Cisarua Mountain Dairy Tbk PT
IDX:CMRY
Cisarua Mountain Dairy Tbk PT
Nestled amidst the picturesque landscapes of West Java, Cisarua Mountain Dairy Tbk PT has grown from a modest hilltop venture into a formidable player in Indonesia's dairy industry. Established with a vision to harness the lush, sprawling pastures of the Puncak region, the company has capitalized on the area's unique climate and fertile lands, ideal for dairy farming. With its commitment to quality and freshness, Cisarua Mountain Dairy has built a reputation on providing high-quality milk products, ranging from fresh milk to yogurt and cheese. The company sources raw milk from its own farms and collaborates with local farmers, ensuring a sustainable supply chain while supporting the regional economy. This symbiotic relationship with local communities not only fuels the company's growth but also underpins its corporate social responsibility ethos.
At the heart of Cisarua Mountain Dairy's operational success lies an extensive and strategically managed distribution network. By catering to both domestic and international markets, the company effectively capitalizes on the ever-increasing demand for dairy products. It employs a multi-channel sales strategy, where products are available across modern retail outlets, traditional markets, and direct supplies to businesses such as hotels and restaurants. Furthermore, the company has embraced digital transformation, using e-commerce platforms to reach a broader audience, particularly as consumer behaviors shift toward online purchasing platforms. This diversified approach not only fortifies its market presence but also stabilizes revenue streams amid the shifting economic landscape, painting a future where tradition and innovation coexist harmoniously.
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