Topsports International Holdings Ltd
HKEX:6110
Topsports International Holdings Ltd
In the dynamic world of sports retail in China, Topsports International Holdings Ltd. has carved out a significant niche, standing as a major force connecting global sports brands with the burgeoning consumer base in one of the world's most rapidly evolving markets. Established in 1999, the company has swiftly ascended the ranks to become a go-to partner for behemoths like Nike and Adidas, operating a sprawling network of retail stores that dot the Chinese landscape. With an adept understanding of local consumer preferences and a strategic blend of digital and physical retail channels, Topsports has effectively positioned itself as an indispensable link in the supply chain of athletic footwear and apparel. This has allowed them to tap into the increasing demand for branded sportswear, fueled by a growing middle class with a penchant for active lifestyles and global fashion trends.
What sets Topsports apart is its robust and well-curated distribution network, which underpins its ability to maintain consistent revenue streams. The company leverages an extensive retail infrastructure that combines flagship stores, shop-in-shop arrangements, and a strong e-commerce presence, all tailored to accentuate brand visibility and consumer engagement. Through this multi-faceted approach, Topsports not only facilitates transactions but also enhances brand experiences, driving deeper customer loyalty and repeated footfall. By amalgamating advanced data analytics with their omnichannel strategy, they deftly manage inventory and cater to regional tastes, optimizing operational efficiencies. This business model not only ensures a steady flow of income through sales but also strengthens their negotiation position with global brand partners, securing favorable terms that bolster profitability.
Earnings Calls
In Q4 2024, Fiverr demonstrated resilience with a 13% revenue increase, totaling $103.7 million, driven by strong marketplace and service segments. Adjusted EBITDA improved to 20% margin, highlighting successful strategies amid industry headwinds. Key innovations include Fiverr Go, enhancing freelancer efficiency through AI, and a unique equity program for top freelancers, promoting loyalty. For 2025, Fiverr projects total revenue between $422 million and $438 million, aiming for 8-12% growth. Services revenue is expected to exceed 30% of total revenue, driven by a 62% increase in this segment year-over-year, setting the stage for robust expansion.
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Good day, and thank you for standing by. Welcome to the Fiverr Q4 Earnings Conference Call. [Operator Instructions] Please be advised today's conference is being recorded. I'd now like to hand the conference over to your first speaker today, Jinjin Qian. Please go ahead.
Thank you, operator, and good morning, everyone. Thank you for joining us on Fiverr's earnings conference call for the fourth quarter that ended December 31, 2024. Joining me on the call today are Micha Kaufman, Founder and CEO; and Ofer Katz, President and CFO. Before we start, I'd like to remind you that during this call, we may make forward-looking statements and that these statements are based on our current expectations and assumptions as of today, and Fiverr assumes no obligation to update or revise them.
A discussion of some of the important risk factors that could cause actual results to differ materially from any forward-looking statements can be found under the Risk Factors section in Fiverr's most recent Form 20-F and other filings with the SEC. During this call, we'll be referring to some key performance metrics and non-GAAP financial measures, including adjusted EBITDA, adjusted EBITDA margin, and free cash flow. Further explanation and a reconciliation of each of the non-GAAP financial measures to the most directly comparable GAAP measures is provided in the earnings release we issued today in our shareholder letter, each of which is available on our website at investors.fiverr.com. And now I'll turn the call over to Micha.
Thank you, Jinjin. Good morning, everyone, and thank you for joining us. As we close another year, I've honestly never been more excited by what we've achieved and how it's positioning us for 2025. We delivered incredible execution throughout 2024, capped off by an outstanding Q4 with 13% revenue growth and a 20% adjusted EBITDA margin. This puts us firmly in the elite group of companies hitting the Rule of 30, no small feat, especially at a time when our entire industry is facing macro headwinds.
We executed with discipline, just as we said we would and made steady progress towards our 3-year targets. We maintained a high velocity of innovation and continue to solidify our position as a leader in the freelancer economy. Our strategy is straightforward. On the one hand, pursuing quality of revenue and upmarket opportunities in the market-based segment. On the other hand, expanding our offerings and diversifying revenue in the Services segment. This has clearly paid off, allowing us to drive double-digit growth under macro headwinds. All of this momentum provides us with a very strong setup for 2025, where we believe we can continue to deliver Rule of 30.
At the center of our success is our freelancer community. For the past 15 years, Fiverr has always stayed true to our mission of empowering talent around the world to grow and succeed. We grow only when they grow, and we succeed only if they succeed. We pride ourselves on being the most talent-focused freelancing platform with the biggest and most robust global community. To give you some idea of the scale of things, in 2024 alone, we hosted about 100 community events in every corner of the world with an aggregated of over 100,000 registrations into these events. Our public forum actively facilitates over 10,000 discussions with nearly 1 million interactions among our community members.
Hundreds of thousands of freelancers see Fiverr as the go-to platform to build and grow their careers. It is through this scale and intimacy with our community that we know it hasn't been the easiest time for freelancers and creators. The high interest rates and inflation are putting pressure on their day-to-day life and the rapid advancement of artificial intelligence feels like barbarians at the gate, threatening to exploit their creative assets and creative rights. It is under those premises that we announced 2 groundbreaking initiatives to demonstrate our continued commitment to our talent community.
First is the launch of Fiverr Go. Fiverr Go is an open platform for personalized AI tools that include the personalized AI assistant and the AI creation model. Different from other AI platforms that often exploit human creativity without proper attribution or compensation, Fiverr Go is uniquely designed to reshape this power dynamic by giving creators full control over their creative process and rights. It also enables freelancers to build personalized AI models without the need to collect training data sets or understand AI engineering, thanks to Fiverr's unparalleled foundation of over 6.5 billion interactions and nearly 150 million transactions on the marketplace and most importantly, it allows freelancers to become a one-person production house, making more money while focusing on the things that matter.
By giving freelancers control over configuration, pricing and creative rights and leveling the playing field of implementing AI technology, Fiverr Go ensures that creators remain at the center of the creative economy. It decisively turned the power dynamic between humans and AI towards the human side. It's a refreshing and unique approach to GenAI, just like how our service as a product model provides a unique mechanism that fundamentally changed the dynamics of freelancing 15 years ago. For customers, Fiverr Go is also fundamentally different from other AI platforms. It is GenAI with human accountability.
AI results often feel unreliable, generic and very hard to edit. What is good enough for a simple question and answer on ChatGPT does not cut it for business mission-critical tasks. In fact, many customers come to Fiverr today with AI-generated content because they miss the confidence that comes from another human eye and talent, helping them perfect the results for their needs. Fiverr Go eliminates all of this friction and frustration. Every delivery on Fiverr Go is backed by the full faith of the creator behind it with an included revision as the freelancer defines.
This means that the quality and service you get from Fiverr Go is no different from a direct order from the freelancers themselves, except for a faster, easier and more delightful experience. The personalized AI assistant on Fiverr Go can communicate with potential clients when the freelancer is away or busy, handle routine tasks and provide actionable business insights, effectively becoming the creator's business partner. It often feels smarter than an average human assistant because it's equipped with all the history of how the freelancer works as well as knowledge of trends and best practices on the Fiverr marketplace and we didn't stop there.
To take the future of work to the next level, we've also announced an open developer platform on Fiverr Go to allow AI specialists and model developers to build generative AI applications across any discipline. We provide them with an ecosystem to collaborate with domain experts on Fiverr and the ability to leverage Fiverr's massive data assets so that these applications can solve real-world problems and most important of all, Fiverr provides them an avenue to generate revenue from those applications through our marketplace. We are envisioning a very exciting future of work here as Fiverr Go can turn any individual into a powerhouse and supercharge their earnings potential.
The second initiative we announced along with Fiverr Go is a brand-new freelancer equity program, an industry-first initiative designed to give top-performing freelancers equity shares of Fiverr. We have been wanting to do this for a while, and we are extremely happy to finally make it happen. Just as Fiverr Go empowers freelancers to scale like never before, the Freelancer Equity program ensures that our freelancer community does not just help us shape the future of work, they own a piece of it. I'm very excited about these bold moves. As freelancers increasingly become the backbone of our economy and as AI technology promises transformative shifts to the way people work, I firmly believe that Fiverr is uniquely positioned to lead the innovation and drive the industry forward.
With the depth and breadth of data we have, the expansive scale of categories, buyers and sellers we cover and the deep technological expertise we have built over the years, we can empower a robust ecosystem of humans and AI that deliver beautiful results for customers while supercharging Freelancer's earning power. Finally, I would like to take this opportunity to thank our incredible team for building what very few teams in the world can build with passion, velocity and determination. All of this could not have happened without this world-class team. With that, I'll turn the call over to Ofer.
Thank you, Micha, and good morning, everyone. I'm pleased to report an exceptional quarter with both top and bottom line exceeding expectations. Revenue for the fourth quarter was $103.7 million, up 13% year-over-year, representing an acceleration from 8% year-over-year growth in Q3. Adjusted EBITDA for Q4 was $20.7 million, representing an adjusted EBITDA margin of 20%, an improvement of 240 basis points from a year earlier. While we have yet to see meaningful improvements on the macro front in terms of SMB sentiment or freelancer hiring demand, we are able to deliver growth catalysts through strong execution and expansion of value-added products.
At the same time, we continue to optimize the quality of revenue for the marketplace, expanding our penetration into larger buyers and more complex projects with Fiverr Pro and Dynamic Matching. All in all, I'm very happy with how we delivered strong results in Q4 and throughout 2024, and I believe we are kicking off 2025 with a solid financial position and strong business momentum.
In order to give more clarity on different parts of our business, starting this quarter, we will provide you with a quarterly and annual revenue breakdown between Marketplace revenue and Services revenue. Marketplace revenue represents the transaction commissions paid by buyers and sellers based on orders completed on our marketplace. We generate Services revenue from subscription products such as Seller Plus and AutoDS, advertising services primarily via Fiverr Ads, and other services such as financial or learning tools, all of which are optional value-added services to our customers.
For the full year 2024, Marketplace revenue was $303.1 million, driven by 3.6 million annual active buyers, $302 annual spend per buyer, and a 27.6% Marketplace take rate. While the overall active buyers are not growing due to macro headwinds, it is worth noting that buyers with annual spend of over $10,000 continued to show resilient growth.
We are also seeing larger and more complex projects show robust growth, with GMV from projects of over $500 growing 8% year over year in 2024 compared to 2023. Going into 2025, given that Marketplace revenue is largely tied with GMV volume and we have yet to see signs of macro improvement, we expect that the growth of this revenue segment will continue to be muted. That said, we believe macro serves as a growth catalyst for this revenue segment down the road. Given that a macro rebound is a matter of when, not if, when it does rebound, we expect our marketplace will be one of the first areas to experience the uplift.
Services revenue was $88.4 million, representing year-over-year growth of 62%, driven by continued strength in Fiverr Ads, Seller Plus, and AutoDS. Services revenue represents 23% of our total revenue in 2024, up from 15% in 2023. As we continue to expand the adoption of these services and as we launch new monetization products such as Fiverr Go, Fiverr Pro Subscriptions, and Seller Team Accounts, we believe there is a lot of growth runway for Services revenue ahead of us. For 2025, we expect Services revenue to continue growing at a healthy double-digit rate, with contribution to total revenue reaching over 30%.
Now, onto guidance. For the full year 2025, we expect revenue to be in the range of $422 to $438 million, representing year-over-year growth of 8% to 12%. Adjusted EBITDA is expected to be in the range of $82 to $90 million, representing an adjusted EBITDA margin of 20% at the midpoint. For the first quarter of 2025, revenue is expected to be $103.5 to $108.5 million, representing year-over-year growth of 11% to 16%. Adjusted EBITDA is expected to be $18 to $20 million, representing an adjusted EBITDA margin of 18% at the midpoint.
We believe revenue growth will be higher in the first half of the year compared to the second half due to the lapping of Fiverr Ads expansion, the launch of the Kickstart Program, and the inclusion of AutoDS in the second half of last year. We believe adjusted EBITDA margin and margin improvement will be lower in the first half of 2025 compared to the second half as we accelerate the investment and development pace of Fiverr Go.
Overall, I believe we are firmly on track to achieve the three-year targets we set last year for both Adjusted EBITDA margin and Free Cash Flow. To close, I'm very excited to kick off 2025. I believe it's going to be another strong year of growth and innovation. With that, we'll now turn the call over to the operator for questions.
[Operator Instructions] We will now take the first question. This is from the line of Eric Sheridan from Goldman Sachs.
Maybe 2, if I could. In terms of the new initiatives in Fiverr Go, really interesting stuff in terms of the presentation yesterday. How should we think about those types of tools and the platform evolution helping conversion over the medium to long term, possibly resulting in better top of the funnel dynamics from a growth perspective and then also conversion as well. And then in terms of what you laid out yesterday during the presentation, how much of it could put pressure on margins in 2025 in terms of incremental investments to sort of accomplish those goals around Fiverr Go? Or how much of that on the investment side is more behind you than ahead of you?
Eric, thanks for the question. So for Fiverr Go, Fiverr Go is actually a tool for conversion. That's the entire idea because we know that customers these days expect instant responses and instant results. And as a result of that, we designed those 2 tools, the AI personal assistant, which is able to answer customer questions immediately even if the freelancer is away or busy. We know that the first 3 minutes after a customer writes to a freelancer are the most crucial time for conversion and this is why we designed this tool. And this tool is essentially encapsulating the entire knowledge of the freelancer and basing itself on it, being able to address any possible question and bring it to conversion. And actually, it's fresh from yesterday, but we have many thousands of assistants running on the system, converting customers already, which is an amazing sign.
When we think about the creation model, the creation model allows customers to get the confidence that this is the freelancer, this is the style that they're looking for, because now instead of asking a freelancer for samples, waiting for it, causing the freelancer to essentially work for free, they can get those samples right away. Now the quality of these samples is just mind-blowing. The level of accuracy that these samples produce are exact match with the style of the freelancer, which gives the customer the confidence that if they played and liked it, this is the type of freelancer that they should engage with. So essentially, conversion was one of the most important factors when designing these tools.
And then, Eric, on the second part of the question. So obviously, we have invested in this product in the last few months, and we'll continue to invest in the next few months. But having said that, I think the guidance that speak for the improvement in EBITDA throughout the year take into consideration those investments already.
We will now take our next question. This is from Ron Josey from Citi.
Just a quick follow-up on the Fiverr Go, Micha. I understand the value of the conversion and the creation model that -- the conversion rate [ that fits into ] creation model. I wonder if you can talk to us more about category expansion. I know we're launching with around 60 categories today. Do you think this goes to all categories over time? That's question one. And then question two, just on the newer cohorts. I believe in the letter, we talked about them being bigger on average spend per buyer in the first year. I wanted to understand what's driving this specifically? Is this dynamic matching, which I think is pretty impressive. And then any insights on year 2 for these newer cohorts as they are higher value, higher spend cohorts?
Ron, so as to Fiverr Go, I'll say the following. First, GenAI still cannot handle every possible category. There's no technology for it. And some of these technologies we're developing ourselves. The fact that we're able to ship this basically from day 1 in 60 categories in my mind is mind-blowing because you need to understand that the level of accuracy that these models need to have is something that no one has seen before. They need to stay super true to the actual creator, the actual freelancer, the talent. And one of the things that we're doing, and obviously, we will continue to ship more and more categories, and we do this in very high velocity.
But what we also introduced is the developer ecosystem. Now what we're doing with this is actually we're opening up the Go platform to outside developers. Think about it as an app store in essence. So what we're doing is we're allowing them to develop models, APIs, workflows, but then train those models on probably the biggest transactional data set in existence today that we hold so that they can actually help us build models that freelancers can join -- can enjoy from. And we believe that by doing so and giving those developers incentives to do so because every time their app is going to be used for a transaction, they're going to make money out of it.
This will allow us to accelerate the pace of the development of newer models for more categories. Why 60 categories? Why not 600? Why not 6,000? This is exactly how we're thinking about this. So I think that the developer network can push us forward much faster, but not only for simple tasks because we know that it is possible to create not just smart agent, but agentic AI, which can handle very complex types of transactions that sometimes require multiple sets of talent, which we all have on our platform. This is -- I don't think that the market still realizes the magnitude and the potential of this program. We're so excited about this, and we were able to pull this off in an incredible time, and we have high expectations for it.
And then Ron, on the second part of the question on the bigger spend per buyer and the drivers behind the scenes. So I think there are multiple elements and we mentioned that several times before as we go up market. I think the first one is quality. The release of Pro a while ago has matured, and we see more and more business contributing by this segment. And then we are able to attract better quality sellers. We launched agency products a few weeks ago that are scaling up. So generally speaking, in terms of quality, I think that the professional part of the business is growing. So that's one.
Second, in terms of the product. So complex products are being handled by the dynamic matching that we have released that demonstrates pretty well. Just as an indication, conversion rate is higher, it 3x or 4x higher than the marketplace. And then lastly, on the acquisition strategy, so growing up market means that we focus on high-value buyers. And we indicated in the shareholders' letter that buyers that spend more than $10,000 are growing by 2% last year which is one indication. The second is that high-value buyers, those are -- those who spend more than $500 on Marketplace grew by 7.9% last year.
So [ going up ] market and acquisition strategy is definitely one of the drivers. And then lastly, when we look into the category breakdown, we see more and more Programming & Tech contributing to the overall GMV and Programming & Tech usually are bigger projects, longer projects. And I think products like the hourly that we have released a few months ago also contribute to this success. So just to summarize, a combination of quality projects, complex projects, acquisition strategy, and Programming & Tech contributing more.
We'll now take the next question. This is from Jason Helfstein from Oppenheimer.
So kind of a bit more on Fiverr Go. So I guess, is your conclusion that no matter how sophisticated AI gets that it will struggle to bring unique or creative enough results for what effectively your buyers want. And that's why there still needs to be a human driving a creative decision even if the AI tools make the human more efficient and that the idea that your buyer is just people would -- if the price is right, would rather pay somebody else to figure it out for them. Like I mean, obviously, you've been thinking about this for a long time, right? We've been talking about AI for, I don't know, 2 years now almost. It's just like with all the iterations, is this ultimately the conclusion and kind of what's driving the Fiverr Go strategy?
So from our experience with AI, what we come to learn is that a lot of the creation process using AI is very random and take you through figuring out what are the best tools because there's thousands of different options around AI. And each one operates slightly differently. And you need to master each one of them. And you need to become a prompt engineer. And then editing is extremely, extremely hard. Plus you don't get the feedback that comes from working with a human being that can actually look at the creation from a human eye and give you a sense if this is actually capturing what you're trying to do.
Because of these reasons and without compromising on the power of AI because we love AI. We love the technology. We just think that there's a different way to design it. There's this entire debate about human versus AI. It's not the right question. The question is who's in the center. And we think that in order to continue motivating people to create, they should be rewarded for it. Right now, the way AI is designed, it's just sucking up whatever everyone writes designs without giving any reward. And our fear is that in the long run, this would demotivate people from creating, which for humanity is going to be very bad news.
So there is a different way to design AI. And the way we've done it doesn't compromise to anything on its power. The opposite. It allows us or allows freelancers to design their own model in a way that rewards them but remains extremely accurate to their style, allowing customers to get the results they expect to get because they see the portfolio of their freelancer, like the style of writing or design or singing or narration, and they can get exactly this. So we think that, that combination and that confidence that comes from the fact that the creator itself is always there.
So if whatever AI churns out is 95%, great, there is a human being to help you cross the finish line. That is the premise under which we developed Fiverr Go. And we think that this introduces a new approach. And who knows, maybe other companies will follow this. And I think it's important because it will keep people in the center and continue motivating them to create.
We'll now take the next question. This is from the line of Doug Anmuth from JPMorgan.
One for Micha and one for Ofer. First, Micha, just on Fiverr Go, you talked about model creation and AI assistance really being the first pieces. Maybe you can talk more about just how you envision AI agents working in the Fiverr ecosystem over time? And then, Ofer, just on the double-digit revenue growth at the midpoint of the '25 guide, does that suggest a return to marketplace growth? And more importantly, what are the factors you need to see there for that to happen?
Doug, thanks for the question. So when we think about AI agents, if you look at the AI personal assistant, the very basic functionality that it provides is really handling routine tasks for the freelancers, allowing the talent to actually have more time to create, think and recharge when needed. And this is done in a very sophisticated way because the assistant is reached with capabilities such as being able to convince the customers of the qualities of the freelancers by showcasing them during the conversation, their portfolio, schedule consulting meetings in real time within the conversation.
And actually, the assistant is aware of the presence of the freelancer, meaning is the freelancer online right now or not, and can invite the freelancer in real time if they think that the best scenario of the conversation is to hand it over to the freelancer. These are unique capabilities that we've developed that I don't know anyone who have done it before that will allow the assistant to work as a partner with the freelancer. But this is just the first step because as the assistant learns the freelancer better over time, it will start providing with business insights for the freelancer in order to grow the business.
As an example, the assistant can do a research to figure out how to optimize the service page or the profile to be better positioned in search results. It might suggest to the freelancer to add certain keywords or description or portfolio in order to maximize their potential. In addition, as I said, through the developer ecosystem, we think that we can create endless amount of different agents for GenAI so that we can actually reach this future of [ Agentic AI ] where you have agents that can actually do some complex tasks for you in an automated manner. And obviously, those capabilities are going to be also included in the AI personal assistant.
And then Doug, for the second part of the question about the growth in 2025. So I think as you probably noticed, we have [ break ] the revenue into 2 different segments, the Marketplace and the Services. And I think while the marketplace is tied up with macro and GMV, where we haven't seen yet any sign or strong sign of improvement, the Services revenue line is where we are innovating and building many products to drive sustainable growth, as you've seen last year. So in terms of 2024, 23% of the revenue is driven by services, and we anticipate that in 2025, this portion will grow all the way to 30%.
We believe that this 2 line of revenue approach works well. And when the macro rebound, we'll see the marketplace go back to growth on top of the growth in the service engine. In terms of 2025, so the guidance applies for double-digit revenue growth at the midpoint, and it's based on a flat, small decline in GMV or marketplace revenue where we think that the center buyer is going to grow and compensate on active buyer decline throughout the year. While the revenue part of the business is going to grow rapidly as we release more products and as we see the existing products contributing more to the top line.
We'll take our next question. This is from Bernie McTernan from Needham & Company.
Micha, you mentioned to an earlier question, incentivizing developers in Fiverr Go. Would your take rate be different in Fiverr Go? Just trying to get a sense if you're paying the developer or maybe they're paying you to be on the platform? And then on investments this year, I just want to see if it's mostly sales and marketing we should be expecting or something else? And then lastly, just as you think about the '25 guide, was there any impact of FX contemplated in the guide?
For now, the take rate remains the same for Go. And as we roll it out and as we see usage, we will figure out what to do or what's the right thing to do. For now, we treat it as a normal transaction with the same take rate. There are components where the technology itself is actually paid for, meaning that it's an additional subscription line that comes to us from providing these tools -- these AI tools to our community. But once we have more history with it, we're going to be able to -- to know what's the best strategy around it. For now, I think that it creates -- it incentivizes sellers to have those models up and I think that the contribution to their conversion is going to be noticeable, which will make the entire Marketplace more efficient. And because it gives instant results and involve AI, I think that this will also allow us to influence top of funnel even more, which is one of the areas where we're focused on.
And in terms of the investments and the [ ForEx ], so there's no material change in the way we invest throughout the year. I think there is some heavy lifting at the beginning of the year on the release of Go, as you probably have seen a very exciting product that we have released yesterday. I think we'll continue to invest in sales and marketing in the most and best efficient as we have done before with a strong [Indiscernible] and lastly, on the ForEx exchange, as the prices on Fiverr are based on U.S. dollar, there is no impact on the top line in terms of ForEx, and we are well hedged in terms of the OpEx to cover for any material impact on the EBIT as well.
We'll now take the next question. This is from Marvin Fong from BTIG.
Congratulations on the launch of a pretty exciting product. I'd actually like to drill down a little bit on what Ofer was saying. It seems like if Services is going to be 30% of your revenue, then you're looking for a very strong growth, something by my math, around 45% next year. I was just curious how much of that should we -- or could you break down how you think about the contribution from your value-added services for fiscal '25 between ad products? And in particular, how much is the subscription revenue from Fiverr Go impacting that outlook? And then just separately on the Marketplace take rate, should we view that as being stable in fiscal 2025? Are there any levers that you can pull to change that?
So on the second part of the question, yes, there are leverage we can pull, but the guidance do not assume any such or any change in the Marketplace take rate. In terms of the Services revenue, I think, we haven't broke it beyond the Services itself. There are multiple products that contribute to this line item, all the way from Seller Plus, which is a subscription to promote a gig which is ad advertising on the Marketplace. We have Kickstart that goes to subscription. We have also the ad that implies for subscription as well. And we have the Go that we just launched that we have some subscription as well. So that -- this is kind of the breakdown between subscription and ad services that apply for the 30% revenue.
We'll take our next question. This is from Andrew Boone from Citizens.
I wanted to ask on the Services side. There's certain characteristics that investors use in terms of [Indiscernible] for the percentage of advertising as a percentage of GMV. Can you guys talk about that? Like how do we think about advertising and whether there's a potential peak for what you guys are able to monetize the platform via advertising? And then secondly, as we think about Fiverr Go and AI creating more of the actual work, can you help us understand kind of theoretically, how do you think about that as a deflationary aspect as technology is doing more of the work versus the freelancer? How do we think about that? And then clearly, you're starting to monetize that product. As Fiverr Go continues to improve, how do we think about Fiverr's ability to take more of that aspect as your own software and AI models are helping freelancers do more?
On the first part of the question, the percentage of [ advertising ] the room to expand, but definitely a lot of runway ahead of us. This product is just evolving over time. There's a lot of real estate that we haven't monetized and [ ad improvements ], which are undertaking. So feel very confident and expect this product to expand.
And on the question on Go, first of all, it's very early to tell. But the idea of Fiverr Go is really that the talent that actually creates their model is basing this model on their entire world of creating. They need to continue creating to fine-tune this model and create new models. There is no incentive for them to give it for a very cheap price. Plus it is always connected with human work that is included in the order where they define the price and the scope of editing that they add to anything that is generated. So while it remains to be seen how they're going to price it, what we think should happen is that because their work is involvement and their investment in the model is included, that this would not put a meaningful pressure on pricing.
We'll now take our next question. This is from Josh Chan from UBS.
I guess my first question is on the lag between SMB and the results of Fiverr. I guess, as you are aware, some of the SMB sentiment has improved somewhat in the recent months. And so I was just wondering your thoughts about how that ultimately translates into Fiverr from a timing perspective? And then my second question is on Services revenue. Is there any notable seasonality within Services? I'm not sure if AutoDS has a major Q4 weighting, but just some color on how Services kind of weights through the year would be helpful.
I think we have noted earlier, we don't -- we haven't identified or seen any sign that suggests a trend. There are some fluctuations throughout the week, but I think it's too early for us to call for a trend of improvement in the SMB sentiment. And then on the seasonality, so the answer is pretty flat or straight line behavior over the year. There is no significant seasonality that we [Indiscernible].
We'll now take our last question today. And this is from Rohit Kulkarni from ROTH.
A couple. In this upmarket demand, clearly, strategy is working. Perhaps any more color you can provide on what are the categories of products and projects that you're getting that are unlocking new verticals for you? And over the near term, any learnings from the last 18 months that you can help kind of accelerate some of the growth that you're seeing in upmarket demand? And second would be just on this freelancer equity program. Any -- sounds very interesting to incentivize freelancers, but perhaps talk about the genesis behind it, why now? And what do you hope to achieve from that?
On the first part, as I mentioned earlier, I think that Programming & Tech is getting a bigger piece of the cake. And I think this is driven by acquisition quality, but also products like dynamic matching, which is doing really well, as I mentioned earlier on the call. As to the question on the freelancer equity program, we're very excited about this program, and we've been wanting to do this for a while. This program is designed for top performers on the platform. And in our mind, those are extremely loyal and are building meaningful businesses with us and helping us shape the future of work should have the option to own a piece of it. And obviously, we're going to have the details of the plan announced in our F-3 filing soon. It's an industry first as a public company. And we're very excited about this, and we know that our freelancers are extremely excited about it.
And there are no further questions. I will now hand back to the speakers for any closing comments.
Thank you, everyone, for joining the call today, and thank you, Sarah, for moderating the call. I wish all of you a great day, and hope to see you soon.
Thank you. This concludes today's conference call. Thank you for participating, and you may now disconnect.