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Regis Corp
F:RGI

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Regis Corp
F:RGI
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Price: 12.5 EUR 6.84% Market Closed
Market Cap: 569.7m EUR
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Earnings Call Analysis

Summary
Q1-2024

Q1 Growth Amidst Salons Closures, EBITDA Rises

In Q1 2024, same-store sales increased by 1.8% year-over-year, despite a $700,000 drop in core royalty and fee revenue from the previous year's Q1 due to salon closures. Adjusted EBITDA rose to $7.5 million, up $3.6 million from Q1 2023. Positively, the company recorded its fifth consecutive quarter of operating income at $7.4 million, a significant improvement of $5 million, and reported a net income from continuing operations of $1.2 million, the first since fiscal 2018. Cash flow used was $2.8 million, better than the $5.1 million last year, but the gain in profitability was offset by increased interest expenses. The quarter ended with a franchise salon count of 4,745 following 52 closures. The company benefitted from $18 million in cash received to date from Zenoti, with $2 million more expected, aiding in debt reduction. A transition to Zenoti as the required point-of-sale system is anticipated to complete by the fiscal year-end. Further, the company is eager to boost same-store sales and is exploring impactful promotions and operations enhancements. International expansion efforts are underway with a plan to open a minimum of 100 Supercuts salons in India within five years.

Earnings Call Transcript

Earnings Call Transcript
2024-Q1

from 0
B
Biz Murphy
executive

Good morning, and thank you for joining the Regis First Quarter Fiscal 2024 Earnings Conference Call. I'm your host, Biz McShane, Vice President, Corporate Controller.

[Operator Instructions] The prepared remarks by our President and Chief Executive Officer, Matthew Doctor; and Executive Vice President and Chief Financial Officer, Kersten Zupfer, are accompanied by slides to help participants follow along. After their prepared remarks, we will have time for questions. [Operator Instructions] As a reminder, this conference is being recorded.

I would like to remind everyone that the language on forward-looking statements included in our earnings release and 8-K filing also apply to our comments made on the call today. These documents, along with our presentation today, can be found on our website, www.regiscorp.com/investorrelations, along with reconciliation of any non-GAAP financial measures mentioned on today's call with their corresponding GAAP measures. Today's slides are located in the Investor Presentations and Supplemental Financial Statements section of the investor site.

With that, I will now turn the call over to Matt.

M
Matthew Doctor
executive

Thank you, Biz, and good morning, everyone. On today's call, we will go through our Q1 fiscal 2024 results, a quarter in which we continued to make financial progress. In addition to our Q1 results, we announced the process to evaluate strategic alternatives with the intent of strengthening our balance sheet and position Regis for future growth. We determine now is the proper time to launch this process, as we're doing so proactively during a time in which we are not in default, nor projecting to be in default of any of our debt covenants, we have ample liquidity and we can take control of the process.

We wanted to take advantage of this window of time, we have to go broad and maximize our optionality as opposed to waiting until closer to maturity, where a regular way refinancing may prove more challenging. We believe this process is a solid way to evaluate several potential structures and complement our current work streams in order to best set Regis up for the future and maximize value.

And with this announcement, I also feel that it's appropriate to provide some more context as to how we got here and why now. Whether you've been following Regis for a while, or you're a new follower or investor in the company, I believe it will be beneficial to recap the sequence of events leading up to the current state.

Now Regis was in the middle of 2 major business model shifts when the COVID-19 pandemic disrupted the business. Those business model shifts being one, the transition from a Company-Owned Salon business to one that is fully franchised; and two, the in-house development and rollout of a proprietary point-of-sale technology product called OpenSalon Pro.

The pandemic was highly disruptive to Regis' business as over 1,800 company-owned salons remained as of March 31, 2020, during a time of government-mandated salon shutdowns and restrictions. Customer traffic was highly impaired and so to recover, and the industry began experiencing significant labor issues.

Now due to our size, we were unable to qualify for government funding, and we had to draw on our revolver to fund the operational cash burn and manage through the uncertainty of the business. As of December 31, 2019, Regis had $32 million of debt, including letters of credit, net of cash. Due to adjusted EBITDA losses that reached $79 million in fiscal year 2021 and a cumulative cash use of $190 million in fiscal 2020 and fiscal 2021, our debt, including letters of credit and net of cash, ended up around the $190 million level that it is today as a result of navigating through those times.

Now I had mentioned on previous calls that when I stepped in as CEO in December of 2021, we were nearing the completion of our transition to that fully franchised model. We were still in the midst of rolling out OpenSalon Pro, and we had a revolver maturity of March 2023 that was approaching. At that time, we had $174.5 million of debt, including letters of credit, net of cash, and the last 12 months adjusted EBITDA losses of close to $50 million.

Now as I mentioned during our fiscal 2023 recap call in August, we have made a lot of progress building the business back in the last few years in the midst of what was and remains a challenging operating environment. During that time, we completed the business transition to a fully franchised model. We sold the OpenSalon Pro product to ensure we have proper focus on our core business, which is haircare and not technology, while simultaneously eliminating the cash burn associated with the development and support of the product. We use the upfront proceeds from the sale of delever and help our case for our refinancing with our lenders, all culminating in an amending, extending our credit agreement in August of 2022, while the business was continuing to turn around and right before what became a challenging credit environment.

And while we acknowledge the amend and extend wasn't the complete solution to our capital structure, it did offer us time to continue to execute on our plans and put Regis in a better position financially from a P&L perspective. Since then, we've grown same-store sales, albeit mainly through pricing. We further wound down our loss-making company-owned salons. We managed our G&A and CapEx closely and ultimately grew our profitability. We achieved a number of key milestones along the way, such as positive adjusted EBITDA, positive operating income for the first time since fiscal year 2017 and positive GAAP earnings per share during this quarter, the first time since fiscal year 2018.

We've put plans in place to address our core business and have been implementing our strategies and even announced an agreement to enter a new market in India. At this point in time, we can say that our business is largely stable with last 12 months adjusted EBITDA of $25 million versus the adjusted EBITDA loss of $79 million that I mentioned to earlier in fiscal 2021.

All of that being said, while the business has stabilized, the level of stabilization in comparison to our debt level of close to $190 million, an amount that, as I mentioned, is due to navigating the effects of the pandemic, still leaves a highly levered company. The challenges we have alluded to regarding labor, customer behavior and the resulting salon closures still remain business headwinds that we are constantly looking at new ways to solve for in this reset operating environment.

Combine those challenges with the rising rate environment, driving higher cash interest expense, in addition to the cash outflows related to the tale of our legacy business, there is still work to be done in order to overcome those challenges. And that is work that we are doing every day.

I've mentioned on every call that while we continue to see progress, there is still much to do. And this process is now one of the key work streams in addition to the plans that we already have in place. As we look out to the foreseeable future, we continue to be focused on increasing our profitability. That will not change. We believe there is progress to be made, and we have solid plans in place that we developed in conjunction with our franchise partners to advance our brands and seek to address the challenges related to the shift in stylists and customer behavior.

And I've been clear that these take time. All this work will continue to be done as planned in conjunction with this process that is designed to proactively address the balance sheet side of the equation for the long term, which leads me back to today's announcement on exploring strategic alternatives. This is another chapter in the turnaround that has been ongoing for years.

It is worth noting that we have been engaged in continued and constructive dialogue with our current lenders. This is a process that will enable us to evaluate a wide range of options to ensure completeness. The story and the business have improved from our last process, and that Regis is on much more solid foundation versus before. And I want to reiterate that this is the right window of time to do this when we have control over the situation.

Now continuing under the status quo is an option as well. As I mentioned, we have plenty of liquidity and our full compliance of all our debt covenants. If at the end of this process, keeping on as is proves to be the best option, then that is what we'll do. And I also know throughout the course of this, we will likely get a lot of questions around specifics, around which paths may or may not be considered. To all of that, I will say this.

Given how fluid this process will be and any comments on specifics will be complete speculation. All I can say is we're going to do our best to maximize values for all stakeholders, which, of course, include shareholders, and we'll evaluate all of the various options appropriately. And once again, we strongly believe that this is the right move to make it the right time for Regis in order to best position us for growth.

Now one last note on the strategic alternatives process before moving on to the results. As I just want to take a moment to address the franchisees and employees who may be listening to this call and just hearing this announcement. There is no change to the initiatives and plans we've worked hard on putting together collaboratively over the past few years to strengthen our brands. There has been a lot of collective thought, a lot of dialogue between us. And we've advanced our working relationships, and I want to reassure you that all of that still holds.

Business will continue as usual as it relates to our brand initiatives, and we will remain laser-focused on our efforts to drive the core business and implement winning strategies to address the stylist, customer and in-salon operations. This process is intended to strengthen our ability to support all of you best as franchisor.

Now turning to our Q1 2024 results. In Q1, same-store sales rose 1.8% versus the prior year's first quarter. And while same-store sales were up slightly, royalty and fee revenue, which represents our core business revenue, were down around $700,000 versus the prior year's first quarter due to the number of salon closures over the course of fiscal '23.

Now despite lower royalty and fee revenue, we continue to improve our profitability. Adjusted Q1 EBITDA on a consolidated basis was $7.5 million compared to $3.8 million in the prior year's quarter, a $3.6 million improvement. Our adjusted franchise EBITDA, eliminating the impact of our company-owned salons, was $8 million compared to $5 million in Q1 of fiscal '23. The progress that we are making here continues to demonstrate the efforts that we've made to stabilize the business.

We reported our fifth quarter in a row of positive operating income of $7.4 million versus an operating profit of $2.5 million in Q1 fiscal '23, a $5 million improvement. And for the first time since fiscal 2018, we reported positive net income from continuing operations of $1.2 million and earnings per share of $0.03, compared to a loss of $1.8 million a year ago during Q1 '23 and a total loss of $12 million for the full fiscal 2023 year.

From a cash flow perspective, we used $2.8 million in the quarter versus $5.1 million a year ago. Our profitability gains were offset by increases in interest expense, cash associated with the legacy company-owned business I mentioned earlier, as well as timing of payments that are specific to Q1 as well as investments that we are making into our business.

From a Franchise Salon count perspective, 52 salons closed in Q1, putting our Franchise Salon count at 4,745. Out of the 52 closures, 24 were Supercuts, 15 SmartStyle and the remaining 13 from our portfolio brands. The average volumes for these closures were $122,000. And as I mentioned on previous calls, these closures are the byproduct of the challenging operating environment we are in. And these salon's performance has been exacerbated by the labor constraints and customer traffic changes. We continue to expect this rationalization of the portfolio, and the focus is ensuring that we optimize and get the most out of the footprint that we have going forward.

The key drivers of our results during the quarter remain the work that we are doing to continually manage our G&A expenses and our Company-Owned Salon footprint. Our G&A improvement of close to $3 million versus the prior year quarter and Company-Owned Salon EBITDA improvement of $700,000 year-over-year, combined with the top line growth of our remaining stores, enabled us to grow profitability despite the lower royalty and fee revenue due to salon closures.

Now regarding an update on Zenoti, which is perhaps the top initiative related to our salon operations right now. Given the foundation the platform sets for our personalized marketing and operational initiatives, we have crossed the 1,000 salon threshold, with 1,140 active locations. As a reminder, while migration payments are part of the OpenSalon Pro transaction, we did receive $18 million of cash to date, with another $2 million anticipated in December. These upfront payments enabled us to pay down part of our debt leading up to the amend and extend last year. And in addition to the upfront proceeds, we are operating without the G&A and CapEx burden of product development, which combined were higher than the associated product revenue that we were taking in.

Additionally, as part of the transaction, Zenoti purchased OpenSalon Pro from us, and there are currently approximately 2,000 salons running on OpenSalon Pro, giving us a clear line of sight into over 3,000 salons to run on Zenoti. And given the ability to move this cohort due to the direct control Zenoti has over the platform, we have prioritized those salons running on a third-party system called SuperSalon, a system that franchisees have utilized pre the OpenSalon Pro days, of which there are approximately 1,400 salons remaining running on that system, many of which have signed up to convert over to Zenoti.

Now I've gotten a lot of questions around the speed and the ability for us to simply force the conversion and to which I will answer that it is much more nuanced than that. This is a large-scale change management exercise, with close to 600 franchisees who manage a group of corporate employees, stylists with variations of back-office processes and permutations of how they run their business. There is a delicate balance between pushing and collaborating that we have been navigating. And while the conversion is no doubt slower than we would have liked or even initially anticipated and communicated, with the inflow that we have today, it was required based upon the work to be able to customize the product to meet the unique business needs of our franchisees and also guide that change through what is already a challenging operating environment.

We have made it clear that heading into the new calendar year that Zenoti is the required point-of-sale system for our franchisees, and we believe that the timing of consolidating our salons onto this platform by the end of our fiscal year still holds. And I would like to reiterate, we are currently living with the benefits of this transaction. This was the right move for us to make, and we wouldn't be where we are today had we not done it.

And while our financial results continue to be largely driven by G&A and Company-Owned Salon management, we are focused intently on driving same-store sales as we maintain our discipline on those key items. Zenoti will play a key role here, given the platform's functionality and ability to optimize the use of our data through CRM and loyalty efforts in order to drive more frequency.

We are testing various promotions to drive incrementality of visitation and our thinking of some larger scale, more transformational marketing ideas to take some bigger swings at differentiating our brands. I know that is a bit vague, and it is vague on purpose, as I want to ensure that we keep those ideas of differentiation close in an industry, where products and services themselves are largely similar purely from a menu offering standpoint.

And we are also placing an even greater focus on salon operations and brand standards given the services nature of our business. It is critical to start streamlining and holding even greater accountability of uniformity in our system to further strengthen our brands and ensure positive in-salon experiences as we see from our data that friendliness and stylist skill are amongst the biggest drivers of customer satisfaction. In addition, we're kicking off a project that is focused on high-volume salons with the goal of taking those salons with solid foundation to the next level, which has the potential to yield returns for both our franchisees and for Regis.

And during the quarter, we also took our first step towards getting back on the track of salon growth. While we still have a way to go here, as the focus has been and remains on driving the core business in order to create the right business case to accelerate new salon builds. We announced the Supercuts brand will be entering India through a master franchise partnership with an existing franchisee within our system.

As we continue to work on the business domestically, we see opportunity abroad as many markets are fragmented with lack of a large-scale player, and hair care is just as much of a need as it is a want. There is opportunity that exists to bring our systems, processes, education tools, technology offerings, price point and operational know-how to other geographies. And India represents a great country to prove out this thesis.

Now per the agreement, our franchise partner will manage the territory locally and will build a minimum of 100 locations over the next 5 years. And when built out, this market has the potential to be an incremental contributor to profitability for Regis. We see the success of India as a way to, one, enable even further growth in that country; and two, set the standard and model for replication in other international markets. Our partner is aiming to get the first location opened by the end of March of 2024, and we look forward to this exciting new development for Regis and the Supercuts brand.

Now before turning it over to Kersten to go through financials in more detail, I want to close by reiterating my confidence in the action we are taking to best position Regis for the future. By complementing the initiatives we have in place to drive profitability with a strategic alternatives process aimed to address our balance sheet, we are proactively covering our basis in order to best position Regis for the future and to maximize value.

Thank you for your interest in Regis, and I will now turn the call over to Kersten.

K
Kersten Zupfer
executive

Thanks, Matt, and good morning. The first quarter saw a positive system-wide same-store sales, increased operating income, positive net income, positive earnings per share and improved adjusted EBITDA. Overall, we are pleased with the health of our business.

Reviewing the first quarter in more detail and beginning with the income statement. The first quarter revenues were $53.4 million and declined $8.5 million from the prior year. This revenue decline was expected and relates primarily to a reduction in franchise rental income, which is a gross up of revenue and expense and has no impact on profitability.

Additionally, transitioning out of company-owned salons and product sales reduced revenue with minimal impact on profitability. Royalty and fee revenue of $19.2 million, which represents our core business revenue, was down approximately $700,000 versus the prior year's first quarter due to the number of salon closures during fiscal year 2023. System-wide same-store sales grew 1.8% in the quarter.

We reported GAAP operating profit of $7.4 million. The increase in GAAP operating profit of $5 million was driven by our focus on controlling G&A and the wind down of loss-generating company-owned salons. We continue to produce operating profit each quarter, and we expect that trend to continue. We reported positive net income of $1.2 million from continuing operations and earnings per share of $0.03 compared to a loss of $1.8 million a year ago during Q1 of 2023 and a loss of $11.3 million for the full fiscal 2023 year. This is the first time we have positive earnings per share since fiscal year 2018.

Now let's turn to our adjusted results, which eliminates the noise in the reported results. On an adjusted basis, first quarter consolidated EBITDA was $7.5 million compared to $3.8 million in the prior year's quarter. The $3.6 million improvement was driven by lower G&A and the wind down of loss-generating company-owned salons. Our adjusted G&A was $10.7 million for the first quarter, an improvement of $2.9 million from the prior year first quarter. The improvement relates primarily to lower headcount and lower professional fees year-over-year.

Our G&A run rate is a metric we monitor very closely. Q1 is typically our lowest G&A quarter due to the timing of costs. Looking forward, we believe our annual run rate G&A will be in the range of $47 million to $50 million.

Our core franchise business achieved adjusted EBITDA of $8 million in the quarter, a $3 million improvement compared to $5 million in the prior year quarter. On an adjusted EBITDA basis, our company-owned segment lost just under $0.5 million for the quarter and improved $700,000 from the same quarter last year. The improvement is driven by having fewer loss-generating company-owned salons in the current period as we are closing salons either at lease end or negotiating a buyout when it makes economic sense to do so. Approximately 2/3 of our remaining company-owned salons will come to lease end by February of next year. So our Company-Owned Salon segment will have a significantly less impact in the second half of our fiscal year 2024.

Turning to liquidity. As of September 30, we had $42.4 million of liquidity, including $33.1 million of available revolver capacity and $9.3 million of cash, amounts that continue to remain stable and relatively unchanged from our last fiscal quarter. At September 30 of 2023, our debt outstanding, excluding deferred financing fees, was $186.1 million. Additionally, we have $9.8 million of letters of credit outstanding.

We are in compliance with our debt covenants currently, and we do not expect to violate any of the covenants during the term of our credit facility. Additionally, we believe we have adequate liquidity to operate the business. As Matt mentioned, we are announcing today that we are evaluating strategic alternatives with the intent of strengthening our balance sheet and positioning Regis for growth.

As a reminder, due to accounting standards, our balance sheet shows approximately $350 million of operating lease liabilities related to liabilities associated with subleasing our salons to our franchisees over the entire life of their respective leases. These liabilities are serviced by our franchisees and should not be factored in to Regis' debt position, so long as the franchisees continue to pay their obligations, as they have been.

Regis is solely responsible for lease liabilities for our corporate office space and the 66 remaining company-owned salons, which amounts to $10.7 million over the life of all the leases. In the first 3 months of the year, we used $2.8 million of cash from operations, which is a $2.2 million improvement from the prior year. The improvement is due to our lower cost structure, partially offset by increased interest expense of approximately $1.6 million due primarily to higher variable interest rates on our bank debt.

Operating cash used in the quarter was driven by close to $5 million of cash interest expense and close to $3 million related to several prepaid items that occur in the first quarter, such as insurance premiums and licenses, in addition to legacy insurance claims and rental payments on dark salons, as well as working capital used related to investing in the marketing of our brands and timing of cash received from ad fund collections. The remaining use is driven by the timing of incentive compensation payments made during the first quarter that represents total incentive compensation for fiscal year 2023.

Operating cash used in Q1 is generally the highest for us due to the compensation payouts and prepaid expenses. However, we do continue to deal with longer tail items, like rental payments on dark salons and workers' compensation related to when we were primarily a company-owned business. While these amounts are getting smaller and smaller, there continues to be a tail that will wind down over the coming years.

We typically have our highest cash use quarter in the first quarter due to the prepaid expenses and incentive compensation payments. Future cash use may be impacted by variability in interest rates that we cannot control. Management remains committed to continued cash management and returning to cash generation.

This concludes my prepared remarks. I would like to thank you for your continued support and interest in Regis. I will turn the call back to Biz, who will lead us through the Q&A.

B
Biz Murphy
executive

Thank you, Kersten. Our first question is from Eric Beder of Small Cap Consumer Research.

E
Eric Beder
analyst

Okay. Can you hear me?

B
Biz Murphy
executive

Yes, we can.

E
Eric Beder
analyst

Great. So congratulations on making a lot of progress here. When you look at Zenoti now over 1,000 stores, what is -- 1,000 salons, what is that enabling you to do in terms of CRM and reaching out to customers that you couldn't do before? And how do you view that as a potential driver going forward?

M
Matthew Doctor
executive

Yes. Eric, thanks for the question. It's Matt. Yes, we've spoken about this a lot. And as we mentioned, it's super foundational to that because it unlocks a lot of things that weren't able to be done on prior systems. I talked a lot about personalized marketing. It's very, very easy to understand your audience base, your customer base. The requirements of data collection are much higher and stringent in Zenoti. So just being on it alone, we're capturing way more customer data just as a foundation. And the ability to then convert that customer data into action is something that is super streamlined through the platform.

As easy as going in and actually being proactive on messages to send individuals, to setting settings based on, hey, this person generally comes in at this time, let's send them a reminder in a few weeks, set it, forget it and let it go, general blanket permission across, hey, for all cohorts, send them a text or an e-mail over the course of x amount of time to remind them and enables reminders of their check-in is there.

It's just a lot more of an ability to speak one-on-one with the customer that we haven't had before in order to interact with them during the service, before it, after it to drive frequency, to drive loyalty. So there's a lot of great just personalized marketing initiatives around that, that we can tap into. Even the idea of running a platform-based loyalty program that has enabled on Zenoti as well. Other things beyond just the marketing side of things, which I think is super important, and I alluded to this in my comments, is this notion of salon operations and brand standards outside of reviews on Google and Yelp right now, we don't have a lot of insight to this.

Now there's a lot of customer feedback through the Zenoti platform that is very streamlined that we can get right away that our franchisees can operationalize on, on the fly when they get that feedback on things to work on. And we can collate that, we can correlate that to results. We can -- when we get positive reviews, we can -- there's promise to already automatically upload those to Google and Yelp, which helps with digital footprint. So there's a lot of really great things that can happen with this platform, and it will be way more strengthened once the entire system is on it versus the 1,140 that are out today.

E
Eric Beder
analyst

Okay. Sounds great. Could you remind us, you mentioned that you were getting $2 million in progress fees from Zenoti. What's remaining to be done in terms of potential for that? I remember it's supposed to go for the debt. Is that still correct?

M
Matthew Doctor
executive

Yes, that's still correct. So yes, there's $2 million, which is part of the original $20 million upfront purchase price. And then the remaining proceeds, we had mentioned as part of the original transaction that there was about $19 million of additional potential proceeds. At that time, that was based on a number of factors, the key one being the amount of salons that migrated. Now our salon count has gone down since that time. So you can kind of -- we haven't given what the exact payment is per salon, but you can kind of do some extrapolation of approximately $19 million, our salon count at the time and kind of take a look at where it is now, and that will give you some view of what's left remaining to collect.

E
Eric Beder
analyst

Okay...

M
Matthew Doctor
executive

And that does go towards the debt. Sorry, that does go towards the debt.

E
Eric Beder
analyst

I know that you've been expanding marketing materials, bringing more regularity to some of the in-store marketing. What has been the impact of that? And what also has been, now that you are done for almost a year now in store mark -- in stores teaching, how has that continued to expand?

M
Matthew Doctor
executive

Yes. So those are really strong foundational items that we're putting into place. I would say it's a little hard to track the exact impact of that because as opposed to some sort of trackable customer that came in, doing a certain thing, there's nothing trackable on a poster or a signage and collateral. I can say, okay, this is exactly what drove this customer behavior to that.

That being said, we do think things like that are complete table stakes. And so our job is to continue to do them and ensure that they're done well. The other side of that equation is, again, I kind of mentioned and alluded to brand standards. It's not just kind of rolling this out. But at this point, we've kind of more shifted towards that they're used and they're used properly. So we've kind of sent it around. It's important to have us out there. Let's have it out there. Let's get a practice of using it. Now let's ensure that there's use of it.

So there's going to be a lot of focus on ensuring that our franchisees are properly using these tools that we have out there or else it does us no good to have them out their stake. So it's really at this point in time, ensuring the uptake of those, tracking the uptake. And then we'll be able to have a little bit of a better sense of, okay, we know XYZ franchisees are using this as it's intended. We know XYZ maybe are not. So then we can now start correlating to see which salons that are using it properly versus those that are not and come up with data that way, which will even help drive further adoption of those programs as well.

E
Eric Beder
analyst

Great. And last question, in terms of inflation and ability to raise prices. I know that you mentioned previously that a lot of the gains in comps has been inflation and on price raising. Is that still something that we should be thinking about in terms of a driver here? Or is that going to slow down? How should we be thinking about going forward, I guess, as the overall drivers of the business in terms of that?

M
Matthew Doctor
executive

Yes. No, thanks, Eric. And on that piece, no, it has been, right? And we know we need to start moving the needle on customer traffic. That's an equation that has been hard to solve for a very long time, and the game has changed. We set a little bit through the pandemic, and how often people go, where people are going, what the considerations are to visit. So yes, so we have -- we are testing a number of things out there to really optimize our customer accounts, try to drive as much productivity through increased customer accounts, through traffic-driving initiatives such as promotions and other things of that nature, which will help.

I mean, those will be incremental. And when we find and center around those that seem to make the most impact, we'll look to do that in a much broader scale. Now beyond that, as I kind of mentioned on the call, and I was vague about this, those are all good incremental things, and they should be done, and I think they will have enough impact. But I do think there are other means, and it's a good time for us to take some bigger swings of sources of differentiation that run beyond traditional promotional campaigns and et cetera, bigger swings to move the needle.

And like I said, versus being very specific, given how important uniqueness and speed is in this industry, rather kind of let you know that we're working on those things and any sort of specifics around those things. However, once we start actually implementing and rolling them out over the next, call it, 6 to 8 months, we can definitely start talking about them more as they're showing up more in market.

B
Biz Murphy
executive

With no further questions, we will conclude the call by thanking everyone for joining and have a great day.

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