in Q4. And you see the accident of the advertisers and their cautiousness about investing the money right now in advertising the equity.
Our next question comes from Andrew Marok with Raymond James.
I wanted to dig in a little bit on your recent leadership hires in the sales and marketing organization. Just any color you can provide there on any potential changes in strategy, how your incoming leadership tends to think about the overall sales and marketing strategy, if that differs from what you have now?
Of course. Thank you for this question. So I will start with marketing, if you don't mind. Well, when we are looking at what we did in the past year or so, we basically took a very big company like Amobee, and we integrated it into Tremor. Just to give you a little bit of scale, Amobee was 1.5x in size than Tremor in general, with a lot of technology that was developed and acquired over like 10 years or so. So when we connected everything together, we took the best of every solution, and we sunset some of our solutions we sold. And we had a lot of brands that we were using, like we were using Tremor, Unruly, and Amobee and so on.So we basically rebranded, but it's not enough to rebrand. You need to do a lot of work about your offering in the market to make it more simple to the salespeople and to the market to understand what you are offering. So we look for a CMO that will have a very strong product marketing experience that will be able to help us to connect the doors, explain it in a meaningful manner to the market. So it will make the story simple and also for the sales people to compare and understand it very easier and to be offering without confusing the clients or using so many names like we used before. So that's a massive change that we've done. The rebrands hiring this CMO ban that is standing with a lot of experience in product marketing because I think that the rest of the marketing we are doing very well. But on the product and sales enablement side, we wanted to bring someone that can take us to the next level. And I think that we found the right person to do that, and we, of course, trusting to lead us to this path.On the sales side, when we are looking at the sales side, One of the reasons that we acquired Amobee was the strong enterprise solution that was there. They developed that over many, many years. And to build an enterprise solution sounds easy, not because you have a lot of layers to that, which is also coming with a lot of professional people that knows how to support the clients, how to explain to them how to use it, to guiding, to training, to give them a lot of ecosystem around the DSP itself in order to support its day-to-day work. Basically, to offer this enterprise solution is a different sale than to sell managed solution. And we wanted to take this -- we took basically the DSP of Amobee integrated as our main DSP with our capabilities, but we wanted to keep the enterprise solution, of course, alive and kicking, and we're hiring now people that will be able to sell it in the market. That's why we are bringing new people also to the enterprise side that will be able to offer this to new clients, to agencies to dependent agencies, to brands that are looking for a solution. And I feel that it's important because the sale of an enterprise solution is a little bit different from selling basically managed solution or PMP and so on. It's a longer process. It's a different. You are talking to different people in the organization and you need people that have an experience in doing that, and this is exactly what we are doing now.
Got it. Thank you for that. And then one more on the macro, I'm afraid. So in terms of customers seeking kind of lower-priced formats, like one thing that we've heard kind of across the space this quarter is that CPMs on non-CTV video are coming down. And so if there is a flight to like discounted inventory or lower-priced inventory, I may have expected non-CTV video to be a little bit stronger for you guys. Is there anything else at play there? Or is it really just customers are seeking the lowest CPMs on an absolute basis, which is driving more strength in mobile and desktop?
I think it's a combination of 2 things. First of all, it's what you said is to buy cheaper CPM basically. But the second thing is also performance metrics. And I think that still, we spoke about it in several of our earnings calls in the past that we believe that CTV will become a performance also platform-oriented format, but it will take some time. So I think that right now, when people are looking for performance in this macroeconomic situation, they are basically looking for mostly for a different solution and different formats than CTV, which is they have more track record of proving that generous performance, which is display, OLV, mobile and so on and less TV.But we feel that, of course, when the macroeconomics will improve again, I think that people will shift again their attention to CTV, that's one. And I think that this is important also to remember that some of the key verticals that we're doing with CTV like automotive, entertainment and so on, we are not in great shape in the last 6 months, some of them with strikes and slowdown. So we feel that it's also influenced a little bit the market of the CTV in general, even for the people that are willing to pay ICTN in order to reach their target audiences.
Our next question comes from Andrew Boone with JMP Securities.
I'd also like to just say, hey, we're thinking about you guys as the Israel Conflict continues to progress. Going back to kind of Laura's question on thinking through the 4Q '23 guide. The run rate now implies something that's fairly negative into 2024. Is there any way that you can help us understand organic growth maybe for 3Q or any thoughts on 2024 as we begin to really fine-tune our estimates for next year?
Yes, Andrew. Thanks. So we are not guiding the market regarding like giving a 4-month guidance regarding 2024. I think that when -- as Ofer mentioned, we are seeing all the opportunities that are laying in front of us, the different capabilities, the different products that we can enable different players within the industry and the deals that we are now trying to facilitate through Q4 and maybe Q1. I think that to say that we will be in the lower double-digit growth is something that we can stand behind.
That's very helpful. And then Sagi, another one for you. In your prepared comments, you said Tremor will work towards further optimizing our cost structure. Can you talk about what's left in the business to optimize where maybe areas that there can be additional efficiencies runup?
Yes. I think we did a lot during 2023, sorry, and we optimized our cost structure all over the year. We are doing it from time to time on an ongoing basis regardless of any acquisition or any restructuring. I think that we are seeing some of the products that we inherit through the Amobee acquisition and some other acquisitions that we can optimize the structure of the R&D teams over there because now we are more familiar with the tools and we tweak them so we can be more efficient over there. Of course, some of it is part of implementing different AI solutions in order to make our work better, faster, and cheaper. Other than that, I think sales and marketing, we will continue to invest in. The other supporting departments. We are optimizing as we are moving. So most of the optimization will come from R&D probably and taking our resources and taking more out of that with probably lower staff.
And then the last one for me is, Ofer historically, Tremor Nexxen has been kind of built by M&A. Amobee is now fully integrated. How do you think about M&A going forward as you guys have kind of a new streamlined run rate business?
So we just finished the integration of Amobee. I think that we mentioned it in the previous calls that was also slow us down is because we needed to work very hard on the integration. I think that we need to give the company some space now to get together like we do and to start performing on the assets that we got. When we are looking at our technological assets, I think that we have everything that we need, we can always enhance something, but I think that we have everything that we need.We have a very strong DSP that is basically a result of a lot of DSPs that we integrated into one technology, and we did it best-of-breed technology around the DSP. We have a DMP, we have an SSP. We have a server for CTV. We have planning tools. We have discovery tools. We have all the technology that we can really dream around. I think that if you will make an additional acquisition is always we are looking at, we call it, for capabilities, for clients or for additional territories or geographies that we want to include in our growth. But I think that in the -- as we say in the near future, it's less of an issue. And I think that like we indicated, the best investment that we see now is to repurchase, for now, our shares whenever we can in order to support our growth and the value return for our shareholders.
Our next question comes from Eric Martinuzzi with Lake Street.
I wanted to better understand the Q4 guide. Your contribution ex-TAC is based on the outlook, you expect it to be up about 15% quarter-on-quarter. Wondering how you would compare that with normal seasonality?
Yes. So I think the numbers that you extracted from our guidance, of course, are the right numbers. I think that as we said, we had a lot of deals going on in Q4, which all of us understand macro or not macro, are supposed to be the strongest quarter within the year and seasonality is eating over there. I think that we wanted or we assume that we are going to do better in Q4, but then because we have now a lot of new revenue stream, which are, as Ofer mentioned, the sales cycles over there are much longer and it needs to take more time for us to educate the clients about exactly what we are buying and how we're operating it. So some of the deals that we assume that will happen in Q4 will go and sign in Q1.And again, I think, as Ofer mentioned as well, the macro is putting a little bit of share over year. Companies does not want to sign a new contract for a new product tool in Q4, and we prefer to do it at the beginning of a new year. So this is like the color behind why we are growing 15%. And of course, Q4 is the strongest.
Okay. And then a layer deeper on CTV. CTV revenue declined from Q2 to Q3, essentially went from in round numbers, $25 million in Q2 to $20 million in Q3. What is implied in the Q4 outlook, the CTV increase? And if so, what's the expectation?
I think that there are a few reason for pressure on the CTV as we indicated, I think that if even started this quarter, it started a little bit earlier. We are talking about macroeconomics. So as we mentioned, people are looking for lower CPM pressure on CPM. So even if they are buying, they are buying on lower CPM, and they are basically saving some of their costs. So it's less revenues for companies like us in the AdTech. The second thing is also verticals that in the last year that were like very strong on CTV like entertainment, and automotive suffered from internal issue for them of the verticals that basically affected also the they're buying metrics and affected the size of the industry.And as we say, a shifting of budget basically from CTV to performance. So even if people are willing to buy CTV and because of the macroeconomic and because of them being cautious, they preferred to go some of them, the newcomers to things that they are more familiar with, and they are moving their spend to areas like display, mobile and OLV, which is online video instead of CPD, which is much more decorative, expensive, but it's, let's say, less performance-driven at this stage. So I think that all of that together showing weakness in CTV like we see across the board, not just with us, but I think that we have the tools, as I mentioned, like the ACR that we are now expanding into new territories with success and the cross platform that we are initiated to the publisher side, and we are moving it now to the demand side next year. These will be elements that will help us to grow the demand of CTV and to offer like something unique in the market that is able to capture the attention of the advertisers and serve their needs.
But do you expect it to grow sequentially?
We expect it to grow, but we don't know we are -- we believe that in general, if the macroeconomic will improve, we will see a much bigger opportunity for us. But if the macroeconomic will keep pushing the market down, it will be more limited. But in general, we believe that it will, of course, will keep going.
Our last question comes from Mark Kelley with Stifel.
Two quick ones. Sorry to go back to the macro. But I guess how would you frame the visibility into next year at this point? I know, obviously, last year, budgets really didn't come to fruition or people didn't really have visibility until February or March. Is it better this year? I guess that's the first thing.And then the second thing, just back on CTV, with more inventory coming online, CPMs and CTV have come down as well. So I guess, what's the bigger factor in your eyes in terms of the cautiousness in CTV? Is it the absolute CPM of the inventory that is out there? Or is it the services component of CTV and folks are just not willing to pay the markup for your services? I guess how would you kind of parse those 2 dynamics out?
Okay. I will start with the focus thing that you mentioned about next year. Usually only in the middle of Q4, you start seeing -- we see that already earlier, but the push for next year is starting in the second half of Q4. Basically, people are shifting gears and basically starting to look at the next year, 2024. It's too early to say, of course, as we mentioned last year only in February or March, people were able to give like a better picture about the year. I think that especially when you have like a situation and macroeconomic situation like we are experiencing now is very hard to basically predict now what will happen in the end of 2024.But in general, we have like 2 streams of revenue. One of them, which is more infrastructure and selling platforms and so on that we can we see the interest. We have new platforms that we are sharing with the market that we are marketing like the ACR, like the cross platform, like the discovery tools that we see that -- as we said, that seems to happen in the next 6 to maybe slipping a little bit into Q1, but will serve us next year. And the second thing is basically booking of business that is coming, and we believe that in the next 6 weeks, we will start seeing like an acceleration of that, and we will be able to know more in the areas of time that you mentioned, which is the mid of Q1, usually you could get like a better feeling on the planning, on the fiber budget of advertisers for the full next year. So I think it's too early now, but we are -- since we have much more products, much more capabilities, we feel that we will be able to get more traction on this patent to grow our revenues around that next year.Around the second question is about CTV that you asked. So I think that as always in life, it's not one metric, and it's not just one thing that is basically influencing something. I think it's a mix and everything is like different from each other but in general, there are a few factors here that are pushing the CTV down, as we mentioned. I can repeat it. It's like moving more to performance because of macroeconomic, lower CPM because of macroeconomic, some internal issues in some of the verticals that are usually supporting the growth in CTV and so on that are being affected. And in general, cautious about the market that is slowing down the industry.So it's very hard to put the weight on what is there -- and also the point that you mentioned, like a lot of inventory and in this period of time when macroeconomics is and you don't have a lot of demand to cover that. It's, of course, lowering the CPM, slowing the traction and so on. But in general, when you look at that, it's very hard to put the finger on one element that caused this slowdown. I think that CTV for sure is something that is here to stay. It's the most engaging and interesting format in the market. People believe in that. The growth will come also not just from digital advertisers that found this format and using it in full extent, but also from linear advertisers that, as I mentioned before, the media in order to reach their target audience in different markets, and they will use digital and CTV in order to do that, which will drive a lot of budgets into CTV in the years to come. So I strongly believe in that. I think that we are in the right direction with choosing CTV and investing in that. But in this period of time, it's a little bit more down because of all the effects that we just said, but it doesn't lower from this importance from its center and from the future of this format that I'm sure that also when you hear the rest of the peers talking about that this is the main effect in the years to come, and we are very strongly invested in that. We believe in that, and we have the capabilities to serve clients and publisher around CTV.
There are no further questions at this time. I will now turn the call back to Ofer for any closing remarks.
Thank you. I have a short summary that I would like to share with you today. Basically, people are asking us about the situation in Israel all the time and how we are affected. It's important to me to say that, well, every human being should be affected when terrorist organization enter into a civilian city of villages, massacring, torturing, kidnapping kids, women, older people, and full families, and all the civilized worlds should be affected by that, for sure. We are doing our best to keep our duties and aligned. And I want to use this opportunity to thank our employees in Israel and all over the world for the extra effort. I hope that the people that were kidnapped will be returning soon, the wounded will recover, and I give my condolences to the families that lost their loved ones I want to make a few comments about what we discussed about the macro. So we all heard about from our peers also, that there is a pressure from macroeconomics on the performance of the advertising industry for sure. We believe that after the massive acquisition of Amobee, we build our teams and we are ready for the future. And hopefully, with better economy that will encourage growth, you will see the results of what we created and built in the last few years.About CTV, I think that there are 2 points that I would like to indicate here. First of all, linear to CTV. So when we heard all the discussions and conversations that are happening in the industry lately about this conversion between linear and CTV. I think that, as I mentioned also in this call, we got the technology and which is according to what we see is the best in the market now for cross platform. Linear advertisers need additional reach in order to reach their audience, and we can basically offer them that in confidence and with much lower duplication in order for them to save money in order to reach their audiences. And this is a massive team that will happen in the industry in the next 3 to 5 years, and we are ready for that. It's very important to understand.On the second thing, which is the CTV in general, there is, as all the questions touched almost about the weakness or softness of CTV, we all, I think, agree in the industry, the CTV, as I mentioned, is something that is very big, very important, very effective in general because when you're looking at people that want to advertise and to move -- to create attention and engagement, they need to use the CTV in order to do that. And I think that after 5 years that we have this business, putting all in, in order to create the best technology to collaborate a lot of our technologies in order to serve the best CTV, building partnerships like the partnership with VIDAA, investing in VIDAA, in order to be able to offer ACR for targeting and also in the future through partners for measurement.I think that we are ready for that. We believe in that. And the acquisition of Amobee just added to us too that we enabled us to lead in this market and to be one of the innovators and the first to offer technologies and services that are needed in order for people, advertisers to achieve basically their targets and KPIs. So I think that we are well situated. We are ramping up now our capabilities with the acquisition of Amobee, and we are ready for 2024. So thank you very much.
This concludes today's conference call. Thank you for joining us. You may now disconnect.