Amorepacific Group
KRX:002790

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Amorepacific Group
KRX:002790
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Price: 22 050 KRW -0.9%
Market Cap: 1.7T KRW
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Amorepacific Group
Investor Relations

Amorepacific Group, a titan in the global beauty and cosmetics industry, traces its roots back to South Korea in 1945, when its founder, Suh Sung-whan, began crafting and selling camellia nut oil. With a firm belief in harnessing the power of natural Asian ingredients, Suh established a brand that grew into a conglomerate revered for its commitment to innovation and high-quality products. Amorepacific's operation is a finely woven tapestry of comprehensive research and development, effective marketing strategies, and an expansive distribution network that spans Asia, Europe, and the Americas. The company's reputation for fusing ancient traditions with cutting-edge beauty technology underpins its diverse product range, from skincare and makeup to personal care and wellness products, all meticulously tailored to ever-evolving consumer preferences.

The way Amorepacific Group makes money is as robust and diversified as its product portfolio. By adopting a multi-brand strategy, the company caters to different segments of the cosmetics market, with signature brands like Sulwhasoo, Laneige, Innisfree, and Etude House appealing to varied demographics and price points. Each brand harnesses the core values of innovation and quality, reinforcing Amorepacific's status as a leader in the beauty industry. Revenue streams are amplified by a combination of solid offline presence in department stores and continual adaptation to e-commerce trends, allowing access to a broader customer base. The group's commitment to sustainability and eco-friendly practices further enhances its brand image, attracting a socially-conscious clientele. Through strategic expansion and continuous adaptation, Amorepacific continues to forge a distinct identity in the ever-competitive cosmetic market landscape.

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Earnings Calls

No Earnings Calls Available

Management

Mr. Kyungbae Suh
CEO & Chairman
No Bio Available
Mr. Seung-hwan Kim
CEO, Executive Vice President of Strategy Unit & Executive Director
No Bio Available
Mr. Dong-Hyun Bae
President & Executive Director
No Bio Available
Jae-sung Ahn
Chief Compliance Officer & Senior VP of Business Law Division
No Bio Available
Mr. Hyung-Kwon Jung
Executive Vice President of HR Unit
No Bio Available

Contacts

Address
SEOUL
Seoul
100, Hangang-daero, Yongsan-gu
Contacts
+82260405114
www.apgroup.com