Grupo Herdez SAB de CV

BMV:HERDEZ

Good morning, everyone, and welcome to Grupo Herdez's Fourth Quarter and Full Year 2024 Earnings Conference Call. This call is being recorded. Information discussed may include forward-looking statements subject to risks and uncertainties. Please refer to the forward-looking statements disclaimer in our press release. [Operator Instructions] I'll now turn the call over to Gerardo Canavati, Chief Financial and Information Officer.

Thank you, Drew. Good morning. The fourth quarter was challenged by high comps, economic uncertainties and a soft consumption environment. Despite all that, we demonstrated resilience through tactical initiatives, cost management, efficient working capital and a robust export activity.

We managed to achieve growth and gain market share in key categories, maintaining our strong market position and delivering an unprecedented free cash flow. With that, I'll now turn the call over to Andrea to discuss the highlights of the quarter and year. Andrea?

Thank you, Gerardo. In the fourth quarter of 2024, net sales reached MXN 9.9 billion, up 0.9%. Growth was driven by the Exports segment. Preserves faced a high comparison base and the impact of avian flu on salted egg yolk shortages that forced us to limit orders in December. Impulse grew 2.8% due to ongoing increases in retail, and Exports achieved a strong 19.8% growth.

For the full year, net sales were a record of MXN 37.4 billion, up 3.3% versus last year. Gross margin was 40%, up 1.1 percentage points due to higher volumes and lower soybean oil cost. Operating income grew 5.1% to MXN 5.3 billion, reaching 14.1% of operating margin. Net income was in line with the previous year at MXN 3.3 billion. The recovery in the retail business has been driven largely by innovations and license agreements, which have renewed the store's image and contributed to increased visits to Nutrisa and Moyo, which reflected sales increases of 7% and 10%, respectively, versus the previous year.

In the case of MegaMex, despite all the headwinds and the peak of avocado prices registered in July, recent performance has been encouraging. Cash on hand at year-end was MXN 3.3 billion, up MXN 1.3 billion. This allowed us for dividends of MXN 487 million and share buybacks of almost MXN 400 million. Interest-bearing liabilities remain at MXN 9.5 billion.

We achieved our first water reduction target milestone. Water consumption per ton produced in 2024 was 2.06, 1.9% below the target committed in the framework of our sustainability-linked bond issued in 2022. We are on track to further improve water efficiency and reach our target of 25% reduction by 2030.

As you saw on January 29 when we published our guidance for 2025, we estimate solid top line growth of between 6% and 8%, fueled by volume increases and only tactical price increases across the portfolio. Our focus will be on enhancing distribution and product innovation. At the operating level, we estimate that EBIT and EBITDA margins will experience slight pressures due to input costs, the depreciation of the Mexican peso and expenses related to the implementation of the ERP, which Gerardo will update in a few minutes.

However, we expect double-digit growth in net income, driven by a continued recovery in the Impulse segment, lower cost of financing and an important recovery in MegaMex. As well, if our shareholders approve, our 2024 strong free cash flow may translate into some extraordinary dividend distribution in 2025. I will now turn the call over to Gerardo to discuss some other strategic initiatives, discuss the ERP and CapEx projects for this year.

Thank you, Andrea. The Mexican consumer landscape is soft due to seasonality from new governments, fiscal stiffness, high personal debt and reduced disposable income. Despite this, we expect to gain market share in key domestic categories. Our Impulse segment is showing strong momentum. In Helados, the Nescafé Stick launch in convenience stores have gained significant traction with high-value sticks now comprising over 1/3 of our portfolio and driving market share gains.

In retail, our supplement test is projected to increase sales by 7% in 2025 upon full rollout. We're also debuting Chilim Balam's mango enchilado in Sam's Club with more new products coming to club and supermarket channels.

Now let's talk about the gorilla in the room, tariffs. Regarding potential tariffs on Mexican imports, we acknowledge the concern. If implemented as proposed, there would be a material impact on our U.S. business. 80% of avocados and guacamole products in the U.S. are from Mexico so the impact on pricing and demand would be significant. Salsa and mayo will also lose competitiveness. To mitigate this, we anticipate currency adjustments, price increases and some absorption of cost.

However, we believe the deep North America integration built over 30 years will prevail. Even with tariffs, Mexico remains the most profitable manufacturing location for most salsa products. We have secured some inventory, excluding guacamole, to allow time for a trade resolution.

On a more positive note, our Impulse segment is expected to grow over 20% in 2025. Among the initiatives that we expect to drive growth is the expansion of Nutrisa's commercial category within our stores. During 2024, we added more than 1,000 SKUs in sports nutrition, personal care and supplements, which has generated sales increases of 100% in the few stores where it has been implemented. This year, we will expect this portfolio to all the stores, expecting a 40% increase in the commercial category and generate north of MXN 150 million in sales.

We expect an increase in CapEx for 2025 to MXN 1.5 billion to MXN 1.8 billion due to carryover projects such as the ERP, a new pasta line to increase capacity for Barilla, updates to our tomato purée production lines. Additionally, we'll invest in warehouse automation equipment to improve efficiency, increase our export capacity to support international growth and remodel stores and purchase freezers to enhance the customer experience. That concludes our prepared remark. We're now happy to answer your questions.

[Operator Instructions] The first question comes from Felipe Ucros with Scotiabank.

So a few on my side. The first 1 on MegaMex. I'm just wondering if you can give us an update on Wholly and on Don Miguel. On Wholly, we've had a few tough years after the pandemic, higher competition, lower growth, volatility and input costs. But for the longer-term outlook for the category and for the business, how are you thinking about the dynamic?

And I got the same question for Don Miguel where you had some troubles in the past but you've turned it around in recent times. Is it fully stabilized at this point? And I guess similarly, what can we expect for the long term of this one? And then I'll do my other question.

Felipe, thank you for your question. In general terms, we are upbeat in MegaMex. What has happened is that market dynamics have stabilized. We are revamping our branding. We are increasing our marketing investments across the board between Herdez and Wholly. And we are getting some traction in terms of recovering some market share.

I think that it's very difficult to see the improvements in 1 or 2 quarters, but the trend is very positive. Wholly, the avocado price is very volatile. I think that we haven't seen, since we bought the business, that it has been this volatile. We're working on mitigating the cost effects through various initiatives. One would be we are increasing our production in Colombia in order to have some mixes because the fruit in Colombia is extremely cheaper than in Mexico.

And second, we are working with our partners here in order to increase our supply near the production facilities in order to lower our freight costs. So we're working on improving the supply chain, and we're working on mitigating the avocado cost, particularly.

In terms of Don Miguel, I can proudly say that the business has turned around. We have seen unprecedented demand for our products. And now we have a more efficient plant. We did a few management changes, and we feel very confident that the business is recovering its profitability. So in this quarter -- in the present quarter, we are seeing that Don Miguel efficiency is offsetting some avocado cost pressures.

So all the portfolio is performing good. We still have some challenges with our brands that are in the East and in the West, practically CHI-CHI'S and La Victoria, that is a small part of the business. But overall, we feel very good about the trend in MegaMex.

Great. That's great color. And then on Impulse, the business used to have margins in the mid-teens if we go back to pre-COVID times. And it's certainly been on a recovery path but it's still a long ways from that old profitability. Where do you think profitability can go as you continue to recover?

Well, I think you have a very good point. We don't expect those margins. I think that in the best scenario, it would be low double digit. What we like about this business is that there's a lot of traction. I think that in the last 3 years, what we have done for the portfolio with the execution has been paramount in order to gain market share.

And I think now we have a portfolio to increase our share in the next 5 years, obviously, and I'm talking about Helados. Obviously, we need to invest. I think that the CapEx has been hampered because we needed to fix the portfolio first and the execution. And now that we have that in place, I think we're going to see more CapEx going forward in order to increase our distribution and our points of sales.

And in terms of retail, I think that one of the game changers is transferring some branded products to other channels as we did with Sam's. And I think that we're very excited to see in the future more products into supermarkets. And we have a pipeline of innovation and that will increase the brand awareness and that will increase the customer experience. So what we are trying to do in the stores with our customer experience, then you're going to buy some products in other channels. So I think that the prospects are very good, and I think that there are some news to come with other markets in the near future.

[Operator Instructions] The next question comes from Sara Maldonado with Santander.

As you said, landscape environment is very soft. Can you give us more detail about maybe category and channels and what are you seeing in this part of the year?

Sara, can you please repeat the question because we didn't understand it quite?

Yes. My question is about the landscape environment, consumer environment that you mentioned is very soft.

Yes. In general terms, I think that what we have seen in the last quarters is that we've had a very strong environment in the first quarter of last year, and then it started to soften because of obvious reasons. And we have seen in the fourth quarter very flattish across the board. When Andrea was mentioning about the mayo situation, that was due to a shortage of egg yolk in December. The supply has stabilized but we are still running a very, very low inventory, okay?

So when I think about the category and when we have high market penetration, that category that is the most important for our business was down. So taking out the egg yolk situation, the mayo, we saw flattish category, then we saw very soft categories in January, probably 2% or 3% lower, but we have seen a pickup in the last 2 weeks, okay?

So in general terms, I would say that the consumer environment is still flattish, okay? And that's where we are expecting to increase our market share. So we are expecting to gain market share across the board in a flattish environment. I don't know if that answers your question.

Yes.

[Operator Instructions] And we have a follow-up from Felipe Ucros from Scotiabank.

So if I can do another 1 on mayo exports, pretty amazing performance since you started the expansion in the U.S. And just wondering if you can give us kind of an update on the expectations for that project, right? And I mean both the short term and the long term. So in the short term, obviously, avian flu may have some impacts. So just trying to understand how constrained you might be in the short term. You just talked about the issues in Mexico. I imagine there are some here in the U.S., but wondering about that. And then post-avian flu impacts, once supply chains have normalized for mayo, how do you expect the project to evolve in the long term?

Right. We have done very good progress in distribution, basically clubs and supermarkets. And what we have done is that mayo is growing about 2x the category. So we are seeing some repeat rates very interesting. And obviously, when you have success in that dynamic markets there, you attract a lot of competitors. So what we're looking forward is that we're going to continue to increase in the mid-single-digit volume but we are going to be more active in allowances in the point of sale, so we're going to invest some money in order to continue with that traction.

The constraint we have today is more about our twin pack that is selling in Costco so we're making some investments in order to increase that package. So I wouldn't expect double-digit growth. I think that seeing a mid-single-digit growth going forward would be expected for that business. And obviously, we expect that the egg yolk situation or the avian flu will subsidize (sic) [ subside ] in probably 2 or 3 months. The situation is very serious because we have a supply shock because we have the avian flu but we also have more demand.

So more demand for eggs, for protein is higher. So that's what happened across the board. And we need to work on it in order to access more supply. We're working also with South America in order to subsidize those shortages.

Very clear. Congrats on what you've done with that mayo export bet.

This concludes our question-and-answer session. I would like to turn the conference back over to Gerardo Canavati for any closing remarks.

Thank you for your participation. We're confident in our 2025 outlook. Thank you, Drew, for organizing this call, and have a nice day.

The conference has now concluded. Thank you for attending today's presentation. You may now disconnect.