Fortune Brands Home & Security Inc
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Good morning. My name is Jessie, and I'll be your conference operator today. At this time, I would like to welcome everyone to the Fortune Brands Fourth Quarter 2019 Earnings Conference Call. [Operator Instructions] Thank you.
I would now like to hand the call over to Mr. Brian Lantz, Senior Vice President of Communications and Corporate Administration. You may begin your conference call.
Good afternoon, everyone, and welcome to the Fortune Brands Home & Security Fourth Quarter and Year-End 2019 Investor Conference Call and Webcast. Hopefully, everyone has had a chance to review the news release issued earlier. The news release and the audio replay of the webcast of this call can be found in the Investors section of our fbhs.com website.
I want to remind everyone that the forward-looking statements we make on the call today, either in our prepared remarks or in the associated question-and-answer session are based on current expectations and our market outlook and are subject to certain risks and uncertainties that may cause actual results to differ materially from those currently anticipated. These risks are detailed in our various filings with the SEC such as our annual report on 10-K. The company does not undertake to update or revise any forward-looking statements, which speak only to the time at which they are made. Any references to operating profit, earnings per share or cash flow on today's call will focus on our results on a before charges and gains basis, unless otherwise specified.
With me on the call today are Nick Fink, our Chief Executive Officer; and Pat Hallinan, our Chief Financial Officer. Following our prepared remarks, we've allowed some time to address questions that you may have.
I will now turn the call over to Nick.
Thank you, Brian, and thanks to everyone for joining us today. In the fourth quarter, our teams continued to execute against our growth strategies. We delivered solid results as sales grew 4%, and we continued to improve overall operating margin.
I am particularly proud of our team's performance during the year. In 2019, we experienced a housing market that grew slower than planned, as well as a variety of other external pressures, most significantly, higher tariffs. We overcame these challenges and delivered solid performance, showing that we can execute well in a challenging environment.
As we enter 2020 with the backdrop of a strengthening housing market and a more stable trade and tariff environment, I'm excited about our prospects as we continue to outperform the market and make the long-term investments to position our portfolio to continued growth and improving margins.
Each of our segments is well positioned to grow in 2020, and we continue to allocate resources and capital to capture our highest return opportunities. Coordinated efforts across our supply chain, legal and pricing teams continue to work to optimize performance and mitigate the effects of tariffs. We will continue to focus on our cost structure through supply chain, manufacturing footprint optimization, and other initiatives like indirect funding better improve margins and our financial performance in 2020 and beyond.
I'm also extremely proud to note that our strict emphasis on safety resulted in record low recordable incidents and continued low loss time rates, investing in the safety and wellness of our people so that they can return home in the same or better shape than they arrived is a top priority. It is engraved in our values, our culture and our strategy.
We are honored by the recognition and accolades that we have received for our environmental, social and governance efforts this past year. In 2020, we're going to further advance our ESG initiatives. While we are proud of our progress so far, we are committed to continually raising the ESG bar. Our latest ESG report is available on our website.
During my remarks today, first, I will discuss our view of the U.S. home products market. Second, I will provide my thoughts on our fourth quarter and full year performance. And lastly, I will speak to what lies in the year ahead. Then I will turn the call to Pat, and he will speak to our financial performance as well as our 2020 outlook.
Starting with our updated view of the U.S. home products market. As we mentioned last quarter, the home products market began to pick up in September and October. That activity continued into November and December, and the environment remains encouraging into this early portion of 2020. For the fourth quarter, we estimate that the global market for our products grew roughly 4%, with U.S. new construction returning to high single-digit growth.
Key indicators are pointing to a strengthening backdrop for this year, and we continue to have a healthy consumer environment, low unemployment and low interest rates, trends that we expect to continue throughout 2020.
Builder sentiment and orders are strong, and we are ready to execute as builder activity translates from orders to starts and into our order books as our products go into homes towards the end of the construction project. Repair and remodel activity remains stable, while we may be seeing signs of an improvement in R&R, we are assuming only a modest acceleration in our 2020 plan. We will have a better feel for 2020 R&R by late winter or early spring.
While Pat will provide specific details in his comments, we are expecting the 2020 market to be at least 200 basis points higher than the 2% to 3% market that we experienced during full year 2019.
With expected housing market improvement and solid momentum in our key growth areas within plumbing, value-priced cabinets and outdoor living, we are confident that our 2020 efforts will produce market-leading sales growth and solid margin expansion.
Now turning to our performance during the most recent quarter. Our solid results in the fourth quarter were driven by strong execution from our teams across our businesses, producing sales growth and margin performance in each segment. In the quarter, total company sales increased 4% and operating margin was up 140 basis points to 14.1%. Our performance in the quarter was also helped by rigorous expense controls across the businesses while we continue to make prioritized investments in key areas to support our growth opportunities.
Turning to our businesses, starting with Plumbing. In the fourth quarter, the Global Plumbing Group continued to outperform the global market, with sales growth of 12%, an operating margin of 21.7%. Annual operating margin was 21.5%, and this marks the fourth consecutive year of market-leading growth at 21% plus margins for GPG, a clear sign that our strategy is working. Our Plumbing business is firing on all cylinders and was driven by above-market growth in both China and the U.S. We continue to expand our product offering with partnerships and adjacencies, which is resulting in accelerated share gains.
Moen brand health continues to strengthen across all metrics in total and across targeted demographics, consistent with our strategy to reenergize our core Plumbing business.
The growth in brand awareness, purchase intent and loyalty throughout 2019 was especially good in our targeted entry-level demographic, which are millennial-aged adults. They are the largest segment of the population and will drive household formations in new construction for years to come. We continue to be the preferred choice for builders and have gained share during the recent quarter and throughout this year, adding to our powerful installed base.
In 2020, for the fifth year in a row, Moen was named America's Most Trusted faucet brand by Lifestory Research. As I mentioned, we continue to reenergize the core of the flagship Moen brand through brand building and consumer-relevant innovation. Our U by Moen is a great example of this. We recently extended a successful digital water platform, with the addition of a voice-activated kitchen faucet, which received a great deal of acclaim at CES and won the Kitchen & Bath Best of 2020 in the smart home category this month. Along with our Flo by Moen smart leak detection system in 2019, this marks 2 years in a row we have won best of in the smart home technology category at the influential KBIS show.
Through strategic partnerships, we are creating additional growth engines and increasing the opportunities to leverage our powerful brand and move-to-market assets. Recent examples in partnership wins for the brand include: the Nebia by Moen smart shower system, an advanced showering system that delivers a spa-like experience while using up to 45% less water than the standard shower. And the Moen with INLY aromatherapy shower, which uses proprietary aromatherapy pods to enhance the showering experience. Both were unveiled this month after 2020 Kitchen & Bath Show in Las Vegas. These products are part of innovative partnerships that help drive Moen as a leader in consumer-driven thoughtful water solutions. Our strategy is fueling share gains, improving brand health and is creating adjacent product opportunities across our route to market.
Our Moen China business continues to grow profitably at a double-digit growth rate. Our focus has been to target the largest Tier 1 and Tier 2 metro markets and to expand to our presence with adjacent product categories. All channels are working for us and we continue to take share. We're closely monitoring the coronavirus outbreak and do not anticipate a material impact on our business at this time.
Finally, we are improving our showroom footprint for both Moen and the House of ROHL with enhanced displays and a broader suite of on-trend product offerings.
Overall, we expect GPG to continue to outperform the global market with category-leading margins through best-in-class brand building and exciting consumer and product driven innovation that will further differentiate us as an industry leader, in addition to reenergized core with multiple growth engines, including digital water, China, M&A and strategic partnerships.
Moving on to our Doors & Security division. In the quarter, Doors & Security sales increased 8% and operating margin improved significantly to 14.9%, as our Doors & Security business returned to its previous strong operating performance levels.
Operating performance in Doors was solid, while managing through a retail inventory rebalancing. We believe that inventory rebalancing indoors has concluded and that strong retail POS and recent new construction strength should provide tailwinds as we enter 2020.
In Security, we saw improved operational performance and margin expansion as last year's platform transition is behind us, and pricing is now in place to address inflation and tariffs. We saw a strong growth in decking throughout the season, including further acceleration as we began to roll out new Fiberon distribution. Capacity expansions and investment in our bicoastal facilities are underway to support planned growth over the next 3 years.
And finally, turning to Cabinets. For Cabinets, fourth quarter sales were roughly flat versus a year ago, excluding the comparison to a 53rd week in 2018. Operating margin was 10.1%. We continue to see store sales growth in value-priced products, which were offset by lower sales in higher-priced products during the quarter. In fact, our in-stock value price orders were up 18% in the month of December. Additionally, new construction orders are accelerating growth in our builder channel as well.
Under new Cabinet's President, Dave Banyard, cost out and capacity rebalancing initiatives are accelerating for semi-custom and custom products. Initially, we're ramping up our value price capacity and leveraging our Mexico and other low-cost country supply chain to meet demand is exceeding our initial expectations.
Anti-dumping duties and 301 tariffs are meaningfully reducing Chinese imports. We're continuing to add capacity and extend the further rollout of our Mantra, EVE and Urbana lines across our 4,500 kitchen and bath dealers, as well as leverage our strong Aristokraft brand, all of which are targeted at the heart of this opportunity.
Our Mantra line, which we have already rolled out in the Northeast, is having tremendous success selling demand from value price point products in our key dealer channel. We are aggressively moving to add capacity to expand this line in other markets.
We're also seeing high interest for our retail and home center channel, given our innovative lines of new products and ability to serve the channel with consistency and quality. I expect us to capture share throughout this year and beyond and increasing margin levels.
To sum up the quarter as a whole, we continue to outperform a more modestly growing market and offset tariffs by expanding and growing categories and channels, launching innovation and integrating key partnerships, transforming our supply chain, taking price and staying in front of the ever changing landscape. I am proud of our team's ability to deliver in this environment. Our performance in the quarter and in 2019 as a whole, speaks to our team's ability to manage the business tightly during slower periods and to capture share and position us to generate even higher growth during accelerated cycles.
Now looking ahead to 2020. We enter 2020 encouraged by the strengthening marketplace as well as consumer and builder confidence. There is significant demand for U.S. housing and the rate of growth will be dependent on the availability of supply factors, such as labor. We have built a plan to outperform on a reasonable set of assumptions and see upside, should the market be even better. Against that backdrop, we have multiple avenues of growth, and our teams are focused on capturing the most profitable of these opportunities.
By focusing on targeted growth opportunities and cost optimization, we will continue to achieve share gains and margin expansion, accelerating value creation for investors. Our 2020 plan assumes a more stable trade and tariff environment, and we expect to offset all tariff expense by proactive supply chain actions and if necessary, price. In 2020, I've challenged our associates to pursue the next phase of growth with increased focus to drive further value for our shareholders. As Pat will describe in more detail, we have a 2020 plan in place that reflects U.S. market growth improving on the back of new construction, market beating performance in the U.S. and abroad, especially in China. Potential upside to our plan would also occur if the market improves more than we expect and/or we achieved greater-than-expected gains in Cabinets if the antidumping countervailing duty situation plays out. We expect to drive margin expansion by Cabinets and Doors & Security improvement initiatives while maintaining industry-leading margins in Plumbing. We also expect to deliver mid-single-digit sales growth and high single to double-digit EPS growth.
Our objectives for 2020 remain to deliver market-leading sales growth and margin improvement approaching 50 basis points.
I will now turn the call over to Pat.
Thanks, Nick. As a reminder, the majority of my comments will focus on income before charges and gains in order to best reflect ongoing business performance.
Let me start with our fourth quarter results. Sales were $1.47 billion, up 4% from a year ago. Consolidated operating income for the quarter was $207 million, up 15% or $26 million compared to the same quarter last year. Total company operating margin was 14.1%, up 140 basis points over the same quarter last year.
EPS were $1 for the quarter, up 16% versus $0.86 for the same quarter last year. We remain pleased by our team's continued ability to grow sales and earnings during a period of softer market growth, the persistence of a challenging trade environment and while navigating significant supply chain transitions in a number of our businesses.
Now let me provide more color on our segment results, beginning with Plumbing. Sales for the fourth quarter were $548 million, up $60 million or 12%. Continued strong double-digit growth, driven by results in China and the U.S., which powered through the continued market weakness in Canada and Mexico.
Plumbing operating income increased 9% to $119 million for the current quarter. Operating income for the full year was $436 million, an increase of 10% over 2018. Operating margin for the quarter was 21.7%, an excellent result, driven by cost discipline and sales growth leverage.
For the full year, Plumbing operating margins came in at 21.5%. Full year 2019 sales crossed $2 billion for the first time, up 8% versus 2018, up 9%, adjusting for FX. We concluded our fourth straight year of strong growth and over 21% margins. Our strategies are clearly working, and we expect another strong year for Plumbing in 2020.
Doors & Security sales for the fourth quarter were $331 million up $24 million or 8%, driven by Fiberon and operational improvement in our Security business.
Door sales were flat as retail inventory rebalancing continued through the fourth quarter. We believe this retail inventory rebalancing is complete, and we expect solid sales growth in 2020, as retail POS remains solid and new construction is strengthening.
Decking sales were up double digits in the quarter, in part aided by new distribution load-ins. Security sales were up in the quarter due to strength in retail locks and commercial products and favorable comps to last year's service issues. Operating income was $50 million during the quarter, up 85% over the same quarter last year, driven by operating improvement in Doors & Security and by 2018 security costs.
Operating income for the full year was $177 million, an increase of 14% versus 2018. Segment operating margin for Doors & Security increased 620 basis points for the quarter over last year to 14.9% and was 13.2% for the full year, up slightly versus 2018 as the segment invested in Fiberon. For full year 2019, sales were $1.4 billion, an increase of 14% over the prior year.
Turning to Cabinets. Sales for the fourth quarter were $591 million, which was roughly flat, if adjusted for the 53rd week in 2018. We continued to experience strong growth of value-priced products, while sales of higher-priced products contracted during the quarter.
Operating income for the fourth quarter was $60 million, down $2 million versus the prior year. And for the full year was $231 million, roughly flat to a year ago.
Operating margin for the quarter was 10.1%, and 9.7% for the full year, both up 10 basis points versus the respective 2018 period. This miss of our full year operating margin target of 10% was due to temporary inefficiencies experienced during the fourth quarter, which resulted from expanding and optimizing our Mexican manufacturing footprint. This has been rectified, and early first quarter production rates and efficiency are already at the levels we had expected to achieve during the fourth quarter.
We expect Cabinets operating margin improvement in 2020 as Cabinets' President, Dave Banyard, accelerates our efforts to cut costs and rightsized capacity in higher-priced product segment while aggressively growing our value price point business in an efficient manner.
Full year 2019 sales were $2.4 billion, down 1% or roughly flat adjusted for the 53rd week in 2018.
For the total company, to sum up our full year consolidated 2019 performance. Sales increased 5% to nearly $5.8 billion, 6% adjusting for FX. EPS grew 8% to $3.60, demonstrating our ability to deliver growth and margin improvement, a slower tariff challenged market.
Our total company operating margin was 50 basis points to 13.3%, in line with our full year 2019 plan. Free cash flow was $527 million, reflecting a conversion rate of 104%. 2020 should benefit from the expense control executed in 2019 and from an improving U.S. housing market.
Before turning to the balance sheet, I want to take a moment to provide a perspective on our tariff recovery efforts and the impact on our business. We continue to mitigate the impact of current tariffs through an extensive supply chain effort and then when necessary, via pricing. Through this combination of actions, we were able to offset roughly $20 million of gross tariff exposure in the quarter and offset roughly $50 million for the full year. For full year 2020, we expect gross tariff exposure in the range of roughly $55 million, plus or minus $5 million, which we expect to offset fully with supply chain actions and if necessary, price.
Turning to the balance sheet. Our balance sheet remains strong with cash of $388 million, net debt of $1.8 billion, and our net debt-to-EBITDA leverage is now 2x. We continue to have the capacity and flexibility to fund potential acquisitions and share repurchases.
Turning to the details of our outlook for 2020. Based on the global market for our products, growing 3% to 5%, with the U.S. housing market growing 4% to 6% and Canada and Mexico being flat to slightly negative. Within this market forecast, we expect U.S. new construction growth of 5% to 8%, and U.S. R&R growth, up 3% to 4%. Based on these assumptions, we expect 2020 full year sales growth of 5% to 6%. We expect full year EPS within the range of $3.83 and to $4.03.
For 2020, we expect growth to be driven by a U.S. housing market fueled by strong new construction growth and by continued share gain success via our plumbing category expansion in China, decking distribution gains and value price point opportunities in Cabinet. Specifically, our outlook for each business as it relates to our overall plan: Plumbing net sales growth of 5% to 7%, with operating margins of 21-plus percent; Doors & Security net sales growth of 4% to 7% and with operating margins of 13.5% to 14%; Cabinets net sales growth of 4% to 6%, with operating margins of 10.5-plus percent.
As stated earlier, tariff exposure will be roughly $55 million, plus or minus $5 million. We expect to offset this exposure fully within 2020. We expect 2020 free cash flow of approximately $565 million to $585 million, which includes the accelerated investments in capacity and inventory to support value price point products in Cabinets and new composite decking customers. We expect a cash conversion rate at or above 95%.
The annual EPS outlook includes the following assumptions: corporate expenses of about $85 million; interest expense of approximately $85 million to $90 million; a tax rate between 25% and 26%; and average fully diluted shares of approximately $141 million.
To summarize, we have put together a 2020 plan that provides solid sales and EPS growth. Potential exists for upside to our plan and guidance if some combination of the following occurs: Labor is available to address fully the U.S. new construction demand that appears to be high single to double-digit in nature, if U.S. R&R growth improved beyond the 3% to 4% assumed in our plan, If the impact of anti-dumping and countervailing duties on cabinets from China accelerates meaningfully beyond that experience during the latter portion of the fourth quarter of 2019.
Better insight to these upside opportunities will unfold during the first half. As this occurs, and as merited, we would adjust our guidance accordingly. Our teams remain committed to driving market-leading sales performance and to continued operating margin improvement.
I will now pass the call back to Brian for some closing remarks.
Thanks, Pat. That concludes our prepared remarks on the fourth quarter and full year of 2019. We will now begin taking a limited number of questions. [Operator Instructions] I will now turn the call back over to the operator to begin the question-and-answer session. Operator?
[Operator Instructions] Your first question comes from Justin Speer with Zelman & Associates.
I wanted to start with Cabinets. Just looking at that growth there, I know it was muddled by the 53rd week last year. But with what you're seeing with anti-dumping duties, curious what you're seeing on the ground real time and how you think your book of business will grow relative to the market in light of what you're seeing with the antidumping duties and the impact on Chinese imports?
Justin, I'll start with -- if you take a step back from that, start -- there's no question there is a ton of demand for value price point cabinetry. We saw that come through frankly, throughout the whole year, particularly strong in the fourth quarter. And in December, I mean, plus 18% for orders for that part of the marketplace. So you take that as a backdrop. We have the product suite, that's well set against that. We're putting in capacity to serve that. And then as you look to the anti-dumping countervailing duties, to the extent that materializes and materializes even quicker than we would anticipate, I think that's an additional demand tailwind.
So as you think about it, I mean, it's been a healthy -- a very, very healthy part of the business even prior to these antidumping duties coming into effect. And now as we see them come into effect, there's a potential tailwind.
As we said before, there was a very big inventory hangover that needs to work its way through the system. Our estimation is that's probably coming out around now as we head into Q1 and beyond. But if you look -- if you step back and you look at our overall plan, we're projecting 4% to 6% growth for the segment. That's a pretty significant departure away from what's been, call it, flat to down over the last couple of years. And even as a category inclusive of subsidized imports, we would have estimated that we're in the 2% to 3% range.
And so we are seeing it come through. We've got a significant amount, I'd say, baked into the year. But beyond that, it's going to take a couple of years for the kind of capacity to be built in to service that part of the market. With the quality and service that our customers expect of us. If we were to size that now, we would guess that's probably $200 million to $300 million incremental opportunity that -- for our business at the part of the business that we want to go after with the margin structure we want to go after, then we fully intend as we continue to roll out these products and put in the capacity to go get that business.
Excellent. And then just 1 follow-up question for Plumbing. The growth there has been really special. And I wanted to maybe get some context, if you can unpack that growth for us by your regions or core markets, and really help us understand what's going on in China. It's been a really good growth there. But what you're doing there? And how much runway you have in that growth initiative?
Okay. Well, I'll give you some high-level views, and then I'll turn it over to Pat. He can give you some specifics. I'd say, first, if you step back, you look at a quarter like Q4, lights-out performance, you look at a year like 2019 in a 9% ex-FX in what was a slow market. So I'd say, thank you for the compliment. Really solid performance and to put up that kind of performance, it really has to come across the whole portfolio.
So you do have a business that has really been firing on all cylinders. The way that we're going about that, I'd say, is twofold. One, it's been a really strong focus on reenergizing the core Moen business. So that is the Moen brand in the U.S. market and really powering that through the twin engines of brand building and innovation.
Now on the brand building front, we rolled out about a year now, our hero for beautiful water campaign. And we're seeing market improvement across all spectrums of brand health, awareness, loyalty, purchase intent and it's driving share gains. And as we mentioned in the remarks, particularly with our targeted demographic, which is the entry-level homebuyer, particularly millennial-aged adults. And so that is a really important part. And we didn't start with the weak brands to begin with. We started with the strong brands. And so I really commend the teams' willingness to kind of disrupt themselves and drive performance there.
You take that brand building and then you couple it with some of the innovation that you might have seen at KBIS and the consumer-relevant innovation that we're bringing, which is not only helping -- so our share gains is helping drive reappraisal of the brand. And so those are 2 really powerful pillars that are helping drive the business. And then we layer on against that. You reenergize core, what we call our growth engines. So China is 1 of them, some of the partnerships that we brought to bear, Digital Waters and other.
If you look at China specifically, the growth has been excellent. The team is performing really, really well. We really do emphasize that it needs to be sustainable, profitable growth. And so we want to see really nice leverage coming through that P&L and creating their fuel to reinvest in the business. They did a great job of that in 2019.
And what they've been particularly strong at is taking our core assets of Moen brand and our route to market and great key customer relationships and using it to leverage category expansion beyond just faucets and showering. And so for example, we entered sanitary ware where -- I'd say, we probably have about 1 point of market share today, starting to put up some really significant growth there. And so we feel that the path ahead of us is really, really got a long runway as we continue to expand beyond the core into areas in which there's plenty of room to still grow.
Pat, do you have any other color around?
No, I would build on the comments around sustainable profitable growth, I think, Justin, our expectation on the market in China. So the overall market is 5% or less. So we're expecting the economy inclusive of the housing economy to slow down in China. But a lot of the strength of our growth has been through category expansion by getting into product lines that we're not into in NAFTA, things like sanitary ware, and our market share of sanitary ware in China is less than 1%. And so while we would fully expect the Chinese market to moderate, there's 2 things that we feel still remain in our favor there is: one, the Chinese government does rely on housing for its overall GDP growth. So we think it's going to moderate, but not crater in the near term. And then second, we have a lot of growth from category expansion to go.
And so we're managing our business in China, just like we do here in the U.S. in the broader NAFTA region, which is sustainable, profitable growth, and we expect that of the team on the ground in China, and they've delivered very well against that.
Your next question comes from Phil with Jefferies.
Your 4% to 6% sales guidance for cabinets, that's pretty impressive, a sharp reacceleration. Just curious if you could unpack for us, if you've layered in any pricing and help us understand how many points of growth you've layered in for the tariff dynamic we're taking share in? And remind us, like how much of your business in cabinets is tied in new construction?
Yes, I would say, when -- first, I'll reference 2019. So you look at full year 2019, which, adjusting for the 53rd week is a roughly flat year. You were seeing in any -- we have multiple value price point product offerings. You're seeing mid-single-digit to high single-digit growth for pre-existing brands. Obviously, things that are new like Mantra are growing off of a new base, so growing rapidly, but off of a new base.
We would expect next year that all of our entry price point brands, which are quickly becoming over 50% of our business. They finished 2019 at -- in the high 40% of our business but probably be in the 50% to 55% of our business next year. We're going to expect them to be growing in the high-single to low double-digit range across a range of product lines that service that market, and we're going to expect the rest of the business to be towards flat. And that -- there is some improvement in that as well. We've been pulling back from certain parts of the higher price point business. And we've also seen some stability of semi-custom in the dealer channel, not perfect stability yet.
So that's our outlook. And we would expect a lot of that growth above the market because you're thinking of a 4% to 6% housing market when you're talking value price point brands growing roughly double that. That is in part on the China import situation, but it's just also in part on consumers and tradespeople continuing to shift towards value price point products, whether they were using imports or not previously.
You're really starting to see the effect of the pivot and the balance of the portfolio as it's -- as the growing part, which has been growing really well for a while, it's just become the majority of the portfolio. You just have to balance that to bounce forward towards growth. And yes, as Pat referenced, those trends of kind of accelerated value price point and more stabilized dealer semi-custom, we saw that towards the end of the year. And so as that plays through, you just get a much better growth mix.
Got it. That's helpful. And from a growth and performance standpoint, great to see Doors & Security bounce back. Help us understand the key drivers for what you're targeting for 2020. Certainly, the Door side of things levered to new construction? Are you starting to see that part of the business reaccelerate and some of the operational and tariff dynamics on your security side, is it pretty much behind you and we should expect that part of the business to kind of reaccelerate from a growth standpoint and profitability standpoint?
Okay. Let me -- okay, I'll take those in parts and then I'll hand it to Pat for a little bit more color. I'd say, if you step back from Doors and Security, I would start with a lot of growth that we expect to come out of Fiberon, so we're very, very focused on the expansion of the Fiberon opportunity. And as a reminder, the main opportunity there is against, what, that's 80% of the market. And as we go in there, we saw the strong consumer brand against kind of unbranded wood and put the expansion into our bicoastal footprint.
And again, it's our new distribution gains. We expect a fair amount of growth to come out of that business. That started to go in and -- at the end of last year, as we start to shift towards our distribution gains. And I'd say that it was tracking ahead of expectations. And so we feel very good about the Fiberon opportunity. And now we've talked to you on that in a bit more detail.
If you go over to Doors, Doors from a POS perspective actually performed really well in the fourth quarter. We had some inventory rebalancing inside of retail. We're -- believe we're through that now. And then we do expect, as you point out, to see some acceleration on the wholesale side with exposure to new construction there, and inventory was fairly lean throughout the year. And so that is a nice opportunity as we're through that rebalancing.
And then security, yes, through the operational challenges associated with that kind of product platform change that we did -- saw the big bounce back in margin, which is really healthy and then some nice performance coming through. And so that will be much more post that, just kind of back to good execution mode.
Yes. I mean, so all the businesses grew both in the quarter and the year. And I think as you look -- that's referencing '19, obviously. As you look into 2020, as Nick referenced, we would expect decking to grow roughly mid-teens or better. We would expect doors to move with the U.S. new construction and R&R market, it's probably 60-plus percent new construction. So it's going to be in the mid-single digits, and it will travel higher than that. If the labor is available, because it certainly seems like there's new construction demand, and that's really strong. And then we would expect our security business to be in the low to mid-single digits, depending on the mix of business. But all businesses grew in the quarter and the year. The issues that challenged us at the end of '18 security are long behind us, and the team is very focused on both growth and margin expansion across all the business units.
Your next question comes from Timothy Wojs with Baird.
Good afternoon. Maybe just on Cabinets. Maybe if you could give us just a little bit of an update on where you feel you are from a capacity standpoint, particularly on the semi-custom business. So I think that, that business has maybe undershot your expectations in 2019, and it seems like you're seeing a little bit of a recovery there. So just kind of curious when you think you can align some of the capacity there for more of a kind of flat to flattish type market?
Yes, I would estimate, we'll be through that kind of by the end of 2020. So there's still some work to do. Most of the work has been done, the team has put a lot of gains that I think now we're probably in the final stretches, but expect a bit more to come out as we just rebalance it and make it more efficient. And it's not -- it wasn't just as simple as kind of taking a bit out. The route to doing that was a big amount of work against creating a network that was far more flexible across all of our nodes than you historically have seen in the cabinet business.
And so as we come out of the backside, it's really about having a more effective footprint, I think, is the way to think about it, probably. More variable ability to drive across different areas of it. And so if we're -- growth were to come through that, we would have the flexibility to address it. But we'd start out from a much better cost position.
If I -- I estimate by the end of the year, we're probably through that. I'd say it's been phasing accelerating with Dave Banyard's leadership in there and really pressing on both accelerators of getting through that -- the semi-custom rebalancing as well as putting in more capacity on the value and stock side of the business where we're seeing such growth.
Okay. Okay. That's helpful. And then just on Plumbing, just the overall growth guide for 2020. So you guys did close to 9%, which is great in 2019. And you're guiding more to a slowdown there, I guess, in 2020, despite seeing faster new construction, I think that business tends to be overweight in new constructions. So could you just kind of true us up on why exactly that would be happening? Or why is it exactly we see a deceleration?
Yes, Tim, recall that the plumbing business in total has a healthy chunk, call it, 2/3 or thereabouts that is R&R. And even within that R&R, it has just a pure replace component that is a bit unique to plumbing versus the rest of our home products business. And so we have -- we're expecting kind of a modest R&R acceleration. They don't call it 3.5%, plus or minus, 0.5 percentage point and pure replace tends to trail below that, and then we're moderating China a bit. And so I think it's nothing more than the mix of a U.S. housing market that we expect to be in somewhere in the 4% to 6% range and beat that and then have China be in the teens or thereabouts.
Your next question comes from Michael Rehaut with JPMorgan.
First question I had was on how you're thinking about capital deployment this year and next. Obviously, you guys have always taken a pretty balanced approach between -- after the necessary CapEx, kind of balancing it between bolt-on opportunities or acquisitions and share repurchase. With the strong free cash flow generation expected, just trying to get a sense of #1, how you see the M&A backdrop today in terms of the opportunity set in front of you? Is it greater or lesser than it's been? And maybe talk about valuations a little bit. And if that remains a little quieter this year, if we could expect an acceleration of share repurchase?
Sure. I'd be happy to talk about that. And so just, again, the priorities we've always been consistent and very clear. First and foremost, we do look for opportunities within the business. Those are our highest returns. And we have some really nice things that we're investing behind that are going to drive good growth. And then next, we go to target an M&A, and it's accretive. And to the extent beyond that, we look to return excess capital to the shareholders. And so that's kind of our clear priority in that order.
If you look within M&A specifically, our priorities are going to remain within Plumbing and Outdoor Living. But we are also always evaluating other branded, higher margin opportunities, where we feel that we could drive incremental value by leveraging the FBHS model into them and Fiberon is a great example of that. We had a model and a playbook that we thought we could bring to it. We had an asset in a route to market system through Therma-Tru that was best-in-class. And so bringing the brand building capability, the route to market capability, again is something like that has allowed us to drive a lot of value and give it for our shareholders.
And so that's how we're thinking about opportunities. Specifically, with respect to flow, M&A was slow in 2019. I think there's no question. And as should be expected, I think, in a year where the housing market was slower, sellers probably spent the year working their businesses and driving to better performance. I'm not going to get into the business of trying to predict whether things get done or not, but if I'm to measure it by the level of activity. I would say, for sure, that activity has increased, and we're definitely seeing increased inbounds that our team is working on. And so it does feel that as we're coming into this strengthening housing market, there is increased activity in M&A, and you can just sort of play out probability against that.
That said, you touched on valuations as well. We will stay disciplined. We've got a good track record for being disciplined, and we will be disciplined. And against high valuations, we're really going to focus on the quality of synergies and the quality of value creation that we can bring and hold the bar high on that.
With respect to buybacks, we do run our model against the stock and against our plan and what we expect our plan to deliver in terms of value accretion for shareholders and tend to look opportunistically to buy stock as we have in the past. In 2019, we spent about $100 million. And our stock is still undervalued. There's a way to go. And so as we kind of balance out those opportunities, we'll be testing the value against what we know to be our value creation as we go along.
Great. I guess, for my second question, I just wanted to revisit cabinets for a moment. Obviously, a big transition over the last couple of years. And the comments you made around the new management team, continuing to accelerate some of the transition work that you're doing. I just wanted to get a little bit of perspective in terms of perhaps, what inning you think we're in, in terms of that transition? Because obviously, we've heard a lot of the restructuring and the capacity shifts have been ongoing now for perhaps 18 months or so. So just trying to get a sense of where we are in that process? How much further you think we need to go? Because, obviously, that also comes along with it, maybe a little bit higher or temporary areas of expense or disruption or inefficiency, and would there be another step function improvement? Let's say, if we're still getting through that this year, another step function improvement and profitability to expect in '21?
Sure. I'd start by saying, I think we're in the later innings of the pivot in U.S., it's been going on for a long time, and it has been monumental. Shifting this footprint to the extent we've shifted it. I think the outcomes of the fruit that's bearing off of that is the kind of growth that we're expecting in 2020. And so if you think about -- we've had to make the change to get to a point where our footprint supports that kind of growth. That would indicate to me that we're in the later stages of the pivot. And come to a point where in 2020 we're indicating 4% to 6% growth with meaningful margin progress. No, we're not done, but a lot of the changes are well underway. And now we're starting to see the benefits.
Now you look a little bit even within Q4. And we're encouraged by seeing really, really strong orders at that value price point where we're putting in the capacity, so plus 18% for December and seeing stabilized semi-custom orders in Q4 in our dealer channel against that semi-custom business.
And then you look to the margin performance within that, and Pat touched on this, that we saw some temporary inefficiency as we ramped more Mexico capacity. And you're right. I mean, it is very hard to do and you experience inefficiency along the way. We're now through that, and we're seeing the solid margin progress that we expected to see, not coming through the business as we're through it end of December and into January. And so just another good proof point to us that as we round the corner on the pivot and starts to look for that kind of growth and margin accretion, we have the business pointed in the right way, we have the capacity where we need it and we're starting to get the performance out of it.
And so there is work to do. We will continue to rebalance in the customer activity, working really, really hard to put in more value price point capacity. And with the growth rates we're seeing, we're going to have to add capacity there. But I believe in 2020, you're going to see the benefit of the work that's been done over the last 18 months come through from both the top line and a margin perspective.
Your next question comes from Susan Maklari with Goldman Sachs.
My first question is just, can you talk a little bit to the raw material environment that you are seeing as we go into 2020, how that's kind of baked into some of these margins, in some of the margin guidance you've given us? And how we should be thinking about it coming through over the course of the year?
Yes. So for -- I'll start with 2019 and I'll go to 2020 to put them both in perspective. So 2019, I'd say total inflation, commodities, tariffs, logistics was about $80 million, $85 million, in total, a little more than 2% of cost of goods sold. And of that $80 million, $85 million, about $50-ish million was tariffs.
As we look into 2020 and we look at inflation, again, looking at those same 3 components, we would see full year inflation in the $40 million to $50 million range. So roughly 1% of COGS and about $10 million of that is logistics. And so in terms of inflation, it's about half the rate that we saw in 2019, and we'll offset it with supply chain and where necessary, price.
Tariffs, a bit more, I'd say, a complicated element in the sense that what things are falling off versus coming on. So I kind of put tariffs into a noninflationary discussion, they were about $50 million in total in '19, they'll be about $55 million in total to the P&L in 2020, but that is with, again, certain things falling off, new things annualizing and some things coming off the balance sheet.
So I think of tariffs less of an inflation driver and more of a year-over-year, almost flat dynamic we're dealing with. We will exit the year with some tariff favorability as some of the balance sheet stuff comes off in the first half of the year. But you shouldn't see a margin profile cadence throughout the year that is driven by any real specific inflationary or tariff dynamic. None of them are big enough relative to the supply chain and pricing actions in the quarter. And most of what's driving the '19 result and the '20 result in terms of tariffs are different board product and other hardwood product, glass and logistics, much more so than metals.
Okay. And then to follow-up. You mentioned in your remarks, Nick, that there is upside to this guide and to your results this year, depending on how things move, obviously, with all the initiatives you have going on as well as the macro. But as you kind of look across the business and the opportunity set and the things that you are doing, where do you see the most opportunity? Where could we expect the most upside in there? And how do you think about that coming through?
Well, I'll take a step back and for starters, I look at almost '19 is the proof point, right -- I couldn't be prouder of our team's performance in '19. Frankly, it was a year we came into -- ended up with a softer market than we anticipated and all sorts of stuff coming at us. And the business outperformed the market, right? It solidly outperformed the market. We got some margin accretion. And so if you take that kind of momentum and you place it against our assumptions for '20, what we've done in '20 is we built a plan that will outperform the market. And I would take that as the starting point.
Now we've made assumptions around what we think the market will do. We're seeing some really encouraging figures from builders. We have to assume a rate at which that activity is going to convert from builder order books into permits starts and then our orders. We see R&R, and we see demand for housing, we see a really favorable interest rate environment on mortgages, we've got to make a -- we've made some, I'd say, fairly prudent assumptions about the rate at which R&R could improve over the course of the year. And then we put around at a plan in which we go, "Well, we're going to beat that market." So the underlying premise is to the extent that, that market turns out to be better, we expect to still have market outperformance and that's where we'll see upside, and that upside would place us towards the high end of our guidance, and that's conceptually how we think about it.
Now where would that come through? Well, new construction is an area which we've made a set of assumptions to the extent that builders are able to get labor conversion in foster or productivity of labor out. There could be some upside there if R&R strengthens or in another area is if the antidumping countervailing duties have an even foster effect on our Cabinets business than we've anticipated. All of those are areas for opportunity.
If you look then how that plays out against the portfolio, one thing that's really nice about our portfolio is we've got this balanced exposure to that R&R market, about 2/3 of the portfolio, but we've got some really nice exposure to the new construction market. And the way we work it is, in a slow year like '19, we'll manage expenses very tightly to still deliver a good year for shareholders. But in a year with some market tailwind as we expect '20 to be, we really hope to enjoy that exposure to the new construction. And that plays out to varying degrees, but it plays out throughout the portfolio. And so I think if you look at Plumbing, Doors, Decking I mean, all of those, and of course, Cabinets are exposed to some of that new construction tailwind.
And that's all the time that we have for questions. I return the call back to the presenters for any closing remarks.
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