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Good afternoon and welcome to the Activision Blizzard Third Quarter 2021 Earnings Conference Call. All participants will be in listen-only mode. Should you need assistance, [ Operator Instructions]. After today's presentation, there will be an opportunity to ask questions, [Operator Instructions]. Please note this event is being recorded. I would now like to turn the conference over to Chris Hickey, Senior Vice President of Investor Relations. Please go ahead.
Good afternoon. And thank you for joining us today for Activision Blizzard 's Third Quarter 2021 conference call. With us are Bobby Kotick, CEO, Daniel Alegre, President and COO, and Zerza CFO. And for Q&A, Rob Kostich, Mike Ybarra, and Humam Sakhnini, the leaders of Activision Blizzard 's and King respectively, will also join us. I would like to remind everyone that during this call we will be making statements that are not historical facts.
The forward-looking statements in this presentation are based on information available to the Company as of the date of this presentation. And while we believe them to be true, they ultimately may prove to be incorrect. A number of factors could cause the Company's actual future results and other future circumstances to differ materially from those expressed in any forward-looking statements.
These include the impact of the COVID-19 pandemic, the risk factors discussed in our SEC filings, including our 2020 annual reports on Form 10-K, and third quarter 2021 Form 10-Q, and those on the slide that is showing. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after today, November 2nd, 2021, we will present both GAAP and non-GAAP financial measures during this call. We provide non-GAAP financial measures which excludes the impact of expenses related to stock-based compensation.
The amortization of intangible assets and expenses related to acquisitions, including legal fees, costs, expenses, and accruals, expenses related to debt financings and refinancings, restructuring, and related charges. The associated tax benefits of these excluded items, and significant discrete tax-related items, including amounts related to changes in tax laws, amounts related to the potential final resolution of tax positions and other unusual or unique tax-related items and activities. These non-GAAP measures are not intended to be considered in isolation from, as a substitute for or superior to our GAAP results.
We encourage investors to consider all measures [Indiscernible] making an investment decision. Please refer to our earnings release, which is posted on www. activisionblizzard.com for a full GAAP to non-GAAP reconciliation and further explanation with respect to our non - GAAP measures. There is an earnings presentation which you can access with the webcast and which will be posted to the website following the call. And now I would like to introduce our CEO, A - Bobby Kotick.
Thank you, Chris. And thank you all for joining us today. As I said, during our last earnings call, I want to Activision Blizzard to be the leader in our industry for workplace culture. Since then, the leadership team and I have been hard at work listening to employees and implementing meaningful changes. I'd like to review the actions we've taken over the past few months with you today. As we've made clear, in certain instances relating to workplace culture, we should have done a better job ensuring our values were embraced across all parts of the Company.
Over the last few years, we've been focused on the improvements that are necessary to become a model workplace. We are of course, taking these actions because any single instance of wrongful conduct at our Company is unacceptable. But these actions we're taking are also the right ones for our business success. We can't achieve our business ambitions without the very best talent. People with the talents we need have more alternatives for highly paid work opportunities than ever before.
If we don't constantly evolve as a great place to work, we won't retain or attract the talent we need to realize our tremendous potential. As a Company, we have more opportunities ahead of us than I've seen in almost all the years I've led the Company. The success we've achieved thus far is the result of an overwhelmingly large number of extraordinarily talented people with high-integrity and good values focused on delivering great games to our players, which has resulted in superior shareholder returns.
This Company, and many of its leaders and so many of our talented employees past and present, have shown strength of will dedicated to the achievement of bold aspiration. Our commitment to make Activision Blizzard the most welcoming and inclusive Company in the world will be accomplished the same way our industry leadership has been accomplished; focusing commitment, persistence, strength of will, the unwavering ambition of truly talented people with equally unwavering integrity and the continuous commitments to improve.
In September, we announced the comprehensive agreement with the U.S. Equal Opportunity Commission, which is subject to court approval to strengthen policies and programs intended to further improve the prevention of harassment, discrimination, and related content. As part of this agreement, we'll establish an $18 million fund to compensate those who have experienced such behavior at our Company. With respect to pay equity, another critically important issue that we have always worked hard to ensure we achieved.
We recently disclosed to employees the results of our review of 2020 pay equity at our Company, which was conducted by an independent research firm. The U.S. analysis showed that women on average earned slightly more than men for comparable work in 2020. And we're committed to compensation remaining equitable for men and women performing comparable work always. Last week, we also announced a number of important new workplace initiatives.
We announced the zero-tolerance or Aspen policy Company-wide. This includes tougher rules and greater consistency across the organization to make certain reports are always properly and promptly handled. Now, any Activision Blizzard employee found through our new investigative processes and resources to have retaliated against anyone for making a compliance complaint will be terminated immediately. In many other instances of workplace misconduct, we will no longer rely on written warnings.
Terminations will be the outcome, including in most cases of harassment based on any legally protected category. Q3 employment contract and equity awards will state that terminations for these reasons will result in immediate forfeiture of future compensation. Another is our pledge to increase the percentage of women and non-binary people in our workforce by 50%. Today, approximately 23% of our global employee population identifies is women or non-binary.
So, within the next 5 years and hopefully faster, we will seek to increase our percentage of women and non-binary professionals to more than 1/3 across the entire Company. To further this commitment, we'll be investing an additional $250 million over the next 10 years in initiatives that foster expanded opportunities in gaming and technology for underrepresented communities. Additionally, based on feedback for many employees, we're waiving required arbitration of future individual sexual harassment and discrimination, claim.
That means for any employee who chooses not to arbitrate an individual claim of sexual harassment, unlawful discrimination, or related retaliation arising in the future, the Company will waive any obligation to do so. As we report regularly on our progress in our financial results, you will continue to hear more about our workplace initiatives which we firmly believe will help us remain one of the world's most successful entertainment Company. I want to thank our employees for their continued commitment to each other, the Company and our players.
For those employees past and present that have been brave enough to step forward and share their stories, we continue to be committed to investigating all claims thoroughly and holding people accountable. For those employees who have shared feedback, thought, suggestion, concerns and complain, and there are many of you, we hope you can see from our actions that we're listening. We are evolving our organization through your ideas and active participation in their execution. And for those employees who have worked tirelessly to deliver great experiences to our players, your resilience in these challenging times is inspiring.
We expect that we'll continue to face challenging and negative media attention regardless of our progress. But we are determined to stay focused on providing great opportunities, and the very best work environment for our talented employees to deliver the very best game for our players, and to continue to provide superior returns for our shareholders. Thank you for your participation today. And now, I'll turn the call over to Daniel to share the results of our operations for the last quarter.
Thank you, Bobby. Before I discuss our operating results, I want to take this opportunity to thank our incredibly talented teams across the entire Company who share the passion to make exciting and groundbreaking experiences for our players all around the world. Activision Blizzard 's third quarter results were above our outlook.
Our monthly active users and time spent in our content were consistent with the year-ago level. Even as regions continued to reopen, while net bookings and operating income grew year-over-year. This performance again, illustrates the structural expansion in our largest franchises. As we execute our strategy of delivering gaming experiences across new platforms with more regular content and leveraging multiple commercialization models, including free-to-play.
Execution against the strategy enables us to grow our communities, including the geographies outside of our traditional regions to deepen engagement and to create more opportunities for player investment. Critical to this, is a continued investment in creative talent. We continue to grow our developer headcount in the Third Quarter and have increased our development organization by hundreds of talented professionals year-to-date, including announcing new studios and expansions in multiple new cities globally.
This geographic diversification strategy is paying dividends, allowing us to tap into critical talent pools in all corners of the world. As we grow our teams with new hires, we are keenly aware of the importance and responsibility we have to ensure a safe working environment for our people. This is our number one priority. Specifically, in recent months, we have taken actions that resulted in the departure of a number of individuals across the Company.
Additionally, we have seen increased competition in the market for our talent and higher voluntary turnover as partly offset our success in hiring. As we have worked with new leadership in Blizzard, and within the franchise themselves, particularly in certain key creative roles, it's become apparent that some of the Blizzard content plan for next year will benefit from more development time to reach its full potential. While we are still planning to deliver a substantial amount of content from Blizzard next year, we are now planning for later launch for Overwatch 2 and Diablo IV 4 than originally envisaged.
These are two of the most eagerly anticipated titles in the industry. And our teams have made great strides towards completion in recent quarters. But we believe giving the teams some extra time to complete production and continue growing their creative resources to support the titles after launch will ensure that these releases delight and engage their communities for many years into the future. These decisions will push out the financial uplift that we had expected to see next year, but we are confident that this is the right course of action for our people, our players, and the long-term success of our franchise.
Now, I will cover our third quarter franchise and operational highlights across our business [Indiscernible]. Starting with Activision, we're on average a 119 million people engaged in our content monthly in third quarter. Call of Duty continues to sustain reach, engagement, and player investment well above levels seen prior to our introduction of free-to-play experiences across console, PC, and mobile. Monthly active users in the franchise were consistent year-over-year on console, PC and grew on mobile.
Console and PC engagement trends were consistent with typical trends as we moved away from the premium launch, even this region continue to reopen through the quarter. Console and PC miles and time spent exhibited very similar retention from Q2 to Q3 as our experiences in prior-year years. In game player investment on console and PC remained well above pre-Warzone level at approximately three times the level of Q3, 2019. And strong conversion from free-to-play drove premium sales higher than in any third quarter prior to launch of Warzone.
And our teams are all set to launch the next phase of exciting new Call of Duty content for players worldwide. This Friday sees that release of Call of Duty: Vanguard. And on December second, we will rollout Call of Duty: Warzone Pacific, the biggest update to the Warzone experience since launch. As we've demonstrated with Modern Warfare and Blacks Ops Cold War, the release of Vanguard is just the first step in delivering the community an incredible amount of ongoing content, live engagement, and much more.
Across campaign, zombies, multiplayer, and Warzone, there's no bigger experience or better value over the duration of the game's life cycle across our premium and free-to-play business. And then, we expect Warzone Pacific and its new Caldera map to take the free-to-play experience to another level. The premium and free-to-play experiences are more integrated than ever before, sharing the same engine, weapon integration, and content integration, as well as Call of Duty standards of cross-play, cross progression, and more.
All titles are set to benefit from RICOCHET, a new anti-cheat technology, AMD is addressing what is the key implements requested by the community. We are confident that our players are in-store for an incredible set of experiences this holiday season and beyond. On mobile, Call of Duty net bookings grew over 40% year-over-year in the third quarter, driven by double-digit growth in the west, and it continued contribution from the game in China.
The team continues to refine the player experience, building on learnings from the title's first 2 years to optimize content, events, and features for our communities around the world. And at the same time, we continue to ramp our teams working on new mobile title within the Call of Duty universe. In addition to hiring a substantial number of developers over the last quarter, we are pleased to announce last week the acquisition of Digital Legends, a Barcelona based mobile game developer that will further bolster the world-class team we are assembling. Turning to Blizzard, monthly active users were 26 million in the third quarter.
For Diablo, our plan to deliver an era of unprecedented levels of content for the franchise has experienced a strong start with the September release of Diablo II: Resurrected. The return of one of the most acclaimed title in PC gaming history. First week of sales of the title were the highest recorded for remaster from our Company, and we have seen strong ongoing demand, particularly in Korea, where the game is proving one of the most popular titles in Internet game risks.
With such strong engagement the team is now working hard to ensure that players have the smoothest possible experience as they explore the world of Sanctuary. This is just the first step in Blizzard's plans for the franchises. On mobile, Diablo Immortal is in public testing and remains on track for release in the first half of next year. And with Diablo IV set to be the foundation for great experiences for PC and console fan over many years, we believe the pieces are in place to expand and serve the Diablo community better than ever before.
Turning to Overwatch, where millions of people continue to engage in both the game and the e-sport. September saw the grand finals of the Overwatch League become the most watched in leagues history. Starting in the spring, the next season of Overwatch League will run on an early build of Overwatch 2 's new 5v5 competitive multiplayer mode, giving the community a fantastic view into the development teams strong work on the next iteration in the franchise. And the team plans to follow this with new content and initiatives to engage existing, returning and new Overwatch players next year.
Within the Warcraft franchise, World of Warcraft reach and engagement continues to benefit from the combination of the modern game and classic, under a single subscription. The two games offer players more ways to engage and create more opportunities for our teams to deliver compelling experiences to fans of the franchise. With deep engagement across both classic and modern, WoW 's overall subscriber base is stronger than we typically see at this point after a modern expansion launch.
And for 2021, World of Warcraft is on track to deliver its strongest engagement and net bookings outside of a modern expansion year in a decade. Our WoW team has been rolling out numerous qualities of life improvements across the modern and classic games franchise in response to player feedback. And today, the modern game released its latest content update with Classic soon to launch fresh servers, with greater challenges to engage the passionate community. Hearthstone net bookings were stable year-over-year in the Third Quarter. And in October, the team launched Mercenaries, an innovative role-playing mode that gives the Hearthstone community an entirely new way to play the game.
Initial results from Mercenaries have been very encouraging, and we believe Hearthstone is positioned for a return to year-over-year growth in net bookings in the fourth quarter. Across the Warcraft franchise, our teams are working on a substantial pipeline of content plan for next year, including experiences in Classic and Modern WoW, more innovation than Hearthstone, and getting all new Mobile Warcraft content into players hands for the first time.
Blizzard cannot wait to share more details of their plan. But King business continues to deliver fantastic results with very strong year-over-year trends for both in-app purchases and advertising. Mouse, or 245 million in the third quarter. King's deep capabilities and live operations are driving engagement for both existing and new players. Hours played across the King portfolio grew year-over-year in the third quarter, with players responding positively to a more frequent cadence of compelling in-game content and events for key titles.
The team’s prior actions to grow payer conversion alongside ongoing strong execution and user acquisition, saw payer numbers growing by double-digit percentage versus the year-ago quarter. These initiatives drove over 20% year-over-year growth in in-game net bookings for Candy Crush. With Candy, once again, the top grossing game franchise in the U.S. app stores. Additionally, at the end of the third quarter, King launched the All-Stars U.S. Tournament, a competitive event that saw Candy Crush Saga players battle to be crowned the ultimate Candy Crush All Star.
The event has driven meaningful increase in installs, game amounts played and in app purchases in recent weeks, highlighting competitive game play as another opportunity for franchise growth in our investment in the Candy Crush brand. In addition to this innovation and success at Candy, for several quarters now, King has been accelerating and refining content delivery in Farm Heroes, its 2nd-largest franchise. This work continued to bear fruit in Q3, and year-to-date in-game net bookings have grown around 20% year-over-year. And finally, King 's advertising business again grew robustly with quarterly revenue growing sequentially and year-over-year to a new high.
Both volume and pricing grew strongly year-over-year, benefiting from the team's growing relationships with demand partners and the ongoing ramp from new categories of advertisers. In summary, Q3 saw solid year-over-year growth in the business. And we see substantial growth ahead for our portfolio of internally-owned IP. While we have seen some slippage in the release scheduled for specific titles at Blizzard, we could not be more excited about our plans to unlock the full potential of our largest franchises and to drive meaningful expansion in our reach, engagement, and operating performance.
This is only possible because of our team. I want to share an announcement about the leadership of one of those teams. Jen Oneal, who has been co-leader of Blizzard, has been a passionate advocate for bringing positive changes to the video gaming industry and has been doing so as board member of Women in Gaming International, or WIGI a non-profit organization that cultivate and advances at quality and diversity in the global games industry. Jen has decided to leave the Company at the end of the year.
And we have agreed to support Jen in her involvement with Wiki by donating to Wiki and honor Jen. In her remaining months for the Company, given their commitment to this work, Jen will build a foundation of programs funded by the grant. As such A - Mike Ybarra will take on Jen's leadership responsibility. It is great to see how employees at our Company are committed to bring about the positive changes in our industry and beyond, and our leadership teams stands behind these efforts. Now, I will hand over to Armin, who will provide more color on our financial results and outlook. Armin.
Thanks, Daniel. First, I'd like to reiterate that ensuring a workplace that provides opportunity for all in the most welcoming and inclusive way is our top priority. Today, I'll review our third quarter results, as well as outlook for the fourth quarter, and full-year 2021. Our third quarter results were ahead of our prior outlook. With year-over-year growth in net bookings, revenue, operating income, and EPS against difficult year-ago comparable.
Importantly, each of this metric has also grown year-over-year on a year-to-date basis. So even as recent continues to reopen, our business is operating at significantly greater scale than that seen prior to a successful growth initiative across our largest franchises. Let me start with our consolidated financial results. Unless otherwise indicated, I'll be referencing non-GAAP figures. Please refer to our earnings release for full GAAP to non-GAAP reconciliation. Now, for the quarter, we generated quarter 3 GAAP revenues of $2.07 billion, $100 million above our [Indiscernible] outlook.
This includes the network cognition of [Indiscernible] of a $190 million. Net bookings of $1.88 billion, were $30 million above our August outlook. And we generated [Indiscernible] GAAP EPS of $0.82 and quarter 3 non-GAAP EPS of $0.89, which was [Indiscernible] above our guidance. This figure includes a net recognition of the growth of $0.17. Quarter 3 EPS included a [Indiscernible] from an unrealized loss on investments, as well as the benefits from a lower-than-anticipated tax rate in the quarter. Now, turning to cash flow and the Balance Sheet.
One of the operating cash flows was $521 million, more than doubled the year-ago levels driven by lower cash taxes and favorable working capital movements. Our cash and investments at the end of September were approximately $10 billion and we ended the quarter with a net cash position of approximately $6.4 billion. Growing shareholder value through capital allocation is a key focus for us.
And over the long term, investors should expect a balanced approach across investing in created seven in our own business, strategic M&A, and returning cash to shareholders via our share repurchases and dividends. Now, let me turn to our segment results. Activision revenue was $641 million. Segment revenue was lower year-over-year, as expected in our outlook. This was due to the launch of Tony Hawk in the year-ago quarter and declines in Call of Duty upfront and in-game net bookings against the quarter that benefited from shelter-at-home mandate and the early ramp of Warzone.
Year-to-date net bookings for the Activision segment, and the Call of Duty franchise were higher year-over-year, with the franchise now consistently operating at greater scale than before our free-to-play and mobile initiatives. Activision 's third quarter operating income was $244 million and operating margin was 38%. Blizzard 's revenue of $493 million grew 20% year-over-year, driven by the successful launch of Diablo II: Resurrected. Year-to-date, net bookings for Blizzard and our World of Warcraft, its largest franchise was higher year-over-year. Blizzard 's circular operating income was a $188 million with an operating margin of 38%.
King delivered another record this quarter. revenue grew 22% year-over-year to $652 million. That's a new high. First quarter indium that booking grew in the mid-teens, year-over-year, while advertising grew approximately 60%. King 's third quarter operating income was a record $303 million, with an operating margin of 46%. The King's strong execution across live operations, marketing and advertising drove record for both revenue and operating income. For the third quarter and year-to-date.
King's, ability to delight and engage players with robust live operations provides a lot of learning that we're trying to apply to both Activation and Blizzard, and not just in mobile. Looking across our segments, in-game net bookings of $1.2 billion, roughly flat year-over-year, and approximately $500 million higher than the level of quarter 3 of 2019. And during the first quarter, mobile net bookings grew over 20% year-over-year, driven by the strength of fourth activation and King. Consumer spending and advertising with the non-mobile content was almost $1 billion in the quarter.
And we see substantial room for further growth as we take each of our key franchises to the largest and fastest-growing platform, leveraging our creative and live operations capabilities of Activation, Blizzard, and King. Now, let me turn to our outlook for the fourth quarter and the full year. With regard to our slate, in addition to ongoing Black Ops content across the portfolio, the first quarter we'll see active on release, Call of Duty Vanguard this Friday, November fifth, followed by the biggest Warzone update yet, Warzone Pacific on December second.
This has launched the new mercenaries’ modes in Hearthstone in mid-October. And we will release the next Topcon expansion later this quarter. And King continues to support Candy Crush and other games across the portfolio with numerous seasonal events and new features. Our team has done a phenomenal job building this content, even that many of them, continued to work from home, and we can't wait for our players to get their hands on this experience. With that said, we remain prudent in our revenue assumptions for the fourth quarter.
And regarding cost, we have decided to further step up investments in mobile marketing, given the strong returns, we are currently seeing and into compliance in this organization. We expect the earnings impact of these investments to be offset to a lower tax rate. And we continue to expect full year earnings per share to be up strongly year-over-year and comfortably ahead of the outlook provided at the beginning of the year. Now, let me get into the specifics. For quarter 4 on a GAAP basis, we expect revenues of $2.02 billion, including net deferrals of $763 million. We expect net bookings of $2.78 billion.
We expect GAAP operating margin of 30%, a tax rate of 26%, GAAP and non-GAAP share count of $785 million, and EPS of $0.54. For quarter 4 on a non-GAAP basis, we expect a tax rate of 25% and non-GAAP EPS of $0.62, including net deferrals of $0.67. This means that on a GAAP basis for 2021, we now expect revenues of $8.66 billion, including the net recognition of deferrals of $10 million. We now expect net bookings of $8.65 billion. We expect GAAP operating margin of 37%, the GAAP tax rate of 18%, GAAP and non-GAAP share count of $84 million, and GAAP EPS of $3.27.
For 2021 on a non-GAAP basis, we expect a tax rate of 17%, and non-GAAP EPS of $3.70, including net deferrals of $0.06. With respect to risks, as you've heard, we're acting to address stakeholder concerns and the adverse consequences to our business from requisitions. If we experienced further adverse publicity regarding our Company and executive, increased competition for talent, our voluntary turnover, significant reduced productivity, or other negative consequences relating to these issues, our business likely would be adversely impacted.
But therefore, carefully monitoring all aspects of our business when it such impact, and we're acting to help address them. Now, I also like to provide an update on how we're planning for next year, specifically. As a starting point, our business continues to operate at much greater scale. And we have clear line-of-sight to expanding the reach, engagement, and financial performance of our business further in the coming years. As we applied a framework that has worked so well for follow-up, you think Candy [Indiscernible]to other franchises and offered for you.
At the same time as Dan described, we've taken decision to give the overarching the Outlet team the extra time into delivered experiences that the communities we serve. And to set the franchises up for maximum success over multiyear periods, we're therefore are currently not planning for material contribution from over two or the outlook point range. While these developments will push out the financial upgrades that we have expected to see next year, we firmly believe that this is the right course of action for our people, for the long-term success of these franchises, and for our shareholders. We still have a lot of content in the pattern for next year for our largest franchises that we can't wait to unveil.
And we'll provide more color on that in the provider full-year outlook in early February. In conclusion, we see substantial opportunity for [Indiscernible] ahead to unlocking the full potential of our portfolio. It will only be possible because of our people. And we remain focused on ensuring a safe working environment that is essential to enable creativity and professional growth for all employees. Now, I'll ask [Indiscernible] Mike, and Humam to join Bobby [Indiscernible] to answer your questions. Operator?
We will now begin the question-and-answer session. To ask a question, [Operator Instructions]. At this time, we will pause momentarily to assemble the roster. And our first question will come from Matthew Thornton of Truist Securities. Please go ahead.
Hey, good afternoon, everybody. Maybe one just to come back on some of the workplace issues that the teams talked about. Can you talk a little more about just the progress around rectifying some of these issues? How we can think about the milestones and the timeline towards being resolved and being best-in-class and how you plan to kind of communicate that progress along the way? Anymore color there would be really appreciated. Thanks guys.
Thanks man. This is Bobby, I feel very good about the progress actually. Right now, workplace leadership is my focus. Opportunities for growth as we've talked about, have never been better. But we won't be able to realize all that growth potential without talent. And to retain and attract the talent we need, we obviously have to be recognized as the very best place to work. This means we have to be the most welcoming, inclusive environment. And we've got to have the best industry-leading programs for growth and development. We've got to have the best recruiting capabilities for the diverse talent we need to create the very best games.
And we have to have competitive compensation that is aligned with the performance. If you think about it over the last 30 years, we've shown that we can consistently create the very best games, and that has always translated into long-term shareholder returns that are far greater than the S&P 500 and compared to most companies. And we believe that superior shareholder returns will continue to be delivered through our franchise strategies, the operational excellence that we're recognized for. And we also recognize that to achieve the same level of shareholder returns, we have historically, and to ensure continued excellence in execution. We believe we, and all great companies need to deliver workplace excellence.
This means some of the things that we've discussed over the last few weeks, but harassment and discrimination-free work environments; recruiting excellence to ensure we have diverse skills, abilities, and talents; and a culture that celebrates and rewards commitment to these principles. I couldn't be more passionate and committed to being the most performance focused, welcoming, and inclusive Company in entertainment. What you heard me discuss earlier is just the beginning of the actions that we intend to take to achieve that objective. And, of course, we need accountability, so we'll continue to provide regular progress in updates, both quarterly to our shareholders, as well as annually in our ESG reports.
And we'll be monitoring the progress of our business units, our franchise teams, and our functional leaders with respect to work place initiatives. And that status will also be reported to our employees quarterly. Right now, and going forward, communicating with our employees, and getting feedback has been a crucial part of the process, we'll obviously continue to keep our investors informed. But the work that we've done with our employees has resulted in very constructive new initiatives. More that will continue to announce over the next few months. But the long answer to your question is, I feel good about the progress that we're making. But thanks for the question.
Thanks, Matt. Operator, can we have the next question, please.
Next question comes from Mike Hickey of The Benchmark Company. Please go ahead.
Hi, Bobby and [Indiscernible]congrats on the quarter. Thanks for taking my questions. Just to -- can you give us some more color here on the [Indiscernible] for this list on Overwatch 2, and Diablo IV, and can you give us a sense of how long we're going to have to wait? Thanks, Scott.
Hi, this is A - Mike Ybarra. Thanks for the question. I'd like to first recognize Jen Oneal, who has been an incredible partner here at Blizzard. So, we will all miss her greatly. We wish her all the best as we work with her on a plan to make an industry-wide impact through her way to grant. I personally want to thank her for her leadership. Since becoming the co-leader of Blizzard three months ago, and meeting with teams around the Company. I have been impressed by their passion for what they are creating and their drive to build a more inclusive culture. Looking at our upcoming releases across all of our teams here at Blizzard, we have a deep bench of veteran development talent.
And we have new leadership on both Overwatch 2 and Diablo IV, both are seasoned Blizzard developers with over 30 years’ experience at the Company between them. The teams have made great progress and passed important milestones recently, and we expect these to be fantastic releases. But there's obviously been a change in leadership. We looked at what was left in the final phases of production with fresh eyes, a nd we saw that allowing the teams more time would enable both great experiences out launch and also help ensure that everything will be in place to engage the communities for many years to come.
This extra time will also help us continue significantly increasing the size of our development teams ahead of launch. Again, to ensure we are following up the releases with substantial content to continue to delighting the community. We're not sharing release dates at this time, but I have absolute confidence in these new leaders and their teams to deliver. They care deeply about creating high-quality products and allowing everyone on their teams to bring their best selves to their projects. Thanks for the question.
Thanks, Mike. Operator, can we have the next question please?
Next question comes from Clay Griffin of MoffettNathanson. Please go ahead.
Hey good afternoon. Candy was clearly a bright spot this quarter. I'm curious if you could get maybe drill down on some of the fundamental drivers that we've seen, particularly from an in-app net bookings growth perspective. I know you've mentioned the frequency of content and seasonal content, but we would love to hear any color on player demographics or cohort analysis to help us get a sense of some of the trends here. Thanks.
Hey. Thanks, Clay, for the question. This is Humam. As you can see from the Q3 results, we had terrific quarter and Candy achieved its highest in-app revenue quarter since the acquisition. So, let me focus in on that in-app performance specifically. There are a number of initiatives that have really been contributing to the success over the recent quarters and will carry out into the future. We've increased the optimizations that we put in game. So, we think about this as our player journey, and we've continued to improve that player journey with strong live off execution. This benefits across cohorts of players. So, we've delivered compelling content and events more frequently across all of our key titles.
So, to give you an example, in Candy, we've increased that engagement by further developing the content plate into monthly, seasonal event that really draw in new and existing players, and provide to an extent across-the-board. With this quarter, we've complemented that with the launch of the Candy All-Stars competition in the U.S., and we've seen some very strong initial results across reach, engagement, and player investment. We feel we also found the successful formula over the past 12 months to invest and grow live ops.
And we're now applying that with great results, not just in Candy but across other games too. Our second biggest franchise, for example Farm Heroes Over the past few quarters we've been delivering this [Indiscernible] and great events and the fund Season Pass. And we've seen the results from that as well. Our in-app growth in Farm Heroes has been up 20% year-to-date as a result. With that, we've continued to reinvest into the network and in our brand as well.
So, we've seen that our player numbers have grown double-digit percentage year-on-year versus the year-ago quarter. And this is again down to the strong execution that we have in our teams around user acquisition. When you combine with the features, and events that are happening in the game, really an amplification of all these great trends that we're seeing. That's also allowed us to maximize our success in more marketing investments and continuing to broaden our player base. Overall, I feel like we've demonstrated that ability to grow both revenue and operating income at the same time. Who we feel there's still quite a bit of runway ahead of us.
And Clay, thank you for the question, this is Daniel. First, a shout-out to Humam, and the King team for what they've achieved. It really has just been an exceptional performance and journey. And just from an Activision Blizzard King perspective, just -- there are a lot of learnings that we really want to apply across both Activation and Blizzard.
And it's not just in mobile from the King teams’ operations. For instance, King 's live operation capabilities, their deeply analytical approach to creating amazing experiences that truly engage the players and the disciplined, data-driven approach to marketing is just very applicable across the rest of the business.
So, we're already making sure that these performance marketing learnings are being applied to our work on Call of Duty mobile and to Diablo Immortal and other mobile initiatives that will be coming in the not-too-distant future across the Company. So similar to how we are looking to apply the Call of Duty framework to our other franchises, it's another example of how Activision Blizzard is really leveraging the best of each of our businesses to truly maximize the potential of our portfolio. Thanks again for the question.
Operator, can we get the next question please?
The next question comes from Alexia Quadrani of JPMorgan. Please go ahead.
Thank you. My question is really about the Call of Duty. Can you discuss sort of a high level acquisitional integrate Vanguard into Warzone, which announced its content for both Modern Warfare and Blacks Ops Cold War? And then can you remind us how the launch of season 1 of Black Ops in mid-December last year impacted the pacing of unit sales relative to prior years?
It's Rob, I'll take this question. Thanks. So, to start, we're obviously excited about both the launch of Vanguard this week and also Warzone, the new Pacific map called Caldera, which is releasing early in December. The new map represents really the first built from the ground up new experience for Warzone since the launch of Warzone, basically in March of 2020. So, we think the community is going to be really excited to get it in play.
That and experienced entire Vanguard universe. Coming with that of course are a lot of things some of which were mentioned, I'll just briefly cover them. One of which was Warzone shared the same tech as Vanguard so what does that mean? This is the same tech, the debuted with Modern Warfare. And so, from a player perspective, you can get a lot more seamless weapon and play balanced experience across both experiences.
And what's become a staple for us now is really the game is fully optimized across-play, cross-progression, and cross gen support. We've seen that the last couple of years and that carries forward. And I think importantly for our community, we're also going to be launching RICOCHET. It's our new anti-cheat system across Vanguard and Warzone so that our players can have the best possible experience as we move forward here in the future. Now, specifically, as to the integration, we're going to continue to have the shared progression across Vanguard and Warzone, just like we had against Modern Warfare and Blacks Ops Cold War previously.
So, all the great weapons, operators, unlocks, and everything that you get on the Vanguard premium experience will also be usable in Warzone. So, having two work together is absolutely intact and better than ever. Battle Pass and store front -- and store content, of course, will also go back and forth for players to use and have fun with. Now there is a new component for us here and the new Warzone experience is going to offer some new dedicated play lists that are very specific to the Vanguard theme that we think is going to be really fun for the community.
And of course, to honor the players investment, we'll also have unique playlists that are more of a combined arms battle royale experience. When you achieve load outs across Modern Warfare, Black Ops, or Vanguard. So, I think that will be really fun for the community to choose how they want to experience the new map and the new content. And also, I think what's become a staple for us as we move forward, our players can expect a ton of free post-launch content and updates from Vanguard and from Warzone, to keep them having fun for the long haul.
Both games are really just going to get bigger and better as they evolve over time for the community. Now, going back to your question on the impact of Black Ops last December. So, we certainly saw an uptick last December and I believe we talked about that in the previous earnings call. And similarly, we expect another uptick, this fourth-quarter for our premium sales, as we go through that cycle, launched the New Map and see how the community engages more broadly, both within Warzone and within our premium experience. Thank you, A [Indiscernible] for the questions.
Thanks, Alexia. Operator, can we have the next question, please?
The next question comes from Kunaal Malde day of Atlantic Equities. Please go ahead.
Hi, thanks. Just wondering if you could talk about the performance of Diablo II: Resurrected and what sort of informed you about the opportunity for the Diablo franchise overall?
Hey Kunaal. Thanks for the question, this is Mike again, the reception of Diablo II: Resurrected has been great. As you heard, Daniel mentioned, first week sales were the highest recorded for a remaster from Activision Blizzard as a whole. This along excited the continued engagement with Diablo III really is confirmation that our plan for the Diablo franchise as a whole is the right one. There's a huge appetite from our player community for more content from that dark gothic universe, and it's our job to exceed player expectations.
Diablo II: Resurrected is an early step towards meeting this demand, we have ignited a [Indiscernible] players who are experienced the original way back in 2000, as well as brought all new players into the fold. Diablo Immortal being in its next stage of testing is incredibly exciting and will give players another window into the world of Sanctuary.
They'll be able to take part in an all-new narrative in a persistent, free-to-play social experience all from their mobile devices. Our model provides an even easier entry point for players into a game broader in scope and scale than Diablo III. Then Diablo IV, which will be the darkest expression of the universe yet is an immersive world player can dive into together on PC and console. This is one of the most highly anticipated games in the industry and we are confident that we are building something incredible.
These experiences combined create an ecosystem where our players of all types can feel at home. And it doesn't stop there. Diablo will always be living and breathing with broad content updates over time to continue to delight our players. Seeing the first step of this plan executed with the release of Diablo II: Resurrected off to such a strong start is invigorating to the teams across Blizzard and we can't wait to get more into the hands of our players. Thanks for the question.
Thanks, Kunaal. Operator, can we have the next question, please?
The next question comes from Mario Lu of Barclays. Please go ahead.
Great. I have a follow-up on King 's with respect to IDFA. So, you reported a very strong quarter despite being the first full quarter of the IDFA changes on iOS. So just curious if there was anything to call out in terms of its impact, that you start at Candy Crush or your other mobile titles? Thanks.
Yeah, thanks, Mario. This is Humam again. Look, we're still early on in the journey with IDFA, but so far, we're seeing this create opportunities for us on the user acquisition side. And as you would have seen on the advertising side, we are continuing to grow quite robustly. So, on the user acquisition side, we have a very large and sophisticated user acquisition teams and they've been really hands-on and granular when they run our campaign.
And so, when we've seen these changes in dynamism in the industry because of IDFA, this created market opportunities that we've been able to capitalize on. And the tailwinds that we are seeing in our [Indiscernible] version and spending gives us a lot of flexibility to invest in these ROI positive opportunities. So much of our UA is aimed at win back. So, over a billion people we believe have downloaded Candy in the past.
And so, this gives us also a very great brand advantage. Now, on the advertising side of the house, we've seen 60% year-on-year growth, which points to our ongoing strength. We believe we have a very differentiated products there, premium positions with advertisers, and we're still early in building our ads business. So, we're -- we continue to focus on ramping up these relations with demand partners, with continued positive momentum for both new demand partners and our existing ones. Overall, we're seeing a lot of opportunity in both volume and pricing in the ad business as well. Thanks for the questions.
Operator. Can I have the next question, please.
The next question comes from Matthew Cost of Morgan Stanley. Please go ahead.
Hi, thanks for taking the question. I was wondering how you're thinking about the durability of Call of Duty from here as well as the kind of innovation and content pipeline we should expect over time going forward. Thanks.
Hey, Matt, it's Rob. Look on your question, I guess I will start with just saying [Indiscernible]. I don't think we've ever -- I know we've never felt better about the future of the Call of Duty ecosystem, as we look forward. Today, the strategies that we've employed, which include of course our expansion into free-to-play with Warzone and Call of Duty mobile. Our continued push to deliver incredible new premium experiences and how the overall ecosystem is really connected and works together is actually just the beginning of what our plans entail long term.
Looking ahead, we see significant opportunities across gameplay expansion, platform expansion, and geographic expansion to take this ecosystem to an entirely new level for our players around the world. I'd say, put another way, we feel there's more opportunity in front of the franchise than any point in our history. And that's a pretty incredible thing to be able to say given the success that we've seen today. Of course, the next phase begins in the coming days and weeks with Vanguard and the new map Caldera in Warzone.
But really there's so much more as we look ahead in the future, both near and long term. Driving this ambition for us, of course, is our talented development teams and the resources we have there, which were committed to greatly expanding both at our existing studios, but also geographically to find new talent around the globe, so we're expanding in locations like Austin, Guildford, Krakow, Melbourne, Mexico City, and Toronto to augment our teams.
And you may already know we recently acquired Digital Legends in Barcelona, they joined our mobile development roster, which now includes our new internal team, Solid State, as well as the mobile teams at Beenox and Shanghai. We're all coming together on an unannounced project in the Call of Duty universe that's very exciting. So, I'd say overall, we feel really good about our plans, our outlook, our team, and our gameplay innovation as we look out over the next few years and beyond. Thank you.
Operator, can we have the next question please.
The next question comes from Andrew Uerkwitz of Jefferies. Please go ahead.
Great. Thank you. Guys, your stocks at I think a 5-year low as far as valuation goes. You're sitting on a ton of cash. You say that you couldn't be more excited about the pipeline. Why not do a stock buyback at this point? Or could you talk about capital allocation and M&A at this point? Thanks.
Hey, Andrew. This is Armin. Thanks for your question. On your question on capital allocation, as you know, we do have a strong track record of being [Indiscernible] we allocated capital across all the areas that you mentioned. Investing in our business, returning capital to shareholders via buybacks and dividends, as well as strategic M&A.
Starting with investing in our own business. You've got to be continued to have a very, very strong from pipeline to investing in our business and in our development teams, remains our key royalty and Identive mentioned, we'll continue to look to accelerate organic hiring in this area with... hiring. Fift announced Digital Legends versus last week, but these types of transactions are typically smaller in nature.
Now, with regards to larger.... we're all in the lookout for large established franchises that have potential for global scale. And the strong management teams with a track records of profitability, and of course an attractive valuation that hits our return thresholds. Now, as you know, we have been very disciplined and patient in this area. But the longer-term for opportunity for M&A means that we placed significant option value from having a strong and flexible Balance Sheet. Now at the same time with respect to buybacks to come to the corporate question, we do have a $4 million authorization and what you haven't see us do anything in a long time here, we do evaluate acquisition with respect to buybacks frequently.
Now obviously the increasing cash generation from the Company gives us more and more activities over time. But bear in mind, though, that we don't announce when we're buying back stock ahead of time, and sometimes there may be restrictions that are going to come into the buyback. So, in summary, expect us to be -- continuing to be balanced and disciplined in how we allocate capital. Always with a view to long-term shareholder value creation. Thank you for your question.
Thanks, Andrew. Operator, can we have one last question, please?
Our next question comes from Mike Nick of Goldman Sachs. Please go ahead.
Hey. Good afternoon. Thank you very much for the question. You touched upon the increased competition for develop talent and the higher voluntary turnover, I was just wondering if you could talk a little bit in more detail about Activision Blizzard's efforts to attract and retain talent, whether that's moving more towards a distributed workforce or being more aggressive in hiring. Thanks.
Great. Thanks for the question, and this is Daniel. I guess I'll take the last question. This is obviously something extraordinarily important, and we're putting a tremendous amount of effort into. And we've made some very substantial progress in this area, particularly over the last year. Retaining and attracting our top talent, as Bobby has mentioned, is critical to what's being able to meet the needs of our players, of our communities, and of are growing our business.
And this is -- there's really nothing more important to the Company than our talent. And it really starts with making sure that our existing teams have the best possible working environment. That's an imperative, and that's also setting a setting that fosters creative excellence and importantly, fantastic career opportunities where people are willing to invest their time and their careers at our Company. You've heard from us today some of the measures that we're taking to ensure that, and we will continue to make significant progress.
Now when it comes to hiring, we're really fortunate that many individuals want to work on our franchises for which they have just tremendous affinity. They've played it for a very long time, oftentimes as they were little. And we can offer that with some of the biggest franchise in the world. We also have the financial scale that enabled us to compete for that talent. But I know that's not enough. And especially with many people's attitudes to where and how they want to work changing during the pandemic, we have to keep that in mind. And we're giving our teams the flexibility they need.
And we have also been investing in studios, as Rob mentioned, in many locations that are new for us, including Krakow, Melbourne, Toronto, and Mexico City, where I'm from. We've had a lot of success in hiring in recent months in those franchises that were earliest in embracing this geographic expansion and flexibility, particularly for Call of Duty and for Candy Crush. And we've already started to pursue that same approach for Blizzard and Blizzard's franchises. And Mike here is completely onboard with this as we continue to invest and grow our teams in multiple locations. So, thank you for the questions.
Thank you, everybody, for your questions, and your interest, and participation. We hope we see you all later this week in the game during the Call of Duty launch. Thank you very much again.
The conference is now concluded. Thank you for attending today's presentation and you may now disconnect.