Prada SpA
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Intrinsic Value
The intrinsic value of one Prada SpA stock under the Base Case scenario is 65.4 HKD. Compared to the current market price of 54.85 HKD, Prada SpA is Undervalued by 16%.
The Intrinsic Value is calculated as the average of DCF and Relative values:
Valuation Backtest
Prada SpA
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Fundamental Analysis
Economic Moat
Prada SpA
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Prada SpA, an iconic Italian fashion house founded in 1913 by Mario Prada, has evolved from a leather goods shop in Milan into a globally recognized luxury brand renowned for its innovative design and high-quality craftsmanship. Under the visionary leadership of Patrizio Bertelli and Miuccia Prada, the company has successfully diversified its product lines, offering everything from handbags and footwear to ready-to-wear apparel and accessories. With a strong emphasis on creativity and avant-garde aesthetics, Prada has cultivated a rich heritage that resonates with affluent consumers, maintaining a distinct identity in the competitive luxury market. As a publicly traded company on the Hong Ko...
Prada SpA, an iconic Italian fashion house founded in 1913 by Mario Prada, has evolved from a leather goods shop in Milan into a globally recognized luxury brand renowned for its innovative design and high-quality craftsmanship. Under the visionary leadership of Patrizio Bertelli and Miuccia Prada, the company has successfully diversified its product lines, offering everything from handbags and footwear to ready-to-wear apparel and accessories. With a strong emphasis on creativity and avant-garde aesthetics, Prada has cultivated a rich heritage that resonates with affluent consumers, maintaining a distinct identity in the competitive luxury market. As a publicly traded company on the Hong Kong Stock Exchange, Prada shows strong growth potential, appealing to investors looking for stable returns in the luxury sector.
In recent years, Prada has strategically embraced digital innovation and e-commerce, reflecting changing consumer behaviors and preferences. The company's commitment to sustainability and ethical practices further enhances its reputation and aligns with growing investor interest in responsible investing. With a robust global presence, including flagship stores in premier locations and a well-established distribution network, Prada is well-positioned to capture the evolving dynamics of the luxury market. As consumers increasingly gravitate towards brands that combine heritage with modern values, investing in Prada SpA presents an opportunity to be part of a storied legacy that continues to adapt and thrive in a fast-paced world.
Prada SpA is a well-known luxury fashion brand that operates through several core business segments:
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Fashion and Leather Goods: This is the primary segment for Prada, encompassing a wide range of products including high-end apparel, handbags, shoes, and accessories. The brand is recognized for its craftsmanship and innovative designs, which appeal to a wealthy clientele.
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Fragrances: Prada has established a strong presence in the fragrance market, offering a variety of perfumes and colognes. This segment contributes significantly to the brand's overall revenue and brand equity.
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Eyewear: Prada also has a line of luxury eyewear, including sunglasses and optical frames. The eyewear segment benefits from partnerships with optical brands, helping to enhance distribution and market presence.
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Footwear: In addition to general footwear offerings, Prada's shoe segment includes both high-fashion designs and more casual pieces, catering to diverse consumer preferences within the luxury segment.
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Retail and E-commerce: As part of its core business strategy, Prada invests in both physical retail locations and online sales platforms. The company operates flagship stores in major cities around the world and has been expanding its e-commerce capabilities to reach a broader audience.
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Prada Group’s Other Brands: Under its umbrella, the Prada Group also includes other luxury brands such as Miu Miu, Church's, and Car Shoe, allowing it to diversify its offerings and target different segments within the luxury market.
These segments are vital for Prada's overall strategy of maintaining its status as a luxury brand while expanding its market reach and product offerings.
Prada SpA possesses several unique competitive advantages that distinguish it from its rivals in the luxury fashion industry:
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Heritage and Craftsmanship: Founded in 1913, Prada has a rich history and heritage that resonates with consumers. Its commitment to high-quality craftsmanship and attention to detail sets it apart, ensuring that its products are perceived as luxury items.
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Innovative Design: Prada is known for its avant-garde and often unconventional designs. The brand continuously pushes the boundaries of fashion, appealing to a niche market that values originality and artistic expression.
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Strong Brand Identity: Prada has cultivated a strong brand identity that embodies sophistication, elegance, and intellectualism. This unique positioning attracts a loyal customer base that associates the brand with a lifestyle rather than just fashion.
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Diversified Product Portfolio: Prada offers a wide range of products, including bags, clothing, footwear, and accessories, which allows it to appeal to various segments of the market. This diversification can mitigate risks associated with market fluctuations in any one category.
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Controlled Distribution: The brand maintains a selective distribution strategy, selling products through its own boutiques and a limited number of high-end retailers. This strategy helps preserve the exclusivity of the brand and allows for better control over the customer experience.
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Global Presence: Prada has established a significant global footprint with a strong presence in key luxury markets, allowing it to reach a broader audience while capitalizing on emerging markets.
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Sustainability Initiatives: In recent years, Prada has made strides toward sustainability, which enhances its brand appeal among increasingly conscious consumers. Their initiatives, such as using recycled materials, position the brand favorably against competitors lagging in sustainability efforts.
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Strong Financial Position: Prada has a robust financial background, enabling it to invest in marketing, innovation, and expansion efforts. This financial stability allows for resilience during economic downturns.
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Strategic Collaborations and Marketing: Prada engages in strategic collaborations and innovative marketing campaigns that elevate its brand visibility and attract attention within the fashion community.
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Celebrity Endorsement and Cultural Relevance: The brand has successfully leveraged celebrity endorsements and has maintained cultural relevance through collaborations with artists and designers, keeping it in the public eye.
These competitive advantages allow Prada SpA to maintain a strong position in the luxury fashion market, effectively differentiating itself from its competitors.
Prada SpA, as a prominent luxury goods company, faces several risks and challenges in the near future:
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Economic Uncertainty: Global economic instability, including inflation and recession fears, can impact consumer spending on luxury goods. Economic downturns typically lead to decreased discretionary spending.
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Changing Consumer Preferences: As consumer tastes evolve, particularly among younger demographics, Prada must continually adapt its product offerings and marketing strategies to stay relevant.
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Supply Chain Disruptions: The luxury sector is susceptible to supply chain disruptions due to geopolitical tensions, natural disasters, and logistical challenges. These disruptions can impact production timelines and inventory levels.
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Sustainability and Ethical Concerns: There is increasing pressure on luxury brands to demonstrate sustainability and ethical practices. Failing to address these concerns can lead to reputational damage and loss of market share.
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Intense Competition: The luxury goods market is highly competitive, with both established brands and emerging designers vying for market share. Prada must innovate to differentiate itself from competitors.
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Counterfeiting and Brand Dilution: The proliferation of counterfeit products can harm the brand's reputation and erode consumer trust. Prada must invest in anti-counterfeiting measures and maintain brand exclusivity.
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Digital Transformation: The shift toward e-commerce and digital marketing requires significant investment in technology and adaptation of sales strategies. Prada needs to enhance its online presence while maintaining its brand's luxury image.
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Geopolitical Risks: Trade tensions, tariffs, and political instability in key markets can affect operations and profitability. The brand's global footprint exposes it to varying degrees of risk based on regional developments.
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Health and Safety Issues: Ongoing concerns related to public health crises, such as COVID-19, can influence consumer behavior and shopping habits. Any resurgence of such issues may impact foot traffic in physical stores.
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Environmental Regulations: Stricter regulations related to environmental standards may necessitate changes in manufacturing practices, potentially increasing costs and complexity in operations.
Addressing these risks and challenges will require Prada to implement strategic initiatives focused on innovation, sustainability, and consumer engagement.
Revenue & Expenses Breakdown
Prada SpA
Balance Sheet Decomposition
Prada SpA
Current Assets | 2.2B |
Cash & Short-Term Investments | 661.3m |
Receivables | 476.4m |
Other Current Assets | 1B |
Non-Current Assets | 5.6B |
Long-Term Investments | 36.2m |
PP&E | 4.1B |
Intangibles | 853m |
Other Non-Current Assets | 527.2m |
Current Liabilities | 1.6B |
Accounts Payable | 463.3m |
Accrued Liabilities | 32.9m |
Short-Term Debt | 13.5m |
Other Current Liabilities | 1.1B |
Non-Current Liabilities | 2.2B |
Long-Term Debt | 1.9B |
Other Non-Current Liabilities | 274.2m |
Earnings Waterfall
Prada SpA
Revenue
|
5B
EUR
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Cost of Revenue
|
-1B
EUR
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Gross Profit
|
4B
EUR
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Operating Expenses
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-2.9B
EUR
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Operating Income
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1.1B
EUR
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Other Expenses
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-396m
EUR
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Net Income
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749.4m
EUR
|
Free Cash Flow Analysis
Prada SpA
EUR | |
Free Cash Flow | EUR |
The company reported a significant rise in revenue, with net revenues increasing to €2.2 billion, a 20% growth from H1 2022 at constant FX rates. Retail sales also surged, particularly with a stellar 21% rise from the prior year period and 54% growth compared to H1 2021. EBIT marked a remarkable increase to €491 million, boasting a margin of 22%, up from the previous year's adjusted EBIT margin of 17.4%. Net income soared by 62% to €306 million compared to last year. For the future, the company anticipates maintaining or improving these margins and does not expect a regression in the second half of the year.
What is Earnings Call?
Profitability Score
Profitability Due Diligence
Prada SpA's profitability score is 64/100. The higher the profitability score, the more profitable the company is.
Score
Prada SpA's profitability score is 64/100. The higher the profitability score, the more profitable the company is.
Solvency Score
Solvency Due Diligence
Prada SpA's solvency score is 71/100. The higher the solvency score, the more solvent the company is.
Score
Prada SpA's solvency score is 71/100. The higher the solvency score, the more solvent the company is.
Wall St
Price Targets
Price Targets Summary
Prada SpA
According to Wall Street analysts, the average 1-year price target for Prada SpA is 71.31 HKD with a low forecast of 64.64 HKD and a high forecast of 83.25 HKD.
Dividends
Current shareholder yield for Prada SpA is .
Shareholder yield represents the total return a company provides to its shareholders, calculated as the sum of dividend yield, buyback yield, and debt paydown yield. What is shareholder yield?
Profile
Country
Industry
Market Cap
Dividend Yield
Description
Prada SpA operates as a holding company, which engages in the manufacture and distribution of luxury goods. The company is headquartered in Milan, Milano and currently employs 13,140 full-time employees. The company went IPO on 2011-06-24. The firm is a parent of the Prada Group. The Company, along with its subsidiaries, is engaged in the design, production and distribution of leather goods, handbags, clothing, eyewear, fragrances, footwear and accessories. Prada SpA manufactures jackets, trousers, skirts, dresses, sweaters, blouses, as well as perfumes and watches, among others. The firm trades its products through several brands, such as Prada, Miu Miu, The Church and The Car Shoe. Prada SpA operates in approximately 70 countries through directly operated stores, franchise operated stores, a network of selected multi-brand stores and department stores. Prada Spa operates through a numerous subsidiaries, including Artisans Shoes Srl, Angelo Marchesi Srl, Prada Far East BV, Tannerie Megisserie Hervy SAS and Prada SA, among others.
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The intrinsic value of one Prada SpA stock under the Base Case scenario is 65.4 HKD.
Compared to the current market price of 54.85 HKD, Prada SpA is Undervalued by 16%.