Krafton Inc
KRX:259960

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Krafton Inc
KRX:259960
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Price: 309 000 KRW -0.8%
Market Cap: 14T KRW
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Operating Margin
Krafton Inc

43.1%
Current
38%
Average
2.6%
Industry

Operating Margin represents how efficiently a company is able to generate profit through its core operations.

Higher ratios are generally better, illustrating the company is efficient in its operations and is good at turning sales into profits.

Operating Margin
43.1%
=
Operating Profit
1.1T
/
Revenue
2.6T

Operating Margin Across Competitors

Country KR
Market Cap 14.2T KRW
Operating Margin
43%
Country US
Market Cap 74.1B USD
Operating Margin
26%
Country JP
Market Cap 10.6T JPY
Operating Margin
26%
Country SG
Market Cap 63.5B USD
Operating Margin
2%
Country CN
Market Cap 59.4B USD
Operating Margin
27%
Country US
Market Cap 38.9B USD
Operating Margin
21%
Country US
Market Cap 39.4B USD
Operating Margin
-35%
Country US
Market Cap 31.9B USD
Operating Margin
-9%
Country JP
Market Cap 2T JPY
Operating Margin
24%
Country JP
Market Cap 1.9T JPY
Operating Margin
29%
Country JP
Market Cap 1.4T JPY
Operating Margin
32%
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Krafton Inc
Glance View

Market Cap
14T KRW
Industry
Media

Krafton Inc., a South Korean titan in the gaming industry, has risen to prominence largely on the back of its colossal hit, "PlayerUnknown’s Battlegrounds" (PUBG). This battle royale game transformed the landscape of online gaming by introducing a gripping, last-man-standing format that captivated millions of players around the globe. With this winning formula, Krafton successfully diversified its revenue streams beyond initial game sales to include in-game purchases, cosmetic upgrades, and seasonal battle passes, all of which keep players engaged and spending. This model, supported by recurring revenue, offers insights into the company’s strategic mastery at driving user engagement and monetization. Despite the monumental success of PUBG, Krafton Inc. has not rested on its laurels. Recognizing the mercurial nature of the gaming market, the company has embarked on an ambitious journey to broaden its portfolio and future-proof its business against market volatility. To this end, Krafton is investing heavily in new technologies and content, exploring avenues such as narrative-driven games, and showcasing its prowess in developing immersive virtual worlds. By leveraging its expertise in crafting engaging experiences and tapping into emerging trends like artificial intelligence and extended reality, Krafton aims to sustain its growth and secure its place as a mainstay in the highly competitive gaming industry. Through these strategic and innovative endeavors, Krafton continues to craft its story of resilience and adaptability, remaining a formidable player on the global gaming stage.

Intrinsic Value
373 248.26 KRW
Undervaluation 17%
Intrinsic Value
Price

See Also

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What is Operating Margin?

Operating Margin represents how efficiently a company is able to generate profit through its core operations.

Higher ratios are generally better, illustrating the company is efficient in its operations and is good at turning sales into profits.

Operating Margin
43.1%
=
Operating Profit
1.1T
/
Revenue
2.6T
What is the Operating Margin of Krafton Inc?

Based on Krafton Inc's most recent financial statements, the company has Operating Margin of 43.1%.