CRCT (Cricut Inc) vs S&P 500 Comparison

CRCT

S&P 500

Compare the stock's returns with its benchmark index and competitors. Gain insights into its relative performance over time.

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CRCT

S&P 500

Difference

1Y 3Y 5Y 10Y 15Y 20Y

CRCT

S&P 500

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Compare the stock's returns with its benchmark index and competitors. Gain insights into its relative performance over time.

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S&P 500

CRCT

000333

600690

000651

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1Y 3Y 5Y 10Y 15Y 20Y

Compare the stock's returns with its benchmark index and competitors. Gain insights into its relative performance over time.

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Cricut Inc
Glance View

Economic Moat

None

Market Cap

1.2B USD

Industry

Consumer products

In the vibrant world of crafting and DIY projects, Cricut Inc. stands out as a dynamic force transforming creativity into currency. Born out of innovation and a keen understanding of the crafting market, Cricut specializes in smart cutting machines that empower users to design, cut, and score a diverse array of materials ranging from paper to fabric and vinyl. The company’s journey began with a vision to make crafting more accessible and efficient, leading to the birth of its flagship devices like the Cricut Maker and Cricut Explore. These machines are the heroes of home-based creators, enabling them to enhance their ingenuity with precision and ease. By integrating its machines with robust design software and a vast library of digital content, Cricut ensures users are not limited by tools—even beginners can bring their most ambitious projects to life. Cricut’s financial success is rooted in a multifaceted business model that goes beyond mere machine sales. While the sale of cutting machines forms a significant revenue stream, Cricut captures recurring income through a compelling ecosystem of digital content subscriptions and accessory sales. Subscribers gain access to Cricut Access, a service granting them use of premium content and features that enhance crafting possibilities. In addition, the company sells an array of consumables like specialty blades, mats, and pens, as well as a wide selection of crafting materials tailored for use with its machines. Through this integrated approach, Cricut creates a seamless crafting environment that not only fuels user creativity but also sustains a steady and diversified flow of revenue, cementing its role as a leader in the craft and creativity industry.

View CRCT Analysis

CRCT Intrinsic Value

What is Intrinsic Value?

Economic Moat is a concept popularized by Warren Buffett to describe a company's durable competitive advantage. It represents the 'moat' that protects a company from competitors and helps it sustain profitability over the long term. Our analysis of the past 10 years showed that companies with a wide economic moat significantly outperformed the market, delivering +645% returns compared to +189% for the S&P 500.

Our research into Economic Moat performance spans the past 10 years and focuses on companies with a wide economic moat. For this analysis, we calculated the average stock price returns of these companies, comparing them to the performance of the S&P 500 index over the same period.

The results were compelling: wide moat stocks achieved a remarkable +645% average return, compared to +188% for the broader market. This difference highlights the long-term benefits of investing in businesses that can maintain their market position and pricing power over time.

Note: This research does not account for survivorship bias. Past performance is not indicative of future results.

Determining whether a company has an economic moat requires both a deep dive into financial metrics and a qualitative assessment of its competitive position. Our analysts conduct a rigorous evaluation that focuses on identifying structural advantages that enable a company to sustain profitability and defend its market share over the long term.

The process begins with an analysis of a company’s historical financial performance. We assess how consistently the company has generated returns above its cost of capital and whether those returns have been stable or improving. However, financial performance alone doesn’t reveal the full picture. To understand the sources of these advantages, we evaluate five key drivers of economic moats:

Network Effect: We analyze whether the value of a company’s product or service grows as its user base expands. Platforms like payment systems or marketplaces benefit from this self-reinforcing.

Switching Costs: We assess whether customers face significant costs or disruptions when switching to a competitor’s product or service. High switching costs create customer stickiness and provide pricing power.

Intangible Assets: Strong brands, patents, and regulatory licenses can protect a company’s market position by creating barriers for competitors or enabling premium pricing. For example, a well-recognized consumer brand may command higher customer loyalty and margins.

Efficient scale: Occurs when a market is optimally served by one or a few players, making it unprofitable for new entrants to compete. This typically happens in industries with high fixed costs or geographic constraints, such as utilities or pipelines.

Cost Advantage: Companies with structural cost advantages can produce goods or services at a lower cost than their competitors, enabling them to offer competitive pricing or maintain higher margins. These advantages often arise from economies of scale, superior supply chain management, or proprietary technology. Firms like Walmart leverage their massive scale to negotiate better terms with suppliers, allowing them to undercut competitors on price.

By examining these factors in combination with a company’s financial performance and market positioning, we classify each company into one of three categories:

This rigorous evaluation ensures that our moat ratings are both comprehensive and reliable, giving investors the tools they need to make well-informed, long-term decisions.

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CN		Midea Group Co Ltd SZSE:000333	Select
CN		Haier Smart Home Co Ltd SSE:600690	Select
CN		Gree Electric Appliances Inc of Zhuhai SZSE:000651	Select
US	S	Sharkninja Inc NYSE:SN	Select
CN		Hisense Home Appliances Group Co Ltd SZSE:000921	Select
CN		Zhejiang Supor Co Ltd SZSE:002032	Select
US		Whirlpool Corp NYSE:WHR	Select
CN		Beijing Roborock Technology Co Ltd SSE:688169	Select
CN	H	Hangzhou Greatstar Industrial Co Ltd SZSE:002444	Select
FR		SEB SA PAR:SK	Select

CN		Midea Group Co Ltd SZSE:000333	Add
CN		Haier Smart Home Co Ltd SSE:600690	Add
CN		Gree Electric Appliances Inc of Zhuhai SZSE:000651	Add
US	S	Sharkninja Inc NYSE:SN	Add
CN		Hisense Home Appliances Group Co Ltd SZSE:000921	Add
CN		Zhejiang Supor Co Ltd SZSE:002032	Add
US		Whirlpool Corp NYSE:WHR	Add
CN		Beijing Roborock Technology Co Ltd SSE:688169	Add
CN	H	Hangzhou Greatstar Industrial Co Ltd SZSE:002444	Add
FR		SEB SA PAR:SK	Add

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CRCT

vs

S&P 500

Stocks Performance
CRCT vs S&P 500

Performance Gap
CRCT vs S&P 500

Performance By Year
CRCT vs S&P 500

Competitors Performance
Cricut Inc vs Peers

Cricut Inc
Glance View

Company

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CRCT vs S&P 500

Stocks Performance CRCT vs S&P 500

Performance Gap CRCT vs S&P 500

Performance By Year CRCT vs S&P 500

Competitors Performance Cricut Inc vs Peers

Cricut Inc Glance View

Company

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Stocks

CRCT

vs

S&P 500

Stocks Performance
CRCT vs S&P 500

Performance Gap
CRCT vs S&P 500

Performance By Year
CRCT vs S&P 500

Competitors Performance
Cricut Inc vs Peers

Cricut Inc
Glance View