Meitu Inc
HKEX:1357
Meitu Inc
Meitu Inc., a name synonymous with digital aesthetics and innovation, began its journey in 2008 in the vibrant tech landscape of China. Its founding vision was to harness the power of beauty and technology to transform how individuals express themselves through images. At the core of Meitu's business is its suite of mobile applications, primarily focused on photo and video editing. These include the flagship Meitu app, BeautyCam, and a host of others that offer features ranging from simple filters to advanced AI-driven enhancements. By centering its strategy on the intrinsic human desire for self-expression and social connection, Meitu has entrenched itself deeply in Asian markets, boasting hundreds of millions of monthly active users eager to engage with its creative tools.
But Meitu's financial engine extends beyond just millions of app downloads; it is intricately tied to an astute understanding of digital ecosystems. The company's revenue model is a mosaic of advertising, in-app purchases, and subscription services. Advertising is elegantly woven into their apps, targeting users with precision based on interests derived from usage analytics. Meanwhile, they offer premium features, advanced filters, and special editing tools under subscription models, catering to both casual users and professionals seeking an edge in digital content creation. Moreover, Meitu has ventured into social commerce, integrating e-commerce directly within its applications to leverage its vast user base. This move not only offers users curated beauty products but also taps into the burgeoning influencer market, creating synergies that enhance user engagement while driving revenue growth.
Meitu Inc., a name synonymous with digital aesthetics and innovation, began its journey in 2008 in the vibrant tech landscape of China. Its founding vision was to harness the power of beauty and technology to transform how individuals express themselves through images. At the core of Meitu's business is its suite of mobile applications, primarily focused on photo and video editing. These include the flagship Meitu app, BeautyCam, and a host of others that offer features ranging from simple filters to advanced AI-driven enhancements. By centering its strategy on the intrinsic human desire for self-expression and social connection, Meitu has entrenched itself deeply in Asian markets, boasting hundreds of millions of monthly active users eager to engage with its creative tools.
But Meitu's financial engine extends beyond just millions of app downloads; it is intricately tied to an astute understanding of digital ecosystems. The company's revenue model is a mosaic of advertising, in-app purchases, and subscription services. Advertising is elegantly woven into their apps, targeting users with precision based on interests derived from usage analytics. Meanwhile, they offer premium features, advanced filters, and special editing tools under subscription models, catering to both casual users and professionals seeking an edge in digital content creation. Moreover, Meitu has ventured into social commerce, integrating e-commerce directly within its applications to leverage its vast user base. This move not only offers users curated beauty products but also taps into the burgeoning influencer market, creating synergies that enhance user engagement while driving revenue growth.
Revenue Growth: Total revenue for the first half of 2025 reached RMB 1.82 billion, up 12.3% year-on-year, with significant contribution from the Photo, Video and Design Products segment.
Profitability: Adjusted net profit attributable to owners grew sharply by 71.3% year-on-year to RMB 470 million.
User Expansion: Monthly active users (MAU) grew 8.5% to 280 million, with 98 million MAU outside Mainland China (up 15.3%).
AI Product Success: New AI-driven features and products, such as RoboNeo and AI Flash, drove user engagement and accelerated subscriptions.
Globalization: Revenue outside Mainland China grew 35.9% and now represents 36.6% of total revenue.
Alibaba Collaboration: Partnership with Alibaba is progressing as planned, focusing on AI technology integration and e-commerce enhancements.
Subscription Rate: Overall subscription rate reached 5.5% by end of June; Products for leisure at 5.3% and Productivity at 8%.
