Li Auto Inc

HKEX:2015

Earnings Call Analysis

Li Auto Q3 2023 Soars with Record Deliveries and Earnings

In Q3 2023, Li Auto weathered fierce competition in China's NEV market, achieving nearly a fourfold increase in vehicle deliveries with over 105,000 units and securing the title of fastest-growing Chinese new automaker. Revenues skyrocketed by 271.2% to RMB 34.68 billion, net income rose to RMB 2.81 billion, and free cash flow hit RMB 13.22 billion. Market share grew to 15.4% among NEVs over RMB 200,000. The Li MEGA, their new aerodynamic MPV, is set for launch in December. With 130 supercharge stations already, 300 are expected by year-end. Li Auto is expanding its autonomous driving capabilities with AD Max 3.0 due this year and AD Pro 3.0 in the next. Retail presence is growing, targeting over 400 stores in 140 cities soon. Recognition of their ESG efforts comes with a AAA rating by MSCI ESG Research.

Strong Growth Amid Intense Competition

In the highly competitive NEV market of China, Li Auto has maintained robust growth, with total deliveries in Q3 2023 exceeding 105,000 vehicles—nearly quadrupling last year's volume and setting a new delivery record. The company reached a delivery milestone of half a million vehicles faster than any other emerging Chinese automaker. Li Auto's models, particularly the Li L9 SUV, sustained top sales positions, and the market share for NEV brands priced over RMB 200,000 increased to 15.4%, up from 10.9% in Q1 and 13.7% in Q2.

Financial Performance and Revenue Growth

The surge in scale has led to reduced costs and improved financial metrics. Third-quarter revenues rocketed by 271.2% year-over-year to RMB 34.68 billion, setting historical highs for both net income and free cash flow, reaching RMB 2.81 billion and RMB 13.22 billion, respectively. A notable cash position of RMB 88.52 billion reinforces the company's operational capabilities.

Upcoming Vehicle Launch and Supercharger Network Expansion

Li Auto's forthcoming model, Li MEGA, slated to launch in December 2023 and begin deliveries by February 2024, promises an impressive driving range and is highly anticipated for its space and energy balance. Supercharging infrastructure is also expanding, with 130 stations operational and a target of 300 nationwide stations set for the end of the year, enhancing the charging experience for users.

Advancements in Autonomous Driving

The company is moving forward with its autonomous driving technology. The AD Max 3.0 version, featuring full scenario NOA function, is expected to be released by the year's end, and the AD Pro 3.0 official version should follow in the first half of the next year. This positions Li Auto for leadership in the autonomous driving market space.

Retail and Servicing Network Development

This NEV brand has significantly expanded its retail presence, boasting 372 stores across 133 cities as of October 2023, and plans further expansion to consolidate its market position.

Recognition in ESG

Li Auto was awarded the highest AAA rating by MSCI ESG Research, becoming the first Chinese automaker to earn such recognition, which validates the company's commitment to corporate governance and sustainable, clean technology development.

Quarterly Financial Highlights

The company enjoyed a 22% gross margin in Q3 2023, reflective of vast improvements over the same period last year. Operating expenses have risen, but so have income from operations and net income, the latter experiencing a 21.8% rise from the previous quarter. A strong cash position and positive free cash flow demonstrate a firm financial foundation.

Guidance for the Fourth Quarter

Projections for Q4 2023 indicate a continuation of the upward trend, with vehicle deliveries expected to climb by approximately 170% to 176% from the fourth quarter of 2022. Revenues are anticipated to increase by nearly 118% to 123% compared to the previous year's fourth quarter.

Earnings Call Transcript 2023-Q3

[Operator]

Hello, ladies and gentlemen. Thank you for standing by for Li Auto's Third Quarter 2023 Earnings Conference Call. [Operator Instructions] Today's conference call is being recorded. I will now turn the call over to your host, Kobe Wang, the Head of Capital Markets of Li Auto. Please go ahead, Kobe.

[Kobe Wang, executive]

Thank you, operator. Good evening, and good morning, everyone. Welcome to Li Auto's Third Quarter 2023 Earnings Conference Call. The company's financial and operating results were published in a press release earlier today and are posted on the company's IR website.

On today's call, we will have our Chairman and CEO, Mr. Xiang Li; our CFO, Mr. Johnny Tie Li, begin with prepared remarks. Our President, Mr. Donghui Ma and the Senior VP, Mr. James Liangjun Zou, will join for the Q&A discussion.

Before we continue, please be reminded that today's discussion will contain forward-looking statements made under the safe harbor provision of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements involve inherent risks and uncertainties. As such, the company's actual results may be different from the views expressed today. Further information regarding risks and uncertainties is included in certain company filings with the U.S. SEC and the Hong Kong Stock Exchange. The company doesn't assume any obligation to update any forward-looking statements, except as required under applicable law.

Please also note that Li Auto's earnings price -- release price and this conference call include a discussion of unaudited GAAP financial information as well as unaudited non-GAAP financial measures. Please refer to Li Auto's disclosure, the comment on the IR section of our website, which contains a reconciliation of unaudited non-GAAP measures -- comparable GAAP measures.

Our CEO will start his remarks in Chinese. There will be English translation after he finished all his remarks.

With that, I will now turn the call over to our CEO, Mr. Xiang Li. Please go ahead.

[Xiang Li, executive]

[Interpreted] Hello, everyone, and welcome to today's earnings conference call. In the third quarter of 2023, despite the intense competition in China's NEV market, we maintained strong growth momentum propelled by our compelling product lineup and strong execution.

Total deliveries for the quarter surpassed 105,000 vehicles, almost 4x the volume for the same period last year, setting another new quarterly delivery record. By the end of September, we have delivered our 500,000 Li Auto vehicles, becoming the fastest Chinese emerging new automaker to reach this benchmark.

Moreover, in October, Li Auto achieved another new milestone with over 40,000 monthly deliveries. According to the insurance registration data of China Automotive Technology and Research Center, Li L9 maintained its position as the full-size SUV sales champion during the quarter, while L7 and L8 continue to occupy the first and second spot in the large SUV market, respectively.

We remain one of the top 3 NEV brands priced over RMB 200,000 in China while our market share continued to grow, reaching 15.4% in NEV brands priced over RMB 200,000 in China, compared with 10.9% in the first quarter and 13.7% in the second quarter. We believe that our L series' robust growth momentum, together with deliveries of our upcoming BEV models next year, will enable us to accelerate the large-scale transition from traditional ICE vehicles in 2024.

Turning over to our financial performance. Our rapid scale growth has driven continued cost reduction, resulting in steady improvements across multiple financial metrics. Total revenues for the third quarter were RMB 34.68 billion, up 271.2% year-over-year. Our net income and free cash flow increased to RMB 2.81 billion and RMB 13.22 billion, respectively, both heading new historical highs.

Notably, our cash position reached RMB 88.52 billion as of the end of the third quarter. Our healthy operations reaffirms our strong operational capabilities, underpinning our long-term firm commitment to R&D. Our market-leading charging capability for 5C BEV is just one great example of our achievements made through R&D investments. With respect to production, in October, our Changzhou manufacturing base completed its capacity expansion and is now well positioned for its production increase in Q4.

In terms of supply chain management, we continue to break through the component supply chain bottleneck via the enhanced supply chain management strategies, improved processes and more efficient collaboration with our suppliers. We expect total deliveries in the fourth quarter to be between 125,000 to 128,000 units.

Now I would like to talk about Li MEGA. Li MEGA can gain up to 500 kilometers of driving range with a 12-minute charge and features an industry-leading silhouette. It is -- its market reception has exceeded our expectations. Li MEGA's extremely large interior space meets the travel needs of large Chinese families. At the same time, its unique body style and silhouette are intended to reach the perfect balance between interior space and energy consumption. It is the most aerodynamic MPV in the world with a drag coefficient of only 0.215.

Based on our 800-volt BEV platform, MEGA is capable of 5C charging with a peak charging power exceeding 520 kilowatts, higher than any other passenger vehicle in production in the world. Li MEGA is targeted for launch in December 2023. Showroom vehicles are scheduled for debut at our retail stores in January 2024, and deliveries will commence in February. We will share more details about Li MEGA during our product launch event this December.

In the meantime, we have been making progress with our 5C supercharging network expansion. To date, we have built and started operating 130 supercharge stations along highways nationwide. We expect to establish 300 highway supercharging stations by the end of this year, covering 4 major economic zones, including the Beijing-Tianjin-Hebei Economic Belt; the Yangtze River Delta region; and the Greater Bay Area; and Sichuan-Chongqing Economic Belt. Going forward, we will further accelerate the rollout to increase nationwide highway coverage while also actively building urban supercharging stations, thereby greatly improving users' energy replenishment experiences across all scenarios.

Moving on to autonomous driving. Our city NOA on our AD Max platform continue to progress smoothly. We expect to push the official version of AD Max 3.0 by the end of this year with full scenario NOA function. Meanwhile, the AD Pro 3.0's official version will be released in the first half of next year. By then, part of AD Max' algorithm capability will also be available on AD Pro. We're confident that Li Auto will become a market-proven first-year player in the autonomous driving market in the first half of next year.

Turning to the development of our direct sales and servicing network. As of October 31, 2023, we have 372 retail stores in 133 cities. Moving to the fourth quarter, we will continue to accelerate our network expansion, aiming to cover over 400 stores across 140 cities nationwide, further increasing Li Auto's market share in China's new energy automotive market.

Last but not least, I would like to share some details regarding our accomplishments in ESG. In September, our company was upgraded to the highest AAA rating by MSCI ESG Research, making Li Auto the first Chinese automaker ever to receive this ratings. The rating validates our steadfast efforts across corporate governance, product safety and quality, clean tech development and organization and talent among other areas. Moving forward, we'll continue to uphold our value proposition of providing outstanding products and services that exceed our family users' needs as we constantly push the limits of growth.

With that, I will turn it over to our CFO, Johnny, for a closer look at our financial performance.

[Tie Li, executive]

Thank you, Xiang. Hello, everyone. I will now walk you through some of our 2023 third quarter financials. Due to time constraints, I will address financial highlights and encourage you to refer to our earnings press release for further details.

Our total revenues in the third quarter were RMB 34.68 billion or USD 4.75 billion, up 271.2% year-over-year and 21% quarter-over-quarter. This included revenue from vehicle sales, RMB 33.62 billion or USD 4.61 billion, up 271.6% year-over-year and 20.2% quarter-over-quarter, mainly driven by increased vehicle deliveries.

Revenue from sales and services -- revenue from other sales and services were RMB 1.06 billion or USD 145.7 million in the third quarter, growing 258.7% year-over-year and 56.2% quarter-over-quarter. The increase was mainly due to the increased sales of accessories and provision of services, in line with our higher accumulated vehicle sales as well as the increased sales of charging stalls, in line with higher vehicle deliveries.

Cost of sales in the third quarter was RMB 27.03 billion or USD 3.71 billion, up 231.3% year-over-year and 20.6% quarter-over-quarter. Gross profit in the third quarter was RMB 7.62 billion (sic) [ RMB 7.64 billion ] or USD 1.05 billion, growing 546.7% year-over-year and 22.6% quarter-over-quarter.

Vehicle margin in the third quarter was 21.2%, compared with 12% in the same period last year and 21% in the prior quarter. Excluding the impact of inventory provision and losses on purchase commitments related to Li ONE in the third quarter of 2022, the vehicle margin remained stable over the third quarter of 2022. Gross margin in the third quarter was 22%, compared with 12.7% in the same period last year and 21.8% in the last quarter.

Operating expenses in the third quarter were RMB 5.31 billion or USD 727.1 million, growing 60.2% year-over-year and 15.1% quarter-over-quarter. R&D expenses in the third quarter were RMB 2.82 billion or USD 386.1 million, up 56.1% year-over-year and 16.1% quarter-over-quarter, primarily driven by increased employee compensation as a result of our growing number of staff as well as increased expenses to support our product portfolio expansion and technology advancements. SG&A expenses in the third quarter were RMB 2.54 billion or USD 348.7 million, up 68.8% year-over-year and 10.2% quarter-over-quarter, primarily driven by increased employee compensation as a result of our growing number of staff as well as increased rental expenses associated with our sales and servicing network expansion.

Income from operations in the third quarter was RMB 2.34 billion or USD 320.6 million, compared with RMB 2.13 billion loss from operations in the same period last year and growing 43.9% from RMB 1.63 billion income from operations in the last quarter. Net income in the third quarter was RMB 2.81 billion or USD 385.5 million, compared with RMB 1.65 billion net loss in the same period last year and increasing 21.8% from RMB 2.31 billion net income in the second quarter of this year.

And now turning to our balance sheet and cash flow. Our cash position remains strong and stood at RMB 88.52 billion or USD 12.13 billion as of September 30, 2023. Net cash provided by operating activities in the third quarter was RMB 14.51 billion or USD 1.99 billion. Free cash flow was RMB 13.22 billion or USD 1.81 billion in the third quarter.

And now for our business outlook. For the fourth quarter of 2023, the company expects the deliveries to be between 125,000 and 128,000 vehicles, representing an increase of 169.9% to 176.3% from the fourth quarter of 2022. The company also expects fourth quarter total revenues to be between RMB 38.46 billion and RMB 39.38 billion, representing an increase of 117.9% to 123.1% from the fourth quarter of last year.

This business outlook reflects the company's current and preliminary view on its business situation and market condition, which is subject to change.

This concludes our prepared remarks. I will now turn the call over to the operator to start our Q&A session. Thank you.

[Operator]

[Operator Instructions] Your first question comes from Tim Hsiao with MS.

[Tim Hsiao, analyst]

[Interpreted] So my first question is about the margin. Despite third quarter margin beat, Li Auto has been scaling up the vehicle discount and benefits since the late quarter, and most of the promotions similarly continue in fourth quarter. As there are more competitive models coming to the market in the following months and the [ tech team to check ] on the auto, would the company consider to respond with more aggressive promotions or spec upgrade to your current lineup? And would that affect Li Auto's peak margin in fourth quarter and beyond? So in short, should we still consider 20% plus a reasonable and sustainable level for vehicle gross margin against such a tough competition backdrop? That's my first question.

[Tie Li, executive]

Thank you, Tim. This is Johnny. I think for every quarter and every year, we will take a full consideration between sales and volume growth and the gross margin when we plan our sales policy and promotion policy. And also every quarter, our sales policy we'll also add our supply chain effort, which absolve some of the sales policy promotion. So I still want to emphasize from the company's operations side, each quarter and every year, we want to keep our gross margin above 20%. We believe that will be a healthy margin to keep enough money on hand to invest on either R&D and also the service network expansion for the future. Thank you.

[Tim Hsiao, analyst]

[Interpreted] So my second question is about autonomous driving. Li Auto is now attaching greater importance to the development of smart driving and planning to increase the overall investment. So could management team help us to quantify Li Auto's investment plan in autonomous driving? Like how much you are going to spend in 2024 and '25? And how many people are you claiming to hire?

And in the meantime, what would be the best way for investors to track the progress? For example, when will Li Auto to activate the urban NOA function to whole public users across the cities? And will you keep offering such function for free after a more sizable investment this year? That's my second question.

[Donghui Ma, executive]

[Interpreted] This is Mr. Ma Donghui. First of all, on a strategic level, the company has always been very focused on investments in autonomous driving. In the fall strategy summit of our company, we had a thorough discussion around autonomous driving and reached consensus to making smart autonomous driving leading in the market our core strategic goal. So the company will continue to increase our investments in autonomous driving.

At this point, the R&D team for autonomous driving is around 900 people, and it's expected to reach about 2,000 by the end of 2024 and over 2,500 by the end of '25. As the scale and talent density of our R&D team grows, we will develop technology as well as product at the same time. On the one hand, we will continue to deploy our AD products across multiple vehicle lines, across multiple scenarios of deploying NOA in multiple scenarios. On the other hand, we will continue to invest in AI algorithms of autonomous driving as well as other cutting-edge technology.

In terms of investments, we will continue to increase the amount of investments in vehicles, in testing, computing power and personnel. Our ample cash reserve and cash flow will be a very strong support for our continued investments. In terms of progress, as Li mentioned earlier, we plan to deploy AD Max 3.0 software on all of our Max -- our vehicles equipped with AD Max, providing full scenario NOA features using the same BEV architecture, and we will also be adding valet parking feature to our AD Max users.

At the same time, in the first half of '24, we will be releasing AD Pro 3.0 to our Pro users. Part of the AD Max algorithms will be deployed on AD Pro, and the capability of autonomous driving will also be significantly improved. We're confident to become one of the top-tier Tier 1 players in the market that is proven by the market. In terms of product lineup strategies, we will continue to make AD standard on all of our vehicles, which allows us to have the largest training fleet of autonomous driving vehicles in the country and also more training mileage, which will accelerate the deployment and iteration of our foundational model algorithms.

[Operator]

Your next question comes from Tina Hou with Goldman Sachs.

[Tina Hou, analyst]

[Interpreted] Congratulations on a very strong set of results. So I have two questions. The first one is as we are expanding our footprint into more and more cities, so how does management view the different type of customer need or demand in higher-tier city versus lower-tier city for both EREV product as well as BEV product? And how does Li Auto plan to adjust its marketing and sales strategy to better capture these differentiated demand?

The second question is regarding your supply chain as well as cost reduction plan. So wondering if our supply chain bottleneck has been completely resolved at this point. And how do we -- going forward, how do we best manage the supply chain to be able to fulfill our growing demand? Regard -- related to that is, do we have any cost reduction plans and target over the next few years? And lastly, is over the next 2 years, what is our capacity plan as well as our CapEx guidance?

[Liangjun Zou, executive]

Okay. Tina, this is James. I will take your first question. In the SUV market priced over CNY 300,000, our market share in our well-developed cities reached 50% in some of the cities, while our average market share across the whole market is less than 20%, which means there is plenty of room for our future growth. Overall, we will continue to focus on first-tier, new-tier, new first-tier and second-tier cities, aiming to increase our market share in these top-tier cities. Currently, we haven't reached market saturation in first-tier and second-tier cities, and we will have huge growth potentials in those cities. In the CNY 300,000 and higher SUV market, the monthly sales of BBA are approximately 55,000 units in total. And if we consider the second-tier premium and automotive brand, which include BBA and the other brand, and they are around 90,000 units, which means we have ample room to achieve our next stage of growth.

Additionally, we have begun to accelerate our deployment in third-tier cities and speed up our store openings in certain key fourth-tier cities. And let me give you some numbers. As of today, we have more than 300 retail stores nationwide, among which they are more than -- they have already more than 100 retail stores deployed in the third-tier and fourth-tier cities. According to our current progress, we expect to have more than 110 retail stores in third-tier and fourth-tier cities by end of this year. I hope I have answered your first question. I will hand over to Mr. Ma for the second one.

[Donghui Ma, executive]

[Interpreted] First of all, regarding supply chain bottleneck, all of the issues that we have encountered before have all been successfully resolved. As most -- regarding new models and our sales target for next year, we have made ample preparations across not only whole vehicle production capacity, but also parts supply. We have made medium- to long-term supply chain strategies to make sure that our supply chain is resilient over time. On cost reduction, our overall view is that OEMs should establish long term stable partnerships with our suppliers to achieve a mutually beneficial relationship for the two sides.

For the short term, our short-term cost reduction measures will mostly be focused on business measures through platformization, volume aggregation and cost accounting to drive our procurement costs to a reasonable level. For the medium to long term, we will look at the entire value chain from end to end to find ways to increase efficiency and reduce costs, including from product, R&D, technology and innovation to drive down cost. At the same time, we will also work with our suppliers to help them digitize and industrialize to increase the efficiency in the production process and reduce quality-related costs.

In terms of overall vehicle production capacity, we have two manufacturing base in Beijing and Changzhou, three production lines in Changzhou dedicated to our EV models, L9, L8 and L7 as well as L6, which will be launched next year. In Beijing, there is one production line dedicated to our BEV products. Our production capacity is sufficient to meet the needs for sales and deliveries for the next 2 years.

[Operator]

Your next question comes from Jiong Shao with Barclays.

[Jiong Shao, analyst]

Big congrats on the very strong results. I mean competition has been on the top of the mind for many investors with recent launch by Huawei in auto of the sort of the larger SUVs. And that SUV is also EREV and also the DENZA, the BYD DENZA brand is launching some of the large SUVs as well. I was wondering, could you share with us your thoughts around competition around customers' buying behavior? You talked about market share earlier. Are you seeing any impact yet on market share and on your market positioning?

[Foreign Language]

[Liangjun Zou, executive]

Okay. Jiong, this is James. I will take your question. So although this year, the competition in the new energy vehicles market is relatively intense, we once again achieved the impressive sales results. Our models retained strong sales momentum, and each model is a blockbuster. Until now, the delivery of all of our models, including L9, L8 and L7 also has reached -- exceeded 100,000 units. And just like yesterday, our L7 has exceeded 100,000 units in less than 10 months because this product launched in March this year.

And also our sales have achieved steady and continuous growth, while our share in the NEV market priced above CNY 200,000 continued to rise from 10.9% in the first quarter to 15.4% in the third quarter. And I can give you another number like in last month, October, our market share is already more than 17%. At present, the penetration rate of the new energy vehicle market has exceeded 35% across the innovation decision gap to entering the early mass period. The concentration effect of leading auto companies will become increasingly evident, and our accumulated user base and the market share will support our further increase in delivery volumes and market share gains. I hope I answer your questions.

[Operator]

Your next question comes from Xu Yingbo with CITIC Securities.

[Yingbo Xu, analyst]

[Interpreted] My first question is how we balance the technology advantage, especially you mentioned about the low drag coefficient and balance that between -- and consumer recognition for market management, especially for blind [ outer ].

[Xiang Li, executive]

[Interpreted] I'll talk about MEGA and all of our BEV products. In terms of traditional values, including safety features and comfort, MEGA will continue to focus on families' needs and make sure that we will be the absolute best or among the absolute best in the industry. On top of that, all of our BEV products will have 3 breakthroughs. The first one is breakthrough on charging experience. It can provide up to 500 kilometers of range with 12 minutes charging. And we will also be deploying large-scale charging stations on major highways in China. So any consumer can buy one of our BEV vehicle with total confidence about their charging experience.

And secondly is a breakthrough on interior room. With our high-voltage pure electric architecture, we will be able to completely redesign vehicle architecture to make sure that the interior space of our products are always the biggest modern segment, even reaching the level of next segment up, which provides the best interior experience for family users. And thirdly, all of our products will have a breakthrough in terms of styling and body style. All of our styling will be redefining each one of the traditional categories, whether it's MPV, SUVs or sedans. We will be bringing design language from decades down the road and to launch our existing vehicles as they come -- they are only concept vehicles, but they are actually production vehicles that will launch into the market.

Through these 3 breakthroughs, we'll be able to provide 3 very unique value to our customers. The first one is the sense of safety from charging or the experience of charging; and the second is the sense of value from very large interior space; and third is the sense of longing from very exciting styling. And all of our BEV products will be following these 3 principles.

[Yingbo Xu, analyst]

[Interpreted] My second question is how we see that the EV product become more and more [ homogenization ] and more larger screens, more smart interactions and controls. How we make EV product more differentiation?

[Xiang Li, executive]

[Interpreted] I think my earlier response covered a lot of your question. And I just want to emphasize that our focus has always been our core user value, what makes the most -- create the most value for our users. I think with the intense competition, as you mentioned, incremental changes are definitely taken for granted, whether it's lower price, whether it's more features or more screens, these are things we'll definitely do well in. But when we think about competition, we think it's really the way to stand out is to compete on a higher dimension and to create really focus on the three values that consumers care about most. And taking 5C charging as an example, in our real-world chart testing, even when the battery state of charge reaches 85%, it can still have a charging power of over 300 kilowatts, which is even higher than the maximum charging rate of many other competitors. This really establish a new standard for the industry, and that is only the result of years of innovation through product and R&D in our efforts. And that is something we will continue to invest in and continue to prove -- create value for our users.

[Operator]

Your next question comes from Ming-Hsun Lee with BofA.

[Ming-Hsun Lee, analyst]

[Interpreted] So currently, Li Auto has put a lot of charging stations in China. So what is the difference of charging station within the cities and also on a highway? And in terms of your charging technology and also the user experience for your BEV, how do you want to differentiate from maybe your competitor?

[Liangjun Zou, executive]

Okay. Ming, thanks for your questions. This is James. I will take your question. At present, there are urban -- in urban areas, whether it is public charging or home charging consumers have good access to charging facilities that provide a decent charging experience. Therefore, for BEVs, we must first tackle the most critical pain point and focus on fulfilling the need for rapid energy replenishment during highway long distance travel. Through the construction of large-scale charging stations along the highways, coupled with experience of charging for 12 minutes to support 500 kilometers driving range, we strive to eliminate consumers' worries around BEV purchases.

Furthermore, with the launch and the delivery of the BEVs next year, we will also start the construction of charging stations in cities. In addition, with respect to product experience, we will consider both the hardware and software as a whole product. For example, when Li Auto car owners is looking for a charging pile, the status of charging gun and charging pile can be checked on the infotainment system in the car. We also provide plug and play, possible free payment among those services to provide a better experience for our users. And for BEVs, the batteries can be remotely preheated, we think from user experience perspective aiming to help our users have a better charging experience. Okay, this is my answer.

[Ming-Hsun Lee, analyst]

[Interpreted] [indiscernible] and also some other NEV companies, first-generation EV start-up in China. But currently, we are seeing more and more competitive peers to enter the market, for example, Huawei with a lot of partners in China and also started to bring some good sales. Xiaomi now will also launch a new car in 2024. So in your view, for the longer term, how do you think the market dynamic in China through EV industry for auto companies, how can they provide more accolades well? How do you think -- what is the most important in your view?

[Xiang Li, executive]

[Interpreted] First of all, I think what many people are really asking is, how do we look at the competition from Huawei? And this is actually a question we have broad consensus across the company. When we look at Huawei, 80% of what we're thinking is how do we learn from them; and two, 20% is really respect, and there's zero complaint in fact. Because as we become a company that has -- we're still a start-up company, and as we reach the CNY 100 billion revenue benchmark -- milestone, we're actually very lucky and impressed to have a role model which has done businesses on a scale of RMB 1 trillion. So we're very excited to have Huawei along the way.

And when we look internally in terms of how we want to weather the storm and stand out in intense competition, we look at really nine areas across three broad categories. The first category is really the consensus across the company, and that includes culture, brand, consumer brand and strategy. And the second category is our business operations, which covers from R&D, sales and services, supply chain and manufacturing. And lastly, is back office, functional -- functions, which includes HR and organization, IT and processes and finance and operations. And to become a company that can really handle RMB 100 billion of revenue, we really need to excel in all areas. There can't be any one shortcoming, and that will be the core foundation for any company that wants to reach the scale of 1 million unit sales annually.

[Operator]

Your next question comes from Jing Chang with CICC.

[Jing Chang, analyst]

[Interpreted] So my first question is about a short-term question, regarding the production ramp-up and profitability of MEGA. As our Beijing BEV platform will be put into production along with the launch of MEGA, how long do we expect to come to the steady capacity? And what is the early-stage profitability level of MEGA? And will it be a dragging problem on our gross profit margin in the first and second quarter next year?

And my second question is about our new product pipeline next year, especially for the BEV models. We know that there are two platforms, wheel and shock, and the former one corresponds to maybe larger and more extensive models. So do you have any more information about their product position in order to launch to the market or the timing of the delivery?

[Xiang Li, executive]

[Interpreted] Speaking of challenge, MEGA will be our very first BEV vehicle and also the debut of our BEV platform also in a new factory in Beijing as well as new production line. So there's definitely challenges but, at the same time, we think there are many opportunities for us to overcome the challenge. First of all, we have plenty of experience in rapid production ramp-up. The Li L8, L9 and L7, all these three vehicles have ramped up pretty rapidly and reached very high delivery numbers within a short period of time. And as we look back at this experience, we've accumulated a lot of great experience in rapid production ramp-up. At the same time, we've also worked with our suppliers to work through our NUDD parts, namely New, Unique, Different and Difficult. We have created a very detailed quality control and production ramp-up plans.

In terms of personnel, we will front-load our recruiting and training to prepare for the start in production. Overall, we are pretty confident that the ramp-up of MEGA will be relatively successful, and it will be able to reach volume immediately after it comes to the market. And after, it will be able to be delivered immediately after the product launch and reach volume immediately after its first delivery. MEGA will be officially launched in December. And at the beginning of production ramp-up, we'll expect to be a slight impact on gross margin. But we believe that as production rate steadies, gross margin will very rapidly recover to a very healthy level.

Mr. Jing Chang, to answer the question on product line, next year, we will be launching 4 new -- completely new models, which creates a record for -- since the company's beginning. In the first half, we'll be launching another large SUV product cater towards younger families called the L6. And in the second half, we'll have 3 BEV models. The rate and the method of launch will be very similar to the successful experience from our previous products.

[Operator]

As we are reaching the end of our conference call now, I'd like to turn the call back over to management for any additional or closing comments.

[Kobe Wang, executive]

Thank you once again for joining us today. If you have any other questions, please feel free to contact Li Auto's IR team. Thank you. Have a good one. Bye-bye.

[Operator]

That does conclude our conference for today. Thank you for participating. You may now disconnect.

[Portions of this transcript that are marked [Interpreted] were spoken by an interpreter present on the live call.]