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Earnings Call Analysis
Q3-2024 Analysis
WEG SA
WEG recorded impressive net operating revenue growth of 22.1% year-over-year in Q3 2024, with significant contributions from both domestic and international markets. In Brazil, demand surged for low-voltage electric motors and commercial motors, alongside the beneficial effects of recent acquisitions in the international market. The revenue increase from international sales was primarily bolstered by a strong performance in North America driven by the transmission and distribution sector, as well as continued growth in intricate industrial activities such as oil, gas, and water sanitation.
The company's EBITDA soared to BRL 2.2 billion, reflecting a 27.9% increase from the same quarter last year, with margins rising to 22.6%. This increase in margins, up 1.1 percentage points compared to the previous year, was driven by efficient product mix management and strong demand for long-cycle equipment. Additionally, return on invested capital (ROIC) was recorded at 37.1%, showing a 1.7 percentage point increase year-over-year, signaling robust operational efficiency despite higher invested capital due to acquisitions and fixed asset investments.
Despite the overall revenue growth, WEG faced challenges in its renewable energy division, particularly in wind and solar. The company reported a decrease in revenue from wind turbines due to a reduced order book, while the solar segment was impacted by lower prices resulting from the declining cost of solar panels. This prompted lower revenue expectations in the renewable sector, particularly for future quarters. Analysts expect continued weakness in wind delivery, with the solar segment potentially rebounding due to upcoming large projects.
Looking ahead, WEG's management is optimistic about sustaining the revenue growth trajectory, primarily backed by a favorable order book in transmission and distribution. The company has strategic plans to invest BRL 670 million over the next five years for expanding production capacities in both Brazil and Mexico, including investments in new manufacturing facilities and increasing existing capabilities. Additionally, WEG aims to enhance operational efficiency within the newly acquired businesses, securing synergies to boost profitability.
For the upcoming quarters, WEG anticipates maintaining an effective tax rate between 20% and 21%. Capital expenditure plans also appear robust, with historical investments ranging between 3% and 5% of revenues expected to continue, reflecting an increasing investment appetite as the company scales its operations. The company is also taking proactive measures to ensure cost competitiveness, particularly in light of potential tariff changes in the U.S. market that could affect overall cost structures.
WEG's competitive positioning remains strong, particularly with the integration of Regal, which, while impacting margins due to higher operational costs, is expected to improve profitability over time as operational efficiencies are realized. The demand dynamics in North America for transformers and T&D equipment also appear favorable, creating a strong outlook for the company's ongoing and future projects. Furthermore, WEG has expressed intentions to enhance its supply chain processes to optimize costs, indicating a keen awareness of market conditions and potential operational leverage points.
Good morning. Welcome to WEG's conference call and the results for the third quarter 2024. [Operator Instructions] -- to inform you that we are streaming this conference call. And after its end, the audio will be available on our IR website. [Operator Instructions] If i don't have time to answer all the questions live, feel free to enter questions to our e-mail address, ri@weg.net. and we will reply after the end of the conference call.
We emphasize that any forecast in this document or any statements that may be made during the conference call regarding future events, business outlook, operational and financial projections and targets as well as WEG's future growth potential are mere beliefs and expectations of WEG's management and based on current available information.
Forward-looking statements involve risks and uncertainties, and therefore, depend on circumstances that may or may not occur. Investors should understand that general economic and industry conditions and other operating factors may affect WEG's future performance and lead to results that will be materially different from those in these forward-looking statements.
With us today in Jaragua do Sul are Andre Luis Rodrigues, Chief Financial Officer; Andre Menegueti Salgueiro, Chief Finance and Investor Relations Officer, Wilson Watzko, Controller; and Felipe Scopel Hoffmann, Investor Relations Manager.
Please, Mr. Rodrigues, you may proceed.
Good morning, everyone. It's a pleasure to be with you once again for WEG's results conference call. I will start with the highlights of the quarter on Slide 3, where net operating revenue grew by 22.1% compared to 3Q '23. In Brazil, we saw growth with continued deliveries of solutions in transmission and distribution as well as improved demand in low-voltage electric motors, gearboxes and commercial motors and appliance despite the lower level of revenue from wind and solar energy businesses.
In the international market, revenue growth was mainly supported by the good volume of deliveries in transmission and distribution in North America as well as continued good industrial activity, especially in oil and gas and water and sanitation. In addition, the consolidation of recently acquired businesses of Marathon, Rotor and Cemp industrial motors and generators had a positive impact on the quarter's performance.
EBITDA reached BRL 2.2 billion, up 27.9% on 3Q '23. The EBITDA margin ended the quarter at 22.6%, an increase of 1.1 percentage points over the same period last year. Along the presentation, Andre Salgueiro will elaborate on these points. While the return on invested capital reached 37.1%, an increase of 1.7 percentage points compared to 3Q '23, as we can see in more detail on the next slide. Here, you see that growth in revenue and maintenance of healthy operating margins more than offset the growth of invested capital, whose expansion is largely explained by the acquisitions made and the investments in fixed assets in the period.
An important point to note is that return on invested capital was positively impacted by the recognition of tax incentives recognized in 4Q '23. Excluding this nonrecurring effect, ROIC would have been 34.3%.
Now I'll turn the floor to Andre Salgueiro so that we can carry on with the presentation.
Thanks, Andre. Good morning, everyone. On Slide 5, I show you the development of revenue in our business areas. In Brazil, industrial activity continued to be positive with a pickup in demand for short-cycle equipment such as electric motors and gearboxes despite fluctuations in deliveries of long-cycle equipment projects such as medium voltage electric motors and automation panels. GTD, positive quarter for the T&D business, mainly driven by deliveries of large transformers and substations for projects connected to transmission auctions and distribution networks. Despite this, we saw a drop in revenue in this quarter, mainly due to lower deliveries of wind turbines due to an already announced reduction in the current order book as well as lower revenue in the solar generation business, mainly due to a reduction in the cost of solar panels and consequent impact on the prices of products sold.
In commercial motors and appliance, we saw sales growth in several of the markets where we operate, particularly in air conditioning, washing machine and motor pump segments. In paints and varnishes, demand continued to be strong, especially in the powder coating segment for machine manufacturers and the water and sanitation segment. In the international market, we continue to see good performance from short-cycle equipment in industrial electric and electric electronic equipment, such as low-voltage electric motors and serial automation products, especially in oil and gas and water and sanitation areas. Long-cycle equipment also saw an increase in sales, especially automation panels as a result of the good order book built in recent quarters.
Remember that the incorporation of the industrial motor business of Marathon, Rotor and Cemp brands also contributed to the performance of revenues in this quarter. In GTD, opportunities in the T&D market in North America and the good performance of the generation business in the other markets where we operate were the main highlights for the growth in revenue. It should be noted that the generator business acquired from Marathon also contributed to the revenue performance of this business area. In commercial motors and appliance, flat sales in the other markets compared to last year despite a positive contribution from the operations in Mexico and China affected sales growth. In Paints and vanishes, we saw revenue growth, mainly driven by the Mexican operation despite the lower sales performance in South America.
Slide 6 shows the evolution of our EBITDA, which grew by 27.9%. EBITDA margin ended the quarter at 22.6%, an improvement compared to the same period last year. This reflects the current mix of products sold as well as improved margin on long-cycle equipment due to good demand for these products. Finally, on Slide 7, we show the evolution of our investments, which had a total of BRL 435 million, 65% of which in Brazil and 35% abroad. In Brazil, we continue to expand our industrial motor and electric traction motor facilities as well as increasing our transformer production capacity. Abroad, we highlight the investment in increasing the production capacity of the motor and transformer factories in Mexico.
That completes my part, and I hand the floor back to Andre.
Thanks, Andre. On Slide 8, before we move on to the Q&A session, I'd like to talk about some of our latest achievements and comment on our outlook for the remainder of the year. And achievements I want to highlight first. We recently announced the acquisition of Volt Electric Motors, a Turkish manufacturers of industrial and commercial electric motors in the amount of $88 million. Under the terms of the agreement, WEG will take full control of Volt, which has a manufacturing facility of 27,000 square meters and a team of 690 employees. Remember, completion of the transaction is subject to the fulfillment of certain conditions precedent, including regulatory approvals that are necessary for the transaction.
We also announced investments in verticalization processes in Mexico with the construction of a new manufacturing unit for wires and in Brazil with the expansion of the wire plant in Itajai and the expansion of our foundry unit in Guaramirim. In total, investments of approximately BRL 670 million are planned over the next 5 years. Also in September, we announced another investment to expand transformer production capacity in Brazil, where approximately BRL 543 million will be invested in the manufacturing units of Betim and Gravatai with completion scheduled for '26.
Finally, I'd like to say a few words about the outlook for the remainder of the year. The recent improvement in the dynamics of short-cycle equipment and the good order book in transmission, distribution and solar should continue to support revenue growth, even in a scenario of lower contribution from the wind business. We continue to have a positive operating momentum with a good mix of products sold, maintaining the operational efficiency of our units, which should continue to support good operating margins and a healthy return on invested capital.
We continue to integrate the newly acquired business, Marathon, Cemp and Rotor, seeking operational efficiencies and working to strengthen synergies with current operations with a focus on business growth and improving the profitability of the new businesses.
That completes our presentation. Please, operator, we can move on to the Q&A session.
[Operator Instructions] Our first question comes from Daniel Gasparete from Itau BBA.
Can you hear me now? Okay. I have 2 questions. The first is about the momentum for the domestic market, especially industrial. How do you see this market? Do you think it's speeding up? You talked about the concentration of deliveries of long-cycle equipment. How do you see the ramp-up of this line for the coming months and quarters? And also the dynamics that you have for S&E and other expenses. We saw a significant increase in this quarter compared to the second quarter and also the third quarter last year. You mentioned in the release that has to do with the integration of Maritime freight expenses. But I would like you to tell me what do you think the trend is going to be for the next months? -- because it did draw our attention and the growth of gross margin, do you think may flow into EBITDA when you start to absorb synergies.
This is Andre Salgueiro. I'm going to answer your first question about the departments of the electric electronic equipment in the domestic market. And then Andre is going to talk about SG&A. The domestic market of the electric-electronic equipment industrial showed growth, but with a slightly different dynamics between short- and long-cycle equipment. We did mention there in the release, and we see short cycle more positive. It had already been good in the first quarters of the year in terms of gearboxes and automation products. And we saw this now happening in the third quarter with industrial motors. And the visibility that we have, we always say that short cycle, it is a short book, but it does seem to have an outlook that is good for the coming months.
So industrial equipment, a positive outlook that should be growing along the next quarters. When we take a look at long cycle in industrial equipment, we have a situation of lower growth, even a small drop, but due to the concentration of important projects that we had last year, pulp and paper, large products in which we had deliveries and did not repeat this year. So a long cycle is slightly below the third quarter of last year for this reason. So when you take a look at long cycle for the future, we see an improvement, relatively positive. There are some pulp and paper projects that should enter our pipeline for the coming quarter. But this is a book that is being built for next year. So I would say more positive in the short term for short cycle, but certainly the long cycle is going to have good results for next year.
Gasparete, this is Rodrigues speaking. Talking about the behavior of SG&A in the quarter, basically, we had 3 main events that led to an increase in the third quarter '24, but undoubtedly, the main driver was the increase -- for the increase of expenses was the consolidation of industrial motors and generators from Marathon. Remember that this was not on the comparison base for last year. And if we exclude these amounts on the comparison base, the behavior of WEG's business without the acquisition were basically along the same line, with an increase in sales expenses. We are going through a moment where freight costs are increasing in recent months, and that eventually impacted overall our sales expenses divided by revenues and this is almost a cost that is proportional.
The more you sell, the more expenses, and therefore, you have to divide this amount by the amount of revenues. And we cannot forget the exchange impact. We had a devaluation of the Brazilian real of 13%. So when you think of the expenses in other currencies, we do have this impact.
For the future, undoubtedly, as we mentioned on WEG Day, and we repeat Marathon process is carrying on, and along the next quarter, we believe we are going to have benefits in expenses as a whole.
Carrying on, our next question comes from Lucas Laghi from XP.
I would like a follow-up on profitability. I think that SG&A is clear to me, but I would like also to take a look at COG. We've seen sequential improvements in profitability in terms of covenants. And I would like to know if there's anything that we should monitor that may change the dynamics in recent quarters. I think it has to do with product mix. T&D continues to grow, probably contributing to improvement. You talked about short-cycle equipment that is doing well. So what could pressure COGS related to materials and explain this point in terms of gross margin. Is there anything that we are not mapping that we are missing?
And in the long term, I'd like to know in battery warehousing solutions, do you still have something missing in terms of product developing? Is it a new line of revenue of WEG to become more relevant according to market? And in terms of your structure to increase capacity for this product when the market does start growing? I think that abroad, it is growing. But in Brazil, I think it should grow more substantially. So gross margins for the future and also the dynamics for the remainder of the business.
This is Salgueiro Lucas, thanks for your question. Gross margin and cost of goods sold, COGS, I think what's most important is materials for us. And when we look into materials, you haven't had much fluctuation in recent quarters. There is always one thing or the other, but nothing different from previous years. I would say that the fluctuation is within expected. So I would say that what impacts us the most is indeed the mix that shows some fluctuation. We were in a movement of a lower share of solar generation.
And in the release of the third quarter, we see this business and this movement in wind generation. We are delivering the last project in the book. And until the end of the year, we are going to complete deliveries. So the main factor, I would say, to monitor is the mix effect and also the particular dynamics of each business. You talked about T&D, and we have been saying that for a while now, not only T&D because this is recent, especially long-cycle equipment when we have an improvement in terms of demand, we tend to evolve also in terms of profitability, and that helps. So follow the specific dynamics of each of the segment, I think, is the most important thing.
And Lucas, talking about this, we had the presentation of having the presentation on WEG Day and [ Humberto ] had the opportunity of really exploring the business. We believe it is an excellent opportunity for the company. We continue to develop solutions for the storage of energy for batteries. We also see a good prospect for the development of the business in the medium and long term and also for battery systems in auctions in Brazil, as we have already announced, but we do have very high hopes for the business. Abroad, the outlook is positive. The market is heated abroad as well, and WEG is broadening its offer of advanced solutions and products. So I think we are very prepared for that. Today, we have the complete portfolio, residential applications to very large projects. And all that brings to us a connection with the potential use in the several stages of the electric system, generation, transmission, distribution and consumption.
And also the positive note of WEG is that we are always seeking more verticalization of the final product and therefore, bringing improvements in the development of several components. And certainly, as we showed on WEG Day, we are prepared to seize the opportunities that will come for the development of this business in Brazil and abroad.
Our next question comes from Lucas Marquiori from BTG Pactual.
I have 2 questions. Just as you talked a bit about demand for industrial equipment, I'd like you to talk about energy, domestic GTD. You have some contracts I understood in Q3. Do you think the baseline is normal from 4Q on? Or is still an impact of phaseout of these large projects? -- for Q4 and beyond? And also the effective rate, I think in Q4 last year, you had booked the benefit of Switzerland. Are you going to have the same effect on Q4 for next year? Or what can you say for us to think of the effective rates from here on?
Lucas, good morning. GTD domestic market, Well, we had in this quarter a drop in revenue, especially because on the one hand, we have T&D that has positive performance for some time now. And we had a dynamic that until the second quarter, wind generation was growing. And as of the third quarter, because of the reduction of deliveries, wind started to go down in terms of revenues and solar was already showing a drop in revenues and continued so despite the improvement in deliveries and volumes of solar projects.
So solar now is more an effect of normalization of prices, especially because of the drop of inputs that we had last year, and that was passed through prices. Looking forward, we have a slightly different dynamics from the third quarter for the following. T&D, I don't think there's a difference. The trend is to continue with the positive dynamics for the coming quarters and years. On the other hand, we have wind that continues to show a phaseout. And if we have something, it's going to be very little to be delivered next year. But most of what has to be delivered is going to happen in the fourth quarter. And the level of revenue is going to be lower than the third quarter and the fourth quarter last year.
So wind tends to continue to show a drop. On the other hand, for solar, we are already with projects in our book, large projects for centralized generation or [ GTD ], but working with different mills. So we have a positive book with signs of growth as of the fourth quarter. We announced an important project with Kroma of BRL 630 million that is going to start deliveries in the fourth quarter. So we have a dynamics of solar picking up growth. So overall, we have most of our businesses showing growth and wind with a phaseout in delivering less projects. Talking about the effective rate, the rate of the quarter was in line with our expectations with the benefit -- part of the benefit that we announced in our operations in Austria that we announced in the end of last year.
The expectation is that the effective rate would be 20%, 21%. I think it was in line with that. And as for your question about the benefits that we had with the implementations in Switzerland last year, that happened in the last quarter last year, and we do not have anything forecasted for this year. It was a one-off fourth quarter not to be repeated this quarter. So the effective rate is probably going to be in line with what we have been announcing.
Our next question comes from Joao Frizo from Goldman Sachs.
Two questions as well, quick ones. First, expectation of CapEx for the coming years. We saw announcements that you're going to make an investment of almost BRL 2 billion in this for the coming years. So I would like to know from now on, historically, you had 3% to 5% of revenues in CapEx. Are you going to continue in this range? Should you expect you going more to the cap? Or you're going to stay in the mid-zone? And second, competitive dynamic in GTD in the U.S. This is a segment that is very heated. It is an area of growth for you, but I would like to know you are underground. So I would like to know what competition is like.
Joao, thanks for your question. I'd like to use the opportunity just to clarify a piece of news that was announced in an event last year, saying that WEG would invest BRL 1.8 billion in the businesses related to [ Mission 3 ]. The information was corrected immediately. In fact, the BRL 1.8 billion is the amount that we invested or we announced as investment related to Mission 3 and not of what WEG is going to invest in the future. So this is Point 1. As for CapEx for 2025, we always have worked with a margin of investment from 3% to 5% of our revenues. Joao we are still finalizing our budget for next year. I think there is a large amount of investments announced. We also gave you some color on that day. And we complete this exercise in terms of budgeting, and we are going to have more precise data.
But undoubtedly, as we announced, it is an increase of our expectation of BRL 1.9 billion for the company. But as soon as we have a close number, we are going to announce that. As well as for the GTD, the question was more focused on the U.S., but I'm going to talk about the international markets as a whole. This is the area -- business area that has grown the most for some time now, especially because of the good momentum of the T&D business. And I can say that T&D has a more positive view for the American market, but also very good performance in Mexico, Colombia and South Africa, where we have operations outside Brazil. And we also have a good momentum for Generation. That includes the United States that is performing relatively well, but the weight of T&D in GTD in the foreign market is even greater than in the domestic market. So most of the good momentum is reflects of the positive demand of T&D. And that is the pitch that we have been providing for some time.
This demand has been positive for some time. It's improving quarter-on-quarter, and the signs are positive for the mid to long term. we shouldn't see any change in the dynamics for the short period because we already have our order book for next year and part of it for '26. So we still see demand for transformers and T&D equipment as a whole that's quite positive. So that should carry on along the next quarters.
Our next question comes from Rogerio Araujo from Bank of America.
I'd like to explore margin trends and the factors that may drive that. We saw basically main drivers that are positive. Just thinking quarter-on-quarter. One is the depreciation of the Brazilian real, 27% depreciation quarter-on-quarter, supporting exporting margins. T&D, a positive dynamic that you just mentioned. We have seen global peers verbalizing the same. Third, a lower mix of renewable energy.
And fourth, a recent improvement for the demand of electric motors that you also mentioned in your release. As we see a more or less flat margin quarter-on-quarter, if we try to remove Regal, we are trying to see what is dragging numbers down quarter-on-quarter? So if you could help us out, you talked about year-on-year less delivery of electric-electronic industrial projects in the domestic market. Has it affected margin greatly?
And another factor is the acquisition of Regal. If you had a margin fluctuation that was quite relevant. And anything else that you can mention just for us to try and think what is dragging numbers? Now because positive drivers are very clear.
Rogerio, thanks for your question. I'd like to start answering your question. First, by saying that the margin of 22.6% in the quarter was very good. It was growth of 22% compared to the same quarter last year. One thing that is important to take into consideration is that you had the reduction of 0.03 percentage points compared to the second quarter. But in the second quarter, we consolidated 2 months of the acquisition of Marathon businesses. This quarter, we accounted for the full quarter. So structurally, we already mentioned that Regal has its business in motors and generators with a margin below those of WEG.
So another important point that we always like to highlight whenever the opportunity is posed that, for WEG, a quarter analysis is a very difficult business because it involves a mix, long-cycle equipment, order books, and you have fluctuations in the different quarters. So we always reinforce that for the company, it's important to analyze margins in the longer term more on a year-on-year basis. And this year, we have the expectation of delivering margins compared to previous periods better than what we had in the past.
And then, somehow, what impacts or has impacted and may impact margins for the future are: first, Regal businesses, as we announced in the question, admin expenses on sales that do have an impact because these are companies that have higher expenses than WEG. So this is something that we should observe. We had an improve in gross margin, but partially that was returned in admin expenses that we are going to work on. But structurally, with the visibility that we have today, we don't see much fluctuation. We see a positive dynamics in terms of T&D demand. The product mix with the removal of solar for next year becomes favorable. And WEG is going to continue investing in all its programs for the reduction of costs and expenses a long time.
But still, we always have to monitor other factors that may impact [indiscernible] exchange fluctuations, we always mention that, costs and commodities in longer periods and also volatility in the global economy that can also affect the whole process. But when we think of expectations for the coming quarters, well, we do not see any relevant change from what we see right now. But of course, we have to monitor these variables from close.
Our next question comes from Alberto Valerio from UBS.
Congratulations on your results. On my side, I would like to talk a bit about pricing, Rodrigues and Salgueiro. If you could give us some color in terms of competition. I think GTD was quite well detailed. But if you could talk a bit about the U.S. domestic in the regions where Regal operates, if you can increase prices likely if you have other competition and also in Brazil?
Alberto, thanks for your question. This is Salgueiro. Well, price dynamics, how do we work?
We always say that short-cycle projects, especially when we have price tables, we like to adjust in the beginning of the year. And then we try to follow along the year just to see if we need further adjustments. But ideally, we like to keep prices relatively stable, not to have to adjust them all the time. So we didn't have much change here.
The only exception was that in the beginning of the year because of all the price movements that we had in the past, especially because of the first impact of the pandemic, we adjusted prices more frequently in the beginning of the year. We didn't -- and then by midyear, we've reviewed the process, especially because of the exchange rate and impacts on our cost structure. So we did restructure prices in some segments in Brazil, especially short cycle, industrial motors and paints and varnishes.
The foreign market, in the short cycle, we didn't have much change along the year, so very similar to what you're already familiar with And long cycle, then long cycle is priced project by project. When you price the project, you already consider the current market conditions, the current structure and the current demand and whether the market is heated or not. So it highly depends on each one of the businesses. But we have been working especially in more heating markets -- heated markets with C&D to adjust the prices as the time goes on. But it is case by case project by project.
So we should expect a new price table by the beginning of 2025?
Right. Yes. Usually, it is in the beginning of the year that we are going to study that. As I mentioned in the beginning of this year, we decided not to make any adjustments. So it will depend on the studies conducted in the beginning of the year.
Our next question comes from Andre Mazini from Citi.
I also have 2. First, the decrease in the ambition of OEMs to adopt electric vehicles. Most recently, this month, we saw Volvo, an OEM that is very much concerned with the emissions, saying that it's not going to meet its target of 100% EV in their lineup for 2030. GM had also promised 100% EVs for 2030 and say it's not. Does it change your plans a little? I know that in power train, you are more in medium-sized vehicles, but chargers probably more for light vehicles. So does it change the adoption curve that you had expected? So that's my first question.
And second follow-up on margins. You talked about synergies with Marathon. The light drop in margins and increase of S&J has to do with the consolidation of Marathon. What kind of synergies and timing do you see for the future?
And freight costs increase in cost. We saw some campaigner routes increasing from Asia to Americas. So when you talk about freights, are you talking about container prices?
Okay. EVs, I think the short answer is that our strategy does not change. And for some reasons. In fact, we have been monitoring the market. Much of the discussion is mostly centered on 100% EVs, but we believe that part of the market, and we are discussing which part of the market is going to have some component of electric vehicles, especially hybrid vehicles. The hybrid plug-in has to be charged. It needs a charging structure if it is at home, in the office or even a fast charge on a road or on a highway. So we continue to focus on the development of this business. We did talk about it in [ Cuba's ] presentation on WEG Day. Recharge stations, and here, you're talking about all the market from light vehicles to heavy vehicles, and we are going to continue to develop the business.
Powertrain, our focus has always been heavy vehicles, both trucks, light and medium vehicles for urban distribution, but also in the development of the bus market in Brazil, which is a market that continues to develop. So we see an interest in the development of this market. From time to time, we have been announcing some investments in city administrations throughout Brazil. So it is demand that is just starting but tends to increase a long time. And here, we have the opportunity to offer, not only the powertrain, but also battery packs, all the intelligence of the software that controls energy flows on buses. So it's a huge opportunity for the development of this market in the coming years.
And Mazini talking about integration with Marathon. We also -- we already mentioned it's a journey that started when we completed the signing, but we are focused on 3 very important trends. The first are short-term actions that can enable us to gain competitiveness. And we started optimizing and standardizing projects and materials. It's just the beginning of the journey, but we are already seeking opportunities, reviewing the whole supply chain process, certifying suppliers, bringing more opportunities for global negotiations for the size of WEG and the procurement of main components and materials.
We also identified and we are going to start working on improving processes for stamping in the manufacturing of motors that can bring gains for the coming year, and certainly, the opportunity of better managing inventory. And this has been done WEG way with a committee of integration. So this is a first front, more related to shop floor industrial processes. But undoubtedly, the commercial part of it is very important. And here, we are talking about many things. And we mentioned that from procurement -- since the beginning of acquisition, we are working very much to improve relationship with Marathon sales reps. They had a slightly different structure in the U.S. This is much more directed to the U.S. We have good reps, very experienced, with excellent relationship with local customers, and we are reinforcing that, and they are essential in this process.
We have actions directed to the distribution of inventory. WEG's differentiators, especially in North America, is the closeness of our inventory levels to our customers. And if we reinforce that, especially with reps, we are going to have very good opportunities in the future. In addition to trying to simplify product lines to reduce complexity in components and improve the supply chain, therefore, bringing inventory optimization. And the last front, and I'm being very simplistic here, but anyway, is everything that involves admin structures. We are already implementing in North America, our WEG's business service model to address transactional services that until the end of this year, beginning of next year is already going to be implemented.
And so this model will bring a reduction in costs and improvement in efficiency for transactional activities. And for the next year with the carve-out of automation systems and the beginning of implementation of our IP, that will take a bit more time, about 2.5 years. We are going to have more synergies and improvements for the margin structure in the businesses acquired from Marathon.
And very quickly, going back to margin, as I just mentioned, we do not have an expectation of relevant changes for margins in the short term. Some points have to be monitored, as I mentioned, product mix, but the positive note is that we continue with a very good demand for long-cycle products, and we'll continue to monitor whatever fluctuations we may have in our industry.
As I mentioned, exchange rate fluctuations, volatility hurts margin in the short-term commodity prices and how this is all going to behave for the future. Some volatility in some geographies around the world, economically speaking.
Very clear. Just a follow-up for freight that you did mention in G&A., is it sea freight that is containers for ships? Or was it something else?
As a whole, sea freight, yes, but also in term of domestic freights in the geographies in which we operate. So not only containers.
Our next question comes from Marcelo Mottta from JPMorgan.
It's about tariffs in the U.S. You're talking about the election and what do you think is going to happen for tariffs for products outside the U.S. How are you positioned? What can you observe in terms of what's coming out in the media? And what measures can you take, I don't know, perhaps to concentrate production more in the U.S. and Mexico for you not to have too much tariff on especially T&D?
This is Salgueiro speaking. Well, it's hard to talk about it without the definition of the election. Of course, we are monitoring whatever is happening in the U.S., but we like to have definition before taking action. Anyhow, speaking more generically, we do have some situations that may bring us some protection, especially the fact that we have a production platform that is well concentrated in the region. And we are not talking only about Mexico, we are also growing our activities in the U.S. in lasts year with the acquisition of WTU, the transformer business in 2017, and now with the acquisition of Marathon, we brought an important industrial footprint for industrial motors and generators for us to manufacture locally in the U.S.
And we have to monitor to see what's going on. But overall, I would say that most of what we sell in the North American region is already manufactured in the region between Mexico and the U.S. I would say 2/3 of revenues are already manufactured locally. Of course, 1/3 comes from elsewhere. But given that we have the manufacturing footprint very well spread throughout the world, we do have flexibility for any adjustments to adapt to a new situation or any impact that we may have due to changes in tariffs for the next years.
Our next question comes from Victor Mizusaki from Bradesco BBI.
This is Andre Pereira from Victor team. And I have 2 questions. First, given the Regal integration cost, I would like you to comment the EBITDA margin of Regal in the third quarter because it seems to me that you had a contraction of margins quarter-on-quarter. And still talking about Regal, how much of the growth of industrial motors and GTD abroad is related to Regal's consolidation.
And the second question is that recently, WEG made several announcements of investments in transformers. And I would like to know how much that involves an expansion of capacity?
Andre, good morning. Well, Regal's acquisition, in practice, we do not disclose profitability of operations. What Andre mentioned overall in his answer, and when we did announce the acquisition, we announced this number. This is an operation that runs at the margin level that is below our average margin. So our work here is to be able to improve profitability in the coming years based on everything that Andre Rodrigues mentioned in 1 of the previous answers.
As for growth ex Regal, ex Marathon, we also disclosed this number. This is in our release and you have the details. But in practice, electric-electronic industrial equipment in dollar, excluding the acquisition, grew by 8.2%. And GTD also in dollar, excluding the acquisition, ex acquisition, I'm here talking only about the international market for both, 21.5%. But you have the details, the percentages in our release, both in dollars and in Brazilian reals. And Andre, as for T&D capacity, we announced basically 2 different blocks, everything that we are doing in terms of the main investments for this business area. The first announcement was in the end of last year on WEG Day. The package that was announced was an intention of increasing capacity by 50%. And with recent announcements in the last month, then you're talking another 50%. So in the next 3 years, after all investments are completed, we would be basically increasing our production capacity for T&D by 100% in the geographies where we have the assets.
Next question is going to be in English from Jens Spiess from Morgan Stanley.
My question is related to previous questions regarding the U.S. election. I know that the outcome is obviously uncertain at the moment. But you mentioned that around 1/3 of your sales in the region are produced abroad. But could you maybe specify how much of the production is produced in Mexico and shipped to the U.S. Just to get a sense of how much that is specifically?
Thanks for your question. I'm going to keep speaking Portuguese, just for you to continue listening to simultaneous interpretation. Well, Jens, the breakdown is more or less the following. I'm talking about round numbers of everything that we sell in the region, and in the region, we are talking about North America, that is, we are talking about Canada, U.S. and Mexico. 2/3 is produced in the region. And out of the 2/3, it's basically 50% manufactured in Mexico and 50% in the U.S. And then 1/3 comes from outside the region, obviously, most of it from Brazil. But eventually, we also have things being manufactured in Europe and even other geographies that are then imported to North America.
Within North America, U.S. is the most representative market. So I would say 80%. And then so you have a general overview of the breakdown of the dynamics. Perhaps an important factor that is interesting for us to share with you, and we did talk about that at the acquisition of Marathon is that the plants or the assets that we brought are running on average with a utilization capacity of 50%. That is you have 50% idleness at their plants. So eventually, if we have to migrate manufacturing, we do have the flexibility to use those new plants in the process.
We are now closing the Q&A. I would like to turn the floor to Andre Rodrigues for the final considerations -- for his final remarks. I'm sorry, Andre?
Well, everyone, thanks again for attending, and I wish you all an excellent and see you soon.
WEG's conference call is now closed. We thank you for attending and wish you a very good day.